Many of my blogger friends, site owners from India complain about a slow loading site.

And the conversation goes like this.

Where is your customer, visitors located, and the answer is India.

And next, I ask where your server is located, and the response is either I don’t know or the USA.

You can guess my response…

Why do you host your site in the USA when your targeted customers are in India?

Most of them respond because it’s cheaper.

I get it. But is that cost differentiation between USA and India hosting worth slowing down the site?

To me – it’s NO.

Fast loading site is essential for better search engine ranking and user experience. And if you are running an eCommerce store, then the slow site can impact the revenue.

So what’s the solution?

Simple – host your site with the provider who got data center in India or the nearest country.

Hosting your site near to your targeted users will reduce the latency and serve content faster.

Always pick a hosting platform that got lower latency (preferably less than 100 ms). To find out, you can perform a latency test to the hosting provider and choose whatever is best. Let’s take a look at the following shared and cloud hosting.

I’ve included respective latency information at the end of this post. The latency test is done from Bangalore using ping to the respective hosting server.

Google Cloud Platform (GCP)

Lately, Google Cloud has announced a data center in Mumbai and probably one of the best regarding latency, security, and cost.

GCP offers a broad range of cloud services to meet almost all types of modern application technologies requirements. You can provision a VM, host data in object storage, database, cloud functions, container, etc.

GCP data center locations

Based on the ping test, Mumbai & Singapore data center location looks better for India traffic. If not familiar with the platform, then Google gives you $300 credit to be spent over 12 months.

Kinsta

Looking for premium WordPress hosting?

Kinsta leverage Google Cloud’s low latency platform to offer the best WordPress hosting for small to enterprise business. When your target audience is in India, then you can consider adding your site to the Mumbai data center.

Kinsta is managed Google Cloud Platform, so you don’t have to worry about setting up WP; instead, they will take care of everything, including performance optimization and securing from DDoS.

SiteGround

Did you know SiteGround got a data center in Singapore?

One of the best shared hosting platforms with solid uptime, performance, and security.

SiteGround got different types of hosting, so choose based on budget and requirements.

Shared – perfect if you don’t want to manage the server and to look to set up your site quickly. You can install your favorite website platform like WordPress, Joomla, Magento, Drupal, etc. with one click.

Some of the benefits of SiteGround shared hosting are:

  • A FREE SSL certificate, domain, email accounts
  • Daily backup
  • SSD storage
  • Integrate with Cloudflare CDN in one click
  • HTTP/2 enabled
  • Friendly user interface
  • Excellent caching plugin for WordPress
  • 30-days money back

Cloud & Dedicated – fully managed a server with preinstalled OS and essential software to get your project started from day one. WHM (web host manager) and cPanel is included for easy server management.

Get 60% OFF on SiteGround shared hosting plan.

SiteGround recently announced moving its data center to the Google Cloud Platform. This is great news!

DigitalOcean

Do you want to get your server at $5 a month? Get DigitalOcean (FREE $10 credit)

Growing cloud platform, DO offer compute, storage, firewall, load balancing, monitoring solution. Lately, DO has announced a data center in Bangalore.

Creating a droplet (VM) is straightforward with beautiful UI.

DigitalOcean is loved by thousands of businesses, including docker, Redhat, Akamai, zendesk, Flipkart, etc.

AWS

The list won’t be complete without AWS (Amazon Web Services). Pioneer in cloud computing, AWS got more than 1000 services and loved by millions worldwide.

If you don’t want to get into server management but still want to host on AWS, then try Cloudways.

Cloudways is a managed cloud hosting platform for AWS, GCP, DigitalOcean, Linode, and Kyup.

A2 Hosting

A2 Hosting is known for their turbo and A2 optimized server. They got a data center in Singapore which looks suitable for traffic from India.

A2 has optimized its server and configuration for best WordPress, Joomla, Drupal hosting experience. You can either choose to host on Linux or Windows.

HostGator

One of the famous shared hosting providers got a data center in Mumbai, and the entire operation payment is accepted in Indian currency (INR).

HostGator offers 45-days money back and offers shared, cloud, VPS, reseller, and dedicated hosting.

HostGator is used by one of the leading WP resources site – WPBeginner. Does it give you the confidence to host with them?

Every web hosting plan includes the FREE domain, unlimited storage/transfer/emails, one-click software installation, cPanel, 99.9% uptime.

Azure

Microsoft Azure got more location coverage than Google and AWS in India. Currently, Azure is available in the following three cities in India.

  1. Pune
  2. Chennai
  3. Mumbai

Azure offers everything you need to host and build applications in the cloud.

If not familiar with the platform, you can get it started with a FREE account worth $200 for 30 days.

BigRock

BigRock is powered by GPX, a tier-IV data center located in Mumbai. You can get it started from as low as INR 89 per month, which includes the following.

  • One website
  • 20GB storage
  • 100GB transfer
  • Varnish web acceleration

Latency information

Providers Location Latency (ms)
Google Cloud Mumbai 27.458
Google Cloud Singapore 40.157
SiteGround Singapore 42.006
DigitalOcean Bangalore 6.043
DigitalOcean Singapore 62.748
AWS Mumbai 24.914
AWS Singapore 39.627

Note: I couldn’t find testing IP for HostGator, BigRock, Azure, so I couldn’t do a test.

I hope the above helps you to choose the hosting for your business in India.