Email marketing is the oldest yet the most effective marketing strategy to date. 

There are 4 billion email users worldwide, and the global email marketing market was valued at $7.5 billion back in 2020.

Sending emails automatically via autoresponder is a great way to reach out to new people and save time. 

But do you know what's even better? Leveraging a cold email writer tool to write personalized email copies for you.

In this article, we tell you why email marketing is important, how to do it right, and discuss some of the best AI cold email writer tools.

What is Email Marketing & Its Importance

Email marketing is all about sending promotional messages to people in bulk quantities. Its primary objective is to generate sales or leads, or it may also contain your brand advertising.

email marketing

Whenever a company sends out an email to its prospects, apart from order confirmations and direct responses to customer queries, it's a form of email marketing

Marketing through emails can be considered as a segment of internet marketing, which encompasses online marketing via websites, social media, blogs, and more.

Email marketing can include newsletters with updates on the company or promotions of sales and exclusive deals for subscribers. 

Marketing emails may also seek to share a general message on the company's behalf, such as an awareness message or an advisory for fraudulent activities.

However, when we talk about email marketing, the first thing we millennials think is, “Email marketing? That's an old man's talk.” Well! We do agree!

But, the old man is talking some sense!

On average, a single email generates $38 in return for every dollar spent, which is a whopping 3,800% return on investment. That's some crazy returns!

So, if you're trying to connect directly with your customers, email marketing is the best road to walk on.

How to Do Email Marketing the Right Way

When it comes to customer acquisition, emails are 40X more effective than Facebook and Twitter combined. Amazing, isn't it?

The key to a successful email campaign lies in the tone and the level of personalization you can achieve with each mail sent.

It's like being invited to someone's home for supper. If asked to take your shoes off before entering their home, you respectfully do so!

Similarly, you have to be on your best behavior at all times when doing email marketing!

But before we dive into the best tools for email marketing, it's important to understand how to start your email and pursue it the right way. Let's see how you can achieve this.

#1. Don't Purchase Contact Lists

The first and most crucial step is to build your own email list, and it's actually the most exciting part of email marketing. However, creating an email list doesn't mean purchasing one.

If you want to get results from your email marketing campaigns, paying for emails won't help.

Instead, try to build your email list by organic means. Here're some creative and tested ways to capture organic emails.

#2. Leverage Lead Magnets

Lead magnet refers to a product or a digital asset that you give away for free in exchange for your prospects' details. 

Think of something? What can you give away for free?

Here's a list of a bunch of digital assets you can give for free:

  • E-books
  • Whitepaper
  • Checklists
  • Templates
  • Webinars
  • Courses 

#3. Opt-In Forms

Opt-in forms are by far the simplest and the most effective way to collect emails. All you need to do is, create an attractive design and start with an attention-grabbing headline.

It is essential that you hook your customers as soon as they open up your form. 

So, follow these principal rules:

  • Keep the content inside the form precise and relevant to the offer you’re providing
  • Start by asking a question if possible and keep the form short & simple
  • Segment Your Email List

Once you have a desirable amount of contacts in your mail list, it's essential to break down your list into subcategories based on your subscriber's unique characteristics, interests, and preferences. 

Now, why is this important?

That's because your subscribers are humans, and considering human psychology here, you should add personalization whenever and wherever you can. 

Categorizing your email list helps you avoid sending irrelevant content to the wrong prospects, hence preventing the risk of losing subscribers.

Moreover, segmented emails generate 58% of your total revenue when compared to unsegmented email lists. 

That's why it's better to segment your emails rather than throw an email blast at your subscribers.

Let's now look at some of the best cold email software to help you generate the best email subject and content.

Smartwriter.ai

Smartwriter is a potent tool to craft high-converting emails. 

smart writer

It automates your entire research and copywriting process in a matter of seconds, allowing you to send personalized emails with a single click. 

Features

  • Cold Email Outreach: An e2e personalization engine analyzes each prospect's data and crafts a personalized outreach message within seconds
  • LinkedIn Lead Generation: Generate 1000s of verified leads with the help of LinkedIn sales navigator for free
  • Deep Enrichment: Deeply researched leads with numerous data points to get the right information required to personalize your emails
  • LinkedIn Outreach: Automatically create a personalized message based on your prospects latest comment or post on LinkedIn

The Smart Writer is your one-stop solution to generate quality leads with 10X conversion rates, proven and trusted by 9000+ companies.

Quicklines.ai

The sole purpose of the first line of your email should be to hook your readers into reading more. So, it becomes crucial for you to know how to start an email. 

quicklines

Quicklines.ai helps you portray an attractive first impression by writing the most important line of your email – the first line.

Features

  • AI-Powered Line Writing: Craft an attractive first liner for your emails with AI-powered first line generator within 3 seconds
  • Personalized Cold Emails: Dive into your prospect's multiple data points to figure out the best angle for your first liner
  • Cold Email Outreach: Generate thousands of personalized first liner and send high converting emails with AI-powered social data scraping

Until now, Quicklines.ai has crafted 19,00,000+ successful first liners, with 451 quick lines created every minute and generating a revenue of $4.7 million for its customers! 

