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There is no denying how big Instagram has become for businesses and brands for their growth. It helps them build an online community and allows interacting with customers on a daily basis. This article will discuss some of the best Instagram analytics tools for businesses, brands, agencies, and individuals.

What is Instagram Analytics?

Instagram analytics serve as a foundation for implementing any good Instagram marketing strategy. It consists of tools that provide relevant data and metrics to track Instagram performance.

Without Instagram analytics, it is just guessing how your Instagram strategy is doing, what is working for you and what is not.

Data and reports provided by analytics are the best way to show your manager, client, or boss’s Instagram performance. Four of the most important Instagram metrics to track are Engagement Rate, Reach, Website Clicks, Audience Demographics, and Follower Growth. 

Why a third-party Instagram analytics tool is needed?

If you are running a large Instagram account or managing multiple clients’ Instagram profiles, just relying on a native Instagram analytics tool can be very daunting.

A third-party tool can provide powerful features for in-depth data and reports to track your Instagram performance. In addition, you can get amazing additional features such as content scheduling, first comment, replying to conversations from one place, and much more.

Importance of Instagram analytics for your business

Let’s have a look at some of the importance of Instagram analytics for your business:

  • The advanced scheduling feature help increase productivity.
  • It provides an in-depth analysis of engagement metrics like Comments, Likes, and Shares.
  • It allows tracking competitor performance and checking what is working for them. This feature allows brands to stay ahead of the competition.
  • With Instagram analytics, you can find out who your customers are and what is optimal posting times.
  • It helps users identify top-perming hashtags and monitor Instagram stories.

Following are some of the best Instagram Analytics tools:


Pallyy is a popular social media management software designed to make publishing easy and affordable. It allows scheduling content for Instagram, Facebook, and Twitter. The platform is best for Instagram and has features like comment management, a first comment scheduler, an IG bio link tool, and analytics.

Key Features:

  • Scheduling: It allows users access to the content calendar to plan and schedule content for social media accounts.
  • Visual Planning Grid: This tool helps users to get a visual representation of how their feed would look. 
  • Reusable templates and hashtags: It allows creating reusable templates and hashtags lists to avoid repeating them repeatedly.
  • Explore: This feature, available only for Instagram, helps users find campaign content ideas.
  • Social Inbox: This feature allows users to reply to messages and comments.

Pally has two plans, one of which is completely FREE, allowing users to schedule up to 15 monthly posts for a single social media account. The paid premium plan is $15 per month and is best for social media agencies.


SproutSocial is the one-stop solution for social management, allowing businesses, marketers, freelancers, or influencers to make the best of their social media strategy. The platform continuously develops and improves its features to enhance the workflow.

It is best for connecting with your audience, streamlining publishing workflows, collaborating with your team members in real-time, and getting relevant data to manage and track social media progress.

Key Features:

  • Social Management: Sproutsocial provides analytics and reports on the performance of social media posts and campaigns. It identifies trends in campaigns and manages social media content and conversations.
  • Reports & Dashboards: The platform allow users to add, track and measure the performance of multiple social media platforms, including Instagram. Users can export data or reports into PDF, XSL, or CSV files.
  • Social Analytics: It provides competitor analysis, follower analysis, paid campaign tracking, hashtag analytics, and sentiment analysis.
  • Insight: The platform allows businesses to conduct surveys to collect their feedback.

Sprout Social offers four pricing plans: Standard ($249 per month, Professional ($399 per month), Advanced ($499 per month), and Enterprise (Custom-built plan).


SocialPilot is a fully featured, collaborative, and easy-to-use social media marketing automation tool. It is best for small businesses, agencies, and individuals who want to increase their social media efficiency and reach by scheduling and analyzing social media marketing activities.

It allows connecting to over nine social media channels like Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google My Business, TikTok, Tumblr, and VK.

