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In Digital Marketing Last updated: August 28, 2023
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Are you wondering which will be the best product research, keyword research, listing optimization, and analytics tool between Helium 10 and Jungle Scout? Read until the end to get a straightforward answer! 

Amidst the dynamic ecosystem of Amazon sales, the selection of optimal Amazon seller software helps you to record maximum achievements as a seller on this eCommerce platform. 

And, here comes Helium 10 and Jungle Scout—two titans of the industry in a compelling contest to empower e-commerce pioneers. Within this all-encompassing comparison, I’ll carefully explore the merits, drawbacks, and distinctive features of each platform. 

Whether you’re an aspiring entrepreneur embarking on an Amazon selling expedition or a seasoned merchant refining tactics, you’ve come to the right place! Join me in this head-to-head comparison of Helium 10 vs. Jungle Scout, and find which one is perfect for your eCommerce business.  

What Is Helium 10?

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Helium 10 is a web app for Amazon FBA sellers. If the Amazon Seller Central app isn’t enough to grow your online presence on the Amazon ecosystem, you need an advanced seller assistance tool. That’s Helium 10.

You can call it a collection of 30 plus Amazon Seller tools under one umbrella. So, you can get every insight related to your eCommerce business on Amazon. That’s not all; you can also use it to forecast demand for products, optimize product listing, perform keyword research for Amazon product descriptions, and so on.  

Also read: Helium 10: All-in-One Business Growth Solution for Amazon Sellers

Where and When to Use Helium 10?

Before the availability of advanced Amazon FBA Seller software, sellers would simply guess the products they want to sell. Some would rely on their expertise in niche products. For instance, if they’ve got a brick-and-mortar electronics shop, they’d sell the same on Amazon. 

But Helium 10 empowers you to sell anything and everything on Amazon, provided that you have planned the investments and are willing to expand your business. It lets you decide using data from the Amazon platform and forecast what products would generate the most revenue. 

It gives you clear figures on how often keywords are searched, products that sell often, etc. Also, if you need the tools to fix your product pages and even make Amazon Ads and ask for reviews automatically, you use Helium 10.

Importance of Helium 10 as a Product Research Tool

  • You can make data-backed choices about which products to sell, suggested by insights into demand, sales trends, and competition.
  • The tool provides data on product keyword search volumes, enabling you to select effective product names for optimizing product listings.
  • Helium 10 also helps you to identify trending product niches, enabling you to capitalize on current market preferences.
  • It allows you to analyze competitors’ products, pricing strategies, and sales performance to refine your own selling strategies.
  • Helium 10 assists in planning effective product launch strategies by identifying optimal keywords and trends.
  • As you expand your product offerings, Helium 10 aids in identifying complementary products and growth opportunities.

Next, check out the benefits of Helium 10.

Benefits of Helium 10

Helium 10’s primary benefit is data accuracy. According to its own claims, the tool can predict 38.2% of product sales. Other major benefits are:

  • One tool for both Amazon and Walmart selling accounts.
  • No need for hosting and on-premise setup as this is an online app.
  • Market Tracker 360 for PPC performance boosting.
  • A dashboard view of everything in your Amazon and Walmart sales business.

We will discuss Jungle Scout, its importance, benefits, and more.

What Is Jungle Scout?

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Jungle Scout is a trending Amazon Seller software for various entrepreneurs, from first-time sellers to global retailers and brands. It also comes with guided workflows to help you with the following business objectives:

  • Launching a new product on Amazon.
  • Repurpose your Amazon Seller account data to make business decisions.
  • Optimize all product listing pages.
  • Get more reviews from buyers.
  • Streamline the overall Amazon Seller business.

Also read: Is JungleScout the Best Amazon Advertising Solution Available?

Where and When to Use Jungle Scout?

You should use Jungle Scout on Amazon if you’re a registered Amazon Seller or an Amazon FBA subscribed seller. 

When you find out that your eCommerce business is falling behind your competitors, you guess what extra they’re doing. It’s no secret that most successful Amazon sellers never rely completely on the Amazon Seller Central tool to manage products, reviews, inventory, sales, etc. They use advanced Amazon Seller software like Jungle Scout. 

