OneSignal is entirely free to use the platform. However, you need to pay to respective email providers. Currently, it supports the following.
So if your email list size is small and if you choose to use SendGrid, then you can send up to 12,000 emails in FREE.
Let’s take a look the some of the OneSignal email features.
Segmentation – a powerful segmentation to target the right users for your email.
Scheduling – send it at a later time.
Rich-text editor – a simple yet powerful editor where you can customize the content the way you want.
Template – send similar types of emails. Save as a template to re-use.
And email looks perfect on every device, including mobile phones.
So how do you get it started?
If you are an existing user and already have an app configured, you can go to “Messages” >> New email to get started.
However, if you are entirely new to OneSignal, then the following will help you.
Creating OneSignal App
One of the first things you need to do is to create an app. After login, you should see something like the below.
Click the “Plus icon.”
Enter the app name and create
Next, it will prompt you to choose the platform. You can close that because we are just going to use email functionality for now.
It will again prompt you to confirm about leaving the platform setup. Click leave setup
You will be redirected to the next screen, click setup platform(s)
The settings page will be next, where we will configure the Email.
Select the provider, API key, etc., and click Save.
OneSignal is successfully connected with SendGrid to send emails.
Let’s try sending one.
Where will you send it? You got to add the user’s email first.
Go to USERS menu >> All Users >> Import/Export
On popup wizard, select Manually add users
Enter the email and submit
For testing purposes, provide one email. Once confirmed, all good, upload them in bulk using CSV or programmatically (later in this guide).
Now, we have one email where we can test sending.
Go to the MESSAGES menu >> New Email
There are four sections
Audience – let it defaults ALL as we have one email address
Email Details – enter a subject
Create Message – Add your favorite content
Schedule – You can either choose to send it immediately or later
Click Confirm Message
It will show you a prompt with the confirmation details where you click Send Message
I sent one to my audience, and the clicked rate was ~27%.
The email looks beautiful on all the devices.
Now you know how to create a OneSignal app to start sending an email.
Import existing emails to OneSignal
You may already have an email list and would like to import them into OneSignal.
Good news – that’s possible!
Go to the Users tab
Click All users >> import/export
As you can notice, there are two ways to get email imports.
Most email marketing platforms allow you to export the emails in the CSV file, which you use to import. You may also use other methods to import, as explained here in their official documentation.
Sounds good so far?
Email Delivery Analytics
You must be thinking if OneSignal got an email delivery report.
Well, it does. The following are available.
Overall click rate
Conversion stats include how many reported as a scam or unsubscribed
You can filter the report by the last 2/30 minutes, 24 hours, and five days.
Email features are relatively new, so they got some limitations for now. Some of them that I noticed are:
No widget to collect email directly from your site
No option to sync the email list with WordPress or a third-party platform
I hope OneSignal works on these missing features to provide an all-in-one email marketing solution at an affordable cost.
Overall, OneSignal looks promising. It is free, so try it to see how it goes.
Another alternative option would be Sendy – a self-hosted email software that you can install on your server to send email through AWS SES.
Chandan Kumar is the founder of Geekflare. He’s helped millions to excel in the digital realm. Passionate about technology, He’s on a mission to explore the world and amplify growth for professionals and businesses.