29 Best Digital Marketing Tools in 2024

MailChimp is a popular email marketing and automation tool trusted by 11M+ businesses globally. It helps you create, deliver, track, and optimize email campaigns for driving traffic and sales.

MailChimp AI allows you to create and segment email lists based on customer behaviour and lifetime value. It can also optimize content, create custom designs, and target customers effectively using advanced logic like spending amounts and predicted attributes.

Use MailChimp’s customer journey builder to create workflows that trigger automatically based on multiple touch-points integrated across 300+ apps. It has a library of pre-designed email templates and automation recipes that enable you to cross-sell products, recover abandoned carts, re-engage existing customers, and win new ones.

With MailChimp’s Multivariate and A/B Testing, you can test up to eight campaign variations with different subject lines and designs and spend time to see what changes have the biggest impact on engagement and conversion.

Google Analytics is a free web analytics software used widely by businesses to monitor website performance and changes.

Google Analytics helps you track visitor behaviour on your sites or apps, including where visitors come from, what pages they view, how long they stay, and whether they complete desired actions like purchasing.

Google Analytics automatically detects and surfaces actionable insights using interactive dashboards, reports, and charts, with options to present relevant metrics and KPIs. You can segment user data by demographics, interests, devices, and more parameters to build targeted, customer-centric digital marketing strategies.

Google Analytics integrates well with other Google products like Google Ads, Google Search Console, Google Play, and Looker Studio, providing an all-inclusive experience for Googlers.

Google Ads is a powerful paid ad marketing platform that allows e-commerce and retail businesses to run targeted ads and reach shoppers across the Google ecosystem.

To reach a broad audience, Google Ads features pay-per-click (PPC) advertising for various ad formats, including search ads, display ads, YouTube ads, app ads, and shopping ads.

Using Google ads, retail store owners can run Local Inventory Ads (LIA) to reach nearby shoppers looking for products.

Google Ads also provides handy tools like Google AI to find your best-performing ad formats, budget-optimizing automation to capture new customer opportunities, and Google Ads Editor to work offline and make bulk changes quickly and easily.

Google Ads Pricing

Google Ads run on CPC bidding, which means you pay for each click on your ads. The cost varies based on your maximum cost-per-click bid (or ‘max. CPC’) and depends on the company’s budget allocation for running ads.

Canva is an AI-powered graphic design software that simplifies designing for the digital realm.

Canva offers a user-friendly interface with thousands of templates and 75M+ design types, graphics, audio, video, and stock photos to make graphic design accessible to professionals and beginners.

Canva has dedicated brand management tools to manage and organize your brand assets. It allows you to create reusable branded templates with your brand colours, fonts, and logos, with options to centralize them using shareable folders or into a brand kit.

Canva’s visual collaboration tools enable teams to work together on designs, track edits, share comments, assign tasks, and obtain approvals within the platform. It also offers a built-in content planner, allowing users to schedule posts from the platform. Overall, it acts as a content creation hub for your digital marketing team.

Trello is free collaboration and visual project management software for teams to organize and manage tasks efficiently. It offers multiple views, including Kanban, Timeline, Table, Calendar, Dashboard, Map, and Workspace views, to view your project status from every angle.

You can create task cards, add task descriptions, assign them to team members, and collaborate using in-app chat. Trello features an intuitive, drag-and-drop interface that swiftly moves cards across different statutes—from doing to a final review.

Trello’s automation feature, ‘Butler,’ enables the automation of workflows within Trello and other apps, recognizing repetitive actions and suggesting automation for easier operations.

Trello’s extensive template library houses read-to-do templates from its global community, including marketing, HR and Operations, productivity, sales, product, and project management templates.

Slack is a go-to communication tool for remote teams, agencies, and corporations. It offers multiple communication options, including direct chat, project-focused or shared channels, and huddles for live audio or video calls.

Use Slack Canvas to organize, curate, collaborate, and share information from a single place. For example, you can create a canvas for meeting notes or projects and then share it with Slack channels to collaborate with your colleagues.

Use Slack AI to instantly summarize conversations and get answers using natural language commands (starting with a ‘/’).

Slack’s no-code workflow builder lets you automate processes using functions, conditions, and triggers with options to create custom miniature-size apps (Slack bots) using Slack API and developer tools.

Yoast SEO is a popular WordPress SEO plugin that simplifies search engine optimization for website owners. Whether you run a small business, a Shopify store, or a blog, Yoast SEO ensures your website competes in the search results.

Yoast SEO is a powerful content analysis tool that offers suggestions to improve readability and SEO scores, increasing your chances of getting rich results.

Using Schema controls, you can describe your pages to search engines and ensure your content is accessible to readers and search engines. Use built-in SEO workouts to help users set up internal linking strategies and optimize their site structure.

