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In Digital Marketing Last updated: August 17, 2023
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In the social media realm, TikTok has emerged as a social media giant that won the hearts of millions of users worldwide. The platform has surpassed some major social media platforms like Facebook, Instagram, WhatsApp, and more in terms of user engagement. Plus, recent stats say that a staggering 1.02 billion people fall within the potential TikTok commercial audience.

TikTok is well known for creating and spreading short-form video content that goes beyond mere entertainment. It has evolved into an ideal setting for both creators and businesses to express their brand’s worth in unconventional manners. 

However, businesses can assess content performance with proactive strategy and frequent monitoring systems. This is where the TikTok analytics tool steps in, offering invaluable insights to fine-tune marketing efforts. In this article, we will describe the importance of the TikTok analytics tool and present a selection of top-notch analytics tools out there. 

Importance Of The TikTok Analytics Tool 

A man holding up a phone with a graph on it.

To curate your next marketing strategy TikTok analytics tool can bring several benefits via valuable data-driven guidance. Here are some of the reasons in favor of why TikTok analytics are essential for developing an effective marketing strategy: 

Detailed Audience Analysis

Analytics tool provides creators and businesses with a detailed overview of their TikTok content. By evaluating crucial metrics, including views, likes, shares, and comments, they can collect information and determine what the audience wants. Thus, they can carefully focus their effort on creating content that will actually engage more audiences. 

Unlocking Competitor Tactics

Businesses can use the capabilities of analytic tools to examine the effectiveness of the content produced by their rivals.  This insightful information provides a window into successful niche marketing methods. As a result, companies can improve their plans and find previously untapped markets.

Monitoring Growth & Progress

Analytics tools provide users a look back in time at how A TikTok account has evolved over time. So, businesses can evaluate this data to determine the efficacy of their present strategy. Plus, they can identify new areas for improvement, spurring future development. 

A woman holding up a phone with the tiktok logo on it.

Analyzing Ad Effectiveness

Businesses operating TikTok ad campaigns have access to vital performance data thanks to analytics tools. By evaluating the effects of sponsored promotions, creators may make data-driven choices that improve the effectiveness of their advertising campaigns.

Enhancing Audience Interaction

TikTok analytic tool tracks audience engagement by counting both views and watch time. Therefore, creators can evaluate the length of the viewer’s involvement with their video. 

Moreover, they can identify the most popular sections and the points at which viewers lost their interest. This helps in improving the content to keep the viewers interested throughout the whole video. 

Implementing an Iterative Content Strategy 

Adopting an iterative content strategy is made possible by regularly encompassing the insights acquired from TikTok analytics by companies and artists. They can preserve authenticity and continually appeal to their target audience by constantly tweaking their strategy utilizing real-time information.

To develop your next marketing plan, the TikTok analytics tool is obviously crucial.  Because with all its collected data, businesses can make wise choices. Hence you should check out the following tools to make your TikTok content marketing journey a profitable one: is a social analytics tool for TikTok, which is powered by AI. It provides analytics for various types of business sizes.

This tool is a pioneer when it comes to AI-powered social analytics tools that can examine any public profile as well as hashtags. Plus, it is trusted by influencers, media publishers, and different companies in 57+ countries. 

Tiktok ai analytics screenshot.

Key Features:

  • Dive deep into social activity and performance with a comprehensive analysis of your own and competitor’s profiles and hashtags.
  • Provides valuable insight into your TikTok profile’s followers, including age, gender, and location.
  • Minimizes the chance of fraud by measuring follower quality and authenticity. 
  • Saves time quickly exporting profile and hashtag information from TikTok into PDF or CSV 
  • Leverage previous post data from specified period ranges to glean social insights. finds out relevant content and influencers in real-time and sorts out the most popular posts, captions, hashtags, and posting schedules.


MaveKite is one of the best tools if you’re looking for a simple TikTok analytics solution offering insightful audience data. It gives you the ability to learn more about the performance of any TikTok username.

A screenshot of a page showing a social media account.

Key Features:

  • Gain complete insights into profiles, videos, songs, and hashtags using real-time data.
  • Monitor essential metrics such as media, likes, followers, and following counts on a daily basis.
  • Flexible export of complete insights in CSV formats for deeper analysis and reporting.
  • Measure your engagement rate swiftly with the complimentary engagement calculator.
  • Quickly assess the engagement levels of top-performing songs in your TikTok feed.
  • Leverage the tool’s APIs to integrate TikTok analytics seamlessly into your existing systems.

With real-time analytics and a refined influencer database of over 250K influencers, this tool is trusted by 100+ agencies worldwide. 


Introducing HypeAuditor, the ultimate tool that brings in-depth analytics right to your fingertips. It allows you to access a sizable database of 10.1 million TikTok influencers. Thus, you will get all the essential data that will help you boost your marketing efforts.

Run tiktok campaigns with in-depth analytics.

