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In Design Last updated: September 4, 2023
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Whether you’re a startup or an established business, you know your brand is a success if people can identify it from your logo, colors, or any visual attributes.

Creating a strong brand kit can help you achieve this and put your brand in the spotlight.

In this article, you can find a detailed overview of brand identity kits and their benefits, and we share some effective ways to create amazing brand kits. So, let’s get started and take your brand to the next level!

What Is a Brand Kit?


A brand kit is a guide that breaks down the basic components of how your brand should appear to customers across different channels.

It includes the most critical visual assets and information, such as where to find logos, how to use them, approved color palettes, typography styles, and other visual attributes.

A brand kit is often referred to as a brand identity kit. That’s because it truly depicts your brand’s identity in the digital space. 

For example, if we say Coca-Cola, you subconsciously imagine the ‘White’ font with a ‘Red’ background. That’s because Coca-Cola has maintained consistent branding across all products, platforms, and advertisements. 


However, a brand identity kit is not just about logos and color palettes – we will get to it in some time, but before that, let’s look at the benefits of having a brand kit.

Benefits of Having a Brand Kit for Your Business

A Single Source of Truth

Ideally, on any online platform, a business publishes 5-6 posts per week. 


Image Source: Hubspot

Now considering the number of social platforms, how awkward would it be to disturb your manager every time asking about the color and design of posts?

A brand kit ensures that all the information related to branding and other visual attributes is present under one roof. Most importantly, it ensures that everyone has a single source of truth.

Once you have a kit, you can distribute it to your in-house team, freelancers, or collaborators. This saves time for everyone and ensures that everyone gets access to the same information in one defined place and through the correct medium.

Improved Brand Recognition

An old-school marketing “rule-of-seven” says people need to see or read something at least seven times before recalling it.

You must maintain brand consistency if you want your brand to be memorable (especially across your different marketing channels). And creating a brand kit is the best way to do so.

When your audience sees your brand across different marketing channels, they’ll be more likely to remember your business when deciding who to buy from.

Customers may be more prone to click on social media or online advertisements if they recognize the brand. This makes brand call and recognition important during paid campaigns for them to be successful and cost-effective.

Builds Trust

Having a brand kit not only helps you gain recognition but also aids in building trust among customers. It helps your consumers identify your brand, not just from your products but also your logo, packaging, taglines, etc. 

Let’s understand this with an example of Pepsi and Coca-Cola. 

Coca-Cola and Pepsi sell their products in more than 200 countries, but Coke trumps Pepsi when it comes to brand recognition and trust.

Now, there are several aspects to this; one, for example, is that Coca-Cola has stuck to a single kind of pattern in its logos and designs.

Even though Coca-Cola has changed its logo nearly as often as Pepsi, they have made only minor changes in the original design, keeping the core design the same. On the other hand, Pepsi has undergone drastic changes in its logo design.

Helps Fight Counterfeit

A brand identity kit is vital to keep your brand protected from counterfeiting or duplicity in the digital era. The color shade of your logo, background textures, font styles, and labeling are some crucial aspects of brand visual recognition. 

It’s like counterfeiting a dollar – 99% chance you might miss one of the details and get caught. The same goes for your brand protection. With a detailed brand kit, you, your team, and the customers know exactly how your brand is presented in the digital space.

Things to Include In a Brand Kit


When creating a brand kit, focus on your brand’s most business-critical visual attributes that uphold your brand’s identity across audiences, platforms, countries, and beyond. 

Although there can be many elements to a brand identity kit, we recommend starting with the essentials below.

Logos and Wordmark

A logo or wordmark is the foremost thing a brand wants to be consistent with. This is the most recognizable way that a customer identifies a brand. Hence, it’s the first thing that goes into your brand kit.

Pro Tip: Start by including all logo and wordmark variations like vertical, horizontal, tagline, and color versus black-and-white versions.

For example, Shopify’s brand asset guide shows how to versus how not to use logo variations.


Most importantly, protect against incorrect colors, pixelation, and modifications by detailing use cases and instructions, just like Netflix did for its brand kit.

