Finding the right talent becomes easy when you put out the right job description. Let’s craft the perfect job post on LinkedIn to get your company the right fit.
The first advice every job seeker gets is to join LinkedIn. This professional platform has recruiters, employees, HRs, founders, and everyone in a single place. LinkedIn is a crucial platform for both employers and employees.
This online portal gives the best place to connect companies and job seekers. But is finding an eligible candidate for a job easy on LinkedIn? No, until the job post clearly shows the requirements and conditions.
Like every applicant pays attention to their CV and resume, even companies must keep an eye on the job post’s content. However, if you’re confused about what job posts must contain and how to write one, you are at the right place. In this blog, we’ll help you to write exceptional job posts and give tips to promote them. Let’s dive in.
Benefits of Posting a Job on LinkedIn
LinkedIn is an online platform filled with dozens of professionals. Around 141 million users log in every day on LinkedIn. These numbers are huge enough to predict the exposure LinkedIn can provide to your job post.
Additionally, this business-oriented site has an advanced algorithm that makes the marketing of job posts easier for companies. But are Linkedin benefits limited to this? No, Linkedin has a lot to offer. Here are the key benefits of job posting on LinkedIn.
Broad professional reach – LinkedIn has over 930 million users spread over 200 countries worldwide. Posting a job here increases chances of reaching a broad and potential audience while saving your time and money in marketing.
Targeted job matching – When companies post jobs on LinkedIn, the algorithm of this portal instantly starts working. LinkedIn sends notifications to candidates with required skills based on job postings and streamlines the recruitment process.
Transparent relationship – LinkedIn job posts include additional information about the company’s culture, mission, and values. This information builds a crystal clear relationship between the company and candidates. As a result, it attracts applicants who resonate with the company’s policies, making solid connections from the outset.
Networking – Job posting on LinkedIn can lead to engagement and networking. Your company can contact professionals who find your job post interesting and might wish to connect with you and your company.
Rich applicant insights – LinkedIn provides deep insights when you post a job. You can view and analyze an applicant’s profile, background, experience, recommendations, and connections. This approach assists you in making wiser and more informed hiring decisions.
Global reach – If your company is looking to hire talent beyond your local area, Linkedin can help you. This platform allows you to tap into a global talent pool and attract candidates from various locations.
Posting a Job on LinkedIn
As you have clearly understood why you should be posting a job on LinkedIn, let’s check how to post a job on LinkedIn to make the most out of it. Here is a 7-step guide to making your job posting process easy and transparent.
Step 1: Create a job profile
Log in or sign-up – Open LinkedIn and login into your account or create one if you don’t have an account.
Go to jobs – Tap the “Jobs” option on your LinkedIn homepage.
Step 2: Write a compelling headline
Click “Post a job” – After clicking Jobs on the homepage of LinkedIn, you have to navigate and choose the “Post a Job” button.
Enter the Job title – Write a clear and concise job title that accurately reflects the role your company is hiring for.
The headline is the first thing candidates will see on your post. So, make sure it’s direct and attention-grabbing.
Step 3: Elaborate on Roles and Responsibilities
Job description – Write a concise and crystal clear job description. This job post section should answer, “What do you expect from the candidate?” i.e., it should include the outline of the position’s roles, responsibilities, and expectations. Don’t forget to highlight essential tasks and skills required for the role.
Highlight company culture – Introduction is essential from both sides. So, describe your company’s culture, values, and any unique aspects applicants must know to make the job appealing and company relatable.
Step 4: Use relevant keywords
Keywords for easy searchability – Don’t make your post complicated. Use straightforward words that we commonly use in daily life. This will help people find your post quickly and get you more targeted candidates.
Step 5: Add additional details
Job type and location – Linkedin is a diverse platform. People here are from different locations, ages, and genders. So, it’s essential to specify the job type: full-time, part-time, internship, remote, etc.
Additionally, do mention the job location. This approach will give you suitable and comfortable candidates to work with your company.
Experience and education – Mention the preferred level of experience and education qualifications required to justify the role.
Skills and certifications – List the specific skills and certifications one should have for the job if needed.
