Most Commonly Used Marketing Abbreviations and their Full Forms

There are a lot of commonly used abbreviations/acronyms used in Marketing, and here we attempt to put them all together as reference.

SEO

Lost when you come across certain terms while learning/doing SEO?

Here are some popular SEO abbreviations/acronyms.

Acronym	Stands for…
ASO	App Store Optimization
BR	Bounce Rate
ccTLD	country code Top-level Domain
CMS	Content Management System
CSE	Comparison Shopping Engine/Custom Search Engine
CTR	Click-through Rate
CWV	Core Web Vitals
DA	Domain Authority
DNS	Domain Name System
DR	Domain Rating
EPM	Earnings per Thousand
GA	Google Analytics
GIS	Google Image Search
GKP	Google Knowledge Panel
GSC	Google Search Console
GTM	Google Tag Manager
H1	Heading Level 1 HTML Markup
H2	Heading Level 2 HTML Markup
Href	Hypertext Reference
KW	Keyword
LSEO	Local SEO
MCP	Moderately Cached Page
NSEO	Negative SEO
PA	Page Authority
PV	Pageviews
RSS	Really Simple Syndication or Rich Site Summary
SEOs	Search Engine Optimization Performance
SMB	Small and Medium Businesses
SRM	Search Reputation Management
TLD	Top Level Domain
URL	Uniform Resource Locator
W3C	World Wide Web Consortium
WMT	Web Master Tools
WP	WordPress
XML	Extensible Markup Language
301	Resource Moved Permanently (A permanent redirect code to a new domain or location)
302	Resource Moved Temporarily (A temporary redirect code to a new domain or location)
401	Unauthorized Access to Resource (requires authentication)
403	Forbidden Access (not allowed, server understood the request but refuses to fulfill it)
404	Resource / page not found
503	The server is unavailable (usually a temporary response due to overloading or maintenance)

Social Media abbreviations bamboozling you? Fret not.

Here are some popular Social Media abbreviations/acronyms.

Some of the most commonly used acronyms in Email Marketing are given below

Acronym	Stands for
BCC	Blind carbon copy
CC	Carbon copy
BIMI	Brand Indicators for Message Identification
COI	Confirmed Opt-In
CTA	Call To Action
CTOR	Click-To-Open-Rate
CTR	Click Through Rate
ESP	Email Service Provider
IMAP	Internet Message Access Protocol
OR	Open Rate
POP3	Post Office Protocol 3
SMTP	Simple Mail Transfer Protocol

PPC (Pay per Click) Advertising involves a lot of acronyms. here are the most commonly used ones.

The World of Affiliate Marketing involves an extensive usage of acronyms. They’re here listed below.

Listed below are the most common analytics and tracking-related acronyms.

Hopefully the list above will help you in some way. For learn more about marketing you can check out courses on Udemy or Coursera.