Key Features:

  • The platform has a simple, clean, and organized user interface.
  • It manages social media profiles efficiently by organizing each account into different groups (by client or channel or however you wish). 
  • The built-in content library feature allows saving contents for later use or reuse.
  • It allows boosting Facebook Ads directly from the platform.
  • The Social Inbox feature allows replying to comments and messages from all social media accounts.
  • Social Pilot’s analytics works well with Instagram, Facebook, Google Business Profile, Twitter, and LinkedIn and provides insights on post-performance.

The platform has four pricing plans which are Professional ($30 per month), Small Team ($50 per month), Agency ($100 per month), and Agency+ ($200 per month).


Iconosquare is an analytics and management software for social media marketers and brands. It allows for scheduling content and tracking and monitoring performance for various social media channels like Instagram, Facebook, Twitter, LinkedIn, and TikTok.

Key Features:

  • It provides in-depth analytics to understand social media engagement and growth better.
  • It allows easy reporting (in PDF format) and tracking of the performance of social media platforms.
  • It provides one platform to manage, report and analyze multiple social media profiles.
  • It helps users save time by scheduling content in advance.
  • It allows team collaboration for post-approval.
  • Other important features of Icinosquare are competitor analysis, comment monitoring, hashtag tracking, industry benchmarking, and much more.

The platform offers three paid plans: Pro for 59€ per month, Advanced for 99€ per month, and Enterprise for 179€ per month. is a cloud-based social analytics software to measure customer engagement across social media profiles. The platform is best for small to medium size businesses for historical performance tracking, influencer mapping, competitor analysis, reporting, and social activity statistics.

Users like this platform because of its features like follower authenticity audits, tracking posting schedules, analyzing content marketing campaigns, and more.

Key Features:

  • provides an AI-powered solution to analyze visitor traffic, engagement, and tagged relationships on Instagram profiles.
  • It helps gain valuable insight into profile visitors’ demographics, such as age, gender, and location.
  • It helps users to reduce fraudulent activities on Instagram profiles and verify followers’ authenticity.
  • It allows tracking posting schedules and analyzes content marketing campaigns.

It offers four pricing plans to cater to your needs. Start with the FREE Basic plan, Premium for $69 per month, Plus for $149 per month, and Pro for $239 per month.


Later is a web-based social media marketing and commerce platform designed to help businesses grow their brand online. It helps business owners, agencies, marketers, creators, and social media teams to plan and schedule posts across social media channels. It allows them to monitor and manage social media performance as well.

Key Features:

  • It helps businesses plan and schedule content across various social media channels such as Instagram, Facebook, Twitter, and Pinterest.
  • It has to drag and drop calendar feature allowing users to plan content for the future and monitor engagement in real-time.
  • The platform minimizes manual work by automating most of the social media work, like publishing content.
  • The visual Instagram planner feature allows users to visualize the Instagram feed’s appearance before publishing the content.
  • The Instagram planner tool has drag and drop feature allowing posts to be moved around to get the desired look of the feed.
  • Other features are multi-account management, media import from mobile devices, Google Drive, Dropbox, and more.     

The software provides three paid plans: Starter for $18 per month, Growth for $40 per month, and Advanced for $80 per month.


Keyhole is a social media monitoring solution that measures real-time and historical social media data. It provides simple reporting and strategizing and helps businesses, marketers, or agencies track keywords, hashtags, and account URLs on Instagram, Twitter, Facebook, and YouTube.

Key Features:

  • Data Analysis: The platform allows adding terms for tracking to provide data to track the number of users, post volume, engagement volume, reach volume, etc.
  • Influencers Dashboard: Keyhole offers an influencer dashboard that provides data like the number of posts shared, average engagement, number of followers, impressions, etc. 
  • Account Trackers: They allow the integration of different social media channels such as Twitter, Facebook, Instagram, and Youtube to track their content.
  • Sentiments Analysis: Keyhole help businesses track their people’s sentiments and how they relate to the brand with each social media account.
  • Easy Reports: It provides various reports to users to help them make informed decisions, and the reports can be downloaded in PDF or XLS formats.
  • Social Media Analytics: It provides unique analytics for each social media account to help users dig deeper and better understand the performance.