Also, Amazon Sellers no longer use scattered online tools to perform product research, keyword research, product listing optimization, etc. They use a central web app that takes care of all. 

So, if you’re also willing to become a high-value Amazon Seller, you can start exploring Jungle Scout.    

Importance of Jungle Scout as a Product Research Tool

The Jungle Scout product database comprises 475 million products synced from Amazon’s marketplace. Also, the tool frequently updates the database to add new products. You can use this database to do the following:

  • Generate new product-selling ideas.
  • Discover items to be sold on Amazon matching your search criteria.
  • Sort and filter products by estimated sales, categories, revenue, sales rank, etc.
  • Find product listings that aren’t performing well.
  • Track the costs from Amazon Seller services fees.

Next, check out the benefits of Jungle Scout.

Benefits of Jungle Scout

According to a recent study by Jungle Scout, their data accuracy is 84.1%, the best in the market for Amazon Seller software. Thus, you get accurate data on products, keywords, etc., that you can trust. Find below other benefits of this tool:

  • Jungle Scout is highly affordable compared to other similar tools.
  • It also has the lowest margin of error.
  • It has different subscription plans for the new, experienced, and global brand Amazon sellers.
  • It’s a web app, so there’s no need to set up or host.
  • You can get started by going through a few learning resources provided free of cost by Jungle Scout. 

Now, we will compare Helium 10 Vs. Jungle Scout. So, let’s dig in.

Helium 10 Vs. Jungle Scout: Features

Helium 10 Black Box Vs. Jungle Scout Product Database

Helium 10’s Black Box is the all-in-one Amazon product research tool and database. It contains performance, pricing, ASIN, and other information for more than 2 billion products sold on Amazon. 

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Black Box is also equipped with additional product research tools as extra tabs, and these are Keywords Tab, Competitors Tab, Niche Tab, Filtering Tab, and more. 

Contrarily, Jungle Scout offers Product Database tools for product research. It allows you to create product information combinations like high demand & low competition, high demand & poor marketing, good demand & poor quality products, etc., so you can create a winning product idea.

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It also includes features like saving filter presets, exporting results to CSV, product ranking, searching global marketplaces, and so on.    

Chrome Extensions for Product Validation

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Both Helium 10 and Jungle Scout offer free web browser extensions for gathering product validation data. These include Average Revenue, Average Best Sellers Rank, Monthly Sales, Number of Sellers, etc.

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Jungle Scout’s extension cannot tell you if a product’s sales data includes variations like sizes, color, volume, capacity, etc. Surprisingly, Helium 10 can tell you this in its product validation extension.  

Supplier Database

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Helium 10’s browser extension offers links directly to Alibaba, the supplier-sourcing giant of the internet. So, if you like a product idea on the extension, you can instantly see which suppliers are available at what cost on Alibaba.

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Contrarily, Jungle Scout comes with a dedicated supplier database. Access to this database is limited to 3 searches a day for the Basic subscribers. Here, you can search for suppliers by name, brand, products, ASIN, etc.  

Jungle Scout’s Category Trends enables you to research which product category is suitable for the product you’re listing on Amazon. Product category plays an important role in the visibility of your products.

Helium 10 doesn’t have a dedicated product category finder tool. You can use Trendster in the Black Box database. 

Technical Support

Both Helium 10 and Jungle Scout come with expert technical support teams. However, Helium 10’s support resources and contact details are scattered. You need to visit Contact Us to submit a request form and visit the Knowledge Base to find support articles.

Helium 10 Vs. Jungle Scout Jungle Scout help center

Jungle Scout has a dedicated Help Center. You can access set-up guidance, FAQs, Troubleshooting, and Submit a request form in one portal. Also, its customer support team is available 24 by 7 for 365 days.     


Helium 10 has advanced, premium Amazon Seller software features, so its pricing plans are slightly higher than its competitors. Its Starter plan costs $39/mo, Platinum is $99/mo, and Diamond is $279/mo.

Its Starter plan lacks an Insights Dashboard and has limited access to Product Research, Keyword Research, Analytics, etc.

