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In Business Operations Last updated: September 5, 2023
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In the fast-paced corporate world with increasing competition, businesses must find ways to stay ahead of the competition. 

But how to do that? 

One way to have an edge over your competitors and in the market is by performing competitor analysis. 

It will help you understand the competitive landscape around you and where your business stands in the market by collecting and analyzing data about their products, prices, advertising strategies, and customers, along with the current market trends.

This way, you can identify their strengths and weaknesses, uncover market opportunities, and adjust your business strategy accordingly.

Let’s discuss what competitor analysis is, its benefits, and some of the best competitor analysis templates that you can use to stay ahead in the market. 

Competitor Analysis Templates and Their Benefits

Competitor analysis templates are reusable pieces of code that you can download and use for performing competitor analysis. It aims to collect information and insights that give your company an edge over your competitors.


Competition analysis templates make it easier for business owners to understand their competitors more, gauge their strategies, and make better decisions. Here’s how they are helpful. 

  • Learning competitor insights: Competitor analysis templates help businesses gather information about their competitors’ strategies in terms of pricing, marketing, product offerings, and customer targeting. This information helps identify loopholes in their strategies so that you don’t make those mistakes.
  • Identifying strengths and weaknesses: With templates, you can quickly enable systematic assessment of competitors’ strengths and weaknesses to enhance their products more while working on weak points.
  • Recognizing market positioning: Evaluating competitors’ positions in the market becomes easier with competitor analysis templates. By understanding the unique value they offer and how they promote their brand, businesses can design effective marketing strategies and improve their market positioning.
  • Efficient analysis: Templates provide a well-organized framework for competition research, addressing all relevant aspects, from product features to customer service. This simplifies the analytical process and ensures important data is noticed quickly.
  • Tracking competitors over time: Templates enable businesses to monitor changes in competitors’ market positioning and tactics over time. This way, businesses can stay informed about the evolving competitive landscape and adjust their strategies accordingly.
  • Benchmarking performance: Templates allow businesses to compare their key performance indicators (KPIs) with that of competitors to identify areas for improvement and set growth objectives.

Different Parts of Competitor Analysis

Company Info


Competitor analysis involves studying your competitors’ history, structure, and background. It helps you understand their positive points, negative points, and tactics. 

  • Begin by examining the company’s background, such as when it was founded, its founders, and its structure. 
  • Focus on their top executives and management
  • Analyze their products/services, pricing, and promotional strategies
  • Evaluate their reputation, customers, and market share

Product Info

Studying your competitors’ data helps you understand their products and services. Look closely at important details like product information, specifications, costs, standards, and unique features. 

This gives you an insight into what attracts customers to the offerings. By understanding your competitors, you can identify opportunities and stay competitive. So, when developing your marketing plan, pay attention to the specific details of their products.

Market Info

Competitor analysis involves understanding the market. It begins by identifying the target market, including the customers and their preferences. Factors like geography, gender, age, and market share of the competitor are considered.

Additionally, analyzing market trends helps predict future directions and make informed business decisions.

Business Model


Analyzing your competitors’ business models involves examining various aspects of their strategies. This includes finding out how they generate revenue, distribute their products, build relationships, and gain a competitive edge. 

By studying their revenue streams, you can identify their most profitable sources of income. Similarly, researching their distribution channels helps you understand how they reach customers.

Moreover, try knowing about what differentiates them in the market. You can also uncover cooperative relationships that benefit both parties by identifying their partnerships and alliances.

Target Market

Analyzing your competitors’ target market, their customers, and what motivates the customers is crucial for competitive analysis. This involves studying the preferences, needs, and behaviors of their audience.

It will help you improve and customize your marketing strategies and effectively engage your target by creating compelling messages. 

Strength and Weakness

Understanding where your competitors strive and where they struggle is crucial. It helps you allocate resources wisely and shape your plans accordingly. This includes assessing their technical capabilities, customer base, and operational efficiency.

By gathering this information, you can identify opportunities for your company to excel while gaining a competitive advantage. 

Where to Implement Competitor Analysis


Competitor analysis is crucial for your company’s success. You can develop effective plans and make informed decisions by researching and understanding your competitors. It can be implemented in the following areas:

Product Development

  • Learn about your competitors’ products and services, identifying their positives and negatives
  • Identify all the gaps in the market that your company can fill with unique offerings
  • Understand customers’ preferences and expectations to improve your products

Marketing Strategies

  • Examine your competitors’ marketing initiatives to craft effective strategies
  • Explore untapped marketing channels or techniques to attract new customers
  • Highlight specific qualities or advantages that set your company apart from others


  • Compare your prices with your competitors to improve competitiveness.
  • Consider whether you can offer lower or premium pricing based on your value proposition.
  • Adjust your pricing approach to increase profits while maintaining customer appeal

Acquiring New Customers

  • Determine which customer groups your competitors are successfully targeting
  • Identify the best positioning for your company to attract and retain customers
  • Create targeted marketing messages that address customer pain points and differentiate your business

Finding Market Opportunities 

  • Find areas where competitors lack customer service, presenting opportunities for your company
  • Discover untapped markets or emerging trends that can drive growth

Now, let’s look at some of the best competitor analysis templates.


