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In Digital Marketing Last updated: November 6, 2022
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You could use countless tools to brand yourself or publicize your brand online. Choices vary from online articles to blogs to video clips. One medium you shouldn’t avoid is podcasting.

Podcasting has been growing in popularity recently, with countless new shows launching and thousands of listeners tuning in. Rory’s Buzzsprout’s free online course will show you how to launch your first podcast with competence.

The podcasting sector has grown tremendously over the years. However, the most significant reason behind its success is the convenience it supplies. Nowadays, there is a podcast for everyone, no matter what interests you or who you are. This medium lets you receive information on every topic you can imagine, no matter where you are, whether you’re running, driving, cleaning your apartment, or cooking anytime you desire.

Popularity of Podcasts

There have been over 2 million podcasts recorded in the last few years. This is a considerable rise in the world of podcasts.

  • Podcast insights reported that 2,000,000 podcasts were recorded in 2021.
  • At the end of 2022, 53% of men and 46% of women will listen to podcasts.
  • 62% of the United States populace will have ever listened to a podcast by 2022.
  • Approximately 30% of people learn about podcasts through online searches, while 20% learn about them through friends or word of mouth.
  • According to Buzzsprout’s monthly podcast download figures, if you get 25-30 downloads per month, you’re already in the top 50% of podcasters.
  • 62% listen and pay close attention to the entire podcast, which is a great insight compared to other mediums such as newspapers and print media.
  • According to a recent survey, eight podcasts are listened to by any individual per week.
  • The time spent listening to online audio in 2020 decreased from the previous year.
  • According to a 2020 study, the most popular platforms and apps for listening to podcasts are Spotify (25% of all listeners) and Apple Podcasts (20%)
  • More than 26 out of 100 Americans who listened to podcasts listened to an average of 8 podcasts throughout the week.
  • A report revealed that 22 percent of podcast fans listened to over 22 hours of podcasts each week in 2019.
  • The same report found that 35% of individuals listen to various programs at least once per week.
  • According to research in 2019, the average podcast listener over 12 who listens to podcasts spent an average of 16 hours, 43 minutes each week doing so.
  • In 2020, it was only 15 hours and 12 minutes, decremented by an hour after one year.

Challenges faced by new podcast creators and enthusiasts

Consider the idea of becoming an excellent podcaster to be imaginable. There’s an extensive list of possible topics, and you know how to talk about them in a way that your audience becomes engaged.

But you struggle to set aside adequate time, and you do not have all the equipment you need to create your simple idea, which is why you’re slogging through the same steps time after time.


Make your First Clip Recorded

You may be advised of specific items necessary for this task, such as a microphone, headphones, studio monitors, cables, microphone stands, and more.

You can never compare the quality of the recording capability of your smartphone to the one you can get with the equipment mentioned. On top of that, you can demonstrate the superiority of the present recording technologies with high-quality equipment.

You can make a professional quality .WAV file using a laptop in just a few minutes.

Confound the disliking you feel towards your voice

The verbal criticisms we deal with are often referred to as a “voice disturbance”, which is what most of us experience. We tend to believe that our voice sounds odd in the recordings and can be baffled at how similar it sounds.

You can revoice your written text with any of the natural-sounding voices or adjust your voice using a microphone until it’s your liking.

The way you are feeling is the one thing you should focus your energy on. Don’t focus on how you sound; carry on as you are. What motivates the listeners the most when your podcast is that it seems like you’re talking to them one-on-one.


Gain Mastery in Editing

So far, what we have described concerning the audio of your recording cannot be referred to for the entire podcast you recorded. Even when the audio script is perfect as well as the planning and production of speech, you might still feel that your voice requires some adjustments or improvements.

You may need to step your speed at specific points or perhaps add or eliminate some of the parts. In short, there is almost always a sizable area for some post-recording podcast editing, including:

  • Dividing an audio clip into segments.
  • Limiting the time spent by specifying the time frame or duration.
  • The pace of the audio file can be changed.

Podcasts are profitable if you monetize them.

It’s vital to set this as your priority. While podcasting aims to have fun and drive traffic to your website, you can’t achieve either objective if the content you’re creating isn’t up to the mark. Unfortunately, many podcasters choose to work on the site and create content before or after a podcast episode is published.

Podcasting provides more income than you’ve anticipated. However, various alternatives exist, such as finding sponsors, prosperous web advertising, running courses for sale, etc.

