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In SEO Last updated: September 14, 2023
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After the launch of OpenAI’s ChatGPT, every SaaS is integrating AI and ML with their tool. 

Not everyone would have thought that AI might evolve so quickly that it’d help people do SEO and rank on top of SERPs.

In this article, we will tell you why you must use AI tools for SEO and show you the best and tested AI-powered SEO tools that might help you skyrocket your web page ranking and increase traffic.

Why Should You Use AI Tools for SEO?

A hand is pointing at a seo icon.

Using AI tools for SEO helps you up your game in the SEO world because of their indisputable efficiency and capabilities. They offer powerful means to access huge data sets, trends analysis, and insights that non-AI-powered tools often lack.

Here’s why you must use AI tools for SEO:

  • Data Processing: Using AI tools allows rapid assessment of millions of web pages – identifying keyword opportunities, relevance of backlinks, and competitor analysis. Meaning you can accurately assess thousands of websites and create SEO strategies of your own.
  • Keyword Research & Content Optimization: Many AI tools in the market help uncover long-tail keyword opportunities, title generation, and several other content optimization techniques.
  • Prediction Trend: AI predictions help you foresee changes that might occur in the behavior of users as well as search trends, meaning that you can reactively adjust your content strategy.
  • Task Automation: AI can carry out mundane chores like reporting and technical audits, thus freeing up SEO professionals to concentrate on strategic planning and content creation.

Using AI tools in SEO will give you a competitive advantage as it automatizes your processes, freeing you up to fully concentrate on deploying high-quality strategic content for your targeted market.

Here are some of the best tools I’ve personally tested and think might help you with your SEO.


Content drives more traffic with clearscope.

Clearscope is an AI-powered SEO content optimization platform built to help content creators drive more traffic to their websites. The tool makes it easy to create high-quality, highly relevant content that will increase its visibility and reach.

Key Features

  • Integration with Popular Tools: Offers easy-to-use integrations with tools like Google Docs and WordPress, allowing seamless adoption without messy back-and-forth processes.
  • Content Relevance Enhancement: Focuses on producing content that’s more than just shareable and clickable but highly relevant to search queries.
  • Dedicated Customer Support: Provides free training from search experts and direct access to a responsive support team, ensuring customer success.
  • Google Docs Add-on & WordPress Plugin: Features specific add-ons like the Google Docs collaboration tool and WordPress Plugin to optimize content workflow directly where you publish.

Clearscope helps you improve your content performance on SERPs. Its flawless user interface and solid customer support team make it an excellent tool for beginners and experienced SEOs.


YouTube video

Surfer consists of a wide set of features that help boost organic traffic as well as improve search engine rankings. It comprises a suite of tools that simplify the workflow for SEO activities, enhancing content creation.

Key Features

  • Surfer AI: Generates optimized articles that rank with just a click, compressing researching, writing, and optimizing into a few simple steps.
  • Content Editor: Offers guidelines and handy content suggestions for smarter writing, making SEO-ready content strategy creation quick and efficient.
  • Keyword Surfer Extension: Provides search volumes and keyword data directly in Google, enhancing keyword research capabilities.
  • SEO Audit Tool: Allows optimization of existing articles to dominate your niche, ensuring that your content is always aligned with SEO best practices.
  • Integration with Various Platforms: Works seamlessly with Google Docs, WordPress, Jasper, and more, ensuring that Surfer fits right into your existing workflow.

Surfer comes with multiple features that make it an important AI SEO tool to have if you’re looking to further optimize your SEO strategy.

Keyword Insights

keyword insights ai

Keyword Insights is a content marketing platform driven by AI. It accelerates your creativity with statistics and data, allowing you to brainstorm thousands of keyword ideas easily, grouping them into topical clusters as well as creating incredibly detailed content briefs effortlessly. 

Key Features

  • Keyword Discovery: Input a single keyword and generate hundreds of relevant terms quickly, reducing reliance on other paid tools.
  • Keyword Clustering: Group keywords that have the same intent together, allowing you to easily cluster up to 2.5 million keywords at once.
  • Search Intent (Context): Quickly identify the search intent behind keywords at scale using state-of-the-art machine learning.
  • Clusters & Algorithm Analysis: Offers actionable insights through cluster analysis with an in-house algorithm that selects the best keyword from each cluster.
  • Content Briefs: Outline a comprehensive content brief in minutes, ensuring your content is more comprehensive than competitors with an AI-driven content briefing tool.

Keyword Insights helps you convert strategies into efficient actions that produce quick high-quality results. 



Squirrly is an advanced WordPress plugin and SaaS solution offering an array of features that help you dominate the SERP. 

