You can use Promo to create attractive video marketing content to increase audience engagement and drive traffic to websites or eCommerce marketplaces.
Creating brand videos and other video content for video marketing is an indispensable task for in-house or agency-based marketing strategies. You can produce highly engaging promotional videos, GIFs, animation, and photos using automated tools. Such tools make content creation easier for your team to focus on marketing.
Promo video maker is one such tool that makes your marketing life easier. And it is not just a video maker. Join us as we review Promo marketing video content maker, and you will discover all of its features and functionalities.
Videos and Visuals Are Essential for Modern Brand Marketing
Businesses do many marketing works like creating a positive image of their name, making a strong perception among the audience, consistent display of services or products, and so on.
In the process, companies use various marketing elements like a mission statement, company theme, logo, graphics, color palettes, designs, etc. Collectively, industry experts call all these activities branding.
Videos, photographs, graphic illustrations, GIFs, animation, etc., are highly essential for branding.
Some key reasons are:
- You can give more messages clearly and concisely when using visual elements like infographics and videos.
- Videos are especially important since the target audience shares informative and good content-oriented videos among their connections more often than still images and text articles.
- You can reach a larger audience base by publishing marketing videos on Google Web Stories, YouTube, Instagram, Facebook Stories, and more.
- Videos fit well on a mobile or tablet screen and deliver messaging clearly. Also, a large chunk of internet users uses tablets and smartphones. Hence, videos are highly preferable to any other brand marketing content.
But how can you make engaging videos effortlessly? For that, we introduce Promo video maker.
What Is Promo?
Promo is one of the leaders of no-code video and other brand marketing content creation platforms. Both marketing agencies and individual businesses can use the tool to produce bulk videos and visuals for their marketing tasks. Users of Promo can effectively market anything using content from this online tool.
The Promo content library has thousands of ready-to-customize content. You get full rights when you subscribe to Promo and use these resources to make your own brand marketing content. Hence, content creation on this tool is hassle-free since you do not need to handle complex licensing processes.
Download: Promo on Google Play (Android), App Store (iOS), Shopify App Store
Major Features of Promo Video Maker
Promo marketing video maker should be a part of your marketing tech stack because of the following outstanding features:
- Large media library of videos, music, images, etc.
- Video capturing, editing, merging, and more.
- Collaborative content making online.
- Various overlay options like texts, brand logos, brand visuals, etc.
- Royalty and credit-free stock audio, photos, videos, etc.
- Image to video conversion.
- Unlimited content downloading.
- Customized watermarking for brand promotion.
- Drag and drop editing.
- Automated content management and publishing.
- Publish content on multiple marketing channels.
- Runs swiftly on tablets, smartphones, and web browsers.
Templates of Promo
If you choose to use Promo video maker for brand marketing, you will regularly use its vast template library for content production.
The Promo development team made sure to include templates for the most popular marketing channels like Facebook, TikTok, Instagram, social media stories, and more. Additionally, templates are available for popular online events, editorial content, marketing events, national holidays, festivals, etc.
Currently, there are more than 80 categories of templates available on the Promo content library. The platform adds new categories regularly. Additionally, it adds viral events as categories as well.
You will find many upcoming marketing events as template categories like Halloween, Thanksgiving, Labor Day, Back to School, Black Friday, Cyber Monday, Christmas, Holidays, New Year, and so on.
Furthermore, there are templates for specific industries like real estate, beauty & care, health & fitness, eCommerce & retail, education, food & drink, and recruiting & HR.
Moreover, you can also perform a text-based search on the template library. Here is how:
- Go to Templates Library.
- Type something in the Search Templates box like Crypto, YouTube Ads, Startups, etc.
- Hit Enter and wait for the search results to load.
- You can use the Ratios filter to choose from Wide, Square, and Vertical content.
- Then, you can click on the Most Popular filter to switch to Best Match or Newest.
Video Content Creation With Promo
Promo offers various creative assets, tools, themes, and templates for content creation. With so many assets, possibilities are infinite. However, when it comes to creative marketing, we can distinguish its video content in the following sections:
Social channels are the most widely consumed online portals. Hence, social media is a popular target for marketing content publishing. With Promo video maker, you can create content for the following social media platforms and events:
- YouTube ads
- YouTube videos
- YouTube channel intro videos
- Instagram ads and videos
- LinkedIn videos and ads
- Facebook ads and videos
- Calendar event videos
- TikTok videos
- Spotify videos
Industries and marketing are an inseparable combination. Promo has kept this in mind and has made the following industry-wise content creation available:
- Real estate
- Beauty and care
- Computers and IT
- Fashion and style
- Health and Fitness
- Home and constructions
- Insurance and finance
- Non-profit organizations
- Recruiting and HR
- Travel, tourism, and restaurants
Promo is an all-in-one tool for creative marketing content creation and various types of advertising. From content discovery to creation, from content collaboration to publishing, everything is available on Promo. All you need to do is focus on your marketing strategy and start posting viral content online.
From a marketing angle, you will need the following content, and Promo has it all:
- TV, website, and social media commercials
- Short commercials for social stories like Beauty Sale, Men in Style, etc.
