Knowing your audience and their behavior is as essential as any marketing strategy. It hardly matters if you are a small business owner or have a big enterprise, you need real-time website tracking for your business website.
What is it like when everything is on the web, from your shopping links to your flight booking website or your favorite article or poem? Hence, web browsers are now becoming an essential part of our lives.
As marketing and customer service channels proliferate, customer expectations have also grown, and they want to be contacted on their terms. It requires an omnichannel marketing strategy to fulfill this expectation of customers.
Businesses are shifting online, and everything can be sold online today, from grocery items to food, online coaching, software, etc. As e-commerce grows, competition is also multi-folding as businesses move away from traditional brick-and-mortar stores.
Businesses of all sizes are trying to expand both within the country and globally smartly. Data has taken control of the world. However, without analytics, this data is useless. Properly organizing data can help businesses achieve their organizational goals.
As an individual, you can learn to design and derive insights from data by exploring practical examples and understanding the basics in depth. AWS Data Analytics Certification (DAS-C01) is a way to enter the world of data as an expert.
GA4 is replacing universal analytics in July 2023 and there are a few limitations of GA4 that are concerning for webmasters. Here in this article, we will discuss Mixpanel, a third-party tool that can be the best alternative to GA4 and help webmasters analyze and measure data efficiently.