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In SEO Last updated: October 2, 2023
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Following SEO influencers can be a great way to learn about the new algorithms and methods to rank higher on Google consistently.

SEO, short for Search Engine Optimization, is one of the most dynamic industries in the world. SEO tactics that used to be effective for a long time might not get you great results anymore. Moz has found 500-600 changes in Google’s algorithm every year.

It is evident that if you want to stay ahead of the trends and make your SEO efforts worth it, you need to keep up with the evolving SEO trends.

In this listicle, we’ll disclose the top SEO influencers you must follow on Twitter (now X) to stay updated.

What is an SEO Influencer?


The term SEO influencer is used for a person who stays up-to-date with the changes in the SEO industry and shares valuable content around that. An SEO influencer holds expertise and experience in the SEO industry.

An SEO influencer shares tips, key trends, and practical strategies to help others with easy adaption of the trends. They have years of experience in the SEO industry that equips them with the necessary knowledge to analyze trends and educate others on them.

Why Should You Follow an SEO Influencer?

Following an SEO influencer is beneficial for both newbies and seasoned SEO professionals. When you have a credible source of the latest and most effective SEO information, you save countless hours researching and finding what works and what does not. You might also get access to some insider tricks and strategies that you may not find otherwise.

By following an SEO influencer, you can access valuable SEO content at your fingertips without keeping up with multiple blogs and newsletters.

Here, we have listed down the top must-follow SEO influencers on Twitter to stay ahead of the game

Barry Schwartz


Barry Schwartz is a famous personality in the SEO industry. He is the founder of RustyBrick, a web services firm based in New York, and Search Engine Roundtable (an SEO-focused website) for over 15 years.

His extensive follower base of more than 200k marks his excellence and credibility. He is a search geek and posts regularly about the latest SEO strategies, innovations, and announcements in the industry. So, if you want to get all the latest updates on SEO algorithms, you must follow him.

Google SearchLiaison


Google SearchLiaison is the official Twitter account of the Google search team. Danny Sullivan manages this account. It boasts a great community that actively engages with them.

You can expect great insights on how Search Engines work, the latest updates, tips and tricks to rank higher, and more on this account. Danny posts helpful content on the platform to inform the SEO community. You can follow Google SearchLiaison to get guidance and get aware of the latest news.

Aleyda Solis


Aleyda Solis is a well-known international figure in the SEO industry. She is an SEO consultant, speaker, author, founder of Orainti (SEO consultancy agency), and co-founder of She also earned a spot on List Wire‘s 10 Most Influential SEO Experts of 2022 from the USA.

Aleyda’s Twitter account is full of SEO tips and guides. Her posts blend short tips, strategies, in-depth guides, and roadmaps for newbies. So, no matter if you want to learn SEO from scratch, polish your skills, or get more traffic on your site, you won’t regret following her.

Cyrus Shepard


Cyrus Shepard founded Zyppy, an SEO constancy that helps companies improve their organic presence on the web. He is known for his excellent work in the SEO industry and has been working in Moz as an SEO consultant. His Twitter account (Cyrus SEO) has a perfect follower base.

Cyrus Shepard has helped countless startups and Fortune 500 companies get high-quality traffic to their sites. He shares invaluable tips, resources, and guides on online optimization and ranking signals—a must-follow account to follow for SEO guidance.

Brodie Clark


Brodie Clark is an independent SEO consultant. His Twitter account is about leveraging SEO and generative AI for your online presence. He also owns another Twitter account named “SERP Alert,” where he shares about SERP features and new launches.

He has more than ten years of experience working in the SEO industry and is recognized as a top name in the SEO in Australia. If you want to get expert advice on SEO and make the most out of generative AI, Brodie Clark is one of the channels you can’t miss out on.

Glenn Gabe


Glenn Gabe is an SEO consultant at G-Squared Interactive (GSQi) and holds a rich experience of 27 years under his belt. You’ll find it in his Twitter posts if you need any advice on digital marketing, SEO, Technical SEO, or algorithm updates.

Glenn talks a lot about reviving organic search results. Glenn contributed as a columnist to both Search Engine Watch and Search Engine Journal. He also runs an in-depth SEO boot camp that covers SEO-related subjects. His Twitter account is a must-follow for SEO content.

