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In WordPress Last updated: June 20, 2023
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The backbone of any business is sales, without which a business won’t exist. The ability to convert ordinary visitors into loyal clients enables businesses to generate sales and flourish.

Also, sales create a relationship between customers and businesses. This is where the importance of lead generation comes in. 

A well-designed business website can be a powerful tool for generating leads and attracting new customers. Successful lead-generating techniques can facilitate fluent communication between customers and businesses. Thanks to WordPress, there are numerous plugins available that can generate leads to implement a successful sales strategy. 

In this article, we will discuss what lead generation is and why your business needs it. We will also examine some versatile and effective lead-generation plugins to help you create effective email lists, craft opt-in forms, and more.

What is Lead Generation?


Lead generation is the process of acquiring and turning prospective customers into leads, who are subsequently nurtured into paying customers. This entails defining the target markets, spreading brand awareness, and producing informative content.

Consequently, it will inspire customers to share their contact information and communicate with the business. 

In order to discover and qualify leads, it is necessary to motivate prospective clients to execute certain activities. The following are some typical actions that visitors may be encouraged to do as part of lead generation:

  • Filling Out a Contact Form: this involves customers providing their name, email address, and other contact information through a contact form. 
  • Downloading useful resources: Visitors can be motivated to get a whitepaper, eBook, or other valuable content in exchange for their contact information.
  • Registering for Webinar or Event: Allowing customers to join a webinar or event which is an excellent method for interacting and developing connections with them. 
  • Completing a Survey: Conducting surveys through customers is a great way for businesses to learn more about their requirements and interests.
  • Subscribing to a Newsletter: This makes it easier for firms to communicate with and regularly deliver vital information to prospective clients. 
  • Requesting a Demo: This is another fantastic approach to pique the curiosity of prospective consumers. It increases the likelihood that they will become paying clients.
  • Making Purchases:  Converting prospective consumers into paying ones is the ultimate purpose of lead generation.  

The ultimate goal of lead generation is to assist customers through their buying journey till completing the purchase process. As we move forward, let’s learn why every business must establish a robust lead generation strategy. 

Why Your Business Needs a Lead Generation Process?


Increasing online presence is as crucial in today’s competitive business environment as developing client relationships. That is why lead generation is essential for small online businesses to large business corporations. It enables businesses to comprehend the target market better and develop customized marketing plans

The majority of online businesses struggle to generate high-quality leads and are unable to produce a profit.  Targeting the proper audience and putting the right in front of them that they are interested in are key components of the lead generation process. With that, the chance to expand a devoted client base and getting success grows exponentially. 

To better understand the necessity of lead generation, let’s learn about its advantages. 

Better Sales Opportunities

Lead generation gives businesses a consistent flow of prospective customers. Therefore,  it is an essential component of modern business. Targeting the right audience and putting their preferred offers in front of them are the key components of the lead generation process. This is how a larger audience via lead generation helps boost sales opportunities. 

Enhanced Customer Insight 

Lead generation gives businesses useful information about their potential customers. With all those information, businesses understand their target audience thoroughly. Thus, it becomes easier to develop any future marketing plans & offers according to their demands. Customers get satisfied and loyal to online stores that have a deeper grasp of their expectations. 

Money-saving Marketing Strategy 

When compared to conventional marketing tactics, lead generation is a more cost-effective marketing strategy because it lowers the cost per acquisition and gives a larger return on investment. 

Businesses can reduce the expense of inefficient marketing techniques and increase the efficiency of their marketing initiatives by locating eligible leads. Additionally, it allows online store owners to concentrate their marketing efforts on people most likely to convert, saving time and money. 

Brand Recognition and Exposure 


Lead generation allows organizations to boost their brand exposure and familiarity within their target market. It also enables organizations to connect with prospective customers, which may lead to greater brand loyalty and advocacy. 

Participating in lead generation initiatives enables businesses to establish themselves as thought leaders in their industry. As a result, The overall visibility or market awareness of a business increases rapidly. 