Image Source: Netflix

Co-Branding Principles

Co-Branding principles come into play when collaborating with other brands. It’s better to have pre-defined ways to add a partner brand with your logo rather than arguing for it at the last minute.

For example, Hulu has crystal-clear co-branding principles for premium add-ons, ongoing collaborations, and one-off partnerships.

Image Source: Hulu

Color Palette

Colors play a crucial role in transforming a company into a ‘brand.’ Using the right colors can boost your brand recognition by 80%. Your choice of color also impacts how existing or potential customers perceive your brand.

What’s even more important is maintaining a consistent color pattern across all platforms. Make sure to include your brand’s primary and secondary colors that support and complement your main color palette.

Image Source: Netflix


While often underrated, your font style majorly impacts how quickly your brand gets recognized in crowded places. Top brands like Netflix, YouTube, Google, and Apple create their own fonts to save money on licensing fees and to stand out from the rest.

So even if you create custom font styles, remember to add the correct design and spacing details in the brand kit. 

Templates and Layouts

Image Source: Netflix

Lastly, a brand kit makes more sense when it has a handful of templates and layouts to understand how to place everything; logos, fonts, and colors across different platforms.

Include some use cases or links to places where the brand kit is used for versatile purposes. Or, you can add a complete section like Netflix did for its brand kit.

Don’t know where to start? Here are some ways to create awesome brand identity kits for your business or personal branding.



Looka is an AI-powered designing and branding platform that lets you create on-brand marketing material within minutes. 

It automatically generates 300+ designer-made brand kits and sets you up with complimentary fonts and patterns – all you need to do is, upload your brand logo.

Even if you don’t have one now, you can create stunning logos using Looka’s logo maker. It combines your logo design preferences with AI to help create a custom logo you’ll love. The tool also has a built-in brand kit editor that makes it a breeze to customize your brand kit. 



Fiverr is a popular online marketplace that connects millions of freelancers to people or businesses looking to hire on contractual terms. 

One of the many categories that Fiverr offers services in is graphics and design. Under this category, you can look for freelancers who can create brand style guides or brand identity kits, and Fiverr will list and expand a range of gigs uploaded by freelancers across the globe.

You can even filter your search by seller location, budget, delivery time, etc. Once the gigs are visible, check for reviews and ratings. Generally, Fiverr labels highly rated gigs as ‘Top Rated Seller,’ so it’s easy to identify. The best part is you only pay for the gig if you’re satisfied with the work.



Canva is a beautifully designed tool with an easy drag-and-drop interface allowing anyone from any industry to showcase their artistic skills.

The pro version of Canva helps you stay on brand by creating a unified brand kit. Using Canva’s built-in editor, you can create comprehensive brand kits with guidelines detailing how to use them correctly.

What’s more, Canva Pro comes with a variety of other tools as well, like background remover, animations, stock images, vectors, and much more.


VistaCreate’s brand kit generator lets you automatically brand visuals with your colors, fonts, and logos. It has a built-in logo maker with 680+ font styles and over 400+ templates to choose from.


Besides, the tool uses ready-to-use color combos and also gives you the option to pick a custom color. Whichever you choose, you get a color code (Hex number), making it easy for you to use the same color code elsewhere.

Lastly, VistaCreate is known for its printing services. So even if you wish to use your brand kit to create print collateral or design unique promo merchandise and gifts, VistaCreate is your best bet.



Glorify brand kit is designed to help businesses create and manage their brand assets, including logos, fonts, colors, and images. It makes creating a cohesive and professional brand identity easy with a user-friendly interface and a wide range of customization options. 

The platform’s trusted by over 300,000 users, including small and large teams. The tool makes it effortless to share brand kits among team members.

Apart from these, Glorify offers other built-in tools like background remover, realistic mockups, and free template bundles. The bundle comprises pre-designed templates for various marketing materials, including social media posts, email newsletters, and product listings.



