In Data Visualization Last updated:
Share on:
Cloudways offers managed cloud hosting for any size business to host a website or complex web applications.

Using a tool like Supermetrics helps you aggregate data and analyze it effortlessly to gain powerful marketing insights.

But the question is, why invest in a tool when you can do it by yourself?

Well, the reasons are many.

Just ask yourself how it feels to extract data manually from multiple sources such as Facebook Ads, Google Analytics, and social media sites, and then paste it to your spreadsheet. This is a tedious task, isn’t it?

In addition, it takes a lot of time and effort that you could have saved and invested in other important tasks.

Therefore, using a tool that can automate these processes can save you time and provide you with many benefits to optimize your data collection and analysis. As a result, you can use this streamlined data collection to improve your marketing campaigns and register more sales and profits.

One such tool is Supermetrics.

So, let’s talk about this tool and how it can help your business.

What is Supermetrics?

Supermetrics is an efficient tool that helps you collect marketing data from various sources and add it to your analytics, storage, or reporting platform like a data lake, BI software, data warehouse, spreadsheet, or data visualization software.

This tool helps streamline data from sources like sales and marketing channels so you can analyze and gain powerful marketing insights from it. More than 16k+ data-driven businesses and 500k+ marketers trust Supermetrics to organize data better, create useful reports, and save time.

Some of the top brands using Supermetrics are Disney, L’Oréal, Dyson, BBC, and Nestlé.

How does it work?

Supermetrics helps collect and manage large amounts of data for businesses to visualize it and make their business decisions. It works in the following way:


You can connect Supermetrics to the data storage, analytics, or reporting tool you use and extract data from 50+ sales and marketing platforms you like without any sampling or hassles. It supports data source connectors, including Google Analytics, Instagram, Facebook, YouTube, Ahrefs, SEMrush, Adobe Analytics, and many more.

You can do it easily without losing data integrity because the tool never complicates the process with field names or numbers. Instead, it supplies data in an easy, ready-to-use format. Supermetrics also retains the original data schema of how they are calculated and named. Hence, it’s effortless to work with.


When you have extracted data and pulled it into your preferred tool, you can filter and organize it. It will help you understand what’s working and what’s not so that you can optimize your strategies accordingly. Whether you use Excel, Google Sheets, Amazon S3, Google Cloud Storage, or any other storage, analytics, or reporting tool, you won’t face any trouble.


After building your dashboard or reports, start eliminating rigorous manual work or wasting time on it. Just schedule your data transfers and automate the reporting process to save your precious time.

Products and Solutions by Supermetrics

Supermetrics offers these products to help you collect and manage your data:

Supermetrics for Data Studio: It enables you to create interactive dashboards that work on multiple channels by extracting data and metrics into Google Data Studio using Supermetrics.

Supermetrics for Google Sheets: Grab data from different marketing platforms into a spreadsheet directly using the Supermetrics sidebar.

Supermetrics for Google Cloud Storage: Use this tool to automate data transfer with speed into your Google Cloud Storage in a couple of clicks.

Supermetrics for Excel: Using the Supermetrics sidebar, you can automate data transfers in Excel with ease.

Supermetrics for Amazon S3: It is also a great tool to help automate data transfers directly to your data lake in Amazon S3.

Supermetrics for Azure Storage: Automate data transfer efficiently using this tool to your container in Azure Storage.

Supermetrics for Azure Synapse: This tool allows you to automate data transfers effortlessly into Azure Synapse Analytics.

Supermetrics for BigQuery: This tool lets you aggregate all your data in Google BigQuery with simple clicks.

Supermetrics for Uploader: Move the spend data quickly from multiple ad platforms into Google Analytics using this tool.

Supermetrics for Snowflake: Use this tool to automate data transfers easily into Snowflake.

Supermetrics API: Use Supermetrics API to pull marketing data in JSON format. You can also feed data directly into Power BI, Qlik, or Tableau.


Some of the great features of Supermetrics are:

Multiple data options

The types of data you can extract from Supermetrics are so many, which is helpful. It will help you provide extensive detailing and granularity in your reports. For example, if you want to extract PPC data from a source, you can do it by data types such as campaign, keyword, country, content, date, device, destination URL, conversion goal, account, age, ad group, etc.

Once you are used to this tool, you can pull data by any parameter you want without confusion or difficulty.

Data aggregation

Supermetrics is excellent at data aggregation. You can integrate marketing data from dozens of data sources into a single report. It saves your time and effort instead of letting you jump across platforms to collect data manually. In addition, you can compare metrics from different platforms to find areas you can improve.

Free templates

You can build your marketing reports in minutes using lots of templates available for your Google Data Studio. You have templates to create reports for:

  • Analyzing your Adobe Analytics site performance
  • Tracking Facebook Ads, AdRoll, and AdSense campaign performance
  • Visualizing backlinks with Ahrefs
  • Monitoring team performance with CallRail

Apart from the above, there are so many types of templates that you can use for different purposes.

