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In Development Last updated: September 18, 2023
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How many times do you shop online without leaving your couch? The internet and technology have revolutionized our world, and you can now shop for various goods online. 

E-commerce platforms now make it easy for merchants to set up shops without coding skills. Such sellers can customize their shops, allowing customers to buy from them. 

Sellfy is one of the many e-commerce platforms that allows sellers to display products and customers to shop. This article will explain what Sellfy is, what it allows you to sell, its features, how to set up a shop, and its alternatives. 

What is Sellfy?


Sellfy is a minimalistic e-commerce website builder. This cloud-based e-commerce platform suits professionals and businesses that create and sell digital products. Sellfy is a good option for artists and writers who can sell books, art, and music. The platform was launched in 2011, enabling over 60,000 creators to sell products. 

Even though the platform is designed to be simple, it has all the features you need to get started. Sellfy allows you to add products, customize your store, market the products, integrate with 3rd party applications, and get paid through various platforms. 

Sellfy Store Creation 

These are the steps to follow when setting up a shop on Sellfy;

  • Step 1- Sign-up: Signing up on Sellfy is easy; you can use your email or Google account to get started.

You do not need a credit card to get started. 

  • Step 2- Give your shop a name: Sellfy will allow you to set up your shop’s name. You can also change the name later if you have trouble settling on the best for now.
Sellfy shop
  • Step 3- Select products you want to sell: You can select the categories that suit your shop, like digital, on-demand, or physical.
Sellfy products
  • Step 4- Link to your primary website or social platform: If you already own a website or social media marketplace, you can now link them here. 
Sellfy social links
  • Step 5- Choose a category for your store: Select one that suits your Sellfy shop from the drop-down menu. 
Sellfy categories

You can now start your 14-day trial.

Store Customization Options

Once you have created your store, Sellfy allows you to customize it to suit your needs. A typical store will look like this;


You can customize your products, About, and Contact pages. You can also add custom pages to suit your needs. 


The customizer allows you to switch between screens and visualize how your store will appear on Desktop, Mobile, and Tablet devices. 

Products Offered by Sellfy

Sellfy allows you to list different types of products on its platform. After signing up, your dashboard will appear like this;


You can go ahead and add new products. You can select from the different categories: Digital product, Print On Demand, Subscription, Physical product, and Freebie. 

You must add the product title and description regardless of your selected category. You can also link to the product store (your website or social media page). 

Secure Checkouts and Payments

You can use Stripe or PayPal to process payments on your Sellfy store. PayPal allows you to accept payments from users from over 200 countries, while Stripe enables card payments. Trusted payment processors handle all the payments, and you can be assured that your customer’s data is safe. 

Sellfy Stripe/PayPal

You can also issue your buyers with unique download links and reduce instances of customers sharing your product files. The PDF stamping feature adds the buyer’s email address to each PDF product file, adding customization. 

Third-Party Integration Options

Sellfy allows you to link with the tools you use daily and make running your shop a breeze. These integrations make selling from your social media pages (YouTube, Google, and Facebook) or your website easy. 

Sellfy integrations

Add the “Buy Now” button to your social media or web pages and start selling. You can also embed product cards on your website or YouTube end screens & cards and monetize your existing content. Set up Google Analytics and webhooks or even use Zapier to connect to over 750 third-party apps. 

Sellfy Pricing Plans

Sellfy has 3 plans: Starter, Business, and Premium. However, you can always start with a 14-day free trial. 

  • The Starter plan starts from $19/month, billed every two years. The Starter plan is suited for businesses that sell up to $10k per year. However, your shop will have the Sellfy branding. You can also connect to your own domain and list unlimited products. 
  • The Business plan starts from $49/month. You can remove the Sellfy brand from your shop and sell up to $50k/year. This package also has features like cart abandonment and product upselling. 
  • The Premium plan starts from $99/month. This package allows you to sell up to $200k in sales annually. As a shop owner, you enjoy priority support and production migration features. 

Sellfy Marketing and Promotion Tools

Setting up a shop is one of many things you need to get buyers. You must also market your store and products. Sellfy has built-in marketing features to help you get the word out there. Some key features you can use are email marketing, coupons & discounts, cart abandonment, and upselling. 

  • With email marketing, you can notify subscribers of new products and special deals. This feature is available even in the Starter plan. 
  • The coupons & discount feature makes it easy for sellers to add discounts to their products and freebies in their stores. 
  • The cart abandonment feature shows statistics of the abandoned items and how much you could have made. You can then set up email campaigns and reach these customers. 
  • Upselling is available in the Business and Premium plans. This feature lets you entice customers to buy additional products at discounted rates once they add an item to their cart. 