Quick Mail

Quick Mail allows you to automate your email campaigns and improve deliverability. This lets you get higher conversion rates with minimal effort.

quick mail

Features

  • High Deliverability: Get your emails out of the spam box and right into the prospect's inbox with the free auto-warmer plan
  • Absolute Automation: Quickly setup and automate your email campaign from extracting user data to sending follow up emails in less than 5 minutes
  • Reliable Support: Get actionable help from experts whenever you get stuck in any phase of your automation journey

Quick Mail can pave your way out of that filthy spam box and land your email right into where it should be– Prospects actionable inbox! Surging your email's open rate to up to 80%.

LeadFuze

LeadFuze ranks among the best cutting-edge data prospecting tools. Its advanced crawling software and third-party data partners allow you to get verified leads in real-time. 

leadfuze

From company information to social profiles and more, you name it, and they got it!

Features

  • Advanced Search: Refined search filters to collect multiple data points of prospects
  • Enhanced Automation Process: Automatically add new leads to your CRM or workflow and set your campaigns on autopilot with Fuze's AI assistant 
  • Cutting-Edge Lead Intelligence: Reliable and in-depth lead intelligence to personalize your campaigns to the utmost
  • Seamless Integration: Easily connect CRMs and ATSs with outreach tools and social automation systems to trigger workflows

LeadFuze's intelligence is trusted by 14,00,000+ companies and more than 20,000 users. 

Reply

Reply's powerful AI-driven sales email assistant helps you craft high converting emails within seconds. 

reply

It also ensures that your email doesn't sound robotic by adding an essence of human touch into it and personalizing it for the best results.

Features

  • Maximum Open & Reply Rates: Craft the perfect call-to-action text via AI to get high conversion rates
  • Email Quality Checker: Get real-time feedback and check your text quality with AI text quality scoring
  • AI-backed Algorithm: Create human-like texts with Reply's extremely powerful email assistant tool powered by GPT-3 language prediction

Reply.io crafts the perfect email for you without showcasing a glimpse of AI into it. It's a 100% human-like email creation tool for building a one-on-one relationship with your customers.

Mail Shake

Mail Shake lets you automate your cold email outreach campaigns to connect with prospects faster, book more meetings, and generate more revenue. 

mail shake

The tool also makes it easier to track your activities by putting everything under one dashboard.

Features

  • Email Automation: Connect with thousands of prospects within minutes with automated email outreach campaigns and follow-up mails
  • Split Testing: Conduct A/B testing to experiment with multiple variations of your email and find what works best for you
  • Lead Catcher: Track every social activity of prospects and manage leads with the mighty lead catcher tool
  • Phone Dialer: Empower your cold email outreach with the built-in personal dialer that comes along with unlimited VOIP calls and affordable international calls

Mail Shake has assisted more than 49,000 customers to enhance its cold outreach campaigns. 

Moreover, It comes along with a fantastic AI email writer that analyses thousands of emails to craft the perfect email for you – in a minute or less!

Woodpecker

Woodpecker's intuitive cold email tool allows you to effortlessly reach out to prospects across various channels. 

woodpecker

13,000+ professionals trust the tool for their day-to-day cold outreach campaigns.

Features

  • Deliverability: Get real-time email validation to protect your domain reputation and get your email delivered to the primary inbox
  • Personalization: Enrich your email look and flow with highly customizable templates and automatically sync your prospect's time zone to send in the mail within their preferred time
  • Stats & Tracking: Seamlessly track every activity made by prospects on your email and automatically filter out your prospect's replies based on their interest level
  • Security: Comply with the email laws and send flawless emails with Woodpecker's trusted security

Woodpecker's intuitive tool helps you get the most out of your cold outreach campaigns. It's easy and safe to use, with 10X deliverability for your cold email outreach.

White Cream

White Cream is a fantastic tool that produces marketing content and sales emails. 

white cream

Its AI-driven technology helps you create tons of content, including icebreakers, digital ad copies, blog posts, and much more in a fraction of time, with minimal costs.

Features

  • AI Article Writer: Develop engaging long-form content and video scripts in minutes
  • Digital Ad Copy: Generate high converting ad copies for Facebook and Google ads by entering just your company name and what it does
  • Cold Outreach: Create personalized messages for cold emails and LinkedIn InMails with a click
  • Voiceover & Podcasts: Transform your long-form blog into a podcast with over 40+ human-sounding voiceovers

White Cream is the one-stop solution for all your content needs. From writing email copy icebreakers to creating podcasts, its powerful AI can do it all for you in a matter of minutes!

Flowrite

Do you have the idea for your perfect email but struggle with written communication? 

flowrite

Flowrite's powerful AI-driven tool turns your instructions into ready-to-send emails or messages and helps you communicate confidently.

Features

  • Write-Without-Writing (WWW): Flowrite’s smart customizable templates allow you to create unique drafts without even writing a single word yourself
  • Tone Selector: Choose among multiple tones to make sure your readers react to your message the way you want
  • Instruction Based Writing: Write a couple of sentences about a topic, and Flowrite with work its magic to create a stunning email copy

With Flowrite, you can save time, hit the right tone, and overcome the blank page syndrome. Create a stunning email copy that gives you conversions.

Conclusion

Email marketing is never getting outdated, and these AI cold email writers and outreach tools are a treat to new as well as pro email marketers. 

They have the potential to generate crazy conversions effortlessly.

However, being completely dependent on AI is never a good thought, so these tools require someone with a passion for email marketing – That's you!