Google Webmaster tools, developed by the search engine giant itself, aims to help the user understand their site's performance in the search results better.
With Google Webmaster, you could analyze numerous SEO related metrics like your search performance; link clicks, traffic sources, issues in site structuring and lots more.
Google webmaster - Search Console provides the below features to help you improve SEO of your site:
- Search Appearance statistics
- Issues with HTML tags
- Identifying problems in data structuring - Important when bots crawl your website
- Tracking do-follow links to your site
- Identifying mobile usability issues
This is not all. Google Webmaster also provides analyzer tools to help you identify the exact source of error in your pages and get rid of them.