In Brand Management Last updated:
Share on:
Cloudways offers managed cloud hosting for any size business to host a website or complex web applications.

There are a lot of ways to promote your brand, but one of the most effective ones is via sponsoring.

Thanks to the digital world, these days, there are so many podcasts, websites, and newsletters that are hugely popular and hold a super loyal user base, so sponsoring them to promote your business sounds like pretty much the best opportunity.

It’s literally like a win-win for both the parties and ends up in beneficial results. However, finding the right ones in your niche can be an incredibly tough task because it requires a ton of time.

On top of that, not every one of them clearly states that they accept sponsorship. Imagine what a tedious task it is to identify which ones accept and which ones do not, and also whether or not they’re even worth finding.

To make things easier for you, I’ve compiled this list of podcasts, websites, and newsletters that gladly accept sponsorship and are also pretty popular.

Before we jump into the list, let me tell you why you should consider sponsoring.

Helps you build brand awareness

Sponsoring/advertising on a well-known service or website that already attracts a great number of viewers can directly boost your brand’s image because it’ll be put up in front of so many people. And as you do more than a handful of sponsorships, your business will start to get recognized within your niche.

Sponsoring another business would also mean getting a link back to your website because that’s how their viewers can check your business out. This practice of linking back to your website gets you backlinks, and backlinks help you rank up higher on search engines and be seen in front of your potential customers.

Gathers loyal followers and customers

The main benefit of sponsoring a well-known podcast, website, or newsletter is that they already have loyal viewers who’ll automatically trust whatever they decide to advertise on their platform. This helps you capitalize on an already established space and hopefully attract plenty of their loyal followers your way and turn them into happy customers.

Fun fact: Geekflare accepts sponsorship as well. Find out more!

Involves lesser financial risk as compared to ads

Investing in ads is definitely something that all businesses consider when trying to promote their brand. However, not all of them really know that sponsorship can be more effective with lesser risks if done right.

Running ads can sometimes be like an arrow that half of the time misses its target, especially if you’re unsure of what you’re doing. This is not to say that ads are ineffective. They’re really beneficial for your business, and you should try that too, but on the comparison with sponsorship, ads can involve slightly more risks.

With all that aside, let’s dive right in on the list.

NameTypeNicheContact Info
Aleyda SolisWebsite, Newsletter & PodcastMarketing
Marketing Over CoffeePodcastMarketing
Tropical MBAPodcastBusiness
Social Media ExaminerNewsletterMarketing
Hack The EntrepreneurPodcastBusiness
Amy PorterfieldPodcastMarketing
Side Hustle
Software Engineering,
The Bike ShedPodcastDevelopment
The Web Platform
Ladybug PodcastPodcastDevelopment
Marketing DiveNewsletterMarketing
Content Marketing InstituteNewsletterMarketing
The HustleNewsletterBusiness
Hurry SlowlyPodcast/NewsletterBusiness
SitePoint VersioningNewsletterDevelopment
The Hacker NewsWebsite/NewsletterTechnology
Pony FooNewsletterDevelopment
Search Engine WatchWebsiteMarketing
Duct Tape MarketingPodcastMarketing
Social Media TodayWebsiteMarketing
Search Engine RoundtableWebsiteMarketing
Jeff BullasWebsiteMarketing
Social Media ExplorerWebsiteMarketing
Matthew WoodwardWebsiteMarketing/Blogging
John ChowWebsiteMarketing/Blogging
Smashing MagazineWebsiteDevelopment/
Web Designer DepotWebsiteDevelopment/Design
A List ApartWebsiteDevelopment/Design
Design ShackWebsiteDevelopment
Envato Tuts+WebsiteDevelopment
The Next WebWebsiteTechnology
Creative BloQWebsiteDevelopment/Design
Web Design LedgerWebsiteDevelopment/Design
One Extra PixelWebsiteDevelopment/Design

View the details on the full-page.


I hope the above list of podcasts, newsletters, and websites that accept sponsorship helps you take your brand promotion a notch higher and potentially increase your customer base.

Share on:
  • Adnan Rehan
    Adnan, holding a BMS degree, is a senior writer at Geekflare, known for his expertise in Mac, Mobile, Smart Gadgets, Digital Marketing, AI, and Health Tech. With a knack for simplifying complex subjects, he has also contributed insightful…

Thanks to our Sponsors

More great readings on Brand Management

Power Your Business

Some of the tools and services to help your business grow.
  • The text-to-speech tool that uses AI to generate realistic human-like voices.

    Try Murf AI
  • Web scraping, residential proxy, proxy manager, web unlocker, search engine crawler, and all you need to collect web data.

    Try Brightdata
  • is an all-in-one work OS to help you manage projects, tasks, work, sales, CRM, operations, workflows, and more.

    Try Monday
  • Intruder is an online vulnerability scanner that finds cyber security weaknesses in your infrastructure, to avoid costly data breaches.

    Try Intruder