Don’t let fear stop you from sharing your work with a large audience

There is usually a minor degree of compulsion for hearing a podcast than hearing a recording. Many podcasters record something for a few people who will probably see it, as they believe it won’t be considered very good enough to be marketed to an audience.

Don’t worry about your first podcast’s reception by listeners. If you’re committed to entering the podcasting world, you should be open to both negative and positive feedback.


About Buzzsprout

Buzzsprout has become an important part of the podcasting ecosystem, and it is generally thought to be one of the most successful platforms for hosting podcasts right now. To put it more simply, it is a service you can use to host and save the episodes of your podcast that you can access over the internet.

YouTube video

Buzzsprout not only lets podcasters host their episodes, but it also gives them a lot of information about their audiences. This could help them improve their marketing and make more money. You can get all this and more for a low price, whether you pay for it monthly or once a year. Buzzsprout started doing business around 2009, and since then, the company has shown consistent signs of growth.

Buzzsprout is not just another place to host podcasts; it has grown into much more than that. It has become one of the leaders in the field, with safe hosting, good RSS feed management, and easy integration with social media.

Buzzsprout is made for podcasters of all experience levels, but those just starting are likely to admire it the most. The platform’s user interface is simple and has no extra features that might distract you from what you’re doing. Those who are new to the podcasting industry may find it hard to understand terms like RSS feed management, ID3 tags, and different file formats.

How does Buzzsprout solve the problems faced by Podcasters?

Robust Reporting

Easy-to-track statistics by Buzzsprout are meant to be understood quickly by the audience.

Podcast Manuals

Increase recognition and visibility for all your brands and services by getting podcasts listed in the marketplace.

Flawless Publishing service

Effortlessly create and publish episodes with Buzzsprout’s user-friendly platform. Anyone can utilize it with ease.

Advertising Tools

Buzzsprout provides tools to promote your podcast, which will elevate your business to its next level and help you dive deeper into a profitable market.

Grab Free-of-Cost Learning Modulus

The compilation of free podcasts, video tutorials, courses, industry podcasts, and the Buzzsprout Podcast Community has everything you need to produce an impressive podcast.

Magic Mastering Sounds

Magic Mastering uses virtual instruments to replicate organic sonic dynamics to cater to the needs of spoken or musical productions. It uses innovative technologies to disable and soften sound effects and optimize them for industry norms.

Features and Services of Buzzsprout

Buzzsprout gives you everything you need to promote and assess your podcast as the simplest way to get going.

Analytics for Cutting-edge Podcasts 

Share the information on your podcast with your audience. For example, learn the number of downloads, the time your audience spends on your podcast, and the apps with which people download and listen to your favorite episodes.

Automatically Optimizes Episodes 

Upload your audio file without worrying over file types, bitrates, or ID3 tags. Instead, make your audio file and upload it to Buzzsprout to automatically optimize episodes for you. You may publish your episodes instantly or let the service program specify the exact day and time for your episode to go live.

Attention Seeking Content

The content highlight can function to create and erase pre-roll and post-roll segments to the left or right of a podcast recording. In addition, you will have the capacity to notify all your guests of this change, regardless of which episode they’re hearing.

Transcribe your podcast so that it is more accessible to listeners.

You may transcribe Buzzsprout content into discrete chapters to produce your podcast more appealing to search engines, speed-readers, and people who are hard of hearing.

Analytics, support, and content provided by Buzzsprout

You can list your podcast on numerous streaming websites to reach a broad audience. Listen to it on Amazon, Spotify, Google, Apple, Overcast, Stitcher, PocketCasts, iHeartRadio, Alexa, and Podchaser.

Your goal will be to learn about podcast analytics once you know where to find them. Unfortunately, the ecosystem of podcast RSS feeds, and podcast directories are pretty complex, which may be confusing when you are just starting.

Your podcast analytics can reveal how effective your podcast content has been and how much your audience has engaged with it. Considering this information, you can generate podcast content that will create a more significant base of loyal listeners.

See the pattern of how your listener base, live streams, downloads, and subscriptions are formed by tracking such factors as live stream viewers’ review observations and audience engagement. Then, you can adjust your podcast or content schedule when specific episodes don’t perform well on streaming sites, downloads, and subscriptions regarding listening time, listener base, and reviews.

Optimize podcast content for listeners that appeal the most to them. Address any quality complaints more than half of the users make for not listening to podcasts by altering your content. This will help a lot to get more attraction towards your podcast episodes. Obtain information about listeners’ demographics, devices, and locations to target advertisements and monetize your podcasts.