- Facebook Story-based ads
- Instagram sale ads
- Instagram product ads
- B2B marketing videos for LinkedIn
- YouTube ads like Bumper Ads, In-Stream Ads, Preroll Ads, and Video Discovery
- Brand promotional videos for all leading social media platforms
- Customer testimonial ads for any social channels
Promo also covers the eCommerce niche for video and visual content marketing. eCommerce marketplaces of all sizes can use this tool. You can create eye-catching video marketing assets for eCommerce portals like BigCommerce, WooCommerce, Shopify, Magento, Wix eCommerce, Shift4Shop, etc.
Moreover, if you are running Amazon affiliate gigs on various social and website platforms, you can create engaging affiliate marketing videos on Promo.com.
Creative Tools From Promo Video Maker
Promo consists of four proprietary creative tools for marketing content making. Find below more about the individual tools:
Online drag-and-drop video maker is the cornerstone tool of Promo.com. You shall make all the video content for your marketing campaigns, like slideshows, YouTube intros, social media ads, etc., on this tool. Here is how it works:
- Once you sign up for Promo and enter company details, you come to the Create page of Promo.
- On the search bar, type YouTube intro or any other topic.
- Select any template and click Customize.
- Now, upload the logo, watermark it, and type in the channel name.
- Then, click on Save and Preview to generate the video.
- That’s it! You can either schedule the content or download it for manual publishing.
The video maker tool offers the following content management options:
- Export GIF or image.
- Copy website embeds links.
- For sharing, upload content to Wistia, Google Drive, Hubspot, and Dropbox.
The video editor lets you edit your own videos. Here is how to navigate the video editor:
- On the Create page, click on the Upload button at the right corner to upload videos and photos to the Promo creator workspace.
- Once uploaded, click on Use to open the video editor.
- Now, you can add logos, watermarks, brand assets, music, text styles, and more to the video.
The Photos tool lets you do magic on stock and brand photos and make them ready for publishing. Here is how:
- From the Promo Create page, upload any stock or brand image.
- Now, click on Add on the uploaded photo.
- You will see Add to Project button on the right side ribbon. Click on it.
- The photo editor will open.
- Like the video editor, you can add texts, overlays, more photos, change format, etc.
The GIF editor tool is the same as the video editor tool. It just lets you add videos from the Promo library or your collection for editing. The editor has options like adding texts, overlays, crop GIFs, resizing GIFs, brand assets, etc. The tool also lets you convert videos to GIFs.
Marketing Tools From Promo Video Maker
Promo also offers digital marketers the tool they need to do regular marketing tasks. For example, you can use the following for social media marketing:
- Facebook ad budget calculation tool
- YouTube money calculator
- Facebook ads troubleshooter
- Video production cost estimators
However, the best marketing tool is the Social Media Calendar. It automatically suggests content templates depending on the day when you open the tool from your Promo account. All you need to do is customize the content and select social media platforms for publishing.
Promo Video Maker Pricing
Compared with other online video makers, Promo is affordable and cost-effective. It offers flexible and scalable subscription options. Find below different plans from Promo:
This plan is suitable for micro/small businesses, home-based businesses, small family restaurants, freelancers, influencers, and individual professionals. The monthly cost for this plan is $49, and you can save up to 50% if you get an annual deal.
Key features of the Basic plan are:
- Unlimited video and other content publishing
- 3 premium video clips/month
- Add logo to any content
- Lifetime license
- 5,000+ ready-made templates
- Promo mobile app
The Promo Standard is for small to medium businesses, groups of freelancers, groups of professionals, moderately big restaurants, popular social media influencers, etc. It is $99 per month. However, getting an annual plan can save up to 50%.
Notable plan features are:
- All facilities and features from Promo Basic
- Manage one brand
- Get viral and trending event templates
- 110m premium photos and clips
- Social media content publishing calendar
Promo Pro is for celebrity influencers, global groups of professionals/freelancers, digital marketing agencies, large businesses, non-profits, educational institutes, etc. You should get this plan to use all the Promo video maker features in bulk. It will cost $359/ month, but an annual payment saves more than 50%.
Key features of Promo Pro are:
- Everything from Basic and Standard
- Get reseller rights for the Promo content library
- White-label sharing of Promo.com with vendors and contractors
Promo Video Maker Alternatives
It is smart to look at some alternatives and compare how Promo brand video maker brings value to your business’s or agency’s marketing strategy. Check them out below:
Canva Marketing Video Maker
Canva Marketing Video Maker helps you reach your audience through amazing marketing videos and better engage with them. You can create and edit videos and testimonials for Facebook, Instagram, TikTok, YouTube, and other social platforms. Canva offers customizable video templates, a music library, animations, stickers, and many more features to make video making easier.
Visme Video Maker
Visme Video Maker is an all-in-one video maker for creating engaging video content in a few minutes. Users can modify the templates and add personalized text, audio, or music tracks to create marketing videos on this online platform. It lets you create promo videos, slideshows, tutorials, and explainer videos without additional professional help.
InVideo is a platform for making professional videos rapidly, ensuring better engagement and more conversion. It has a collection of 5000+ templates that you can customize with various transitions and effects. All video-making and editing tasks can be performed online without downloading.
Video marketing is rising at a first pace since videos greatly impact the target audience. To help you save time and money, we have thoroughly reviewed the Promo video maker tool in this article.
The features, functionalities, and tools mentioned above should clearly show that it is the only creative marketing content maker your business or agency will ever need.
Creative video and content marketing go hand in hand with email marketing. Hence you can also look into email marketing with Pipedrive.