In HR Technology Last updated:
Share on:
Cloudways offers managed cloud hosting for any size business to host a website or complex web applications.

Recruitment marketing platforms make it easier for businesses to find the right candidate through diverse tools from talent pool management to customized recruitment campaigns.

Industries work harder to entice top prospects in today’s competitive job market. They aim to attract prospective candidates and spread the word about their most recent employment openings.

Software for recruitment marketing enters the picture here. These technologies make publicizing job openings more accessible and encouraging applicants for open positions. Here’s a handy table with the top recruitment marketing platforms.

Product Name Description
Smart Dreamers Consolidates talent acquisition, AI-driven recruitment. Explore
Jobvite AI-driven automation, candidate matching, diverse CRM. Explore
PageUp Responsive career websites, analytics, AI-powered Q&A. Explore
SmartRecruiters Efficient job listing sifting, referral portal, automation. Explore
TalentLyft Omnichannel recruitment, analytics, personalized content. Explore
iCIMS Simplifies monitoring, “single-click” application, AI tech. Explore
NAS Recruitment ACTIVATE Expense tracking, media performance, Google Jobs feature. Explore
Talenteria Upgrades job openings, showcases EVP, team insights. Explore
Hierology Cultural alignment, predictive analytics, extensive reporting. Explore
Zoho Recruit Exposure boost, one-click posting, LinkedIn Easy Apply. Explore
TalentReef Multiple application forms, intuitive dashboard, integration capabilities. Explore

Now let’s examine the top recruitment marketing software solutions in more detail. Read on to find the platform that best suits your needs because we will also point out the unique qualities of each one and give a brief description.

How is recruitment marketing different from recruitment?

Recruitment encourages applicants who have previously submitted a job application to accept the offer and join your company.

It might be challenging to switch this mindset because recruiters often need to focus on recruitment marketing, and it’s only sometimes in their job description. 

Contrarily, recruitment marketing contains all actions required to persuade applicants to apply, regardless of whether they are actively seeking employment. Because of this, recruitment marketing is becoming a distinct career from customary recruiting.

Recruitment marketing employs various strategies and tactics, calling for various skill sets. Building many connections at once is the focus of recruitment marketing.

If an applicant is actively seeking employment, they might first apply to your website. They look into your social media sites out of curiosity to know more. 

This passive jobseeker gets to know your enterprise better as they interact with your content. They might next go to your career site, which showcases staff growth prospects, client approvals, and business advantages. They bookmark your career site out of admiration for later use.

When the passive jobseeker eventually decides to look for a new job actively, they might go to your company’s LinkedIn page or other social media page, return to the career site they bookmarked, or search job boards for openings inside your company.

Why should you choose a recruitment marketing platform?

There are a lot of reasons to choose recruitment marketing platforms to smoothen your hiring process:

  • Enables thorough analytics and reporting: Your firm may optimize hiring actions based on insightful data gleaned from job applications and pre-employment assessment tools
  • Optimizes candidate sourcing employing refined search tools: You can utilize powerful search tools and seamless job board integrations to find and contact immediate applicants. 
  • Raises the appeal of your agency to top talent: This strategy differentiates you from opponents and draws individuals of the highest caliber.
  • Raises interest in the candidates: By providing targeted communication, keep candidates’ interest throughout the hiring process. With the help of recruitment marketing tools, your company may foster relationships with candidates and lower drop-off rates.
  • You are also more aware of the going rates, so you can proactively practice good salary benchmarking measures, as retaining that talent matters!

Below are the top recruiting marketing software available in the market. These platforms boost the exposure of your job promotions and aid in luring excellent candidates.

Smart Dreamers

SmartDreamers is a recruitment marketing platform designed to assist businesses in finding passive job candidates. It provides customers with tools for creating targeted recruitment campaigns, managing talent pools effectively, and tracking their recruitment efforts’ return on investment (ROI).


  • Consolidates the often fragmented talent acquisition ecosystem into a cohesive solution.
  • A scalable operating system and advanced artificial intelligence produce excellent outcomes.
  • Assigns users to transform website visitors into job applicants effortlessly and, ultimately, successful hires.
  • Organizations can reduce their hiring costs significantly by freeing themselves from dependence on third-party solutions.

Recruiters can operate SmartDreamers to improve their employer brand and interact with potential candidates on their digital platforms.


Employers may actively discover eligible candidates and handle interview invitations with Jobvite, a well-known platform for its recruitment marketing. It also serves as an all-inclusive talent management system, making organizing and monitoring applicant applications easier.


  • Enrich candidate affairs and operational efficiency through the enactment of AI-driven automation.
  • The candidate matching functionality operates an AI-based scoring system to pair candidates with suitable job opportunities.
  • Fully connects with the Talemetry Recruitment Marketing Suite and works with diverse CRM programs, employment websites, and job posting tools.
  • Boasts many distinctive filtering options, authorizing users with precise and custom candidate searches.

