Mixpanel is an analysis software to assist the user in monitoring viewer’s activity on their website. This information is crucial as it will give the developers an insight into the wants of the viewers, which they can use to improve their product.
The software has the following features at its disposal:
- Deep user understanding – engagement, retention, funnels, user research
- Intelligent action – automatic insights, mobile A/B testing, chat with your users
- Solutions – SaaS, financial services, consumer tech, media and entertainment, telecommunication, retail and e-commerce, marketing, analytics
There is a free version available to test out the product. To improve performance, you can always opt for the Startup version, priced at $99 per month.
The Enterprise version is the highest available version of the software.