ClipChamp creates on-brand videos from your set brand identity kit within minutes. So far, it has proved itself for top companies, including Google, Microsoft, Deloitte, and Comcast.

ClipChamp’s brand kit feature saves time searching for brand assets by storing them all in one place. Furthermore, you can customize each section of your brand kit effortlessly.

For example, you can pick from its library of font styles and ready-made color palettes; or even design custom elements and create the one-for-all brand kit.

Next, you can mix its customizable video templates with your brand kit and stock audio to create amazing on-brand videos within minutes.



Desygner’s offers a variety of branding tools to help businesses create a strong and cohesive brand identity. It’s trusted by the likes of Oracle, BBC, Amazon, and many more brands worldwide.

The platform allows users to store and manage brand assets such as logos, fonts, colors, and images in a centralized location, making it easy to access and use across various marketing materials.

Desygner provides an array of customizable templates, with an in-built editor for social media graphics, presentations, business cards, and other collateral to ensure consistency across all brand materials.

Plus, you can give controlled access to certain departments and set role-based or time-specific access.



Simplified is an AI-powered all-in-one social media management tool that takes charge of maintaining your brand identity and guidelines while you are busy creating content.

The platform is completely no-code and lets you easily centralize your business-critical branding assets without the need for graphic designers.

Additionally, Simplified’s asset library is a bliss for your brand kit. You get access to thousands of watermark-free images, videos, GIFs, illustrations, graphics, and fonts as you are on the road to creating your viral brand.

Lastly, its collaboration feature offers real-time commenting and unlimited workspace for different teams and clients all at once.



Wepik by Freepik is an all-thing-branding online editor. It offers thousands of editable templates for posters, flyers, brochures, and other visual formats. 

With Wepik’s Brand Kit, users can easily customize designs by selecting their preferred color scheme, typography, and other design elements to ensure their brand’s consistency across all marketing channels. 

The tool also allows users to add their own images and graphics, further enhancing their branding assets.

Wepik’s Brand Kit stands out for its user-friendly interface, which requires no prior design experience. Additionally, the platform is web-based, making it accessible from anywhere with an internet connection.



Fotor’s brand identity kit offers an interactive interface and a wealth of design elements to create professional-quality branding materials, including logos, business cards, social media graphics, and more.

One of the key features of Fotor’s Brand Kit is its one-click customization and editing tool. Using that, you can easily modify fonts, colors, and images to match brand identity, ensuring that branding-critical assets are consistent across all channels.

For the most part, creating your brand kit with Fotor requires just a few clicks and some drag-and-drop of elements.



With over 1.5 million users, Picmaker is a popular choice among marketing teams for creating personalized brand identity kits. It has over 100K+ pre-designed icons and illustrations to make your brand kit more engaging.

The tool is easy to set up and allows you to create multiple versions of your logo, color palette, and fonts in one brand kit. Besides, Pickmaker makes it easy to download your brand kit in PDF, PNG, and SVG formats. You can also share them via smart links or over emails with a click.



Colossyan offers enterprise-grade brand kits to help businesses create and manage their spread-out branding assets in one place. The tool surfaces a powerful video editor that lets you create videos and incorporate your brand kit assets in all of them.

Being a cloud-based platform, Colossyan makes collaborating with team members a breeze.

Its intuitive interface allows users to easily create professional-quality branding materials, including logos, business cards, letterheads, social media graphics, and more.

Wrapping Up

A brand kit goes a long way in creating recognition for your brand. From the first time someone sees your brand to the last time they see it, a brand kit ensures the logo of your business is imprinted in viewers’ minds.

Top companies like Coca-cola, Netflix, Apple, Unilever, and more have used brand identity kits to maintain consistent branding and build trust among customers. 

That’s why, even today, a slight glimpse of these brand-related colors or logos makes us recall them.

You may also explore some best design tools to create stunning images.

  • Tanish Chowdhary
    Tanish is a digital marketing geek and a super creative writer. He has been researching, analyzing, and writing about digital marketing for 4 years. Before stepping in to the world of Digital Marketing, he was an engineer. In his free time,… read more
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