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Most Commonly Used Marketing Abbreviations and their Full Forms

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There are a lot of commonly used abbreviations/acronyms used in Marketing, and here we attempt to put them all together as reference.


Lost when you come across certain terms while learning/doing SEO?

Here are some popular SEO abbreviations/acronyms.

AcronymStands for…
ASOApp Store Optimization
BRBounce Rate
ccTLDcountry code Top-level Domain
CMSContent Management System
CSEComparison Shopping Engine/Custom Search Engine
CTRClick-through Rate
CWVCore Web Vitals
DADomain Authority
DNSDomain Name System
DRDomain Rating
EPMEarnings per Thousand
GAGoogle Analytics
GISGoogle Image Search
GKPGoogle Knowledge Panel
GSCGoogle Search Console
GTMGoogle Tag Manager
H1Heading Level 1 HTML Markup
H2Heading Level 2 HTML Markup
HrefHypertext Reference
MCPModerately Cached Page
NSEONegative SEO
PAPage Authority
RSSReally Simple Syndication or Rich Site Summary
SEOsSearch Engine Optimization Performance
SMBSmall and Medium Businesses
SRMSearch Reputation Management
TLDTop Level Domain
URLUniform Resource Locator
W3CWorld Wide Web Consortium
WMTWeb Master Tools
XMLExtensible Markup Language
301Resource Moved Permanently (A permanent redirect code to a new domain or
302Resource Moved Temporarily (A temporary redirect code to a new domain or
401Unauthorized Access to Resource (requires authentication)
403Forbidden Access (not allowed, server understood the request but refuses to
fulfill it)
404Resource / page not found
503The server is unavailable (usually a temporary response due to overloading
or maintenance)

Social Media

Social Media abbreviations bamboozling you? Fret not.

Here are some popular Social Media abbreviations/acronyms.

AcronymStands for
DMDirect Message
SMMSocial Media Marketing
UGCUser Generated Content
SOVShare of voice
AFAIKAs far as I know
AMAAsk me anything
BTSBehind the scenes
FFFollow Friday
FTWFor the win
ICYMIIn case you missed it
IMHOIn my humble opinion
IRLIn real life
JKJust kidding
NSFWNot safe for work
TGIFThank God it’s Friday
TILToday I learned
TL;DR or TLDRToo long; didn’t read

Email Marketing

Some of the most commonly used acronyms in Email Marketing are given below

AcronymStands for
BCCBlind carbon copy
CCCarbon copy
BIMIBrand Indicators for Message Identification
COIConfirmed Opt-In
CTACall To Action
CTRClick Through Rate
ESPEmail Service Provider
IMAPInternet Message Access Protocol
OROpen Rate
POP3Post Office Protocol 3
SMTPSimple Mail Transfer Protocol


PPC (Pay per Click) Advertising involves a lot of acronyms. here are the most commonly used ones.

AcronymStands For…
BMMBroad Match Modifier
COCCall Only Campaigns
CPACost Per Action
CPCCost Per Click
CPLCost Per Lead
CTRClick Through Rate
GCLIDGoogle Click Identifier
PLAProduct Listing Ads
PPCPay Per Click
ROASReturn On Ad Spend
ROIReturn On Investment
SQRSearch Query Report
UACUniversal App Campaigns

Affiliate Marketing

The World of Affiliate Marketing involves an extensive usage of acronyms. They’re here listed below.

AcronymStands for
AWAffiliate Window
CPACost per Action
CPCCost per Click
CPMCost per Thousand
CPOCost per Order
CPSCost per Sale
CRConversion Rate
EPCEarnings per click
EPMEarning per thousand
GANGoogle Affiliate Network

Analytics and Tracking

Listed below are the most common analytics and tracking-related acronyms.

AcronymStands For…
CLVCustomer Lifetime Value
CMPContent Marketing Platform
ICPIdeal Customer Profile
MQLMarketing Qualified Lead
SQLSales Qualified Lead
TOFUTop of Funnel
BOFUBottom of Funnel
UTMUrchin Tracking Module

Hopefully the list above will help you in some way. For learn more about marketing you can check out courses on Udemy or Coursera.

Check out some technology-related abbreviations too.

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