Surveys and Polls are simple tools to gauge public sentiment before or after a product launch. Brands use it to take feedback about their services as well.
Previously, surveys included decades-old techniques like a telephonic survey or a postcard survey. But due to the non-intrusive nature of an online survey, presently, it’s the go-to method to take consumer thoughts.
Similarly, it can also be used to tell the audience about a new service launch.
You can use tools such as Hotjar to create surveys.
Do you know a simple quiz helped Zenni Optical generate more than USD 1 million in revenue, 29,410 lead conversions, and 9,655% ROI in 6 months? It was just a nine-question quiz created to help customers select eyeglasses.
Similarly, Zenni Optical has this interactive quiz to expand their sales funnel:
It has a commentary for each section with clickable elements. Additionally, it has an Apply Online link at the top to convert prospects straight away.
A picture is worth a thousand words.
Add some information, and voila, you have an informative visual–infographics–that will be shared much more than its counterparts.
For instance, I can write a few paragraphs about this website you’re reading this article on, Geekflare, or this can do:
Like other interesting tools, infographics are a refreshing way to create engaging content.
It presents vital information in eye-catching visuals.
Some content marketers also use infographics to display complex information to their clients. That’s how Pete Dziedzic, General Counsel and Chief Operating Officer at Life Insurance Strategies Group, used infographics to 2x their revenue.
A step up from the infographics is interactive infographics. The Chartered Institute of Ergonomics and Human Factors, UK, has created an interactive infographic on how to stay healthy while working from home.
Click here to interact with the original infographic.
You can use Canva or Visme to create your first infographic.
This is generally a whiteboard animation style to make your explanations look real-time. Take a look:
Again, the main purpose of this strategy is to capture and hold the viewer’s attention for the entirety.
This tool can also be used in the education industry. It tries to replicate the feeling of being in a physical classroom.
While this is no match for creative YouTubers, it still presents a fascinating way to present plain text.
At present, it sits in a very nascent stage. So hopefully, after going through some development cycles, it’ll be more convincing.
You can use Synthesia to convert any text into AI videos. You can convert articles or newsletters into audiovisual content. It can also be used in addition to the text, similar to the audio commentary feature.
In addition to the above, there are a few more methods to create exciting content.
For instance, Assessment or DiagnosticTools can be used in the form of a questionnaire. They capture valuable information about the user and suggest products/services accordingly.
Ultimately, anything with some out-of-the-box ideas that can better hook a user can be a technique worth trying.
Content marketing is an evergreen strategy for developing a robust sales funnel. And with inventive marketers, it will only get more dominant.
So it’s time to step up the content game because you got to do something extraordinary to stand out.
Conclusively, create interactive and engaging content to help your content connect easily to the most powerful entity of any business: the customer.
Hitesh works as a senior writer at Geekflare and dabbles in cybersecurity, productivity, games, and marketing. Besides, he holds master’s in transportation engineering. His free time is mostly about playing with his son, reading, or lying… read more
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