Sellfy Customer Support

Sellfy has 24/7 support to ensure all your queries are addressed. You can use the contact form or the messaging button whenever you are stuck. The “Help” button has various guides and tutorials that you can browse through. 


You can connect with live support if the issue you want to solve is not addressed on the knowledge base. 

Sellfy Features

We have analyzed the different features of the Sellfy. However, like any other e-commerce platform, it has merits and demerits. These are some of the most outstanding;

  • Easy to set up: You can set up a Sellfy store in minutes with a few simple steps. You can choose a custom domain to give your store a professional look. You can even embed the store on your existing website. 
  • No fees on sales: Sellfy charges a monthly fee and does not take margins on your sales. The only fees you will incur are those charged by PayPal or Stripe as it processes your payments. 
  • Recurring subscriptions: This platform allows you to sell subscription products like memberships, software subscriptions, and workshops. 
  • Sell anywhere: You can convert your social media pages and blogs into a shop by adding the “Buy Now” button. 
  • Print-on-demand feature: Most e-commerce platforms use third-party apps to enable the print-on-demand feature. However, Sellfy has this feature built-in. 
  • Mobile-friendly: Most of the website owners use smartphones. Sellfy is built to be mobile-friendly to cater to this group. 
  • Integrations: A typical business uses many tools to make work easier. Sellfy offers several integrations like Zapier, Webhooks by Zapier, Patreon, Google Analytics, Twitter ads, Facebook ads, and Facebook Live Chat.
  • SEO features: Organic traffic is important in a website’s conversions. Sellfy offers basic SEO features that can help you optimize your website for search engines. 

Sellfy Alternatives

Sellfy is not the only platform that allows users to sell digital and physical products. These are some platforms that offer similar services; 

#1. Payhip


Payhip is a platform that allows merchants to sell digital downloads, coaching, and courses from one platform. Users do not need to learn coding skills as the e-commerce builder is customizable to create unique stores.

Payhip has a ‘Free Forever’ plan that charges a 5% transaction for every sale. The other plans are ‘Plus’ at $29/month and ‘Pro’ at 99/month. All three plans allow you to list unlimited products, and the revenue is not capped. 

You can use PayPal and Stripe for card payments on Payhip. The platform has several customizable themes to suit varying needs. The platform also has built-in marketing tools such as coupons, cross & upsells affiliate programs, and referrals.

#2. Podia


Podia is a platform that allows merchants to put their website, products, and community in one place. The setup is easy; you can have your website up and running in 10 minutes. If you own a website, use Podia as your checkout platform through embeds. 

The platform allows you to customize your shop through various color schemes, and you can import stock photos and your logo. You don’t need coding skills to add buttons, rearrange items, or add sections to your website. 

Podia has three pricing tiers: Free, Mover, and Shaker. The Free tier charges 8% in fees for every product sold. Paid packages are Mover at $33/month and Shaker at $75/month. Shop owners can accept payments via Stripe and PayPal

#3. Sendowl


Sendowl is a platform that empowers businesses and creators to sell digital products. Users can sell eBooks, audiobooks, software, event tickets, memberships, photography, and more on Sendowl. 

The platform allows you to embed the shopping button on your existing website, Notion page, Linktree, or social media platform. Sendowl has valuable data and insights to help you make informed decisions. 

To sell their products, shop owners can use marketing features like 1-click upsells, affiliates, and cart abandonment emails. Sendowl processes payments using PayPal and Stripe. It has three pricing models, with the Starter giving 3 months FREE, then $9/month. The other packages are Growth at $15/month and Pro at $39/month. 


Sellfy is an awesome platform if you are looking for an e-commerce website builder that is easy to set up. Its focus is mainly on digital products, but you can also sell physical products like books and albums. 

However, it has a few features to support shipping. On the other hand, its simplicity makes it a good option for digital creators who want to set up a shop in minutes and start selling. 

You may also explore some best website builders for non-techies and non-designers.

  • Titus Kamunya
    Titus is a Software Engineer and Technical Writer. He develops web apps and writes on SaaS, React, HTML, CSS, JavaScript, Ruby and Ruby on Rails read more
  • Narendra Mohan Mittal

    Narendra Mohan Mittal is a Senior Digital Branding Strategist and Content Editor with over 12 years of versatile experience. He holds an M-Tech (Gold Medalist) and B-Tech (Gold Medalist) in Computer Science & Engineering.

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