The premium version includes Yoast SEO AI that generates SEO-optimized titles and meta descriptions to help optimize the nitty-gritty of your content.

Pointerpro is an assessment software designed to create interactive surveys and quizzes. Its ease of use, flexibility, and scalability make it ideal for various applications, from training modules and sales evaluation to market research, personality assessments, and more.

With the questionnaire builder, you can create customized questionnaires using templates, smart widgets, and various questions. Transform responses into actionable outputs by applying custom scoring or criteria such as maturity level and personality type. This can be done by setting variables, rules, and scores based on answer options.

Pointerpro automatically converts the output into customizable reports with personalized advice for every respondent. You can share reports on the final screen, in an email, or as a branded, personalized PDF report.

Pointerpro also integrates with automation tools like Zapier and Make, making it easy to transfer data and responses across CRMs and tools for better data management.

Ahrefs is a comprehensive SEO research and backlink analysis software trusted by leading companies like Shopify, HubSpot, Pinterest, SurveyMonkey, and more.

AhrefsBot is the most active web crawler, providing detailed and in-depth data to make strategic decisions. Its database has over 11 billion keywords and 400 billion indexed pages.

Ahrefs helps with competitor analysis, keyword research, website audit and optimization, content ideas, and ranking progress tracking. You can set up alerts for every time your brand is mentioned online.

The best part is that Ahrefs runs its own search engine, improving web crawling speed and breadth and giving you deeper insights into how search works and what goes into ranking #1.

Semrush is best for SEO agencies and marketers looking to streamline SEO, content, PPC, and social media marketing for personal or client business.

Semrush offers tools like Site Audit and On-Page SEO Checker to help optimize and improve a website’s SEO performance. Its Keyword Magic Tool helps identify the most relevant keywords among 25 billion keywords for 130 countries.

Use those keywords with built-in content creation tools to generate SEO-optimized topics and content, with daily options to track SERP results.

SEMrush also helps analyze and optimize your Google Shopping ad campaigns. Use it to find the best PPC keywords and ways to optimize ad strategies.

With built-in social media tools such as post schedular and analytics, SEMrush makes it easy to automate social media posting and analytics, resulting in increased brand awareness and social media presence.

Loomly is an all-in-one social media management tool for streamlining social media workflows—from content ideation to creation and social media scheduling.

With a dedicated calendar and built-in content scheduler, Loomly auto-publishes your content on every social channel when ready. It also lets you create custom approval workflows so your posts are always vetted before they are set up for publishing.

Loomly gives you access to millions of royalty-free photos and videos from Canva, Unsplash, and Google Drive. On top of that, you get AI-powered post inspirations daily, so you never run out of ideas.

Apart from content ideation and scheduling, Loomly features built-in analytics with metrics like engagement rates, reach, and conversions to track the performance of social media campaigns and posts.

Loomly includes a unified inbox to manage all social media interactions and conversations with followers. Users can also integrate Slack and MS Teams to collaborate and receive notifications directly within their messaging app.

SparkToro is an audience intelligence platform designed to deliver insights into your audience’s behaviour online. It uses behaviour, characteristics, and demographic factors to determine valuable insights from your audience.

SparkToro helps identify the online behavior of your target audience, including the websites they visit, keywords they search for, social networks they use, and content they engage with. It also helps extract contact information for publications and people to contact for PR, partnerships, and ads.

SparkToro creates targeted personas based on what your audience reads, watches, listens to, and follows, gaining actionable insights for your marketing campaigns. Its built-in comparison tool lets you simultaneously compare two completely different audiences.

HubSpot is an all-in-one inbound marketing CRM software. It has tools for marketing, sales, customer service, operations, and commerce departments to attract, engage, and delight your customers.

HubSpot features AI-powered tools to generate leads, automate sales pipelines, develop chatbots, automate billing, and create and manage content at scale.

HubSpot CRM integrates with 1000+ third-party apps, including communication, collaboration, social, and automation tools. It is a comprehensive digital marketing tool connecting your marketing, sales, and customer service teams on one unified platform.

Lemlist is a cold-email outreach tool that helps you with personalized reachouts via call, email, and LinkedIn to potential B2B buyers.

Lemlist Chrome extension helps capture prospects’ information from LinkedIn with an in-app database of 450 million+ contacts, allowing for advanced searches using filters like technology and location.

Once you’ve identified buyers, create multi-channel outreach workflows. For example, you can combine email, LinkedIn, and phone calls in multi-day outreach sequences.

Lemlist offers customizable email templates with an AI assistant that can help write the first draft based on 400 million emails. These templates can be configured with personalized text, code variables, images, videos, and more for hyper-personalization, such as adding a prospect’s LinkedIn picture to the email.

