Have you ever been onto a website and see one of those infuriating pop-up boxes requesting your email address, asking for your personal information or offering you something but only if you do something first?
These pop-up boxes are the only things that stand in the way between a user and the content they want, so it’s understandable they feel this way.
However, today we’re going to explore eight key tips that will help you maximise your opportunities that these light boxes present.
1. Timing is everything
Just like everything else in life, the timing of your popup box is essential so really think about when you think the best time is. You may want to test several variations before you decide on one.
You can also use cookie tracking for target pop-ups that have maximum effectiveness.
Example: using cookie tracking, you may find that you only target users who haven’t yet purchased on your website. The popup could contain a 10% offer in return for their email address.
If you are using WordPress, then you can consider using Thrive Leads which provide popup trigger based on timing, scrolled percentage, returning users, etc.
2. Use Incentives
Nobody is going to want to give you their email if you’ve got nothing to offer in return. However, there are countless ways to do this at minimal cost to yourself but with maximum effectiveness to your customers.
Example: you could run a prize draw for $250 off your next order on our online store. Alternatively, you could give away a free e-book with every sign-up! The possibilities are only limited by your creativity.
3. Ask the Right Questions
With most popup boxes, you’ll only ever have one shot to get all the information you want. This means tailoring your light-box to give you everything you need. Typically, you may only ask for an email address, but you could also ask for gender, age, and even physical location.
The best way to ensure you’re asking in the right way is by using templates, such as the ones found at GetResponse. Alternatively, you could have a professional writer (for example, at Oxessays) create your lightbox text on your behalf.
Example: you could say something along the lines of; “Feel free to fill out the boxes below so we can give you an experience that’s tailored for you.”
4. Organise Your Mailing Lists
You can also create different mailing lists based on the information above and use cookie tracking. Using email tools, such as AWeber and Eliteassignmenthelp, you can quickly set up custom mailing lists that target the people you want.
Example: you could have separate popup boxes and mailing lists for; males, females, people with pending baskets, new users, returning users, loyal customers and more.
5. Use High-Quality Boxes
If your popup boxes are plain and straightforward, internet users are simply going to dismiss it as being some junk, distraction or even some kind of spam. Instead, if you give them an outstanding, high-quality and highly engaging pop-up box, you can be sure that you’re catching their attention and make them want to know more.
Example: if you’re short on ideas on how to make your pop-up boxes look the part, head over to iContact or Paper Fellows. These services are home to a tonne of lightbox templates you can use or become inspired by.
6. Keep Your Text Precise
In most cases, users will simply close the popup box as soon as it pops up, especially if there’s a tonne of text on there to read. Using tools, such as Easy Word Count, you can track your word count to ensure that you never use more than 50 words.
Example: “Subscribe to our newsletter today for the most up-to-date information on all our products, and maybe a cheeky 10% discount.” For most businesses, this is all the text you’ll need.
7. Ensure Accuracy
It’s important that your lightboxes, as with all the content on your text are accurate and correct. This means proofreading and editing your content to ensure you’re communicating the message that you want to communicate.
Example: imagine your popup box reads; “feel out this from below to receive out latest offer and more!” This isn’t a company you want to have your details.
8. Remain Professional
It’s easy to get caught up with trying to make your pop-up boxes stand out from the rest of your content and, after many revisions and alterations, the popup box can appear messy, unorganized and simply unsuitable for your campaign.
Always remember to make sure that your popup box still looks professional before it goes live.
Using tools like Academadvisor and State of Writing can help you to format your content correctly, ensuring your business is sending out the right message.
Example: one of the best, and sleekest ways, to create a popup box is a nice neutral background, perhaps a white, green or blue, a thick dark border and inviting text in the middle. You’ll also want it to match the branding of your website.
As you can see, email popups don’t have to be as infuriating to you or the customer as they first seem.
By implementing the proper tactics and techniques while investing proper amounts of time, you can quickly make your popup boxes super efficient with maximum return.