Miro’s competitor analysis templates are a helpful tool that can help companies understand their competitors better. It has a clear structure that collects and analyzes specific data to generate insights like competitors’ strengths, weaknesses, and market positions. 


Features and Benefits:

  • Product comparison: You can assess competitor products’ specifications, costs, and unique selling points.
  • Marketing strategy: Analyze competitors’ target market, channels, messaging, and techniques.
  • SWOT analysis: It identifies each competitor’s strengths, weaknesses, opportunities, and threats.
  • Market share analysis: It will help you examine competitors’ market share, growth patterns, and customer preferences.
  • Customer feedback: You can collect information from social media comments, ratings, and sentiments using user-friendly and attractive templates.


HubSpot competitor analysis templates help companies gather and analyze information about their competitors and get a comprehensive understanding of the market, enabling companies to make informed decisions. 


Features and Benefits

  • Detailed info: Documents relevant competitor information, including their name, industry position, and target market.
  • Marketing strategies: Identifies and evaluates the promotional strategies employed by competitors.
  • Product comparison: Compares competitor goods and services specifications, costs, and customer testimonials.
  • Content analysis: Analyzes the content on competitors’ blogs, social media accounts, and email marketing campaigns.
  • SEO analysis: Examines competitors’ backlink profiles, keyword rankings, and website performance.


Someka’s competitor analysis templates aim to provide a complete understanding of the competitive environment in the industry, empowering companies so that they can make better marketing strategies. 


Features and Benefits:

  • Competitor Profile: Capture important details about each competitor, such as their history, location, and target market.
  • Market share analysis: Analyze each competitor’s market share to understand their position in the industry.
  • Customer analysis: Identify each competitor’s target market’s demographics, preferences, and purchasing behavior.
  • Pricing analysis: Evaluate the pricing tactics employed by competitor businesses, including discounts, special offers, and pricing structures.
  • Social media analysis: Examine competitors’ social media presence, followers, engagement, and content strategies.
  • Review analysis: Analyze online reviews, ratings, and customer comments to gauge customer satisfaction.


Smartsheet templates offer a systematic framework for conducting competitor analysis by offering many features and capabilities.


Features and Benefits:

  • Market trends: Identify and assess market trends and developments that impact competitors.
  • Competitive positioning: Examine how competitors differentiate their products and establish their position in the market.
  • Distribution channels: Find out about the channels through which competitors market their goods or services.
  • Partnerships and collaborations: Analyze partnerships and collaborations formed by competitor companies to gain a competitive advantage.
  • Customer satisfaction: Collect and evaluate customer reviews and satisfaction scores related to competitors’ products.
  • Brand perception: Consider the brand reputation and consumer perception when assessing how the market views those competitors.


SlideTeam’s templates are unique yet user-friendly and effective, helping companies make solid business decisions through effective competitor analysis.

Features and Benefits:

  • Market research: Gather and analyze market information and competitor-related trends.
  • Competitive advantage: Identify and evaluate each competitor’s unique strengths and advantages.
  • Market share analysis: Assess competitor companies’ market share and growth patterns.
  • Customer perception: Understand how consumers perceive competitor brands and products through surveys or feedback analysis.
  • Marketing channels: Find out about the different marketing channels your competitors use, like social media, advertising, and collaborations.
  • Product and service improvements: Examine the enhancements made by competitors to their offerings and how they differentiate themselves in the market.


Praxie offers useful templates to help businesses gain insights into the industry and make smarter marketing strategies. 

YouTube video

Features and Benefits

  • Market research: Investigate target markets, customer segmentation, and how your competitors position themselves.
  • Brand identity: Examine your competitors’ visual identity, messaging, and logo to understand how they position their brand.
  • Customer experience: Analyze the user experience, customer satisfaction, and customer service your competitors provide.
  • Sales and distribution channels: Explore the sales and distribution methods employed by your competitors, such as partnerships, online marketplaces, and retail channels.
  • Advertising and promotions: Evaluate your competitor s’ advertising strategies, marketing initiatives, and distribution methods to understand their messaging and target audience.
  • Innovation and technology: Explore how your competitors utilize innovation, technology, and research and development (R&D) to gain a competitive advantage.’s competitor analysis templates have visually appealing and engaging layouts, offering useful insights into competitors. 


