Google is the best option for research and analysis as it is the platform which is acquainted with almost every aspect of the internet.
The large database that it has amassed serves as the perfect platform to carry out analytics research. The user can get results spanning sites, applications and even offline channels.
Google Analytics provides tools and products which can be used by businesses of any size to get to know their customers better.
Some of its crucial features are:
- Understanding the app and site users better
- Improving overall performance
- Gaining insight using Google-created and published tools
- It is perfect for businesses of any standing
- Free sign up on site purchase