Step 6: Set Compensation and Application details
Salary range – If possible, include a salary range or benefits information to attract candidates. It’s always better to initially have one less applicant than lose them at the last stage of the hiring process due to salary negotiations. You can still provide an estimated number if you can’t mention the accurate salary.
Application process – Don’t keep your audience hanging around. Provide candidates with straight directions for job applications. Furthermore, do mention about required documents.
Step 7: Preview and Publish
Preview – Recheck your job posting to ensure all information is accurate and complete.
Public – Once you have reviewed your job post, click the “Publish Job” button to make your job post live on LinkedIn.
Quick Tips to Promote your Job post on LinkedIn
After writing a well-organized job post, the next step is to promote it. Although LinkedIn does 50% of your marketing task, it is always wise to give your efforts to get faster and more efficient results. Here are a few ways you can promote your LinkedIn job post.
Leverage your network – Share the job post on your LinkedIn profile to reach your connections. Your network might include professionals who are a good fit for the position or could refer potential candidates.
Engaging visuals – Visuals are a quick and efficient way to grab attention. Hence, use eye-catching images or videos related to the job to make your post stand out.
Tag relevant groups – Linkedin groups have good numbers of active professionals. So, you can share the post in those groups if you’re a member of any. But ensure the group rules allow job postings.
Take help from the team – Encourage your team to re-share the job post on their profile. This will extend your post’s exposure and reach more people.
Use hashtags – Hashtags are still a game changer on Linkedin. So, you should consider using relevant hashtags.
Paid promotion – Besides the ways mentioned above, you can use LinkedIn’s sponsored content options to target your job post to a specific audience beyond your network and connections.
While following these steps, don’t forget to engage with people who comment under your job post and update your profile. Through these minimal steps, you can improve your job post impressions.
How to Manage Job Applications Efficiently?
The responsibility of your company doesn’t end with job postings. Instead, it starts from that point. Managing job applications is as crucial as writing a detailed job post. How you manage job applications directly impacts your company’s reputation and standards.
If you don’t manage applications properly, you may disappoint candidates and lose credibility. This will directly affect your company in future job openings. Therefore, here are a few efficient tips to manage job applications hassle-free.
Set-up notifications – Configure your LinkedIn account settings to receive email notifications on every application. This approach keeps you updated about new applicants, and you can respond promptly.
Review applications – Keep an eye on your LinkedIn inbox for new applications. Give time to review applications regularly and prevent delays in the hiring process.
Use Applicant Tracking System – LinkedIn offers an in-built Applicant Tracking System (ATS) to manage applications. You can use this feature to keep track of candidates, categorize them, add notes, etc.
Keep candidates updated – Send an acknowledgment email with further hiring process once you receive the application. Don’t neglect them and leave them confused.
Communicate outcomes – Maintain consistent communication with candidates. Inform them whether they are moving forward in the process or not. Keeping them informed shows respect for their time and reflects professionalism.
Engage with applicants – Answer all job-related questions you get in comments and messages. This will help you build strong connections with candidates and also build the company’s professionalism.
Importance of Responding to Candidates Quickly
It’s essential to respond to candidates on time in the hiring process. As previously discussed, replying on time showcases your company’s professionalism and highlights your respect for the candidate’s time.
Swift replies demonstrate to candidates that their application is valued and appreciated. Furthermore, timely communication helps understand the candidate’s behavior and interest in the role.
Besides preventing delays in the hiring process, regular communication can help you convert candidates into employees faster. This approach is essential, especially on LinkedIn, because candidates often apply for multiple opportunities simultaneously.
LinkedIn is an extensive platform. It is the first choice of job seekers and providers for their respective tasks.
Creating a job post is as crucial as applying for one in this process. You must add all relevant data concisely and attractively to get potential candidates. In this blog, we explained how to create a job post. We also gave tips to promote your post and manage job applications.
Dhruv is a senior content writer at Geekflare with proficiency in every niche. He mainly focuses on technology, product reviews, crypto, blockchain, and how-to articles. Other than these niches, he also likes to write about freelancing,… read more
Narendra Mohan Mittal
Narendra Mohan Mittal is a Senior Digital Branding Strategist and Content Editor with over 12 years of versatile experience. He holds an M-Tech (Gold Medalist) and B-Tech (Gold Medalist) in Computer Science & Engineering.
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