If you want to understand global scaling up and popularity, Facebook could be an exemplary instance. Facebook is not only a social media giant people from all corners of the world use; its parent company, META, is considered one of the top 10 companies in the world based on its market cap.
Since its inception in 2004, Facebook has come a long way to establish itself as the biggest social media. Throughout the journey, it has seen many ups and downs, including controversies related to user data privacy. In fact, it has even reported a slowing down in growth and declining monthly active users.
Nevertheless, people, including marketers and social media enthusiasts, are always interested to know about Facebook. Here, we will take a look at the usage trends of Facebook from 2004 to 2023.
Facebook Active Users
As of May 2023, Facebook has 2.98 billion monthly active users.
Facebook took 13 years to cross two billion active users, which happened in the 2nd quarter of 2017. On the other hand, it took Instagram 11.2 years and YouTube 14 years to achieve this number.
In the 4th quarter of 2022, the monthly active Facebook users of the Asia-Pacific region reached 1,312 million.
Gender-Wise Facebook Users
As of January 2023, 56% of Facebook users are male, and 44% are female.
As of January 2023, males between 25- 34 years made up the largest audience group on Facebook, which is also 17.6% of global users.
The second largest audience group is the men aged 18 to 24 years.
Referral Traffic to Facebook
Referrals accounted for 2.32% of traffic to Facebook. As of April 2023, the highest referral traffic drivers are:
Most popular social networks worldwide as of January 2023, ranked by number of monthly active users
Other Facebook Data
Frequency of Facebook Usage in the USA
73% of the US Facebook users access the app daily.
98% of Facebook users in the USA access it at least once a month.
Facebook Users Across Various Devices in the USA
When it comes to device-based categorization, 97% of users accessed Facebook from any mobile device (data as of February 2022).
Most Preferred Social Media Platform for Online Purchases
Brands still prefer to market their products on Facebook, as it is the best social media platform users are most likely to shop from. 33 out of 100 users prefer to shop from Facebook.
The rise of Facebook as a social media is undoubtedly astounding. In its journey of 20 years, Facebook continued its growth despite the emergence of several social platforms.
From this article on the updated Facebook usage trends and data, you will get an idea. If you are a marketing professional or interested in the evolution of social media, you will find this post to be insightful.
If a customer wants to view the product, they should look at the product listing page. If they want to buy it, then put it in the cart. I mean, it’s basic common sense. Then why is cart abandonment such a big problem for e-commerce businesses?