Key Features:

  • Grade influencer success on a scale of 1-100 based on follower ratio, content views, engagement ratio, and more. 
  • Monitor audience growth and compare rates with identical influencers.
  • Advanced video performance analysis into a creator’s most viewed and viral videos.
  • Measure daily likes, comments, shares, and views to evaluate audience engagement.
  • Reliable info on audience country, age, gender, and languages.
  • Explore engaging hashtag challenges participated in by influencers.

Furthermore, you will get insightful information on your audience demographics, engagement level, and the effectiveness of your content and hashtag challenges. 


With Exolyt, you will get all the essential and actionable insights on TikTok. By spending your time with this tool, you can unlock the latest trends effortlessly. It assists you in automating the monitoring of your entire TikTok marketing campaigns. Countless reputed brands are relying on this tool to get success on their TikTok journey. 

Actionable insights from tikok.

Key Features:

  • Get complete info and growth history for individual TikTok videos.
  • Real-time tracking and analysis of influencer campaigns. 
  • Live feedback on your brands and sentiment analysis.
  • Analyze and track hashtags, content, and growth over time.
  • Spy on competitor ads to identify successful ad strategies.
  • Group accounts, videos, and hashtags in folders. 
  • Automated data synchronization with Google Sheets and Airtable for up-to-date BI reports.
  • Export comprehensive TikTok data in a CSV file.  

Exolyt track unlimited TikTok accounts, including influencers, competitors, and more. Keep track of their posts, history, and mentions, and use data-driven analytics.


Storyclash lets you supercharge your TikTok influencer marketing game to the next level. It lets you stay ahead of the competition by analyzing the performance of your marketing campaign.

The leading tiktok monitoring & reporting tool trusted by top brands.

Key Features:

  • Discover new influencers, track existing ones, and assess essential metrics effortlessly.
  • Learn about the influencer collaborations and marketing techniques used by rivals.
  • Analyze the KPIs for businesses and creators on TikTok and explore the influencer’s opinion of your rivals. 
  • Stay on Top of marketing by accessing trending content, ideas, and engagement rates.
  • Offers tailored campaign reports with labels for agencies.
  • Complete TikTok monitoring and reporting, which includes brand mentions, search keywords, and reports.  

You can keep a closer eye on your position against your competitors through benchmarking. Plus, you can uncover the latest content trends through in-depth insights and metrics. 


Socialinsider is a user-friendly platform that goes beyond traditional TikTok analytics tools.  It offers robust features to empower brands to gain a competitive edge in the TikTok landscape.

Tiktok analytics - uncover strategic insights with tiktok analytics.

Key Features:   

  • Provides precise performance information such as engagement ratio, video views, follower growth, and more.
  • Conducts a complete TikTok audit to access old post data, changes in your account performance, fluctuation in views, and the reason behind it. 
  • Get insightful info via charts and data according to KPIs and best-performing content on TIkTok.  
  • Evaluate the effectiveness of your TikTok campaigns by organizing videos based on content pillars. 
  • Enables users to easily manipulate and dig deeper into the collected data through a dashboard.
  • Monitors and evaluates the efficacy of sponsored advertising campaigns
  • Option available to export product reports as xsl,csv,or, pdf files.
  • Utilizes AI based on keywords and phrases to precisely determine the mood of social media content.  

With in-depth content analysis, profile, and post-level analytics, as well as competitor data, you can effectively measure your TikTok account performance. So, start with the 14-day free trial today and experience the difference it can make for your brand’s TikTok success. is a reliable tool when it comes to creating a TikTok strategy based on informed data. Digital content publishers, agencies, and companies can analyze their TikTok data using this platform’s engine.

A screen shot of a user's account page.

Key Features: 

  • Quickly evaluate post performance and obtain insightful data with automatic TikTok performance benchmarks and account analytics for the latest posts.
  • AI-based analytics for improving content strategy. For example, computer vision analysis for exploring people, locations, pets, and patterns for each post to help you find what works best.
  • Streamlines the process by combining all your TikTok data into a single all-inclusive analytics platform.
  • Statistical measures for campaigns, brands, and goods include discussion volume, conversation timing, and your brand’s voice.
  • Determines who is mentioning your business and its impact on social communities.
  • Detects and evaluates audience, hashtag, and topical trends to assist marketers in predicting shifts in customer attitudes.
  • Reflects on the frequency and quality of discussions about a brand or product while monitoring brand mentions.
  • Sentiment analysis figures out if mentions of your brand are favorable, negative, or neutral.

As a result, you can take your TikTok content to a new height using hourly data, post comparisons, performance benchmarking, and account reporting insights. is a powerhouse that elevates your TikTok management via analytics. It’s an ideal tool for agencies and brands to minimize their activities, including monitoring, scheduling, reporting, and more. Currently, it has a global team managing over 12000 social media accounts.    