Strong Follower-base Creation 

Lead generation activities concentrate on providing high-quality content and connecting with prospects on social media. The aim is to promote the company as a thought leader in the marketplace. This not only expands the customer base but also cultivates a community of followers that becomes brand enthusiasts and customers. 

Customer Feedback for Proof 

Reviews from previous customers can be used to encourage new prospects and persuade them to make a purchase. One method of generating leads is to collect and use customer endorsements in promotional content like website text, social media postings, and infographics.

Eliminating Needless Approaches 

Lead generation produces quality leads already interested in grabbing the company’s offerings. It replaces the requirements for needless approaches such as cold phone calls and emailing. As a result, marketers have more time to concentrate on securing sales with customers willing to make a purchase.  

Lead Management Automation 


Solutions such as CRMs, email marketing tools, and customer data platforms can simplify and automate the lead management process. These solutions provide smooth data integration and give a clear picture of prospects and their activity. Eventually, the marketing and sales effort gets improved. 

Competitive Advantage   

Lead generation allows online businesses to distinguish themselves from rivals. It gives access to cutting-edge marketing technologies and methods. It enables businesses to keep ahead of the competition regarding lead-generation tactics.  

It’s time to execute the lead-generation effort to the next level using some of the best WordPress plugins. The goal of this compilation is to present you with the most efficient set of plugins that will assist your business in expanding faster. 

We’ve handpicked the best lead-generating tools in each category so that you won’t feel overwhelmed while choosing one.  

Fluent Forms 

introducing Fluent Forms, the unparalleled contact form builder plugin for lead generation. This plugin offers a user-friendly drag-and-drop interface that accelerates the form-crafting process. It provides you access to a comprehensive array of premium features and unique and added functionality. 

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Say goodbye to time-consuming coding and welcome simple form integration into your website. Create effective contact forms, subscription forms, or any kind of WP forms right away.

Key Features:

  • Contact form builder with drag & drop option. 
  • Layouts are available for multi-column contact forms.   
  • Form fields using advanced conditional logic.
  • Web forms with complete mobile responsiveness. 
  • Google Recaptcha is available for form protection. 
  • Templates that are reusable for different forms.
  • Ajax data validation and submission. 
  • Mailchimp and Slack integration and more. 

Icegram Engage 

Icegram engage is the ultimate marketing and pop-up solution for WordPress. If you want to generate more leads from your email list and engage your audience, this is the plugin for you.

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This plugin enables bloggers and online business owners to capture leads and increase conversion. Without writing a single line of code, you can create stunning popups, slide-ins, opt-ins, welcome bars, and more. 

Target and personalize messages based on advanced behavior automation rules. Launch an unlimited campaign for an unlimited audience. Create and start using a campaign within a few clicks. 

Key Features:

  • Completely free-to-use tool
  • Pre-built templates & Lead capturing widgets
  • Works flawlessly with any WordPress themes
  • Robust security measures and coding structure  
  • Triggers & transitions that emphasize user experience 
  • Advanced and real human support, even for free users 
  • Offers 50+ pop-ups, templates, actions bar, themes, and more 


With HubSpot, you get access to a complete platform with everything you need to succeed in sales, marketing, and customer support.


Although each of its products is quite powerful on its own, their full potential is revealed when utilized in unison with one another. Use the free HubSpot WordPress plugin to check this out for yourself.

With the help of HubSpot, create a solid relationship with your target market and grow your business. The plugin comes with all-in-one features that enable you to automate the entire lead management process. 

Key Features:

  • Contact management (CRM) and lead management in one spot 
  • Craft and send emails via email marketing campaigns 
  • Instant communication via live chat and chatbots 
  • Collect leads and data via customizable forms 
  • Get in-depth analytics on your lead-generation campaigns 
  • Integration for social media, design platforms, and more 
  • Scheduling software integration for events & meetings 


MailOptin is an amazing form builder and popup generator plugin for WordPress. It helps increase email subscribers, generate more leads, and boost sales. Also, it offers different types of forms, customized messaging, and call-to-actions for various display options. 

