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In Sales & Marketing Last updated: August 30, 2023
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Lead generation is crucial to online businesses, and converting visitors to paying customers is challenging!

Building conversion-optimized landing pages from scratch is not easy, and with so many tools at your disposal, selecting the one makes the decision tough.

Although there are many landing page builders available, we’ll review a popular landing page builder tool – Leadpages – and the best part. You get a 14-day free trial!

With that said, let’s begin!

Why are Landing Pages Important?

Landing pages are website pages designed as a starting point for visitors. These visitors often arrive on the landing pages through marketing channels like paid ads, search engine results, social media, referrals, and email marketing. 

Landing pages are built with a primary goal in mind, and that is to convert a visitor into a paying customer. This occurs by encouraging visitors to take specific actions like downloading ebooks, signing up for newsletters, making small purchases, and more.

Content plays a crucial part in building and converting landing pages. The goal is to keep visitors focused and engaged on the end call to action. These pages often have case study images, testimonials, & videos to gain visitor attention and insist they take action.

However, they are not easy to create, and thus, enter Leadpages, is a leading marketing tool that helps you create web pages easily and host them quickly.

So, want to know how to turn visitors into leads, read👀 on!

Turning Visitors into Leads with Leadpages!

Leadpages speeds up your landing page creation process; the platform removes your dependency on expensive developers and complicated technologies.


Using Leadpages, you can create a variety of lead generation opt-in popups and forms that offer downloadable content to your website visitors.

Easily use lead magnets that provide ebooks and PDFs in exchange for email addresses and add visitors to your customer journey. Grow your email list and connect it to your email marketing tools using Leadpages one-click integrations.

Besides, Leadpages hosts a plethora of features like pre-built landing page templates, easy-to-use page builder, conversion tools, A/B testing tools, 40+ third-party integrations, and other features that we’ll start exploring.

Features for the Perfect Landing Page!

Let’s have a look at some of the essential features that Leadpages offers:

#1. Drag and Drop Interface

One of the reasons for Leadpages’ popularity is its easy-to-use drag-and-drop funnel builder. You can build top-notch landing pages without writing a single line of code. 

The builder interface loads pretty fast, which means even if you’re planning to build multiple landing pages, you can trust Leadpages for building pages.

The landing pages created using Leadpages are optimized for fast loading and load under 2.4 seconds. It means you can rank better in search engine results than your competitors. Thus, even if you do not know how to create a landing page with Leadpages, you’re all set!

#2. Template Library

Leadpages comes with 250+ readymade landing pages designed by professionals for converting leads to customers. The templates are well distributed across different niches, so you can easily find one according to your industry type.


Also, the landing pages can be filtered on the page type, such as checkout page, consultation landing page, events, lead capture page, newsletter page, sales page, webinar welcome page, thank you page, and more.

Every landing page template is customizable, so you can change the text, color, and image and add new sections using the drag-and-drop builder. All the landing pages are responsive, which means they adapt well to different-sized devices and look professional on mobiles.

#3. AI Engine

Converting landing pages has a shared secret, and that is – copywriting. However, only some have copywriting skills that convince visitors to purchase. 


Thanks to Leadpages AI features, you can create headlines for your landing pages without spending hours finding the perfect combination of words. Using the AI-generated feature, you get dozens of headline options, and you can choose the one that matches your requirements.

There’s more from Leadpages AI. You can find a perfect image for your landing page based on your entered specifications. Just prompt the AI image generator to the image you want, and it will create it instantly. 

#4. Integrations

Leadpages offers robust integrations with valuable tools that marketers use daily. You can integrate with popular CRMs like Hubspot, email marketing platforms like Mailchimp, analytics tools such as Google Analytics, payment gateways, and more.


You can take your business to the next level with tools like CRMs and email marketing platforms. By integrating Leadpages with email marketing tools like Mailchimp, AWeber, Active Campaign, and other email marketing tools, you can send automated replies for faster turnaround.

Integrating with CRM tools like Salesforce and Keap will track your lead interactions and let you focus on lead conversions. Leadpages lead library helps you with sorting options for filtering your leads.

#5. A/B Testing

Leadpages offers built-in A/B test features to compare the performance of your landing pages with different elements.


You can set up A/B testing to test the different text versions, images, CTA buttons, and more. Combine different elements and check the combination that gets you optimum sales.

Using the platform’s analytics dashboard, you can monitor the performance of your pages. Check the conversion rates and tweak the landing pages based on your analysis.

#6. SEO and Mobile Responsive Pages

Leadpages builder provides you access to SEO settings wherein you can add SEO site titles, SEO descriptions, SEO keywords, and check the SEO preview. A 404 error page is also included so that visitors will be taken to this page in case of mistaken URLs.

By default, all pages built using Leadpages are responsive, mobile-friendly, and optimized for fast loading. Besides, the content of the page gets automatically stacked for easy scrolling.

You can also hide specific sections on mobile devices. To load content optimally, your pages show one column at a time on mobile devices. So, instead of loading three columns, the content sections stack vertically.

#7. Lead Gen Form Builder

With Leadpages form builder, you can embed forms in popups or directly on landing pages. 

Start by naming your form, then add fields like name, email address, dropdowns, radio buttons, and checkboxes. Next, you can integrate with email marketing services like Mailchimp, AWeber, ActiveCampaign, and Infusionsoft. 

You can reorder the form fields and add a reCAPTCHA to filter out spam opt-ins on your Leadpages forms. Any form field can be adjusted under the menu by clicking and modifying the font, size, color, or label (inside or outside).

#8. Widgets

Leadpages drag and drop elements are called widgets. These widgets can be added to a page and styled to match your requirements.