AJ Ghergich


AJ Ghergich is an SEO expert discussing SEM, SEO, Content Marketing, and Conversational AI. His long list of followers of over 100k shows his genuine dedication to the industry. He is a leader in the SEO and digital marketing industry, having more than 15 years. AJ also ran his consultancy.

He provides content and insights on SEO, social media, and content marketing news. AJ is also a link-building expert. He is one of the go-to persons for people looking to learn about Search Engine Optimization.

Brain Dean


Brain Dean is the founder of Backlinko and co-founder of Exploding Topics. He is a leading global figure in the SEO expertise. His expertise and contributions have been highlighted in top publications, including Inc., Vox, Forbes, and The Next Web.

His Twitter account is all about the latest news and trends around SEO, content marketing, and AI. He also shares tips and strategies to rank higher in the SERPs. Don’t miss out on his insights – hit the follow button and expand your SEO knowledge.

Kristina Azarenko


Kristina Azarenko is an expert in technical SEO. Whether it’s a technical SEO project or your following job interview, you must look to her. She has multiple SEO courses and owns a marketing consultancy, MarketingSyrup. With over a decade of experience in SEO, she has helped many Fortune 500 companies ace their SEO game.

Kristina’s Twitter account is brimming with helpful content around Technical SEO. Her Twitter feed is a goldmine for anyone looking to excel at technical SEO.

Orit Mutznik


Orit Mutznik is an SEO Director at Forbes. She posts about amping up your content marketing game with the help of SEO. With over a decade of hands-on experience, Orit Mutznik has helped many renowned brands like 888bingo, eToro, and with SEO initiatives.

As a distinguished author, speaker, and in-house SEO specialist, her expertise has earned her a spot on Search Engine Journal’s ‘Top 202 SEO Experts to Follow‘. If you want to learn from her extensive experience in SEO, hop onto her Twitter feed.



Ahmad is an entrepreneur and SEO specialist with significant expertise in growing websites from scratch. Talking about one of his most incredible wins, he grew a niche website from $0 to $10k per month. His Twitter account is pretty new; however, with his expertise, he has managed to grow it well in a short span of 2 years.

He provides some great insights and updates on Search Engine Optimization. If you want to expand your knowledge of SEO and growing websites, you’d love to follow his Twitter account.

Shaun Anderson


With over two decades under his belt, Shaun Anderson has established himself as an authority in the SEO field. His Twitter bio says it all. I only post about SEO. He is the head of SEO at Hobo Web and the author of the Hobo Web checklist. This comprehensive guide distills his years of knowledge into actionable steps for businesses and professionals.

For insights on conversion optimization, SEO, and link building, look no further than him for guidance.

Marie Haynes


Dr.Marie Haynes is a famous SEO expert and owner of Marie Haynes Consulting. She has a deep knowledge of how Google works and its algorithms. She has helped many companies fix problems with their Google rankings. Renowned industry journals such as Moz, Search Engine Watch, and Search Engine Journal often feature insights from Dr. Haynes.

Her Twitter feed is filled with a lot of exciting and helpful content on SEO. Her posts are a blend of her profound understanding and experience. She is the go-to expert for anyone wanting to master SEO.

Tim Soulo


Tim Soulo is the CMO and market advisor at Ahrefs, a well-known leader in SEO tools. With his contribution at Ahrefs, he has assisted numerous businesses with boosting their online presence.

Tim Soulo Twitter account is an excellent resource for people who want to enhance their knowledge base on SEO, content marketing, and the latest industry developments. He’s consistent with his posting schedule and engages with the audience.

Gael Breton


Gael Breton co-founded Authority Hacker, a company focused on helping people and businesses build authoritative websites. He’s an SEO geek who loves to play around online marketing. Apart from SEO, Gael has expertise in content marketing and affiliate marketing.

Gael’s Twitter handle concerns online marketing, SEO, and the latest updates. He has also taught 12000+ students. His Twitter handle is no short of valuable information for people willing to learn about his expertise.

Matt Diggity


Matt Diggity is the founder of Diggitymarketing, a digital marketing agency. Matt is a prominient SEO specialist. He is also the co-founder of Leadspring, a company that helps people with affiliate marketing, and Authority Builders, a link-building platform.

