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In Digital Marketing Last updated: July 27, 2023
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Small businesses or startups might need more funds to invest in graphic designers to create professional Instagram Ads. That’s why we have compiled a list of the best templates to help you create Instagram ads easily and quickly.

Over 72% of consumers have accepted that the excellent design has influenced their purchase.

Why is Instagram the best social platform for branding?


Instagram is a popular social media platform because of the following reasons:

  • Instagram is a visual platform that allows businesses to showcase their products or services using images and videos.
  • Instagram has a smartphone-centric user interface, which makes it a social media platform with a large mobile user base.
  • Its reel feature provides the potential for business to go viral overnight.
  • Instagram stories offer new opportunities for businesses by allowing them to use location tagging, hashtag text, and shoppable features, and it also allows running ads there.
  • With over 500 million people actively using Instagram daily, it helps businesses boost engagement rates.

Importance of Instagram Ad Templates 


Creating and designing Instagram ads from scratch can be daunting, especially when you are not a graphic designer. But that’s where Instagram ad templates come into the scene to save you.

An Instagram ad template will help you create professionally designed advertisements in just a few clicks. The template will help your business create visually appealing designs, grab the attention of potential clients, stand out from competitors, and increase brand recognition and engagement.

Benefits of Instagram Ad Templates 

Instagram ad templates offer numerous advantages that can significantly benefit businesses and individuals in their advertising efforts.

  • It helps businesses to save time in creating Instagram Ads by providing professionally designed templates that can be easily customized. 
  • Most templates allow businesses to add branding, like logo, font, and color.
  • If you are not a graphic designer, then these templates are very useful to help you create visually appealing advertisements.
  • The platforms provide royalty-free images and videos to use in your Instagram ads.
  • Most platforms provide templates that have been tested and proven to perform well as ad formats.
  • Using templates help businesses to save cost as well as many templates are available for free. Some platforms have paid plans for premium templates and advanced editing tools, which is lower than hiring graphic designers to create Ads graphics.
  • The templates are easily customized to edit images, colors, and fonts and tailor them to your requirements.

Criteria for selecting the best Instagram ad template

Here are the minimum criteria for choosing the right template for your business:

  • Choose a platform that allows Ad templates for Instagram story ads, Carousel Ads, Video ads, and Image ads.
  • The template should be easily customizable.
  • The template should be downloaded or shared in the required image size or video resolution for Instagram Ads.
  • It should allow branding to add your business logo, color, and font.

Here’s a list of some of the best Instagram Ad templates:

Adobe Express

Adobe Express is a versatile app that provides high-quality stock photos, graphics, fonts, and much more to create custom designs. The platform, formally Adobe Spark, has an extensive library with thousands of professionally designed Instagram ad templates.

It also allows you to develop Ads from a blank canvas. The platform is available as a web or mobile application to help you create Ads from anywhere. 


With Adobe Express, you can create your Instagram ad in simple steps:

  • Browse and choose from thousands of templates
  • Choose an image from a stock photo gallery or upload your images
  • Add your CTA
  • Save your Instagram Ad after customizing

Adobe Express offers two plans for individuals: Free and Premium. The Premium plan is priced at $9.99/month and offers premium templates and design assets. A free trial of the Adobe Express premium plan is also available.


VistaCreate is a user-friendly web-based platform with a drag-and-drop feature to create an advertisement for Instagram, Facebook, TikTok, etc. It has a library of various templates such as banners, brochures, images, videos, etc. It provides hundreds of Instagram ad templates to get inspired from and create your own.

YouTube video

Key Features:

  • Thousands of free Ad templates and assets
  • Post directly on social media
  • Tool to create a logo
  • Available as a mobile application

VistaCreate provides a Starter plan (Free) and a Pro plan priced at $13 monthly. The Starter plan over thousands of free design templates and over a million photos, videos, and vectors.

The Pro plan offers numerous premium design templates, a background removal feature, access to a vast library of 70M+ photos, videos, and vectors, a team account, infinite Brand Kits, and unlimited storage.

With these enhanced features, the Pro plan allows you to create professional visual content, making it a valuable tool for businesses and creative endeavors. is a comprehensive tool with pre-made, beautifully designed templates to help businesses get their work done efficiently and quickly. The platform is simple; you can browse, search, save, and download your templates. 


Key Features:

  • Over 25k professionally designed templates
  • Templates can be easily customized or edited
  • AI, design, and document editing tools

The free version of is available, which is best for personal use and offers thousands of free templates. The paid versions are Pro and Business, which starts at $2 a month.

With the Pro plan, you can access 200k free pro templates, 10 AI templates monthly, and more. With the Business plan, you will get over a million free pro templates, over 500 pro template downloads, 2-5 users, priority support, etc.


Pixelied is a versatile online web-based image editing tool perfect for creating graphic designs quickly. The platform specially designed for non-designers doesn’t require users to have any graphic design skills. Creating Instagram ads is easy and simple with Pixelied. You can choose from thousands of templates, customize them, and download your design. 


Key Features:

  • Drag and drop editor
  • Library of templated for Instagram and other social media platforms
  • Tool for creating product mockup
  • Free stock photos and icons

The platform updates with new templates, stock photos, and icons daily. Pixelied provides a free plan and two paid plans a Pro plan priced at $4.9 monthly and Pro+ priced at $8.25.