Key Features

  • Expert AI Guidance: Offers expert guidance and support via its SEO AI Assistant, providing customized to-dos and step-by-step guidance on implementation.
  • Advanced Keyword Research and Analysis: Delivers keyword suggestions, search volume data, and competition analysis and supports over 140 different languages.
  • Content Optimization with SEO Live Assistant: Provides real-time SEO feedback on content, including keyword usage, meta tags, and content length, directly in the WordPress editor.
  • Integration with Popular Builders: Works on the front end of popular builders like Gutenberg, Elementor, Divi, and more, offering complete page audits and reports.

Squirrly is a user-friendly optimization kit consisting of advanced features such as content management and optimization across various networks, so you’ll be free to focus on your ranking on SERP without any distraction whatsoever.


Boost your shopify store seo using astridai.

AstridAI is an SEO optimization tool backed by AI specifically meant for your Shopify store. It Optimizes online visibility and increases sales using state-of-the-art algorithms. It utilizes advanced algorithms to enhance online visibility and drive sales, making SEO strategy optimization effortless.

Key Features

  • Simple & User-Friendly Interface: Offers a user-friendly interface with easy-to-follow instructions, simplifying the SEO process for real results.
  • Keyword Research & Analysis: Conducts thorough keyword analysis to find effective keywords for improved optimization and track rankings.
  • Content Optimization: Suggests informative and keyword-rich content creation to enhance your store’s ranking on search engines.
  • SEO Auditing & Reporting: Provides detailed reports and audits, either on-demand or automatically delivered, to improve online visibility.

Whether you’re small or large, brand new or an established name in the business, AstridAI gives every owner advanced features to stay competitive; and real-time analytics on all their activity.


Rank faster wordpress plugin.

CanIRank is a new artificial intelligence SEO software that uses sophisticated algorithms to give users actual recommendations rather than just data. The tool gives insight into why pages rank where they do and what changes will make the biggest impact. 

Key Features

  • Customized Keyword Research: Identifies keywords your competitor’s target based on the campaigns they launch
  • SERP Analyzer: Collects hundreds of data points for every keyword and gives you an Excel report to analyze
  • SEO Competitive Analysis Tool: Gives you competitive analysis with which you will know what’s working and what’s not working for the keywords you’re targeting
  • Analysis: Analyzes Google’s search engine results to provide specific SEO tasks, such as identifying related words to include in content, emphasizing important words, and backlink analysis

CanIRank’s standout feature is its ability to calculate a Keyword ROI Score in order to find out which balance between ranking difficulty and keyword value works best.


YouTube video

SEOWriting.AI streamlines the process of creating SEO-optimized content. Using this tool, you can create articles, blog posts, and affiliate content in a single click with 48 languages – all auto-posted to WordPress, thanks to its ability to auto-post to WordPress with AI-generated images.

Key Features

  • 1-Click SEO-Optimized Articles: Utilizes AI to generate SEO-optimized articles, blog posts, and affiliate content in 48 languages with just one click.
  • Bulk Article Generation & Auto-Posting: Allows bulk article generation and auto-posting up to 100 articles to WordPress, streamlining content creation.
  • SEO Checker Tool: Offers a checker tool to guide content optimization for valuable keywords, ensuring top search result rankings.
  • Amazon Affiliate Article Creation: Provides a specialized tool for creating detailed Amazon affiliate product descriptions, pros and cons, and more.
  • AI-Powered Image Generation: Features the ability to generate high-quality images that match the context of the article, enhancing visual appeal.

SEOWriting.AI also offers over 20 pre-trained models for affiliate content, helping create effective titles, descriptions, outlines, and more.


Create content that drives more traffic and revenue.

Outranking is an SEO content optimization tool powered by AI that helps you unlock the full potential of your website and ensure your rank on top of the SERP. It offers personalized briefs, automated corrections, and expertly inserted internal links for dominating search engine rankings.

Key Features

  • AI-Powered Content Optimization: Utilizes AI to go beyond NLP optimization, scoring various content elements to ensure the best performance among search engine results.
  • Inbuilt Plagiarism Checker and Fixer: Detects and auto-fixes plagiarism issues, including copied content and paraphrased content, ensuring originality and avoiding penalties.
  • Keyword Clustering and Grouping: Analyzes up to 100K keywords to cluster them by similar intent, finding the highest-ranking probability keywords in each group.
  • Content Planner and Inventory: Allows planning of content calendar based on priority, ROI, and business objectives, strategically executing content for optimal results.

If you’re looking to upgrade your SEO strategy and want to work at scale, Outranking can help you do it by enhancing your SERP rankings over time.


Generate seo pages at scale 10x your traffic leads and sales.

SEOmatic is an impressive SEO software solution that increases website traffic using search engines at scale by creating SEO pages. It has a quick setup that requires no coding and works on any website.

Key Features

  • Programmatic SEO: Enables the creation of unique and information-rich web pages at scale, targeting low-competition keywords and automating content creation.
  • AI Assistant with Notion-like Text Editor: Enhances content with AI and offers an intuitive interface for efficient content creation, including an AI Writer and Spintax Generator.
  • Customizable Page Templates: Offers lightning-fast, SEO-optimized, and customizable page templates for various content types, including lead generation and comparisons.
  • Drip Publishing and Paraphrasing Tool: Allows scheduling content for drip publishing and provides an instant paraphrasing tool to avoid duplicate content, enhancing content uniqueness.

