Keyword Research

In search engine optimization, focus is drawn on the use of the right keywords. This can be done using keyword research tools, and Wordtracker is one of them.

Wordtracker is a free-of-charge cloud-based keyword research tool that can help you in discovering many long-tail keywords. They do so by scavenging the cumulative data from Google, Wordtracker, YouTube and Amazon.

Some of the features are:

• Finding non-grouped keywords
• Searching trends
• Competition metrics
• SERP comparison
• Customer service relayed over Live Chat
• Amazon, Google and Youtube Keywords

If you plan on enhancing your keyword research experience, you can always go for the paid ‘Bronze’ version, starting at a monthly charge of $29.

LongTailPro is a keyword research tool which provides the user with long-tail keywords to help you gain higher rankings on Google search results. It does so by using the Keyword Competitiveness (KC) metric.

Using this, it calculates a 0-100 scoring for you based on the LTP proprietary algorithm. As the algorithm is tweaked and tested constantly, the results you get are quite up-to-date.

Some of its features include

• Easy keyword search using Keyword Competitiveness (KC) metric
• Rank Value for keyword probability discovery
• Research on competition using detailed metrics filter
• In-depth domain and page level metrics

The payment plans for the software are great, the beginner pack starting at $37 per month.

LSI stands for ‘Latent Semantic Indexing’, wherein the keywords are similar, yet different from long-tail keywords.

Long-tail keywords are the kind in which a phrase is created around a keyword, whereas LSI keywords are words that are related to the same topic and used frequently throughout the content.

This generator helps in giving you LSI keywords which can be used in your content for extended search visibility.

Following are some of its features:

• Cloud-based and free
• Easy User interface
• Takes up to 10 seed keywords to produce long tail and LSI keywords

Marketing miner is a marketing tool created mainly for the purpose of data mining. The software is easy-to-use and has a very interactive User Interface.

It is suited for everyone, whether you are a project owner, run an e-shop, belong to an agency or work as an individual. Following are some of the fields where Marketing Miner can help you:

• Rank tracking
• Keyword Research
• Competition analysis
• Price comparison data on products
• Monitoring your presence over the web

The free version is limited to only one project. If you wish to continue, then you can opt for higher plans, the cheapest of which starts at $29 per month.

Online advertising is an important aspect of the business and it always helps if you have the right information. WordStream advertisement adviser is designed to help users advertise their brand.

It was created keeping in mind the small and medium-sized businesses. Key features of the software include:

• Optimizations in one-click
• Opportunities for business growth
• Suggestions on account structure
• Campaign management across platforms
• Search query analysis
• Performance dashboard
• Getting success reports
• Sharing reports with team
• Conversion tracking
• Call tracking
• Visitor remarketing

The software is available for use only after opting for one of the many plans. The cheapest plan is at $244 per month, if you sign up for the annual plan.

Ubersuggest is a keyword generating software, which was recently taken over by Neil Patel. It helps you in finding the long tail keywords that will match your content.

Long tail keywords helps in getting highly targeted traffic which leads to more conversions.

The website provides you with an overview of everything, including SEO and PPC. You can get the following information of a keyword using this website:

• Volume
• Seasonality
• CPC
• Competition
• of Results

Some of its features are listed below:

• Keyword overview
• Keyword Suggestion
• Keyword Difficulty
• Competitive Intelligence

Keyword Tool is a cloud-based software which helps the user in creating long-tail keywords which can be used for search engine optimization of your content.

What makes the software different from the ones in the market is the fact this tool provides keyword suggestions to many other platforms and not only Google.

• Free version generates up to 750+ long-tail keywords
• 99% reliable results as the tool has a data driven approach
• Provides long-tail keyword generation for top sites like Google, YouTube, Bing, Amazon, eBay and App Store.

Keyword Explorer by Moz is a great SEO tool which can be used to find the best keywords for suiting your brand, in order to help increase viewer traffic on your website.

An effective keyword will also help in increasing the search engine result rank of your site.

The team at Moz create all their tools keeping beginners in mind and focus on creating an even better marketing tool.

Following are some characteristics that you can find at Moz:

• Keyword research
• SEO Audit and Crawl
• Backlink Research
• Rank Tracking
• SEO toolbar

The website comes with a 30-day trial version which you can use to get accustomed to the software.

In the online business, it is necessary to have a vigilant eye on where your website stands. SERP stands for Search Engine Ranking Page.

SERPS.com helps the user know their website ranking on the search engine. SERP does this by running analysis on your website, searching the keywords on the top 100 pages and looking for its occurrence.

The following are some of the features of the tool

• Daily ranking data
• Mobile, tablet and desktop ranking data
• Results available to up to 250^th rank
• Unlimited domains and users
• Local rankings available up to zip-code level
• Google and Yahoo rank tracking in 400 countries

Google is the best tool that you could always rely on when it comes to collecting keyword related information.

It should not come as a shock that it is also a leading tool for search engine optimization professionals to search for all types of keywords.

Keyword research and planner is a software which can help users by providing them with ideas to create meaningful and effective contents and campaigns.

• Inserting phrases and words that describe your product to discover new keywords
• Discovering keywords most relevant to your businesses
• Comparing keyword trends
• Getting suggestions on estimates and the regularity of keyword search
• Creating and share your plan with others on your team and board