The free plan provides basic editing tools, over 200 templates, and thousands of stock photos and graphics. The paid plans offer access to pro templates, premium icons, and illustrations. You will get priority customer support and an advanced editor.


Simplified is a user-friendly software that allows businesses to design social media posts, write marketing copy, create videos, and more. The platform enables posting content to social medial profiles all at the same time.

Simplified has over 2000k creators, businesses, and marketers to complete their work in a few clicks. It provides a vast library of Instagram ad templates that are professionally designed.

YouTube video

You can create a Simplified Instagram Ads template in the following four steps:

  • Create a Simplified account, navigate to design, and search for “Instagram Ads template.”
  • Choose from various templates or make one from scratch
  • Customize the template with images, gifs, icons, and shapes.
  • Add your branding, like logo, colors, and fonts.

Simplified offers three plans Design Free, Design Pro ($9/month), and Design Business ($15/month). The free plan provides basic tools and resources to help you start your creativity. The paid plans come with a free trial offering access to premium templates, advanced features, and more.

Envato Market

Envato Market is a diverse collection of downloadable templates to start designing your Instagram Ad. The platform has various stock images and videos, video templates, graphic templates, and presentation templates.

It allows refining templates by backgrounds, textures, patterns, icons, etc. Applications supported by Envato Market are Adobe Photoshop, Adobe Illustrator, Figma, Sketch, and Affinity Designer.

YouTube video

Key Features:

  • Thousands of free music to add to your video ads
  • Millions of professionally designed templates, stock photos, fonts & more
  • Advanced search feature to find your perfect stock assets

The platform offers a 7-day free trial, and the paid plan starts at $16.50/month. With the paid subscription plan, you will get unlimited downloads. 


PixTeller is a powerful platform for small businesses to empower their social media marketing. It enables companies to create, edit, and share graphic images, videos, banners, cards, etc. The platform has built-in professionally designed Instagram ad templates.

YouTube video

Key Features:

  • Photo Editor: The free photo editor allows users to resize or crop pictures without software installation.
  • Animation Editor: The tool can be used to make engaging and animated videos in minutes without installing external animation software.

Pixteller provides a Free trial and two subscription plans: Pro for $9 monthly and Diamond for $19 monthly.

The Pro plan offers unlimited graphic images, an easy-to-use graphic editor, and image download format PNG/JPG/PDF. The Diamond plan offers unlimited animated videos, an animator editor, GIF exports, MP4/GIF download options, and priority support.


Figma is a robust cloud-based UI design and prototyping software enabling businesses to design and collaborate with ease. The platform seamlessly integrates with third-party apps like Zeplin, Maze, Flinto, Trello, Slack, Dropbox, and Jira.

It enables sending invites to remote stakeholders to collaborate and brainstorm ideas and projects. It provides professionally designed Instagram templates for posts, Ads, and stories. The platform has the Instagram photo size as pre-configured frames. 

YouTube video

Figma offers four subscription tiers: Starter (Free), Figma Professional ($12 per editor/month), Figma Organization ($45 per editor/month), and Enterprise ($75 per editor/month).

The Free plan offers 3 Figma and 3 Figjam files, unlimited personal files, unlimited collaborators, plugins, templates, and a mobile app. The paid plans offer advanced prototyping, private plugins, design system analytics, and more.


PhotoADKing is a popular graphic design tool to help you design social media posts, flyers, business cards, brochures, social media advertisements, and more. It allows creating Instagram Ad posts in just a few minutes.

YouTube video

Key Features:

  • Graphic Editor: Online graphic editor to help you create graphic designs easily
  • Video Maker: Easy to use short video make for social media platforms.
  • Intro Editor: It enables you to create intro videos easily and quickly.

PhotoADKing offers three distinct subscription plans: Free, Starter priced at $6 per month, and PRO at $11 monthly.

The Free plan provides basic access to the platform’s features, allowing you to explore its capabilities. The paid plans offer HD animation and videos, 3D shapes, 3D texts, premium templates, and more.


PicMonkey is a comprehensive platform with easy-to-use design tools helping users to create visually appealing images for social media platforms. It provides templates for logos, social media posts, banners, ads, etc.

The Instagram Ad templates provided by the platform are professionally designed and easy to customize. It also allows creating Instagram ads from scratch and adding your image, text, etc.

YouTube video

Key Features:

  • Hundreds of pre-sized Instagram templates
  • Image editing tools
  • Advanced Tools and filters to touch-up graphics
  • Stock images and videos

PicMonkey offers a Free trial and three subscription plans: The Basic plan for $7.99 per month, the Pro plan for $12.99 per month, and the Business plan for $23 per month.


Instagram Ad templates are great tools for simplifying the designing of visually appealing Instagram ads. The article lists some of the best templates available in the market to help your business boost its online presence and increase engagement.

You can review each platform to determine which suits your needs and requirements best. The platforms also offer creating banners, social media posts, and other templates to help your business increase performance on social media platforms.

  • Kritika Singh
    I write SEO content, articles, website/funnel copy, email copy, FB Ads copy, and more for businesses who wish to increase their traffic, engagement, impact & conversions.
  • Narendra Mohan Mittal

    Narendra Mohan Mittal is a Senior Digital Branding Strategist and Content Editor with over 12 years of versatile experience. He holds an M-Tech (Gold Medalist) and B-Tech (Gold Medalist) in Computer Science & Engineering.

    read more
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