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In WordPress Last updated: August 30, 2023
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How often do you visit a website, and a box appears prompting you to subscribe to the mailing list or check out an amazing offer/product? Many times, right? 

A pop-up is a small window that appears on the screen when website visitors are browsing. These pop-ups appear as unintentional actions from the user, and marketers use them to generate leads and promote offers. 

A website popup can appear the first time a user visits a web page or after actions like clicking, scrolling, or clicking an exit button. 

What is the importance of popups in a website?

  • Generating leads: You can offer your customers freebies like an eBook or other resources in exchange for their contact information. You can then start sending targeted emails until they convert to buyers. 
  • Grow your email list: If you provide valuable content, you can prompt users to sign up for your newsletter and be the first to know when you publish new content. 
  • Promote special offers: People love offers. Popups are an awesome approach for directing website visitors to your special offers. 
  • Drive traffic to specific pages/ products: You can use popups to direct people to the sales page or home page, where they can learn more about.

WordPress is one of the biggest content management systems you can use to build a website without coding skills. 

This article will explore some of the best WordPress plugins you can use to create awesome plugins on your website; 

Popup Maker

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Popup Maker is a flexible and versatile WordPress plugin to grow your email list and revenue. This plugin also creates video lightboxes, cookie notices, notification notices, and much more. 

Popup Maker integrates with WooCommerce, making it easy to target users based on their purchases and shopping cart items. However, you can only get some of the features on WooCommerce when you sign up for the premium plan. You can also integrate with various plugins like Ninja Forms and WPForms for collecting data. 

This plugin is conversion-based, which means you can create popups that target specific pages, categories, or posts within your website. The Popup Editor makes it easy to build different types of content and control popup sizing. Pricing on Popup Maker starts from $87/Year. 

Popup Builder

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Popup Builder is a perfect solution for WordPress designers looking to build a wide range of popup events, types, and conditions. With this plugin, you can create informative, promotional, and high-converting popups in a few minutes. 

Popup Builder is a paid plugin, starting from $49.95, billed yearly. This plugin allows you to customize your popups’ colors, backgrounds, overlays, and borders. The plugin has premium features that allow you to target users based on country, operating system, browser, and more. 

Popup Builder is compatible with popular plugins like HTML5 Maps, Contact Form 7, WooCommerce, Formidable Forms, and Divi Builder, to mention a few. The plugin is designed to make it easy to target different people based on their behavior, demographics, and geographic segmentation.  You can also set age restrictions to limit who can visit certain pages. 


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Optinmonster is a plugin you can use to build opt-in forms and popups. This plugin is designed to help you increase sales and email subscribers by converting abandoning users to customers and subscribers. You can create gamified spin-a-wheel opt-in forms, popup campaigns, and sticky announcement bars.

OptinMonster has a powerful targeting and segmentation engine that analyzes users’ behavior, showing the right popups to the right people at the right time. This plugin is optimized for server, web, and different screen sizes for speed. 

You can also set up exit-intent popups that will appear when your web visitors are about to leave. Such an approach makes it easy to push the visitors to take actions such as subscribing or buying a product from your website. 

The drag-and-drop interface makes it easy to build different types of popups. The popups are highly customizable, and you can also add dynamic elements like spin a wheel and countdown spinners. You can get Optinmonster from 9/mo billed annually. 



Spectra is a plugin for creating popups and extending block editors on a WordPress site. This plugin allows users to design beautiful websites on the block editor without a single line of code. The platform comes with various premade templates that they can customize to suit their needs. 

Spectra has different layouts you can easily resize and move as you build your popups. You can also copy the blocks you have customized to create new blocks and save on your web design time. You can use Spectra with various themes, such as Astra, Neve, Kadence, and GeneratePress. 

All the popups you create using this plugin are optimized for performance due to its efficient code blocks. 


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Elementor is one of the most-used page builders for WordPress sites. This page builder allows you to use its interface to create popups like buttons, email opt-ins, and countdown timers with a few clicks. The drag-and-drop editor is beginner-friendly, and you can visualize how your popups will appear as you build them. 

All the templates on Elementor are built with accessibility in mind as it observes HTML 5 semantic and full keyboard navigation menu. All popups created using this plugin are responsive, and you can access them on big screens and smaller ones like smartphones. 

You can do precise targeting where you engage your visitors with the right triggers and display the popups at the most reasonable time. Use built-in or custom forms to convert visitors into paying customers. The popup builder is only available when you purchase the pro version starting from $49. 


