Matomo is an Open Source web analytics platform used by more than 1,000,000 websites in 150 countries.
Matomo can support you in gathering and analyzing important information about your users.
It has easy to track Key Performance Indicators such as:
- Goal conversion rates
- Keywords and much more.
You can also profile your audience to gain full insights and observe your users’ journeys. Some of their clients include Forbes, Sharp and Oxfam. Matomo is useful because it helps you:
- Profile your audience while being fully privacy compliant
- Discover users’ behavior, source, interests and much more
- Monitor downloaded links and out-link traffic
- Find out which URLs result in 404 error pages and make detection and repair of broken pages easier and faster