In Digital Marketing Last updated:
Share on:
Jira Software is the #1 project management tool used by agile teams to plan, track, release, and support great software.

Any time we need to search for a piece of information for curating our assignments or images for posting on social media, we reach out to Google.

The existence of Google is significant to our lives, and hence it has become an inseparable and indispensable part of our daily lives. With a single click of the enter key, all the information reaches us within no time. The existence of Google has made our lives easier and hassle-free. 

Just imagine your life without the existence of Google! How would our companies, businesses, and projects be affected if Google didn’t exist! This article appreciates the presence of Google in our lives and puts light on all the essential services that Google provides us with.

Why are Google Services an essential part of our lives?

Google has developed and extended so much that we cannot imagine our lives without its existence. From analyzing data to creating 3D images, Google is helpful in every single field. Large businesses can use Google services and increase their reach and earnings.

Without Google, every day-to-day task would become complicated. Management of data, making your business reach a broader audience base, and accessible collection of required data through Google surveys are some of the features that Google services offer. 

Importance of Google services

Help in the growth of your business

Google services help you to reach a more extensive audience base. You can communicate and reach a larger audience through Google Ads. There is hardly any person who is not using social media and Google platforms these days. Therefore, with Google, you reach a larger audience, and promoting your business becomes an easy task.

Management of your work

Google has the ultimate solution to all your working needs. Google Workspace has many features like notes, email, Google Drive, etc. This makes the management of work more accessible. Anytime you have a task to complete, you can always turn to google services for help, and your work will be completed in no time. 

Helps to create interactive images

Creating interactive 3D images using Google Tilt Brush is very easy. Thus, with Google Services, you can always be sure about the kind of design you are looking for and get it done with the click of a mouse. 

Collection of data and its analysis

Imagine how extensive data collection would feel if Google wasn’t there to make everything easier. Google helps you in the accessible collection of data and analysis of the same. With Google, you can create surveys and collect information very quickly. 

Here are some of the most popular products offered by Google.

Google Ads

When you visit any website, ads always pop up in between. Whether playing games or searching the internet, one can find Google Ads everywhere. With Google Ads, you can easily promote your business and also reach a wider audience. Advertisers can place their products ads, videos, and listings of products and services offered through Google Ads. 

This way, they can ensure that their services reach a broader audience base. This service provided by Google Ads is based on the Pay Per Click (PPC) model. Google displays your ads between search engine results, websites, apps, games, and other places.

Google Adsense

Google AdSense is a fantastic way to monetize your website/YouTube channel. Publishers who post their content online can use this service offered by Google. AdSense detects the traffic on your website and then displays ads that fit the genre and theme. The advertisers who promote their content or product pay for these ads. 

Different advertisers pay according to their budget. Hence, your earnings from each source may vary. Google Adsense acts as an aggregator between advertisers and website owners. When an ad appears on your website, the advertiser pays according to the engagement on the ad.

Google Business

Businesses and organizations manage their online presence through the Google Business. It is an easy-to-use tool, and it also controls your visibility on search engines and maps. You can get your business verified through Google Business. This way, it reaches wider audiences. Google Business also entitles you to share your business story with the people and edit the information that you share over the internet. 

As a business owner, you must understand your customers. You should know the likes and dislikes of the public and what can exactly attract them. Your website will have more traffic if your audience gets the idea behind your website and is attracted to it.

A Google Business profile has many benefits, including:

  • Easy management of information
  • Better interaction with customers
  • Understanding and expansion of your presence.

Hence, maintaining a good business profile is essential. 

Google Workspace

Earlier known as Google apps, you can find collaboration tools, cloud computing, and productivity-related tools in the Google Workspace. Google Chats, Google Gmail, Google Calendar, Google Contacts, and  Google Meet combine to form the Google Workspace. Google Drive offers cloud storage, and Google Docs provide content creation features. 

Google Workspace also has Google Voice and Google Classroom, the latest additions to this list. You can opt to get a personalized domain if you plan to pay some additional money. Google Workspace aims to make your work easier by providing better facilities. 

Google Tag Manager

The Google Tag Manager helps in the management of tags. It functions similarly to the global site tags. Google Tag Manager ensures easy configuration and deployment of tags on your website.