Overview of the Pricing Model

You all are free from the loaded price and get the best podcast service in the minimum price range. There are four different models with simple pricing plans, and the most important note is that you can cancel your plan anytime, wherever you desire.


Free Plan

The Free Plan allows you to upload podcast files for up to 2 hours every month. The episode will be hosted for 90 days. You can find advanced stats and add unlimited team members in this plan. You will have to upgrade to remove ads.

$12 per month

This plan allows you to upload podcast files for up to 3 hours every month and have unlimited storage and team members, advanced stats, and the permission to import podcasts for FREE. Moreover, it will host the episodes for a lifetime. It also allows you to upload more content for $4 per hour.

$18 per month 

It will allow you to upload podcast files for up to 6 hours each month. For additional content, it acquires $3 per hour. You will get all the features from the $12 per month plan, along with lifetime episode hosting availability.

$24 per month

This plan allows you to upload podcast files for up to 12 hours every month. If you need to upload more content, you have to pay $2 per hour. You will receive all the features from the $18 per month plan.

On top of that, you will get podcast statistics, a podcast website, custom embedded players, and permission to get into podcast directories in all the paid plans.

Buzzsprouts’ Creator Program

A Buzzsprout production team member who drives the podcast’s production plan is a podcast producer. They work with various team members to arrange all aspects of the podcasting process, from conducting interview rehearsals to creating scripts and collecting reference materials. They also work alongside the podcast host to plan the recording schedule and send necessary materials to guests.

Podcast hosts utilize a number of the most significant talents in the production of podcasts like:

1. Making Audio production: Many producers manage show production components. A producer’s duty entails a variety of roles, from director to sound engineer. They are also principally in charge of post-production, which includes editing audio records, distributing the completed episodes, and tracking metrics for the entire team and sponsors.

2. Research and book visitors: A podcast host is responsible for researching, booking, and scheduling visitors to appear as podcast guests. They may also prepare the guest to appear on the show by providing a pre-interview questionnaire and guidance during the episode.

3. Production administration: Podcast producers often produce the entire show. They are responsible for creating a production schedule, brainstorming with other producers about potential podcast content, promoting the show, and so on.

4. Manage production teams: Aside from the podcast’s producer, others may also be responsible for providing the necessary phonogram and post-production needs. In the case of a podcast with a detailed scope of production, the team may comprise an executive producer, associate producer, audio engineer, video producer, and content producer. Supervising the podcast production team is the work of the podcast producer. This individual ensures that all contributors work efficiently to bring every episode or series to completion.

Buzzsprout Alternatives


Since Podbean was initially established in 2006, it has grown into a popular company in the podcasting industry, focusing on providing advanced features that enable anyone to record and publish podcasts in a simple, blog-like environment.


Podbean is an easy way to get started, promote, and monetize your podcast. Everything you need to get started can be found here. Podbean provides podcast creators with opportunities to effectively monetize their work through the integrated monetization tools offered through this platform.

Podbean makes it easy to distribute podcasts on major social networking sites and to well-known podcasting apps, such as Spotify and Apple Podcasts.


Podcasting is a wondrous medium, but it can be difficult for those unfamiliar with it. Transistor helps in navigating the confusing podcasting landscape. All you need to do is record your audio track and upload it to Transistor. It will walk you through the process of submitting your podcast to platforms like Apple Podcasts and Spotify.


Today, it has over 20,000 podcasts of all kinds. The customers of Transistor include Indie Hackers, IBM, The NHL’s Vegas Golden Knights, VH1, ProfitWell, Ionic, and Laravel. One of the excellent contenders in the world of podcasts is Transistor, which hosts several popular podcasts, such as Drift, Honeybadger, and Cards Against Humanity.


Producing well-reviewed high-quality podcasts will help you enhance your podcast analytics with Buzzsprout. As a result, you are provided with valuable information that enables you to make crucial decisions, improve your marketing strategies, and monetize your podcasts.

By consistently updating your podcast according to the advice in the Buzzspourt article and by ensuring that you are re-producing high-quality content, you will be able to boost your podcast statistics.

Next, you can read about some of the best tech podcasts.

  • Dhruv Parmar
    Dhruv is a senior content writer at Geekflare with proficiency in every niche. He mainly focuses on technology, product reviews, crypto, blockchain, and how-to articles. Other than these niches, he also likes to write about freelancing,… read more
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