Using Lemwarm, a built-in predictive delivery tool, you can avoid spam by sending emails with a human touch. Lemwarm continuously monitors your email delivery status and provides timely notifications and alerts for discrepancies. It also allows for personalized outreach through workflows configured based on LinkedIn activities.

Clearscope is an AI-powered content optimization and keyword research tool that optimizes your content for readers and search engines.

Clearscope provides comprehensive tools such as a keyword explorer, content optimizer, outline creator, and content performance tracker. Its content brief creator builds a data-backed content brief with insights from keywords, terms, and top-ranking competitors’ content.

Clearscope’s built-in content editor lets you edit and optimize your content for readability and semantic relevance. It has a content grade sorcerer, readability meter, recommended word count, and must-include terms and keywords.

Clearscope also integrates with Google Docs and WordPress, making it easy to incorporate into content workflows. Additionally, it provides a content inventory system to track performance metrics such as traffic, impressions, and clicks.

Unbounce is a comprehensive landing page design and optimization platform. It features a drag-and-drop landing page builder for creating custom landing pages with popups and sticky boards without writing code.

Either that, or you can choose from 100+ ready-to-use templates for landing pages, popups, and sticky bars. You can transform your ideas into on-brand content that delights and converts using AI Smart Copy.

Unbounce also offers no-code A/B testing tools to validate ideas and optimize marketing strategies. Using AI, you can autoroute your website visitors to the page where they’re most likely to convert.

Unbounce integrates seamlessly with popular marketing platforms like MailChimp, Salesforce, and Hubspot, providing accurate data and insights to inform marketing decisions.

Optimizely is a popular digital experience platform (DXP) that helps online businesses create and optimize digital experiences across channels.

Optimizely offers web and feature experimentation, content management, customer data platform, and email campaign management.

Use Optimizely’s Web Experimentation to design beautiful experiments without relying on developers. Collaborate on experiments with cross-department teams, create custom audiences, and conduct multivariate A/B tests.

Optimizely’s visual editor helps you target any element on your page and preview changes in real-time. While embedded AI capabilities suggest copy variations based on call-to-action messaging.

Optimizely Pricing

Optimizely offers customized pricing plans for its suite of products.

Clearbit by HubSpot is a powerful data enrichment tool enabling B2B marketers and revenue teams to ingest their HubSpot database with accurate and up-to-date customer data.

Clearbit uses over 100+ firmographic, technographic, and demographic data points to enrich new and existing leads in HubSpot. It automatically refreshes data attributes in real-time, so you always have the latest data to put to work.

With Clearbit, you can automate lead scoring, routing, and sales alerts to notify reps when high-value accounts visit your website. Leverage features like Hide or autofill known fields to increase conversions. Distribute data across your tech stack, including HubSpot, Salesforce, Segment, and other data sources.

Clearbit eliminates the data silos in your marketing automation, keeps your business data fresh, and helps you use data across your entire digital marketing workflow.

Clearbit Pricing

Clearbit doesn’t mention pricing on its official website. Connect with their sales team to get a quote.

Typeform is a web-based form builder that lets you create stylish and interactive forms, surveys, and quizzes. It’s trusted by leading companies like Mailchimp, Airbnb, HubSpot, and others.

Typeform provides a WYSIWYG editor to design dynamic forms that use conditional logic to trigger follow-up questions or link specific answers to specific endings.

Sharing forms is easy with Typeform, where users can create surveys with various question types and customize them with brand kits. They can then post the survey link on social media or embed it in emails and landing pages.

Typeform features an extensive gallery of ready-made templates for different use cases for marketing, sales, customer success, hiring, and general business.

Typeform also integrates with all essential apps like Zapier, Slack, Salesforce, Google Analytics, and 100+ to automate data collection.

Visme is an AI-powered graphic designer platform that lets you create stunning visuals — from presentations to infographics, social posts, videos, mockups, and data visualizations.

The Visme repository contains 10,000+ vector icons in 20+ categories across four distinct styles. You can use clickable menus, hover effects, pop-ups, and more to create interactive designs that enhance user experience.

With Visme AI designer, you can share design ideas in plain text language and create read-to-use designs within seconds. It offers a built-in studio, post scheduler, and integrations with various popular apps for advertising, automation, communication, cloud storage, and collaboration.

Visme offers an extensive library of bars, charts, and graphs for data visualization. You can import data directly from data sources like Google Analytics, Survey Monkey, Excel, and Google Sheets to be visualized in Visme without leaving the platform.

Sprout Social is a social media management and analytics platform. It helps efficiently publish content, engage with your followers, and analyze your brand’s performance across social media platforms.

Sprout Social offers advanced analytics for social apps such as Instagram, Facebook (now Meta), TikTok, Twitter (now X), YouTube, LinkedIn, and Pinterest. You can customize analytical reports with KPIs and metrics to align with your social media goals and business needs.