Keyhole provides four pricing plans for its users: SMB & Freelancers for $99 per month, Corporate for $299 per month, Agency for $599 per month, and Enterprise (Custom Pricing).


Swydo is the best web-based online marketing for agencies or digital marketers. It provides tools for PPC and analytics reporting and campaign marketing. It allows for creating reports easily and sending them to clients daily, weekly, or monthly.

Key Features:

  • It provides unlimited users, dashboards, and reports.
  • It allows for creating marketing reports within minutes.
  • It offers simple KPIs to determine which campaign performs well and which needs improvement.
  • The platform allows the creation of report templates to reuse across different clients or campaigns.
  • It allows white labeling and customization of communication with your branding.
  • It allows 30+ integrations such as Google Ads, Microsoft Advertising, Facebook Ads, Google Analytics, etc.

Swydo offers custom pricing depending on the number of data sources; for 10 data sources, the cost is $49 per month. It provides a free trial as well to try out the platform.


Sendible is one of the best social media management tools for agencies to manage social media accounts for their clients. It provides a one-stop solution to execute social media strategy for multiple brands at scale.

It provides powerful functionalities like social media engagement, publishing, monitoring, lead generation, and reporting.

Key Features:

  • Agencies: The software is best for agencies to simplify their workflow and take more clients.
  • White Label: It allows white labeling and customizes with users’ branding.
  • Dashboard: The platform’s dashboard makes it effortless to connect agencies with their client’s brands and monitor or track their social media.
  • Publishing: This is a one-stop solution to plan and schedule content across various social media platforms.
  • Collaboration: It allows collaboration with clients or different team members for approval and publishing.
  • Analytics: It allows for gaining valuable insights from relevant data.

Sendible has three pricing plans- Creator for $29 per month, Traction for $89 per month, and Scale for $199 per month.


Hootsuite is an incredible and powerful social media management platform that simultaneously manages multiple social media channels and monitors how customers interact.

It allows managing various social media channels like Twitter, Facebook (profile, event, group, and fan pages), LinkedIn (profile, page, group), Google+, Foursquare, Website blogs, and more.

Key Features:

  • The platform allows monitoring and managing multiple social media accounts in one place.
  • It allows scheduling content in advance across all social media platforms.
  • It provides in-depth analysis to track how well social media strategy is performing.
  • Hootsuite has a bookmark plug-in, allowing users to share content easily with their followers.
  • The team collaboration feature of the software allows teams to come together and work effortlessly.
  • The most important feature of Hootsuite is managing customer service from one place.

Hootsuite offers four paid plans: Professional for $99 per month, Team for $249 per month, Business for $739 per month, and the Enterprise plan offer custom pricing.


Buffer is an intuitive, streamlined multipurpose social media marketing software for brands, agencies, businesses, and individuals. It helps users to drive insightful results and engagement on social media platforms.

Key Features:

  • It allows scheduling posts on social media networks like Instagram, Facebook, Twitter, LinkedIn, and Pinterest.
  • Buffer is the first software that came up with the feature of setting time and slots to post content in advance.
  • It offers a calendar view allowing users to fill social media calendars.
  • It offers Instagram-specific features such as first comment, shop grid, special bio URL, and more.
  • The team management feature allows social media managers and marketers to collaborate.
  • The platform provides in-depth analytics and reports. 
  • The Buffer Reply feature allows users to respond to social conversations. 

Buffer offers three plans: Free individuals, Essentials ($6 per month) for professionals and small businesses, and Team ($12 per month) for teams and businesses.

Final Words

Instagram Analytics is crucial for tracking successes and failures and how well the implemented strategy performs. Third-party tools will allow brands, agencies, and businesses with many features to manage and monitor Instagram data in one place. You can choose one of the mentioned tools for your business or agency as per your requirement.

You can also check this guide to Instagram growth and some of the best Instagram schedulers.

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  • Kritika Singh
    Kritika has a B. Tech degree in Computer Science and Engineering and worked as an Assistant Software Engineer for 1.5 years at Accenture. After that, she found her passion in content writing and copywriting and has worked with multiple businesses…

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