Now, more than ever, employers are creating websites and using job boards to post job openings. All hiring process components are simplified with Jobvite, which combines these tasks into a single, integrated solution.


PageUp is a recruiting platform that helps draw in, plan, and transform top-notch individuals.


  • It authorizes you to invent accessible and responsive career websites that accurately represent your employer brand.
  • Utilizes an analytics module to provide ample insights into the candidate journey, helping you pinpoint the most valuable pages, channels, and content.
  • Merges with popular software solutions such as Fit2work, XREF, VidCruiter, and Flare.
  • PageUp offers flexible and customized pricing options, available upon request.

PageUp utilizes AI-powered Q&A discussion features to match prospective recruits with current employees of the organization. This guarantees that employee-generated content that complements your brand image may be easily shared.


High-performing firms looking to discover top personnel frequently turn to SmartRecruiters. This robust medium offers unmatched functionality and a free market, giving your company the confidence it needs to succeed in hiring.


  • Effortlessly sift through job listings based on skill sets.
  • Foster referrals through an employee portal that dynamically promotes recommendations.
  • Automate the advertising process through innovative job distribution, saving time and effort.
  • Make the most of your budget with predictive posting services.

SmartRecruiters utilizes modern cloud technology to incorporate an open market for outside recruiting services, extensive recruitment marketing, and collaborative hiring tools.


Through the use of an omnichannel recruitment approach, increase your candidate outreach. TalentLyft provides a thorough solution that connects with both passive and active jobseekers via various channels, including job boards, social media, professional networks, referral programs, and applicant sourcing. 


  • Observe and analyze every action candidates take on your career site.
  • Create exquisite landing pages and coordinate engaging career events.
  • Keep tabs on all candidate interactions and provide timely, personalized content that resonates with candidates.
  • TalentLyft empowers you to contend with both passive and active jobseekers.

Your team’s recruitment activities will become more adequate, flexible, and strategic due to using TalentLyft. This technology simplifies manual tasks, so you can focus on the candidates.


The iCIMS Talent Cloud incorporates a messaging platform, an analytics dashboard, and a recruitment marketing basis.


  • Simplifies monitoring of vacant posts, the source of hires, hiring fees, and inclusion policies.
  • Boosts the application process with a “single-click” application option for candidates.
  • Supplies extended reporting and source analytics, allowing for estimating the return on investment.
  • Utilizes employee video testimonials to pique the interest of interns.

The technology uses artificial intelligence to speed up the sourcing and screening processes while promoting favorable brand perception through customized career web pages and improved applicant relationship management.

NAS Recruitment (ACTIVATE)

It’s crucial that your website effectively represents your organization and highlights what makes you unique as an employer compared to others. To achieve this, we can utilize ACTIVATE.


  • Track expenses per job application and hire, organized by the media advertising source.
  • Monitor the reach, conversion rates, and overall performance of media channels, differentiating between sponsored and organic content.
  • Ensure your job postings are prominently featured on Google Jobs to drive candidate traffic directly to your website.
  • Improve the job search page with ample options, presenting candidates with multiple filters to refine their search criteria.

It enables employers to reach out to individuals who have expressed interest in hearing from them through their Talent Network or other channels. This platform will help us unite with potential candidates and promote our organization and job opportunities.


Talenteria presents a solution for automatically upgrading your job openings and expanding your reach to potential candidates.


  • Highlight your Employee Value Proposition (EVP), core values, and perks.
  • Deliver insights into your teams, work environments, and corporate culture.
  • Share messages from your company’s leadership.
  • Substantiate your claims with employee testimonials and references.

Many jobseekers prioritize a company’s reputation when making their employment decisions. An integral element of the hiring process is effectively displaying your employer’s brand to specify your organization as an exemplary workplace, which is what Talenteria is perfect for.


Hierology is a specialized platform that prioritizes cultural alignment and predictive analytics. Its immediate goal is to evaluate candidates by estimating their values and behavioral characteristics, ensuring they fit smoothly into your company’s culture. 


  • Applicant tracking is accessible on both desktop and mobile devices.
  • In-built resources include interview guidelines, skills assessments, reference checks, and background screenings.
  • Extensive reporting tools that provide insights into hiring speed, adherence to hiring processes, and the return on investment.
  • Facilitates a broader reach for your job postings and improves your talent acquisition strategy.

Hierology plays a crucial role in decreasing turnover rates and improving the overall success of your hiring process by anticipating how effectively candidates will perform in their roles and how well they will assimilate into your organization.

Zoho Recruit

Zoho Recruit excels in raising the exposure of your job advertisements while effectively conveying your company’s culture, values, and experiences that your ideal candidates appreciate.


  • Simple and cost-free reporting tools for individuals, allowing recruiters to explore its capabilities.
  • Extend the reach of your job advertisements effortlessly by utilizing the one-click posting feature.
  • Offers two standard editions for your convenience: the Standard Edition and the Advanced Edition.
  • Upgrade the candidate experience by integrating LinkedIn Easy Apply.