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The user-friendly pop-up builder makes it simple to create stunning popups and lead-generating campaigns quickly. Additionally, it automatically distributes blog entries to WordPress users and subscribes as an email newsletter. 

Key Features: 

  • Create and customize lightbox popups
  • Email list with sidebar and widget forms 
  • Show targeted message with a call-to-action button
  • Advanced spam protection on form submissions 
  • Display options and email signup forms
  • Email Newsletters (New Post Notification, Email Digest, Broadcasts, Scheduling)


With HollerBox Popups for WordPress, you can drastically improve lead generation and sales on your website.  This tool can be a great alternative compared to other lead-generation plugins.


Hollerbox is a totally self-hosted platform to take advantage of limitless pop-ups, leads, and impressions. It’s perfect for businesses searching for efficient popups, including agencies, online retailers, and small startups. 

Key Features:

  • Create and customize optimized pop-up builder for lead generation
  • Generate limitless popups, leads, or impressions.
  • Target specific pages, posts, and user segments. 
  • Customizable posts, layout, styling, and animations options 
  • Integrates with popular CRM and email marketing platforms 
  • User-friendly interface that requires no coding
  • Track your popups and conversion rates via analytics 


ConvertPro is an innovative email opt-in and lead generation plugin from the company behind CartFlows and the Astra WordPress theme.


ConvertPro uses a clever drag-and-drop form builder to help you create opt-in forms visually. It also includes readymade templates to save even more time. All code is fully optimized for speed and won’t slow down page load times.

You can create simple opt-ins, and use behavioral triggers or advanced integrations to create reactive, intelligent forms. ConvertPro supports exit intent, multi-step popups, on-click popups, and a whole lot more.

Key Features:

  • Visual opt-in form builder
  • Professionally designed templates optimized for conversion
  • Supports intelligent forms, behavioral triggers, exit intent and multi-step popups
  • Advanced targeting options for personalized messaging
  • Fully responsive and optimized for speed
  • Integrates with the most popular marketing platforms
  • Built-in A/B testing tool


Getsitecontrol is a flexible WordPress plugin offering numerous popup alternatives to enhance website conversion rates.  You can construct ideal popups to generate leads via email subscriptions, survey forms, purchase forms, and promotional popups. 

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More options, such as slide-ins, floating notification bars, and exit-intent popups, will allow you to convey your call to action to the appropriate audience at the right time. This responsive plugin works perfectly on different mobile devices.

Key Features:

  • Template gallery allows you to create popups in minutes.
  • Flawless popup appearance on mobile.
  • Design popups precisely with the built-in CSS editors.
  • Zero technical skills required to create popups 
  • Target audience segmentation based on location, UTM, and other factors.
  • Display popups depending on customer activity and behavior.
  • Create multi-page popups, and also A/B test them 
  • Integrate with email marketing tools, Google Analytics, and more.

Brave Builder 

Brave Builder is the ultimate solution for maximizing conversions on your WordPress website. You can easily craft distinctive popups, leg-generating forms, sticky bars, and sidebars. Thus, attracting visitors and producing sales becomes easier with the drag-and-drop editor. 

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The free edition of Brave builder offers 9 fundamental components to meet your individual requirements for conversion. It includes text, images, buttons, and forms of different types. Whether you want to boost newsletter sign-ups, collect leads with contact forms, or make announcements with modals and lightboxes, Brave Builder has you covered.

Key Features:

  • Seamless popup building and customizing experience with a drag-and-drop editor. 
  • WooCommerce integration for boosting sales via upsell, cross-sell, and related product popups.
  • Flexibly create opt-in forms, feedback forms, and contact forms. 
  • Target customers at the right time with the right popup and set custom goals with it. 
  • Create popups with a range of pre-designed templates.
  •  20+ Newsletter platforms or service integration
  • With analytics, differentiate the productive popups   

Fluent CRM 

Fluent CRM is a robust WordPress customer relationship management and email marketing plugin. It offers a comprehensive set of features for managing and tracking customer interactions, sales, and support requests. The centralized dashboard of this tool allows you to manage the entire lead generation process saving you precious time.