Sprout’s AI-powered social listening tracks millions of conversations around key topics within clicks. Its proprietary Sentiment scoring model makes understanding consumer emotions within the conversation easy, while its OpenAI integration facilitates drafting personalized, on-brand responses.

SendGrid is an email deliverability tool brands like Uber, Airbnb, Spotify, and Instacart use to scale email delivery around their customer base.

Along with a robust Email API, it features real-time email validation and in-app testing for inbox rendering, link validity, and more deliverability factors.

SendGrid’s proprietary Mail Transfer Agent (MTA) and infrastructure ensure powerful performance with automated queue handling and throttle risk detection. Its visual automation builder lets you set up drip campaigns using trigger elements and measure progress and results in real-time.

SendGrid also offers email marketing tools like responsive email templates and a two-in-one email builder that uses drag-and-drop functions and HTML code to create dynamic emails that convert.

Circleboom is an X (formally Twitter) management platform that enables users, brands, and SMBs to grow and amplify their X presence. It’s trusted by top brands like Netflix, Loreal, NBC, Intercom, and more to ramp up their social media game.

Circleboom features tools for bulk, like/unlike on X, such as fake account checker, user analytics, X Account Quality Score, advanced search filters, and X Shadowban Test.

Circleboom helps you design, plan, automate, and schedule social media posts from a unified dashboard. In addition to X management, Circleboom offers dedicated tools for social networks, including Instagram, LinkedIn, and Pinterest.

Hotjar is a website and product experience analytics software that helps you understand user behaviours and journeys on your website or product. The software offers features like heatmaps, session recordings, 1:1 interviews, feedback, and survey forms to analyze user experience and journey on your website.

With the Heatmaps feature, you can visualize users’ clicks, movements, and scrolling behaviour on the website to identify high and low-engagement areas.

Hotjar suggestion box captures visitor feedback on website parts and provides detailed session recordings to observe visitor interactions.

Hotjar’s Engage feature allows researchers to interview over 200,000 participants from 130 countries and 25 industries.

Datanyze is a B2B data provider that offers tools for sales prospecting, lead generation, and data enrichment.

Datanyze gives you access to contact details such as emails, phone numbers, etc., and can scrape LinkedIn profiles and company websites.

Datanyze comes with a Google Chrome extension that allows you to access this contact data without leaving your browser.

In addition to contact data, Datanyze offers insights into industry trends, rising technologies, and key industry competitors.

To make your outreach easy, Datanyze also offers icebreakers related to what’s happening in a prospect’s world that you can add to your emails for hyper-personalization.

OptiMonk is a website personalization and conversion optimization tool that helps you increase your website’s performance.

OptiMonk lets you create high-converting popups and opt-in forms without coding knowledge. You can choose from 300+ pre-designed templates or create a custom popup with its drag-and-drop builder.

OptiMonk AI enables you to tailor your website and landing page content to different customer segments. You can perform A/B tests to personalize messages, offers, and product recommendations based on visitor behaviour, referral sources, and other targeting criteria.

OptiMonk integrates with all known email service providers, CRMs, and e-commerce platforms, allowing you to capture leads and optimize your campaigns quickly and easily.

Mailmunch is a lead generation and email marketing tool that helps you capture leads via personalized popups, opt-in forms, and landing pages.

Mailmunch lets you better understand your visitors and actions via tags and advanced segmentation capabilities.

Mailmunch helps personalize email copy, increase conversion rates through segmentation and tagging, and automate marketing campaigns based on visitor behaviour and site interactions.

Mailmunch offers a premium plan at $13.99/month with unlimited forms and landing pages, 1000+ contacts, email campaigns, automation, and all advanced capabilities.

Zoho Marketing Plus is a unified marketing platform that helps you and your marketing team manage all your operations in one place. You can manage processes like campaigns, content, analytics, and more in one central location.

Zoho Marketing Plus supports marketing across multiple channels like SMS, webinars, events, social media, and more, enabling coordinated omnichannel campaigns.

Zoho Marketing Plus gives you the tools to plan, execute, and track the progress of your marketing campaigns. It also lets you measure their impact across channels, providing data-driven insights.

Zoho Marketing Plus allows marketers to build custom multichannel journeys to automatically engage leads and customers based on their behaviours and preferences.

Zoho Pricing

Zoho Marketing Plus is available for $25/month with all core features.

Venngage is a powerful infographic maker that creates professional-looking infographics and visual content in minutes.

Venngage drag-and-drop editor allows anyone to create appealing infographic visuals, regardless of their design skills.

Venngage’s Infographic Generator uses AI to create visuals from written prompts and data, providing features to improve text content and automatically generate descriptions for complex elements like charts and images.

Venngage allows you to upload your company logo, colours, and fonts to create a custom brand kit. This ensures designs stay on-brand; you can also invite your team members to collaborate on the creation process.