Features and Benefits:

  • Market segmentation: Consider the target market segments that your competitors focus on and adjust your products accordingly.
  • Customer experience: Evaluate the customer touchpoints, overall experience, and customer journey of your competitors to identify areas for improvement.
  • Product innovations: Analyze your competitors’ product or service innovations, patents, and technological advancements.
  • Marketing campaigns: Assess the effectiveness of your competitors’ marketing initiatives, including their messaging, advertising, and promotions.
  • Market expansion: Analyze the strategies employed by your competitors while entering new markets.


Airtable is an excellent platform where you can get awesome competitor analysis templates if you wish to get a competitive edge in the market. Airtable templates can help you collect crucial competitor data and analyze it to shape your business. 


Features and Benefits:

  • Market share analysis: Assess the market shares of your competitors and understand their relative positions.
  • Customer insights: Gather customer opinions and testimonials about your competitors’ products and services.
  • Pricing analysis: Compare pricing structures and product offerings to determine how other businesses are positioned.
  • Distribution channels: Examine how your competitors distribute their products to reach their target market.
  • Social media engagement: Evaluate your competition’s presence, activity levels, and content strategy.
  • Brand perception: Discover how customers and the public perceive those competitors.


Moqups will allow you to effectively perform competitor analysis with the help of its competitor analysis templates that are easy to use and customize based on your needs. 


Features and Benefits:

  • Market presence: Gather information about your competitors’ market share, customer base, and brand positioning.
  • User experience analysis: Evaluate your competitors’ websites and applications’ visual appeal, usability, and navigation.
  • Feature comparison: Assess the features and capabilities of your competitors’ products and services.
  • Pricing analysis: Examine your competitors’ pricing plans, discounts, and strategies.
  • Customer feedback: Collect and analyze customer feedback, endorsements, and competitor reviews.
  • Marketing channels: Explore your competitors’ marketing channels, such as social media platforms, advertising campaigns, and content distribution.


Whiteboards provide businesses with beautiful and feature-rich competitor analysis templates for gaining important data about their competitors. You can collect key information about each competitor, including their goals, principles, and background.


Features and Benefits:

  • Target audience analysis: Understand your competitors’ ideal customers’ specific characteristics, preferences, and needs.
  • Marketing channels: Identify the platforms and marketing channels used by competitor companies to reach their target market.
  • Pricing and value proposition: Evaluate the pricing strategies and unique features of your competitors’ products or services.
  • Customer experience: Examine the overall level of customer service your competitors provide, along with their ratings and reviews.


Lucidchart is a popular platform that offers plenty of useful competitor analysis templates that can help you amplify your marketing strategies by performing thorough competitor analysis. 


Features and Benefits:

  • Competitor profiles: Create detailed profiles of each competitor, including their history, market presence, and unique selling points.
  • Target audience analysis: Identify and understand your competitors’ target market’s characteristics, preferences, and behavior.
  • Market share assessment: Analyze each competitor’s market share and track changes over time.
  • Pricing and value proposition: Compare your competitors’ products’ pricing structures, packages, and value propositions.
  • Marketing channels: Examine how competitors utilize marketing channels such as social media, advertisement, and content marketing.
  • Brand perception: Analyze how consumers perceive your competitors’ brands and brand positioning strategies.


Adroll’s competitor analysis templates have a simple and well-organized layout so that you can easily get started with your analysis process. 

Features and Benefits:

  • Business info: Get an overview of each competitor, including details about their brand positioning, target market, and key messaging.
  • Advertising platforms: Examine how competitors utilize advertising on social media, search engines, and display networks.
  • Ad creative: Analyze competitors’ different types of advertisements, including their design and messaging.
  • Ad performance: Track the performance of competitor ads, including engagement metrics, click-through rates, and conversion rates.
  • Keyword analysis: Identify the keywords competitors use in their campaigns.



Get your competitor analysis templates from Atlassian, which is a powerful platform that has an array of offerings for businesses.

Atlassian‘s templates will help you understand and evaluate your competitors by aggregating and analyzing their business data.

Features and Benefits:

  • Competitors overview: Gain information about your primary competitors’ markets, products, and services.
  • Market share and positioning analysis: Analyze your competitors’ market shares and positions, enabling you to understand your position better.
  • Product comparison: This allows you to assess the features, pricing, and overall quality of your products or services compared to your competitors.
  • Marketing techniques and strategies: Examine the marketing techniques and strategies employed by your competitors, which can guide your marketing approach.
  • Customer feedback: Gather consumer reviews and comments about your competitors for improvement.


Competition analysis is crucial for companies thriving in a highly competitive industry. By conducting thorough research on your competitors, you can gather vital information to shape your business decisions.

So, consider any of the above competitor analysis templates to collect and analyze competitor data and ultimately stay ahead of the competition.

You may also explore some free SWOT analysis templates.

  • Durga Prasad Acharya
    Durga Prasad Acharya is a Freelance Technical Writer who loves writing on emerging technologies, such as AI & ML, Cybersecurity, Web Hosting, SaaS, Cloud Computing, and more. Besides writing, he’s a web designer and is passionate about… read more
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