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In Data Management Last updated: January 20, 2023
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A data quality monitoring process monitors and ensures the quality of every data instance created, utilized, and maintained within an organization.

Companies strive to increase the accuracy of their operations, but errors will inevitably occur. If a mistake occurs, one of two things can happen – someone takes responsibility, rectifies the mistake, and ensures it doesn’t happen again. Unquestionably, the latter is the best option and promotes operational efficiency.

Companies can avoid potential issues from reoccurring in the future when it actively adjusts the processes or procedures linked with prior blunders; when problems are addressed proactively, the focus shifts from a quick fix to a long-term solution.

What is Data Quality?


Data quality describes the state of every dataset. It evaluates objective elements like thoroughness, precision, and consistency. Additionally, it gauges more arbitrary elements, such as how well a dataset fits a specific purpose. Determining data quality can occasionally take time due to this subjective component.

A high-quality dataset can be used for the intended purpose, such as making an informed decision on future growth, making important financial decisions, or enhancing operations.

However, if data quality is poor, all these sectors suffer. It can lead to incorrect purchases, inefficient operations, and increased company expenses.

What is Data Quality Monitoring?


The exponential growth of data has made data quality monitoring essential for developing effective machine learning and data-driven systems. Moreover, 42 percent of data analysts who took part in Forrester’s online worldwide study on data trust and reliability say they spend over 40 percent of their time checking and evaluating the data.

Data quality is measured, evaluated, and enhanced to meet expectations and fulfill business needs. It may assist organizations in enhancing their data’s consistency, timeliness, and correctness.

There are many ways to evaluate data quality. But it solely depends on business needs. It includes data reviewing, testing, checking for accuracy or consistency, or auditing the data by regularly evaluating data quality with the data quality tools.

Since real-time deep learning and data analytics are so prevalent, the only way to validate data is to monitor its quality and assess it using a set of pertinent quality criteria.

Importance of Data Quality Monitoring


If you wish to guarantee the accuracy and dependability of data, then you must implement data quality monitoring. Rogue data quality can lead to inaccurate decision-making, resource waste, and legal issues.

By monitoring data quality, organizations can detect and address issues before they have a large negative impact. The following are some advantages of data quality monitoring:

  1. Ensuring data completeness and correctness: Data quality monitoring ensures that all the information in the company’s database is accurate and satisfies all the criteria for “quality data.”
  2. Cost-cutting: When a corporation monitors its data, it can reduce the amount of money it could otherwise pay if a mistake or error arises with the data’s quality.
  3. Increasing client contentment: Clients are more likely to trust a corporation with excellent data than one with mediocre data management and a faulty database.
  4. Improving judgment: Greater decision-making occurs throughout an organization due to higher data quality. You can make decisions with greater confidence if you have access to more high-quality data.
  5. Enhancing operational effectiveness: – Organizations can lower the cost of finding and resolving incorrect data in their database by maintaining data quality levels. Additionally, businesses can prevent operational blunders and business process failures.

Implement Data Quality Monitoring


The data quality framework procedure starts when the source data file (s) arrives on the SQL Server or any ETL Server. Following file detection, the Pre-Stage data quality requirement starts. Data Stewards get a notification when Pre-Stage rules acts and the results are ready for evaluation.

If the Pre-Stage data quality has errors, processing ends. The procedure continues only if the quality of the pre-stage data is satisfactory. Data is then added to the Stage Table.

Following this, the Post-Stage Data Integrity Rules are carried out, and it informs Data Stewards when the outcomes are ready for review. The downstream systems automatically publish a validated file for usage if there are NO Gating rules failures.

The Data Steward may opt to either end the cycle and request a fresh file from the source if any post-stage Gating criteria have failed, or they may ignore the error to upload data files for secondary processing.

A data quality data mart is necessary to implement the data quality monitoring framework.

The tables would provide the following capabilities in data quality:-

  • A table where all the predetermined Data Quality rules are kept. (DATA_QUALITY_RULE table)
  • A table that enables the ability to enable and disable rules and stores threshold proportions for every rule for its associated data domain. (DATA_QUALITY_RULE_EXECUTE table)
  • A table used as a results repository for Data Quality Rule Monitoring. It stores the outcomes of Data Quality Rules. (DATA_QUALITY_RULE_RESULTS)

Data Quality Indicators

In computer file systems, data quality indicators (DQIs) are identifiers used to capture the quality characteristics of the data. Since DQIS deals with time variables, their settings can affect which values are involved in a calculation and how it works.

Two significant database systems involve the usage of the DQI idea. According to the findings, DQI makes programming, storage management, and data processing control simpler.

Key Metrics: Data Quality


Here are some examples of indicators that often assist a business in tracking its efforts to improve data quality:

The proportion of mistakes in data

This kind of qualitative data measure is the most obvious. It enables monitoring the relationship between a data set’s size and the number of recognized errors, such as missing, imperfect, or redundant information. Data quality improves when anyone discovers lower error rates while the quantity of data remains the same or increases.

The proportion of empty values

Within data collection, the proportion of empty values is a straightforward approach to monitor data quality because empty values typically signal that information is missing or recorded in the incorrect field. Thus, You can track how many empty fields are in a data set.

