Blogging for business is now an essential part of marketing for most companies. While online marketing used to be exclusively for the big conglomerates, now almost all enterprises have some online presence.
Blogging is an attractive option as you have the opportunity to establish yourself as an expert in your field, open a two-way channel of communication between you and your clients, and fuel your SEO by consistently updating your website.
There are virtually no downsides to blogging for your business, as it’s essentially free advertising, which you are entirely in control of. However, not all business blogs are as successful as others, but by following the tips below, you can maximize the results of your blog.
1. Know When To Delegate
As most people who are successful in business are already aware, delegation is an important aspect of success. Trying to micro-manage everything will lead to stress, confusion, and ultimately poorer work.
This same sentiment also applies to business blogging. For some people, writing does not come naturally, and they may want to hire a writer to create their content.
In other cases, there are simply not enough hours in the day to write regular posts that are high quality and original, while other entrepreneurs may want to write content, then have it edited and polished by a professional.
Many people choose to use these sites as they will be engaging the services of a professional writer or editor, while others may prefer to go with someone specialized in business marketing instead, for example through Scripted.
2. Utilize Online Editing Tools For Flawless Content
Before you post anything that will represent your business, you should check that it is perfect, and portrays you in the best possible light.
One way of ensuring this is by using online editing tools to check your writing. You can make sure your grammar is perfect by reviewing the guides at Australian Help or taking a writing course with Academized.
3. Create A Schedule And Stick To It
You need to be posting content regularly to see results, and this will involve making time commitments when it comes to writing and promoting your content.
To benefit from your blog, you will need to stick to these commitments. After a while, you will know what days and times you get the best responses, and can work your schedule around that.
4. Store User-Generated Content Ideas
Whenever a client or reader asks you a question, make a note of it, and try and work that into a blog post at a later date
This is your customer telling you what they’d be interested in learning more about, and what they’d like to hear from you, so it’s likely to be a successful post. It will also save you time trying to come up with a topic.
5. Use Internet Friendly Format
Most successful blog posts, or online articles, follow a pretty standard pattern. They include a snappy headline and first line, short sentences, and paragraphs, and are often illustrated with images, gifs, or graphs. Subheadings are frequent features, as are lists or bullet points.
Sticking to this kind of format ensures that your writing appeals to the short attention spans of internet users.
6. Focus On Your Purpose
Most businesses start blogging with a specific goal in mind. It’s important to never lose sight of that goal, or your blog posts may become rambling and unrelated.
Think about exactly what you’re hoping to achieve every time you write, and make that explicit to the reader. Whether you want likes and shares, to grow your email list, or even sell your product directly, be clear and focused on what your purpose is.
7. Write When You’re Feeling Positive
You’re blogging to get other people excited about your business – and it’s almost impossible to do that when you’re not feeling particularly enthusiastic.
Writing on days when you’re enthused about your business will help inject your passion into your writing, and that will motivate your readers to do business with you.
8. Don’t Be Afraid To Have A Strong Opinion
There’s nothing wrong with not being entirely neutral in your posts, in fact, it will make you less bland and more memorable than other blogs out there.
You should be aware of the opinions of the majority of your readers and can become more appealing to them by expressing your real thoughts.
9. Make The Most Of Guest Blogs
Guest blogging is an excellent way to expand your audience, as is networking and reading what other bloggers are producing.
You can gain a whole new audience by appearing on guest blogs, which is perfect for anyone looking to expand.
10. Never Forget About SEO
Creating great content is the main aim of any business blogger, but without sparing a thought for SEO, your blog may not receive the attention it deserves. Always check you’re using keywords, and monitor your posts with analytics.
While nothing can fast-track original ideas, and hard work is always necessary, the above tips help your efforts come to fruition, and your business can reap the rewards.