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You can quickly segment your customers, conduct automated email campaigns and build custom reports. Thus, it becomes easy to measure your customer satisfaction and profit. The plugin also integrates with various prominent marketing and payment systems, making it a complete package for businesses of all sizes.  

Key Features: 

  • Send, schedule, track, and automate email campaigns.
  • Store, manage, and organize all the leads and customers in one spot.
  • Capture leads through various forms such as contact forms, web forms, landing pages, etc.
  • Nurture leads via follow-up emails, scheduling appointments, and tracking lead behavior.
  • Sales pipeline management solution for monitoring and controlling the movement of leads and transactions.
  • Email newsletter solution for giving emails, collecting leads, and tracking open rates 
  • Integrated opt-in forms to create, customize, trigger, and automate posts
  • Integration with WooCommerce, EDD, lifterLMS, LearnDash, and more 


Developing your email list and converting your site visitors has never been easier than with Hustle. This ultimate marketing plugin provides a simple setup procedure for opt-in forms to display targeted messages. Moreover, you will get marketing popups and professionally designed themes. 

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You will get fully customizable responsive popups, slide-ins, and embeds that interact with the visitors at the right time. The pre-made templates will help you start building the modules right away. Additionally, the tool gives detailed insights such as customer demographics, device details, and more activities.  

Key Features: 

  • Get pre-designed templates for different types of offers.
  • Fully customizable and responsive modules. 
  • Further Customization options (Images, typography, color, and more).
  • Set conditions according to customer behavior with targeted display settings. 
  • Display popups for different behaviors such as time on page, scroll, and exit intent.
  • Send manual or automated emails to interested customers and subscribers. 
  • Get more followers via social sharing options such as buttons, widgets, and more.
  • Integrates with popular form builder and email services.  
  • Track every data, conversion stats, and chart with proper representation.

Optin Forms


Optin Forms is a simple tool for designing stunning elegant opt-in forms for your WordPress site without any technical knowledge. You can quickly choose your favorite email service from style and personalize its outlook to match your brand style. Moreover, you can add the different forms through a single mouse click or use shortcodes to position it precisely where you want it. 

Key Features: 

  • Works with different email solutions (AWeber, iContact, MailChimp, and more).
  • Comes with 5 exceptional form designs that are customizable. 
  • You can translate the texts into your preferred language.
  • Mobile responsive forms that fit even on the smallest device. 
  • Connect your forms in the widget via shortcode in any position.
  • Highlight your brand name through the forms. 
  • Form location can be customized for better visibility. 

Authors Note 

To generate quality leads, a store owner must focus on multiple tasks. It involves activities such as form display, newsletter subscription, customer behavior and conversion tracking, and a lot more. So using a single plugin may not be satisfying or effective in some cases. Therefore, you must be careful while selecting a plugin for your WordPress website. 

First of all, think about the objectives of your business and website. Then decide what type of lead generation process should be most appropriate and effective for you. With that in mind, if you are focusing on opt-in forms for lead generation, then Icegram Engage, HollerBox, or Gesitecontrol could be great options. 

Out of all the above-mentioned plugins, HubSpot could be considered the all-rounder because it includes all the functionalities as a package that a lead generation plugin should include. But it is highly recommended to try these plugins once and use the one that goes best with your business. 

Final Thoughts 

If you want to make your lead generation process smooth and easier, using the right plugin in your WordPress site is the best option indeed. That is why we’ve enlisted some of the best plugins to minimize your lead generation effort. If you choose the proper plugin from our collection, you’ll see a dramatic improvement in your company’s sales performance.

  • Atanu Das
    Atanu Das is a professional content writer with experience writing SEO-optimized creative content in different niches. He is actively writing effective content for tech companies to expand their business to the next level. He has completed… read more
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