The rate of data transformation errors

Data transformation issues, which include collecting information kept in one style and changing it to another, show data quality issues. You can learn more about the general quality of your data by calculating the frequency of data management operations that fail or take excessive time to complete.

The volume of dark data

You cannot use this data efficiently because of issues with data quality. You will likely have more issues with data quality.

Benefits of Data Quality Monitoring


For staying competitive and seizing opportunities, effective data management is essential. High-quality data can offer several real advantages to firms. The following are some potential advantages of high data quality:

#1. Making Smarter Decisions

Data quality leads to better organizational decision-making. High-quality data can help companies to make more confident decisions. Good data may reduce risk and produce results that are consistently improved.

#2. Improved Audience Targeting

Marketers are always trying to reach the right people, but for that, they need access to high-quality data, and relevant data helps them get the right set of audiences. If you have high-quality data, you can figure out who your target audience should be.

It can be accomplished by gathering information about your target market and seeking prospective new clients with similar qualities. This data can be used to develop more specific targets.

#3. Better Connections With Customers

High-quality data can improve customer relationships, which is critical for business success in any industry. You will know your customers better by collecting data about them. Information about your consumers’ tastes, interests, and demands will help you to develop content that appeals to them and even predicts their requirements.

You can form long-lasting partnerships with their assistance. By effectively maintaining your data, you can prevent providing duplicate and irrelevant content to clients.

#4. Data Implementation is simpler

Using high-quality data is significantly simpler than using low-quality data. The efficiency of any business also increases when it has reliable data at its fingertips.

In low-quality data, you will have to invest time in cleaning up incomplete or inconsistent data. It implies you have less time for other duties and will have to wait longer to put the ideas provided by your data into action.

Data quality also helps your company’s multiple departments interact more successfully by keeping them all on the same page.

#5. An Advantage Over Rivals

You get a competitive edge if your data is of higher quality than your rivals and you use it more skillfully. As long as it is of excellent quality, data represents one of the most important resources available to businesses today.

Better data quality allows you to identify opportunities before your rivals. By doing so, you can more accurately predict your prospects’ demands and outsell competitors. Missed opportunities and lagging behind the competition are consequences of poor data.

#6. Additional Profitability

High-quality data can ultimately result in greater revenue and can use to create marketing strategies that are more successful and boost sales. It reduces advertisement waste, increasing the efficiency of your marketing initiatives.

Similarly, statistics can reveal to publishers which content categories are the most popular and profitable on their websites. You can concentrate more of your resources and efforts on this content if you have this knowledge.

Data Quality Monitoring Challenges


The difficulties in checking data quality include the following:-

Measurement of Data Accuracy

It means that the data in your database corresponds with the real world. Finding trustworthy references can be challenging, but it’s not impossible.

For instance, businesses may use machine learning to identify customer or product names. Finding an excellent balance between the efforts and the expected reward can still be difficult because this needs to address the problem completely.

Data Consistency Evaluation

It means that there are no inconsistencies in your data. However, the situation at hand could be more complex. For instance, a consumer may be a legitimate user or a visitor depending on whether they want to provide their confidential info while purchasing online.

It implies that the store can disclose the identity or not. Customers who want to avoid receiving deliveries can opt out of providing addresses. In situations like this, retailers risk having databases with conflicting data.

Learning Resources

Here are some of the best books you can pick to understand data quality monitoring in deep:-

#1. Meeting the challenges of Data Quality Management

The author describes the fundamental ideas of data quality management and its difficulties in this book.

By tackling the five challenges associated with quality management—the meaning challenge, the workflow challenge, the people challenge, the technological challenge, and the responsibility challenge—data management professionals can assist their organizations in getting more value from data.

#2. The Practitioner’s Guide to Data Quality Improvement

This book provides a thorough analysis of data quality for business and IT. It teaches the principles of comprehending the effects of bad data quality and directs managers and practitioners alike in networking, securing sponsorship for, organizing, and developing a program to improve data quality.

It provides an example of setting up and managing a data quality program, from initial considerations and justifications to upkeep and continuous monitoring.

#3. Managing Data Quality: A practical guide

Data is a crucial business asset that supports organizational operations. It gets harder to manage as data sets and quantities increase. Data quality, or the suitability of data for a purpose, is a crucial component of data management; failing to comprehend it raises organizational risk and lowers productivity and profitability.

Preview Product Rating Price
Managing Data Quality: A practical guide Managing Data Quality: A practical guide $38.99

The goal and scope of data management and information, the nature of data in organizations, and establishing a data quality monitoring system are the three major topics covered in this book.


In conclusion, data quality monitoring answers whether you can trust and rely on your data: How trustworthy is the data that the existing data system is ingesting through your data pipeline? To ensure that the technologies you are developing are dependable and won’t malfunction and hurt your organization, engineers need to grasp the level of the item they are working on.

Inaccurate insights and poor judgments can emerge from a lack of supervision or visibility over data quality, which can cost money or create a bad customer experience. So, for better data quality monitoring, companies can go through above mention books and follow industry-related best practices.

  • Shalabh Garg
    Shalabh Garg is a content writer & SEO professional who loves writing on technology, SEO, digital marketing, emerging marketing trends, and tools. He is passionate about food, traveling, and cricket.
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