For example, if you want to add Google Analytics code, affiliate marketing tracking codes, and other tracking codes to your website. Adding and removing tags from the website may be difficult, especially if you are not a developer. Instead, you can add one single Google Tag Manager code to your website and manage any number of tags from the Google Tag Manager dashboard. The web interface of tag manager is easy to use, and it also makes your task achievable. 

In addition to the services mentioned, it also provides you with tag templates, version control, 3rd party tags, and security features. With Google tag errors, you can be tension free as it reduces tag configuration errors. You can also modify the pre-existing tags through their web-based interface. 

Google Search Console

Google Search Console enables you to keep a check on the status of indexing of websites on the Google search engine. Web admins can also control and optimize their website’s visibility. It was earlier known as the Google webmaster tool. The services offered by the Google Search Console include:

  • Submission and checking of a sitemap
  • Keep a check on the crawl rate.
  • Keep a check over the statistics when Googlebot accesses a site.
  • Enlist all the external and internal pages that link to your website.
  • See the keywords that led to the listing of your website.

Google Keep

Google Keep is just like the notepad on your phone but a better and modified version. It is a web-based Google Doc editor that Google offers. Google Keep includes Google Slides, Google Docs, Google Sheets, Google Forms, Google Drawings, and Google sites too.

You can jot down your notes while exploring various texts, colors, font styles, and background textures. You can opt for color-coded notes and also sort them as per priority. It is available for use on both Android and iOS. 

Google Tilt Brush

Google Tilt Brush takes you on a journey to a different world. It is a virtual reality application where you create 3D paintings. The basis of this app is around the 6DoF interface. 

Although it is compatible with the mouse and keyboard, that version is only available for development purposes. Users get access to a virtual palette from which they pick colors and select fonts of their liking. 

Google Analytics

Google Analytics helps track website traffic. It is an analytical software that works inside the Google Marketing Platform. It helps to gather data from Android as well as iOS. 

Therefore, it is the preferable analytics software available to date. Browsers and firewalls can block Google Analytics. Google Analytics plays the most crucial role these days. Analyzing the likes and dislikes of the visitors to your website is very important, and you may gather reviews and accordingly enhance the user experience. 

Google Trends

Staying in trend is very important. If you want to sell a product or wish for people to visit your website, you may always have an idea about the current trends. If you know the current trend, you may post content accordingly and earn a considerable profit. 

Google Trends help you in the analysis of search queries over Google. It surveys across various regions and languages and also presents an accurate report. Google Trends focus on using graphs to compare search volume for different queries over a while. 

An addition to Google Trends is the Google hot trends. You can spot the top 20 trending searches in recent times on this website. This helps in analyzing reasons that led to a sudden surge in the popularity of various websites. This way, you may identify the trending topics and also create content based on the same.  

Google Alerts

Google Alerts is a notification service. It serves to detect and identify a change in the content. The user receives an email when Google Alert detects new results matching the user’s search term. These new results maybe newspaper articles, research papers, or vlogs. 

Google Alerts have been facing performance issues. However, Google has been continuously working to resolve the users’ complaints. Therefore, despite facing many problems, the website is accessible and operable in all parts of the world.

Google Firebase

Google Firebase is used for the creation of mobile-based as well as web-based applications. It was earlier a freely operating company. Later, Google took it over, and now it serves under Google services. Firebase has launched a cloud firestore. 

Moreover, it is a real-time document database. People have often filed claims that Firebase works to track their data. However, it remains functional and is used worldwide despite these allegations. 

Google Domains

Google Domains is a registrar for domain names. It offers domain forwarding, DNS hosting, email forwarding, dynamic DNS, etc. It also provides support for integrating Google Workspace and Google Cloud DNS. 

Google Domains offer one-click DNS configurations that help connect domains together. These include Firebase, Bluehost, Squarespace, Google Sites, Shopify, Blogger, Wix, etc. The beta phase of the Google Domains ended in March 2022. 

Google for Startups

Google launched Google for Startups in 2011. It was earlier named Google for entrepreneurs. Google for Startups works to collaborate with local communities. It also helps to establish co-working spaces known as Google Campus. It is beneficial for Tech startup entrepreneurs. 