SEOmatic integrates with popular CMS platforms like WordPress, Webflow, and Shopify and ensures fast indexation on Google.

Al content writing made simple for everyone. is an advanced writing assistant powered by AI to simplify content creation. It makes full use of AI in generating SEO-optimized, well-structured content across various domains. It utilizes Natural Language Processing (NLP) to create unique, well-structured long articles, even without a specific writing plan.

Key Features

  • SEO-Optimized Content Creation: Features an SEO Checker tool that simplifies the process of optimizing content for enduring SEO success.
  • Innovative Text Rephrasing: Enables the creation of fresh content from existing material by replacing words, phrases, or sentences for distinct variations.
  • Unlimited Output Generation: Stands apart by offering unlimited content output at a competitive price point, providing value for both time and money. also provides 100+ writing commands for customization and ensures the content is free from copyright restrictions. offers a 7-day free trial and competitive pricing for unlimited usage.


Automatic and scale your seo content.

Shopia AI is a powerful content creation tool that harnesses artificial intelligence to automate and scale your content production. This tool utilizes GPT-4 for writing, editing, and transforming content, offering 100+ AI templates and editing tools.

Key Features

  • SEO Features for Google Ranking: Provides tools for planning, researching, optimizing, and scheduling content based on best-performing keywords and competitor analysis.
  • Shopia Chat for Research and Writing: Features a powerful AI Chatbot to write content, research web pages, files, and documents, and extract insights.
  • Multi-Step Template Builder: This enables users to create complex, hyper-personalized templates by linking multiple actions within a workflow for content generation.

The platform lets you write in 30 different languages and comes with 5000+ integrations that help you integrate your account with the likes of Zapier, WordPress, Pabbly, and many other known brands.

keywrds ai is an SEO tool powered by AI. The platform comes with AI-generated keywords, questions, and topics, as well as blog post outlines. It employs GPT-3.5 to create unique and deeply relevant questions, topics and outlines for articles, including controversial and thought-provoking content.

Key Features

  • Deep Dive Keyword Research: Utilizes AI to uncover niche keywords that target audiences are searching for, going beyond typical tools.
  • Automate Answering Google ‘People Also Ask’: Generates engaging and factual answers to Google’s ‘People Also Ask’ questions, enhancing search engine visibility.
  • Comprehensive Keyword Data: Includes estimated search volume, Google PAA questions, and keyword difficulty with generated keywords, aiding in informed decision-making.
  • One-Click Superior Answer Generation: Offers a one-click solution to generate four superior answers to questions for specific keywords, providing highly relevant and useful content.

Keywrds AI offers a unique approach to building authority within a niche by generating hundreds of topics around a single keyword which makes it a powerful tool for niche site builders.


A screenshot of an automatic content generation tool.

As a high-end SEO tool, KeywordSpy uses AI to deliver keywords’ usage insight and SERP competitor analysis. It provides valuable features, including the automatic discovery of keywords using NLP techniques and content generation via AI.

Key Features

  • Automated SERP Competitor Analysis: Provides real-time updates on Google’s algorithms and allows manipulation and viewing of Google search results, keeping you ahead of the SEO curve.
  • Super Intelligent Content Editor: An AI-driven writer that detects AI content, ensuring that your content passes any filter and offers optimization for ranking boosts.
  • Recovery from Google Algorithm Updates: Utilizes advanced transformers and generative AI to spy on helpful and product content, unveiling niche-specific tips and tricks.
  • Project Management for Pages: Organizes searches into projects for efficient on-page optimization, reducing competitive research time and providing keywords guaranteed to boost rankings.

With a 14-day free trial and affordable pricing, KeywordSpy is a comprehensive solution for SEO professionals seeking to boost their rankings and stay up-to-date with Google’s changes.

Wrapping Up

The AI revolution has surely disrupted the SEO world but in a positive way.

AI has increased marketers’ productivity and made SEO comparatively easy for beginners and small business owners with tight budgets.

Try out the tools mentioned above for free, as most of them come with a free trial, and choose the one that helps you improve your website SEO.

You may also explore some top AI landing page generators to boost your lead generation.

  • Tanish Chowdhary
    Tanish is a digital marketing geek and a super creative writer. He has been researching, analyzing, and writing about digital marketing for 4 years. Before stepping in to the world of Digital Marketing, he was an engineer. In his free time,… read more
  • Narendra Mohan Mittal

    Narendra Mohan Mittal is a Senior Digital Branding Strategist and Content Editor with over 12 years of versatile experience. He holds an M-Tech (Gold Medalist) and B-Tech (Gold Medalist) in Computer Science & Engineering.

    read more
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