Multiple accounts

You can connect Supermetrics with multiple accounts without paying extra fees. This not only saves you money but complications as well.

SEO reporting

With Supermetrics, you can create SEO reports. You can connect the tool with Google Search Console, Searchmetrics, Moz, and more SEO tools to gain insights. It can combine the outputs over time, so you are not limited to reporting for just 90 days, as in the case of a search console.


Supermetrics allows you to automate analytics reporting by connecting with Google Analytics, Adobe Analytics, and others. In addition, you can customize the reports to make them look like you want. In addition, you can get robust optimization to improve your strategies.

Social media reporting

You can grab data from various social media sites like Twitter, Facebook, Instagram, LinkedIn, Pinterest, Reddit, etc. Using the insights, you can prepare personalized reports with follower growth, engagement metrics, etc.

Apart from these, you have so many other features that Supermetrics provides. It includes customizable dashboards, several data connectors, data visualization, data imports and exports, ETL (extract, transform, and load) functionality, forecasting, Ad hoc analysis, searches and filter options, scheduled reports, and more.


Supermetrics is a good option because of several good reasons apart from its features. They are:

It’s built for speed

Supermetrics offers high-speed performance, whether it’s connecting to data sources and storage platforms or extracting data and adding it to your tools. It will pull only the data you need from sources directly. In addition, you can easily access available fields from the data source. The tool is also handy to create visually appealing reports easily using the templates.

Ease of use

Supermetrics comes with an easy-to-use interface with valuable features. Using this tool won’t require being a pro at technical skills. Instead, it’s effortless for everyone with basic computer knowledge. Whether you are a freelancer or an in-house analyst, you can get started with this tool quickly.

In addition, Supermetrics makes data extraction easy by offering a dropdown menu. It helps you choose the segments you require rather than remembering them and entering them manually. Hence, it saves a lot of your time, especially when you are in a hurry.


For basic requirements, Supermetrics has a comparatively lower cost. But if you want to extract data from some specific sources, the price is a bit more. And it’s still useful because the results you are going to get from it are worth it.

Lots of integrations

Supermetrics can integrate with many data sources, so you can extract the ones you need and make a fabulous report out of them. They offer more integrations than many other top players in this field. In addition, their connector quality is also excellent, enabling extraction with all dimensions and metrics without losing data integrity.

However, there are certain areas where Supermetrics can improve, such as scalability and lack of storage. Other than these, it’s a great tool to start.

Who should use Supermetrics?

Supermetrics can be a helpful tool for digital marketing agencies, startups, publishers, content marketing firms, e-commerce businesses, and other companies with digital marketing needs.

In general, Supermetrics is an excellent option for small teams incorporating marketing analytics as they don’t need a fully-fledged solution just yet. They need basic functionalities to understand their marketing performance. In addition, it can also be handy for freelancers and solo-hustlers who want to gain insights into the marketing dynamics.

However, larger organizations that need complex business analysis and insights might not find it much helpful. So, it depends upon your requirements.


Supermetrics has different pricing ranges for its products.

  • Supermetrics for Google Data Studio: It starts at US$80/month for 1 data source, 1 user, 10 accounts/data source
  • Supermetrics for Google Sheets: It starts at US$114/month for 10 data sources, 1 user, 10 accounts/data source
  • Supermetrics for Excel: It starts at US$114/month for 7 data sources, 1 user, 10 accounts/data source
  • Supermetrics for Uploader: It starts at US$45/month for 5 total uploads

For all other Supermetrics products, please get a quote directly by contacting their sales team from the official website.

Supermetrics also offers a 14-day free trial without requiring a credit card.

Conclusion: Should you use Supermetrics? 👩‍🏫

Supermetrics is an efficient, easy-to-use, and feature-rich tool to make your data extraction and analysis effortless. It is built for speed and saves you time with powerful automation and lots of functionalities.

If you have experience working with spreadsheets, Supermetrics can be a handy tool for you. It is an excellent tool for marketers and analysts to integrate seamless integration with different data sources and perform data visualization and analysis.

This tool can be excellent for smaller teams, agencies, and companies that need marketing analysis to improve their campaigns and make better business decisions.

Share on:
  • Durga Prasad Acharya
    Durga Prasad Acharya is a Senior Technical Writer who loves writing on emerging technologies such as AI & ML, Cybersecurity, Hosting, SaaS, Cloud Computing, Gaming and more. Besides writing, he’s a web designer and passionate about…

Thanks to our Sponsors

More great readings on Data Visualization

Power Your Business

Some of the tools and services to help your business grow.
  • The text-to-speech tool that uses AI to generate realistic human-like voices.

    Try Murf AI
  • Web scraping, residential proxy, proxy manager, web unlocker, search engine crawler, and all you need to collect web data.

    Try Brightdata
  • is an all-in-one work OS to help you manage projects, tasks, work, sales, CRM, operations, workflows, and more.

    Try Monday
  • Intruder is an online vulnerability scanner that finds cyber security weaknesses in your infrastructure, to avoid costly data breaches.

    Try Intruder