Contrarily, Jungle Scout’s pricing is cheaper than Helium 10 if you go for Suite ($69/mo) or Professional ($129/mo). However, its Basic plan is costlier than the Starter pack of Helium, $49/mo.

The Basic pack is costlier because it provides full access to standard features like Browser Extension, Opportunity Score, Review Downloader, and more. 

Helium 10 Vs. Jungle Scout: Summary

FeaturesHelium 10Jungle Scout
Amazon keyword researchAvailableAvailable
Amazon product researchAvailableAvailable
Amazon keyword rank monitoringAvailableAvailable
Ask for reviews in a clickAvailableAvailable
Amazon product trackingAdvancedLimited
Finding new product selling opportunitiesAdvancedLimited
Assess product opportunity scoreAvailableNot available
Create a global supplier databaseAvailableNot available
Service for launching new productsAvailableLimited
Online pay-per-click ads automationNot availableAvailable
Mobile applicationNot availableAvailable
Customer service24×7Limited
Historical product category trendsAvailableNot available

Use Cases of Helium 10

Amazon FBA and FBM Solutions

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Whether you outsource your fulfillment process to Amazon (FBA) or do it yourself (FBM), Helium 10 helps you manage both operations. You can use its Operations functionalities like Inventory Management, Refund Genie, Alerts, Seller Assistant, and Follow-Up to maximize the profit margin from your Amazon FBA and FBM businesses. 

Amazon and Walmart PPC Software

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If you’re a large eCommerce business with a set budget for online advertisements, you can use the Adtomic PPC tool from Helium 10. It offers an AI tool so you can maximize the return on investments (ROIs) from your PPC campaigns. Adtomic also enables you to customize PPC campaigns to reduce costs and reach only the audience who are interested.    

Use Cases of Jungle Scout

Get a Bird’s Eye View of the Business

Jungle Scout dashboard
Image Credit: Jungle Scout

Its Home dashboard is your go-to destination to discover your eCommerce business’s performance on Amazon. When you connect the right Amazon Seller account with Jungle Scout, you get card views of the following performance metrics:

  • Total sales
  • Total profit
  • Units sold
  • ROI
  • Net margin
  • Average sales price
  • Total ad spend
  • Total ad sales
  • TACoS (Total Advertising Cost of Sale)

Also, you can customize the metrics cards according to your own business model. 

Find A Product With Better Selling Potential

You can discover your next bestseller product on Amazon using a combination of Jungle Scout tools: Product Database, Opportunity Finder, and Extension. The tool also enables you to pinpoint the products that are high in demand with low competition on Amazon. 

Keyword Research and Rank Tracking

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By using Keyword Scout from Jungle Scout, you can discover product keywords that customers are truly looking for on Amazon. You can also find out on which keywords your competitors’ products are ranking on top on the Amazon product search pages.

Then, you can use the Rank Tracker tool to monitor a few high-volume keywords for days before making the decision to update the product description. 

Helium 10 Vs. Jungle Scout: The Verdict

By now, you should have discovered whether Helium 10 suits your eCommerce business on Amazon as an Amazon Seller or Jungle Scout. 

However, to summarize the points, you should go for Helium 10’s advanced features if you’re an experienced Amazon Seller. You’ve been doing well for a few years now and want to expand and grow the business rapidly. Its automatic PPC advertising and Operations module will come in handy.

If you’re a new Amazon Seller and want to speed things up but don’t have enough experience in this ecosystem yet, try Jungle Scout. It offers an easy-to-use interface with clear instructions for all its essential features, especially for those who start with the Basic or Suite subscription plans.

Next, check out the best B2B wholesale marketplaces to grow your eCommerce business.

  • Tamal Das
    Tamal is a freelance writer at Geekflare. After completing his MS in Science, he joined reputed IT consultancy companies to acquire hands-on knowledge of IT technologies and business management. Now, he’s a professional freelance content… read more
  • Rashmi Sharma

    Rashmi is a highly experienced content manager, SEO specialist, and data analyst with over 7 years of expertise. She has a solid academic background in computer applications and a keen interest in data analysis.

    Rashmi is… read more

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