Google is the best option for research and analysis as it is the platform which is acquainted with almost every aspect of the internet.

The large database that it has amassed serves as the perfect platform to carry out analytics research. The user can get results spanning sites, applications and even offline channels.

Google Analytics provides tools and products which can be used by businesses of any size to get to know their customers better.

Some of its crucial features are:

• Understanding the app and site users better
• Improving overall performance
• Gaining insight using Google-created and published tools
• It is perfect for businesses of any standing
• Free sign up on site purchase

In order to provide your customers with good service, it is important to know what they want.

Inspectlet is a web analytics software which will record all that your visitors do. This database can then be analyzed and learned from. You can learn what parts of the website are more visited by the visitor.

You can also learn of the links that are not clicked by the visitors.

Some of the key features of the tool are

• Screen capture records videos of site visitors as they move around your site
• Track mouse movement, scroll, and keypress on site
• Powerful filtering to look for visitors
• Funnel Analysis tool to show visitors who have added the product to cart

Heap provides a codeless, retroactive solution to analytics. Capture each click, swipe and more, all sans code.

Heap can also ensure a unified customer activity, linking one person to exactly one user in Heap, across mobile, desktop, email marketing etc. Its clients include LendingClub, Microsoft, Harman and Sur la table.

It provides:

• Complete user history, without any code
• It ensures that you don’t suffer from data blackouts by combining historic events, renaming events, and creating property mappings
• Measuring viewer behavior and not just visits
• Faster insights that guarantee more control

Providing services to more than 125,000 customers, Mouseflow allows you to observe visitor behavior and accordingly, fix pain points with tools like session replay, heatmaps, funnels, form analytics and feedback campaigns.

Its clients include big names like Deloitte, Costco, Greenpeace, Microsoft and Philips.

It can also be integrated with some of the most popular tools including Weebly, HTML, WordPress and more. It has some very interesting and useful features, including:

• Session replay that tracks clicks, mouse movement, scrolls, forms, and more.
• Heatmap suites covering clicks, movement, scrolls, attention, and geography which makes it easy to track activity, uncover patterns in behavior, and improve the overall page experience, all anonymously
• Funnels to analyze which users are dropping out
• Customized interactive feedback surveys to target specific audiences

Gauges focus on real-time, dynamic web analytics. All updates take place in real-time, with no refreshing required.

It also helps you pick out the most vital website traffic metrics. Their AirTraffic Live feature lets you see visitors as they are in full-screen screen map.

You can quickly share traffic data with your entire team to make strategic decisions.

Gauges can:

• Provide real-time important website traffic metrics
• Use AirTraffic Live to plot visitors around the globe on a world map
• Share traffic data with key decision makers quickly and hassle free

Woopra can help you understand how each touchpoint affects the customer experience to ignite growth, retention and customer success.

They provide detailed journey reports that are indicative of customer satisfaction and expectations. They also show key attributes that can affect your product’s popularity, including geography and age.

Some of their clients include Rentler, Mayven and Duke University.

It’s full of interactive and informative features like:

• Journey, trend and retention reports that provide companies with valuable insights about their customer base
• Behavioral segmentation based on any combination of criteria
• 50 plus one-click interactions to unify and act on consumer data

Matomo is an Open Source web analytics platform used by more than 1,000,000 websites in 150 countries.

Matomo can support you in gathering and analyzing important information about your users.

It has easy to track Key Performance Indicators such as:

• Visits
• Goal conversion rates
• Keywords and much more.

You can also profile your audience to gain full insights and observe your users’ journeys. Some of their clients include Forbes, Sharp and Oxfam. Matomo is useful because it helps you:

• Profile your audience while being fully privacy compliant
• Discover users’ behavior, source, interests and much more
• Monitor downloaded links and out-link traffic
• Find out which URLs result in 404 error pages and make detection and repair of broken pages easier and faster

Clicky will help those who carry out real-time web analysis on the respective website.

By analysing your website, you will be able to track the movement of your visitors, know the links that they clicked and products they added to their cart.

This real-time information will help you stay up-to-date with the traffic movement on your website. Stay one step ahead by always being aware of what your customers need.

Some of its key features are

• Real-time information updated every minute
• Highly detailed information on every segment
• Bot detection and blocking available
• Heatmaps separated by page and visitor

In order to improve and better your business, it is essential to know the customer better. This can be done by researching and analyzing the habits of the customer.

Crazy Egg is a software cut out to do just that. Crazy Egg is an analysis software which studies, analyses and reports the habits of the visitors, which can be utilized to enhance your product.

Given below are some of the principal features of the software:

• Creating snapshots and recordings of customer movement
• A/B testing to help you create the perfect page
• Quick changes using Crazy Egg Editor
• Easy setup
• Allowing you to add and share results with team members
• The software will grow and adapt as your business grows

Mixpanel is an analysis software to assist the user in monitoring viewer’s activity on their website. This information is crucial as it will give the developers an insight into the wants of the viewers, which they can use to improve their product.

The software has the following features at its disposal:

• Deep user understanding – engagement, retention, funnels, user research
• Intelligent action – automatic insights, mobile A/B testing, chat with your users
• Solutions – SaaS, financial services, consumer tech, media and entertainment, telecommunication, retail and e-commerce, marketing, analytics

There is a free version available to test out the product. To improve performance, you can always opt for the Startup version, priced at $99 per month.

The Enterprise version is the highest available version of the software.