Zoho Recruit’s platform serves two functions: increasing the visibility of your job openings and maintaining your employer brand.


TalentReef is a specialized recruitment management medium developed for hiring many hourly employees efficiently. It improves workflow and simplifies and accelerates the application process by automating operations and tasks.


  • Offers multiple application forms: chat, text, or QR codes.
  • Improves compliance and lowers hiring time for hiring managers.
  • Delivers an intuitive dashboard, applicant tracking, and text messaging capabilities.
  • Combines with job boards, social media platforms, payroll systems, and background check services.

TalentReef’s potent qualities include creating branded career pages, interaction with job boards, and suitable candidate communication.

Features to watch out for while picking a recruitment marketing software

Some essential key features include:

#1. Candidate Sourcing and Attraction

The exceptional traits of recruitment marketing software can be utilized to discover, identify, and attract top talent effectively:

  • Social Media Recruiting: The procedures for recruiting, involving, and converting job seekers on social media platforms are optimized by recruitment marketing software.
  • Employee Referral Programs: The software’s centralized platform lets Employees send referrals, track progress, and regard incentives or prizes.

#2. Candidate Relationship Management (CRM)

Engagement and the development of long-term connections depend on organizing and tracking candidate interactions effectively:

  • Talent Pool Segmentation: Utilizing reusable tags and filters, organize and classify your talent pool to make discovering and targeting qualified people for particular job positions easier.
  • Recruitment Analytics and Reporting: Use detailed analytics and reporting solutions that track key performance indicators (KPIs) and encourage strategy optimization to assess the success of your recruitment marketing initiatives.

#4. Job Posting and Multi-Channel Distribution

Expand your reach and visibility by sharing job opening information through multiple channels:

  • Job Ad Templates and Customizations: Use various tools and features to create effective job ad templates.
  • Targeted Advertising: Operate programmatic advertising to present job posts to the most qualified people based on their search history, browsing history, and interests.

#3. Employer Branding

Employer branding solutions like career site builders, content management, and branded materials can assist your business in improving its reputation and attracting top talent:

  • Recruiting Event Management: To connect with suitable prospects and highlight your job opportunities, strategically organize, publicize, and manage recruiting events like job fairs and networking meetings.
  • Customizable career sites: Design visually appealing and mobile-friendly career webpages that reflect your firm’s culture, values, and distinctive qualities.

A frequently asked question is, “What is the difference between Employer branding vs. Recruitment marketing?”

Employer branding and recruitment marketing serve distinct objectives. Recruitment marketing is spreading the word about job prospects to entice potential candidates. In contrast, employer branding is about designing and displaying a company’s exemplary image as a wonderful workplace.

How to drive the awareness of recruitment marketing? 

#1. Increase Awareness : Promoting your recruitment marketing agency as an employer on websites where candidates often search for available job offers. 

#2. Generate Interest: Align the information on the job offers with the information potential employees are seeking to stir their interest. 

#3. Nurture the Decision: Advertise the available positions, employee benefits and the pay being offered by the employer. 

#4. Optimize the hiring process: Refining the job application will do wonders to up your recruitment game, as if the candidate does not get hired, you should consider them for any future opportunities. 


Recruitment marketing allows companies to stand out thanks to their approachable user interfaces. Recruitment marketing platforms empower businesses in finding, engaging, and hiring top people.

Thus, picking the right recruitment marketing platform can significantly influence your ability to assemble a qualified staff critical to your company’s success.

Next up, check out these employee referral software to further streamline your recruitment process!

Share on:
  • Taiba Hasan
    A postgraduate in Computer Applications with over three years of experience as a technical writer, she loves to craft content revolving around Windows, Android, and trendy technologies like SaaS and AI. Focused on writing in-depth research…
  • Joy R Bhamre

    Joy R Bhamre is a multifaceted professional, holding the title of Editor at Geekflare. She is a Google-certified Digital Marketing Specialist, a seasoned Editor and writer, and a Cambridge-certified English Language Trainer, boasting…

Thanks to our Sponsors

More great readings on HR Technology

Creating Architecture Runway for the SAFe Portfolio
Creating Architecture Runway for the SAFe Portfolio

Have you ever wondered how it is possible that every time your product owner brings in some new feature topic, the team response is they need to investigate technical possibilities and create some form of design before they can be sure how to develop that feature? Then that’s most likely because you have no Architecture Runway in place.

Power Your Business

Some of the tools and services to help your business grow.
  • The text-to-speech tool that uses AI to generate realistic human-like voices.

    Try Murf AI
  • Web scraping, residential proxy, proxy manager, web unlocker, search engine crawler, and all you need to collect web data.

    Try Brightdata
  • is an all-in-one work OS to help you manage projects, tasks, work, sales, CRM, operations, workflows, and more.

    Try Monday
  • Intruder is an online vulnerability scanner that finds cyber security weaknesses in your infrastructure, to avoid costly data breaches.

    Try Intruder