Crafting the perfect newsletter requires a lot of effort. You spend a lot of time over an ideal email copy, embedding the correct links, designing it properly, and strategically placing your call-to-action to nudge your subscribers to take action. But it can all go down the drain if the email is not even opened. Research…
Online shopping has gained momentum over the years, but setting up an online store, keeping track of sales and expenses and managing product inventory seems like a challenge to most. However, a Content Management System (CMS) allows you to do it all effortlessly. Even though a CMS platform was traditionally designed to help a business…
There is no denying that videos matter in this day and age. Today, 81% of businesses use video as a marketing tool. Did you know that almost 50% of internet searchers look for videos related to a product before heading out to buy it? On top of that, you can see how social media is…
Remember, Pokémon Go? The Augmented Reality app used GPS data to superimpose the pocket monsters on the user’s surroundings in real-time, thereby converting smartphones into real-life Pokémon detectors. As of 2019, the app has been downloaded more than a billion times, three years after it first entered the scene. Now, imagine if you could capture…
Podcasting is all the rage these days. Did you know that there are currently over 30 million podcast episodes and 850,000 active podcasts in the world? According to Edison Research, podcast listening has grown exponentially around the world, with 100 million listeners in the US alone. One of the primary reasons for the same is…
If you have ever looked at the number of website visitors you get each month and wished that just five percent more of them had converted into paying customers, you are not alone. On average, only around four percent of site visitors are looking to buy right away. The rest of them click on your…
Don’t you think it has become a challenge to grab the attention of mobile users amidst the influx of apps in the market? As of the fourth quarter of 2019, there are 2.57 million Android apps and 1.84 million apps for iOS. In 2018, the total revenue from mobile app downloads, advertising, and in-app purchases…
Ever noticed that goldfish you have at home? Swimming endlessly – from one corner of its fishbowl to another? Well, research shows that it has a better attention span than you. I am not kidding. The average attention span of human beings has dropped from 12 to eight seconds in the last 20 years, which is less…
A website is a primary tool for any business for engaging and converting its target audience. It is the digital hub where consumers gather to learn more about different companies and their offerings so that they can make an informed decision. Once they come to the homepage of a website, 86% of them seek information…
“The only constant in life is change.” – Heraclitus Voice technology has become the most disruptive force to hit the world ever since the internet became a visual medium. As of today, more than 20% of all searches are voice-led. By 2020, over 50% of consumers will be using voice-activated technology daily, says BrightEdge. When…
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