Driven by artificial intelligence, Ezoic is an ad network that can have a direct impact on your revenue, performance, and user experience.
It determines the best settings for the ads you put on your website depending upon each individual user. You also get the privilege to test different rules, preferences, and experiments to end up with a report showing you what’s working best.
Their intelligent optimizations help you deliver the best user experience by using thousands of variables that monitor things like users’ behavior on different devices during different times of the day.
Ezoic also does a great job in keeping you up-to-date with emerging trends that keep on changing as per search engines, advertisers, and even world governments. You can also identify which writers on your website are bringing the most engagement and revenue.
There are some more additional features that will make life a lot easier for you, such as, their speed accelerator that can improve website speed even with ads. It uses image optimization, CSS rendering, script parsing, lazy-load iFrames, and other tactics that contribute towards keeping your website light and quick.
All of these metrics and features provided by this ad network can collectively help you unlock more revenue with much lesser effort.