With years of experience and successful projects in SEO, Matt offers valuable insights on his Twitter. You must follow his Twitter account to improve your online presence or learn about it.

Lily Ray


Lily Ray is an SEO enthusiast with immense knowledge and expertise in this industry. She is an SEO director at Path Interactive, a digital marketing agency based in New York. She has dedicated over ten years in the SEO field and is recognized for her technical SEO and content planning prowess.

With her vast experience and deep understanding of the complexities of SEO, Lily offers insights from hands-on work and real-world scenarios. Through her Twitter posts, she addresses myths of the industry, educates on best practices, and provides excellent guidance on SEO.

Tony Hill


Tony Hill is an SEO nerd crafting niche websites since 2005. He has a deep understanding of core updates of SEO. He has some tremendous health-related websites with a significant amount of traffic. Tony has made it to this list, thanks to its ability to generate 8 million page views monthly after hitting Google’s update and losing half of the traffic.

Tony is highly knowledgeable in SEO, and his Twitter channel is a stamp on this remark. From algorithm shifts to white-hat practices, Tony has his fingers on the pulse of SEO.

Patrick Stox


Patrick Stox is a product advisor and technical SEO consultant at Ahrefs, a leading SEO toolset for A-Z needs to rank higher on Google. He also runs a technical SEO Slack about getting higher organic rankings. Thanks to his outstanding work in the SEO industry, he has also been given titles such as “Mr. Technical SEO” and “The Technical SEO’s Technical SEO.”

He’s constantly tweeting about technical SEO and digital marketing tips on Twitter. You must follow him for the latest advice and updates in the SEO world.

Rand Fishkin


Rand Fishkin co-founded Sparktoro, an audience intelligence platform, and Moz, a software company for SEO tools. He is also the author of the best-selling book, “Lost and Founder.” Rand has always been a great contributor to marketing events.

His following of more than 450k followers is a testament to his expertise and comprehensive knowledge within the SEO industry. You can take advantage of his profound knowledge and insights on SEO if you want to stay ahead of the curve.

Adam Crookes


Adam Crookes is a seasoned professional in the SEO industry and is known for his deep familiarity with the SEO industry. His vast expertise in the SEO domain made him go from 0 to 189,000 monthly visits to a website organically.

On his Twitter account, you’ll always find him talking about tips on getting more organic traffic, creating high-value content to rank higher, and outsmarting SEO using best ethical practices.

Recommendations on SEO Topics/Lists to Follow on Twitter

Want to grow your expertise and deepen your insight on SEO? Here are some fresh picks you must follow on Twitter to stand out from the crowd and get more out of your efforts:

#1. SEO Marketing Topics


To access an organized list of SEO experts on Twitter, you must check out this Twitter SEO Marketing list. The most seasoned and professional SEO experts in this list provide great insights.

#2. True SEO Influencers by Cyrus Shepard


Cyrus Shephard, one of the go-to SEO experts, has a significant following on Twitter. He has created this Twitter list named True SEO Influencers, which consists of top SEO influencers. This list is a great resource to filter the noise on your Twitter account and stay ahead of the SEO curve.

#3. SEO list by AJ Ghergich


AJ Ghergich is a well-known figure in the SEO industry. He’s one of the most followed SEO experts on Twitter. SEO list by AJ Ghergich is an excellent SEO list to access the most up-to-date and valuable information related to SEO.


SEO is an ever-evolving domain whose significance is expanding with each passing day. If you want to keep winning at our SEO game, It’s vital to be at the forefront of the progressing SEO trends.

These SEO influencers represent some of the brightest minds in the SEO industry. Now that we’ve come to the end of this blog, we hope you have found the best channels to follow along your journey to learning and shaping your SEO skills. By following them, you can add to your skills, insights, and updates directly from the front lines of the SEO.

You may also explore some SEO blogs and YouTube channels to conquer Google search.

  • Shalabh Garg
    Shalabh Garg is a content writer & SEO professional who loves writing on technology, SEO, digital marketing, emerging marketing trends, and tools. He is passionate about food, traveling, and cricket.
  • Narendra Mohan Mittal

    Narendra Mohan Mittal is a versatile and experienced digital branding strategist and content editor with over 12 years of experience. He is a Gold Medalist in M-Tech and B-Tech in Computer Science & Engineering.

    Currently,… read more

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