There are different avenues which are used to pass the trending message, but all of them are aimed at achieving the same goal.
These include Brian Dean’s “skyscraper content” as well Rand Fishkin’s “10x content”.
In the case where you want to draw a lot of attention and thus be regarded as a powerhouse, your content should be unique in its right and out of the ordinary offered by your compatriots.
Owing to these, many business premises are beginning to devote funds and a lot of effort into creating vast pieces of content. To a large extent, this is very beneficial and good for business.
However, it also leads to a new potential hazard.
What happens in the case where you put in a lot of time and resources into coming up with an epic piece of content only for your target audience to show disinterest?
Just follow these essentials, and you won’t have to be concerned about this issue further.
Find Promising Ideas for Content
In case, you have published a significant amount of content previously; you should have to go through your posts and identify which content types your audience more interested in.
Visit Google Analytics and find which particular blog posts, product reviews or any specific content written for better customers retention, have received the highest number of views and the most extended time on the page.
On the other hand, If you are in the middle of implementing your content strategy, such tools as SEMrush, Ahrefs Content Explorer or Buzzsumo are there to assist you in finding popular content in your niche.
The most straightforward but most proven way by which the content ideas could be drawn from the customers themselves is is by asking them: “Do you want this?”
If you decided to highlight some topic with has a high search volume preferably, for instance: “Best laptops to buy in 2018” but you just can’t get the idea of how to gain maximum conversion from it, then Customer Engagement could be a good strategy for you.
Semantically Unique, written for SEO purposes, time-sensitive and in-demand generated content, is just a half of a deal. We are referring to the particular concept idea that will be both beneficial for you and your customers.
It is hopelessly simple, and yet most businesses can quickly receive a ton of feedback by reaching out to their audience with a quick question.
Here are three possible variants for achieving this goal:
Send out Email letters which consist of a survey or a “Reply” request. You could also use your own words such as “We are planning to create___.
In the case where you want to access this for free, click this link, and we’ll send you access when it’s live.”
2) Social Channels
The simplest way to reach out your audience is using Instagram or Twitter.
Come up with a few short, interesting messages or questions based on the different content ideas that you are considering and then check to see which gets the most engagement.
Those with no social following can dig deeper into their pockets and part with a few coins for paid advertising to get the message viewed by their audience.
Another great option would be to hit up question sites such as Quora or popular blogs and forums in one’s area of expertise such as GetResponse for email marketing or Moz for SEO. See which questions come up most.
The key here would be to find out precisely what is being asked regarding what people are passionate about rather than merely guessing about.
Validate your Content
The idea of approving and verifying content before investing in it came along in the comment section of a recent Moz post.
Daniel defines the scenario where his team had an impressive idea they thought would do wonders but when they embarked on the process, and the rubber hit the road, the target audience showed complete disinterest.
The first milestone involved validation which is a step that most people fail to take seriously in the content creation process as explained by Moz guru Rand Fishkin in his reply.
Creating content cannot be put on par with building a product when it comes to investment.
One is apparently superior to the other, but it makes no sense to fire from the hip when one can opt for simpler and more straightforward ways to validate your content idea before putting in your precious time and resources into its inception.
Match your content with your distribution
There is an essential part of the content marketing process that a very high number of marketers fail to consider while planning out their content.
“As a content creator, guilt owing to this has pursued me quite a number of times. The most common thought in my mind is that the worth of my content is based solely on the content itself,” says Neil Patel.
As soon as your internet-shattering piece of compelling linkbait is finally live, nothing will happen unless you get a carload or eyeballs and send them over to the page.
This stage is the distribution art of the content puzzle, and it should have a significant influence on the kind of content created.
This ideology will be well understood using the following example.
While targeting small business owners in the pet space, and you are certain of the most convenient channel to access the owners who are LinkedIn, and they are passionate about pets as well as pet care, make sure to repeat the process.
Ask what they are passionate about.
- Research communities in the pet space
- Search for trending pet content on Ahref’s content Explorer
- Research the most asked pet questions on Quora
You think you’ve found the perfect fit including coming up with an epic guide to furniture setup fir pet lovers only for the whole pot to blow up.
15,000 Facebook shares!
Nearly 3,000 Pinterest shares
And on LinkedIn, where your target audience is… one share?
It is meaningless to get nearly 20,000 total shares but barely reach the target audience. It is possible to go viral with the wrong audience and get virtually zero business benefit from your content.
As you are planning, first think about your target audience and what they are responsive to best. You stand a better chance of resonating with that audience via that medium.
Content is still content. A smart approach is to test the market before you make up your mind to get something out there since at this stage you won’t need as much caution compared to the product launch.
At the same time, if you plan to invest time and money into a major piece of content, be cautious by doing some validation so that the audience resonates with and is interested.
Take a look at your analyzed statistics, ask your current audience and put in mind channel distribution to provide you with the best possible chance of content success.