Through this, you can access the devices, workshops, and tools associated with the local tech communities.  


The Google Web dev aids in testing the page speed insights. It will also provide you with tips and tricks that you may use to enhance your user experience. You may get your site’s performance results with Google You may also be able to analyze your site’s performance across multiple areas.

Not just this, the Google will also entitle you to tricks that will enhance your website’s performance. Google uses lighthouse in order to improve the existing quality of web pages. 

Google Marketing Platform

Google’s Marketing Platform provides you with better results. Google’s Marketing Platform ensures better analysis and advertisement of your products and services. At the Google Marketing Platform, you may get access to tools that will help in enhancing your business. It also offers intuitive testing and site analysis. 

Google’s Marketing Platform has also got more profound and better solutions for the larger enterprises. They help to strengthen the customer connection and present better marketing results. It offers analytic solutions and a complete set of advertising ideas. This helps provide better customer connections as customer reviews are analyzed appropriately. 

Google Data Studio

The Data Studio for Google’s Marketing Platform provides you with interactive dashboards that help in better audience engagement. They also ensure to provide you with engaging reports that help you in making prompt business decisions. 

  • Dashboarding the data will help in providing the data at a place.
  • It also helps to create reports that are easy to understand. 
  • The Data Studio helps you to share impactful stories through your data analysis. 
  • Data Studio empowers your team by providing them with knowledge of key metrics. Regular sharing of data ensures that your team works with focus. 

Google Optimize

This helps in the creation of a personalized website experience. Here you can run website tests for free.

Optimize can help you by:

  • Optimize works along with Google Analytics. It thus helps you understand ways to improve your website’s performance. 
  • Optimize helps you to run tests over your website. In this way, you can analyze the working of your website. You can also understand the liking and disliking of your audience. Redirect tests and multivariate tests are available. 
  • Optimizing helps to develop a website that is perfect for all. Everyone has a different liking and taste. This is what Optimize keeps in mind. It helps to create an experience that suits different types of audiences. 
  • Optimize gives you the power to drive better results from your screen. You no longer have to rely on anybody else. You are the one who decides what will be the best thing for your website and all the features you want to include or remove. 
  • By using Google Ads along with Optimize, you can enhance customer engagement.  

Google Surveys

Google Surveys help you to get valuable reviews from your audience. It is a quick and cost-effective way to gather insights. It helps collect data and helps you make faster and better decisions. Market research using surveys is straightforward. 

Surveys can be useful for our use in the following manner:

  • You can design your surveys without any complexity. Within seconds, you will have massive data available at hand. 
  • You can gather real-time questionnaire answers from your audience. You get access to consumer insights, and your audience gets access to premium content. It helps in creating a win-win situation for all. 
  • It will take less than three days for you to get your survey results. 
  • You may analyze the service data provided to you and use it to prepare valuable outcomes. This will provide you with a better understanding of your audience, and you will be able to serve them accordingly. 


Google is our go-to platform. Be it assignments or management of a website, we always reach out to Google. Google has kept in mind the needs of every single person and designed and developed their products accordingly.

Ranging from Firebase for the creation of applications to Google for Startups, from Google Tilt Brush to Google Trends, Google has always tried to ease our lives. We may not be able to imagine a day without Google and its products. 

Share on:
  • Dhruv Parmar
    Dhruv is a senior content writer at Geekflare, specializing in Career, Computer Hardware, Gaming, Smart Gadgets , Collaboration, and AI topics. With a strong foundation backed by a Bachelor’s in Computer Engineering, he possesses an in-depth…

Thanks to our Sponsors

More great readings on Digital Marketing

Power Your Business

Some of the tools and services to help your business grow.
  • The text-to-speech tool that uses AI to generate realistic human-like voices.

    Try Murf AI
  • Web scraping, residential proxy, proxy manager, web unlocker, search engine crawler, and all you need to collect web data.

    Try Brightdata
  • is an all-in-one work OS to help you manage projects, tasks, work, sales, CRM, operations, workflows, and more.

    Try Monday
  • Intruder is an online vulnerability scanner that finds cyber security weaknesses in your infrastructure, to avoid costly data breaches.

    Try Intruder