There are over 20 widgets available in Leadpages for building conversion-optimized landing pages. 

Some of the most commonly used widgets are:

  • Text
  • Form widget
  • Button 
  • Icon widget
  • Social likes widget
  • Images
  • Video widget
  • Calendly
  • Progress bar widget

And more.

Overall, these widgets can be arranged within layouts, and each has a dedicated styling functionality based on its type.

#9. Conversion Tools

One of the essential features of a landing page builder is to provide essential elements to improve the conversion rate of your landing pages. The product team at Leadpages understands this need and, therefore, offers built-in elements for creating popups.

👉Exit intent popups: You can create exit-intent popups to capture the attention of the visitors at the moment when they are leaving your website.

👉Real-time analytics: With real-time analytics, you can check which pages perform better instantly without waiting for another analytics tool.

👉Unlimited alert bars & popups: Leadpages enables you to create non-intrusive, mobile-friendly alert bars and popup opt-ins across the width of landing pages. Easily trigger the popups on clicks, exit-intent, and time-based events.

👉Third-party analytics: Besides the built-in Leadpages analytics, you also have the settings to integrate with third-party analytics tools like Google Analytics and Facebook Pixel.

👉Countdown timer widget: Create a sense of urgency by adding a countdown timer on the landing page or within popups. Redirect visitors automatically to targeted pages when the countdown clock runs out.

Pricing – Know the Costs!

Leadpages is a premium tool available in two basic plans – Standard and Pro.

Both pricing plans are recurring, and you can choose a monthly payment or an annual one. 

Annual plans come at a discounted rate compared to monthly recurring payment plans.


Standard Plan

You’ll need landing pages if you’re a small business owner and just starting marketing campaigns. You can opt for the Leadpages standard plan that offers the below features apart from the drag & drop landing page builder:

  • 10,000 monthly AI engine credits
  • 250+ converting templates
  • 90+ integrations
  • AI-powered headlines and images

With one custom domain, the standard plan will cost you $37/month when you opt for annual billing.

Pro Plan

Leadpages Pro plan is designed for enterprise business owners and marketing agencies. Here are the benefits of choosing the Pro plan:

  • 30,000 monthly AI Engine credits
  • AI-powered headlines and images
  • 250+ conversion-optimized templates
  • Unlimited Traffic & Leads
  • 90+ integrations
  • E-commerce access

With three custom domains, you’ll have to pay $74/month billed annually.

Advanced Plan

Leadpages offers a personalized plan wherein you have the right to customize the plan as per your business needs.

  • Unlimited monthly AI Engine credits
  • AI writing assistant, apart from headlines and images
  • 250+ conversion-optimized templates
  • Unlimited Traffic & Leads
  • Advanced integrations
  • E-commerce feature
  • Multiple blogs
  • A dedicated success coach

The advanced plan allows 50 custom domains, and you get a special price quote per your business requirements.

Alternatives to Leadpages

Although we know about Leadpages‘ capabilities and features, here are other landing page tools you can consider.

With that in mind, here is our top three Leadpages alternatives list.

Let’s begin.

#1. Swipe Pages


Swipe Pages is an AMP landing page builder that helps you build fast-loading mobile pages. AMP landing pages tend to have a lower bounce rate because they load under 2s and are served from Google’s cache system.

Like other landing page builder platforms, Swipe Pages has a drag-and-drop builder with 25+ responsive advanced modules that support multi-screen editing.

Swipe pages come with A/B testing features, so you can create different versions of your landing pages, experiment with different copy, try messaging, and see what works better. With over a million free stock images and 8,000 icons, Swipe Pages is a strong Leadpages alternative to try.

 #2. Unbounce

Unbounce is an alternative landing page builder for the Leadpages platform. It has an AI builder that takes in basic information and offers readymade templates to match your campaign requirements. 


You can customize essential aspects of your landing page, like the fonts, typography styling, and colors to match your business brand guidelines. With 120+ pre-built landing page templates, Unbounce enables you to create converting landing pages in just a few clicks.

Like Leadpages, it integrates with popular website-building platforms like Shopify, Stripe payment gateway, Vimeo, Unsplash, and many more. With Unbounce, you get free access to their other tools like Smart Traffic and Unbounce Smart Builder.

#8. ClickFunnels

ClickFunnels is a famous sales funnel builder that you can use to create landing pages, grow email lists, generate leads, and sell online. It’s a hosted solution with a simple drag-and-drop builder, making it a page-builder platform.


It has plenty of readymade funnel templates that are easily editable using the built-in drag-and-drop builder. The tool has built-in capabilities to track the users. It offers an intuitive analytics dashboard, replacing the dependency on Google Analytics to track your sales events.

With its A/B testing features, you can check what’s working and what needs changes. ClickFunnels is an excellent alternative to Leadpages; however, it’s expensive and not built for small business owners just starting up. 

Leading Towards Perfection!

Landing pages are crucial. Small or enterprise businesses need converting landing pages that bring in more sales and revenue. And this is what Leadpages promises – 3x Your Landing Page Conversion Rate!

This complete Leadpages review will clear your doubts about selecting a landing page builder, and you’ll see how easy it is to build and create pages that turn those visitors into buyers🛒.

Are you interested in learning more about landing pages? Check out our article on using 🤖chatbots on landing pages.

  • Rahul
    Rahul is a digital marketer and web developer. He keeps learning about new web development trends and helps people do online business. In his free time, he enjoys watching YouTube videos and reading psychology books.
  • Joy R Bhamre

    Joy R Bhamre is a multifaceted professional, holding the title of Editor at Geekflare. She is a Google-certified Digital Marketing Specialist, a seasoned Editor and writer, and a Cambridge-certified English Language Trainer, boasting… read more

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