A woman is eating a donut on a screen.

Key Features:

  • Extensive dashboard to uncover possibilities that your TikTok stats have been hiding.
  • Track, compare, and monitor your TikTok statistics to improve your TikTok administration. 
  • Use distribution tables to find the most effective times to post your TikTok content and fulfill your objective.
  • Create a content strategy based on tables showing the distribution of views and interaction for posts. finds the most effective hashtags to broaden the audience for and interact with your TikTok content.


Keyhole is a live social media analytics and reporting solution that enables companies to get valuable insights. So, businesses can get their required TIkTok analytics without spending hours manually scraping data from different platforms. You can rapidly analyze many profiles, brand mentions, campaigns, and influencers from a centralized space.

Boost your engagement the right way on the world's trendiest platform.

Key Features: 

  • Monitor how well your TikTok profile is performing and how people are reacting to it.
  • Offers posting recommendations to boost engagement.
  • Provides suggestions for boosting post views, likes, and comments according to your popular posting times.
  • Reveals the strategies used by rivals through a comparison group to highlight your rank against them.
  • Find out your audience preferences and dislikes and how often you should apply them to your content.   

Keyhole tracks your most popular hashtags by engagement and the ideal number to implement on your next post. is a social media analytics app that offers detailed analytics for TikTok and other platforms. It provides a robust and easy-to-use interface, stunning reporting, and accurate data.

Tiktok analytics tool for brands, agencies, business.

Key Features: 

  • Offers useful metrics to evaluate the success of your TikTok content. Hence, collects information about your views, engagement rate, likes, comments, and shares.
  • Thorough content performance data with frequent data updates. 
  • Entire engagement breakdowns for your content within the first 24 hours after publication.
  • Increase the effect of your TikTok posts by learning the ideal publishing times and popular hashtags.
  • Sorts out the post varieties that are most beneficial to your audience and company.
  • Saves your time with quick data export choices such as XLS, CSV, or reports in gorgeous formatting in PDF and PPTX. Also, allows automatic data sharing via email.  

Businesses that utilize several social media platforms will love this platform’s ability to handle multiple accounts from a single dashboard. Additionally, you may utilize it to monitor several rivals from different TikTok accounts. 


Quintly lets you stay ahead of the competition and keeps you going at your follower’s pace. It offers powerful analytics features to track, analyze, and optimize multiple TikTok accounts with automated reports and reliable data.  Thus, brands, agencies, and influencers can shape their strategies with confidence. 

Keep up your followers page with tko analytics.

Key Features:

  • Turn your TikTok data into a fascinating live visualization. 
  • Keep track of the crucial indicators to fully comprehend your audience, get insights, and identify emerging trends.
  • Evaluates profile information like followers, likes, and video views to improve the success of your content.
  • Simple to read dashboard to monitor the status of a campaign, demonstrate attribution, or provide executives, customers, or prospects.
  • Create detailed reports or modify pre-made dashboards to monitor important KPIs.
  • Single interface to control multiple accounts, evaluate performance and compare it.
  • Create periodic, automatic reports using TikTok analysis.

Quintly simplify the data collecting and concentrate on comprehending your audience with unified social media data.


TikBuddy is your all-in-one solution for data-driven marketing and management in TikTok. It comes with a free browser extension that flawlessly integrates with TikTok. Therefore, you can flexibly run your TikTok account and unlock the full potential of this tool to elevate your TikTok game. 

YouTube video

Key Features: 

  • Brands and creators get enough data to build their TikTok channel and grow their ROI.
  • Regular data management and tracking on self-account with report analysis.
  • Adapting content and execution plan as necessary. 
  • Reviewing the entire creator list based on category.
  • Identify the most promising creators, popular categories, and account status.
  • Find out the greatest creators by searching all channels to get affiliation and connections.
  • Track live data updates on freshly released videos and quick input to help the marketing plan

TikBuddy offers basic data on trending videos, hashtags, and music for performance tracking with monitoring.


To grow your TikTok journey into a success, you must keep your accounts monitored and maintained. TikTok analytics tools can help you stay organized with the trend and optimize your content delivery. 

The above-mentioned list of TikTok analytics tools is equipped with features that are crucial to getting valuable insights. You can simply go through the features to pick one that matches your goals. As a result, you can start making data-backed decisions and watch your TikTok campaigns soar to new heights!

You may also explore the best TikTok Influencer search tools to boost your brand’s reach.

  • Atanu Das
    Atanu Das is a professional content writer with experience writing SEO-optimized creative content in different niches. He is actively writing effective content for tech companies to expand their business to the next level. He has completed… read more
  • Narendra Mohan Mittal

    Narendra Mohan Mittal is a Senior Digital Branding Strategist and Content Editor with over 12 years of versatile experience. He holds an M-Tech (Gold Medalist) and B-Tech (Gold Medalist) in Computer Science & Engineering.

    read more
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