Poptin is an excellent plugin for creating popups, opt-ins, contact forms, and notification bars in minutes. You can use advanced targeting rules and the exit intent popup created using this tool to convert your website visitors into sales, subscribers, and leads. 

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This plugin tracks the users’ behavior and displays the right popup at the right time. You can customize how the popups appear to your users based on the previously visited pages. Use the ticker element to create a sense of urgency and prompt users to take action. 

You can also toy with gamified popups like pick-a-gift, scratch cards, and wheel popups. You can also customize your popups or even place elements outside the borders of your popup. Use the new fields button to add new items like radio buttons, date, check buttons, and hidden fields to make your forms better and unique. 

GhozyLab Popup Builder

GhozyLab Popup Builder is a plugin for building visually appealing notify boxes, popup messages, and opt-in forms. This tool has a free and pro version. You can embed YouTube/ Vimeo videos and add a call-to-action and a subscription form with the pro version. 

You don’t need coding skills to build popups using this plugin. You can target people on different pages and set the time that it will take for a popup to appear. You can also choose from the many designs, layouts, and colors available to give your popups a unique look. 

If you have a mailing list, you can integrate with major email marketing tools as long you have Popup Builder’s pro version. Using the page-level targeting feature, you can also create different popups for posts/ pages. Paid plans on GhozyLab start from $24. 


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Brave Popup Builder is a drag-and-drop plugin for creating amazing popups in minutes. This plugin lets you create pop-ups, sidebars, sticky forms, and lead generation forms, converting visitors to subscribers and paying customers. 

The plugin has 10 professionally designed items that you can customize to suit your needs. You can integrate this plugin with WooCommerce and enjoy Related product popups, cross-sells, and upsells. Use the targeting feature to determine who sees the popup and where. 

Set custom goals by determining which action will complete which target and get custom notifications. This plugin allows you to insert custom code if you want it to reflect your brand’s voice or make it unique. 

Connect this plugin to mailing software like Mailchimp, Mailjet, Hubspot, MailPoet, and more. 

You can always determine which popup brings in the most conversions by checking analytics on the Brave Popup Builder plugin. Pricing on this plugin starts from $59/year. 

Modal Popup Box

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Modal Popup Box is a popup builder that you can use to show any content on your website. Using this plugin, you can display great deals, coupon codes, warnings, messages, occasional offers, and flyers. 

This plugin’s setting panels make it easy to customize the popup’s box height, title, font, loading effect, and width to conform with your brand. You can set the popup to appear with page load or by clicking a button. This plugin allows you to embed elements like images, image sliders, and YouTube and Vimeo videos. 

The popups are customizable; you can also add custom CSS to make your popups unique. Modal Popup Box has a free plan with basic functionalities. However, you can opt for the premium plan with a one-time payment of $9.99. The premium plan includes unlimited color variations, button URLs, animation effects, and content settings. 

Best practices for using popup plugins

  • Don’t overuse them: You may want to convert almost every visitor into a subscriber or paying customer. However, having many popups will affect the overall user experience and high bounce rates. 
  • Make them relevant: The nature of the content should resonate with the popup. For instance, if a visitor is reading a blog post, you can add an email opt-in form so that they can get more similar content. 
  • Select the right plugin: We have different pops, and you should know what you want to achieve. Luckily, most popup plugins provide a range of options and examples to get you started. 
  • Make it easy to close: Having a popup does not mean that the website visitor must buy your idea. Allow visitors to close popups and take action at will. 


As you can see, there are endless options that you can use when you want to build popups for your website. The ultimate choice will depend on your specific needs, niche, and budget. You may use more than one plugin on your website. However, to avoid conflicts, don’t activate more than one popup plugin in the same section of your website. 

If you love creating your popups from scratch, you can check out our article on the best popup builders for your WordPress website. 

  • Titus Kamunya
    Titus is a Software Engineer and Technical Writer. He develops web apps and writes on SaaS, React, HTML, CSS, JavaScript, Ruby and Ruby on Rails read more
  • Narendra Mohan Mittal

    Narendra Mohan Mittal is a Senior Digital Branding Strategist and Content Editor with over 12 years of versatile experience. He holds an M-Tech (Gold Medalist) and B-Tech (Gold Medalist) in Computer Science & Engineering.

    read more
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