It’s no secret that a poorly optimized website for mobile won’t rank on Google. In 2013, Google announced that it would penalize websites with a bad mobile experience.
So when you launch a website, make sure the mobile optimization is in place.
How do you do it?
Here are some tips:
Test your website with the Google page speed insight tool and see what’s wrong
If WordPress powers your site, use a mobile-responsive theme
Redesign pop-ups for mobile devices
Duplicate Content: Time to Revamp Your Content Plan
Duplicate content doesn’t affect your SEO too much, but it results in poor search engine rankings.
When you have a lot of similar content throughout your website, it’s called canonicalization.
Duplicate content raises three major issues for Google crawlers and bots:
The bots get confused between which page to include/exclude from their indices
The bots don’t know if they’re supposed to direct the link metrics to one page or keep it separate
They get confused between which version should rank for the targeted keyword
Some of the reasons why your website generates duplicate content unknowingly are:
URL variations for the same page
Your site has different versions www.site.com & site.com
Targeting the same keyword number of times with writing almost similar content
Resolving Duplicate Content Issue As A Webmaster
301 redirect is the best method to get rid of duplicate content
Use Rel= canonical to give search engine bots a hint of treating the page as a copy of the specified URL
Leverage the code <meta name=”robots” content=”noindex,follow”> to tell search engine bots not to crawl the page
Toxic Backlinks: Get Rid of Them Quickly
Backlinks are the major part of any website’s SEO strategy. It helps increase your website’s DA and PA so that you can rank for the targeted keywords over time.
In plain English, toxic backlinks are low-quality spammy links. Such types of backlinks might impact your page rank negatively.
A backlink can be deemed as a toxic one if:
It comes from a site that has been set up only for linking purpose
The website is nowhere relevant to yours
Backlinks come from a website that isn’t indexed on Google
The backlink is hidden in your website footer or comment section
The backlink exists on every page of your website
Toxic backlinks can negatively affect your SEO. Let’s look at some of the consequences.
Google Team Can Take Action Manually
If someone from Google’s webspam team reviews your website and observes spammy backlinks, they can lodge a manual complaint.
Although filing a manual action is far less common nowadays, you might still want to take care of it.
Such complaints can be lodged if:
One of your competitors files a spam report
You’re in a niche that’s known for excessive backlink spam
You repeatedly practice buying and selling cheap quality backlinks
Your Website Might Suffer From An Algorithmic Filter
When your site has toxic backlinks, and Google rolls out an algorithmic update, your site might lose traffic tremendously.
The worst thing about this is you won’t even get a notification from Google about why your site has lost positions on search engines.
So not taking the proper measures to get rid of toxic backlinks can be a nightmare for your business.
A Pro Tip: The best way to recognize toxic links on your website is by running a backlink audit report on popular SEO tools like Semrush or Ahrefs. You can also leverage the Google search console for the same.
How to Get Rid of Toxic Backlinks
Ask the website’s webmaster from where the backlink’s generated and tell them to remove them.
Check which page the backlink is linked to; if it’s of low quality, just remove the page.
You can manually remove the link via Google’s disavow tool
Website Errors Codes that Might Affect Your SEO
Website error codes don’t directly impact your SEO, but there’s a chance of losing traffic due to these errors. Let’s discuss some of the common errors you might encounter as a webmaster.
404 Not Found
It’s said that ~73% of visitors who reach the 404 error pages leave the website and won’t be returning to it ever. Fixing 404 errors isn’t hard, but people ignore it now and then.
A 404 error is a standard HTTP status code. It’s displayed when a user tries to access a URL that doesn’t exist. It can also pop up if the server can’t find the requested resource at that moment.
You must be wondering how to find 404 errors on the website? The best way to do it is via Google Search Console. Another way of doing this is by using a website error checker tool like Screaming Frog.
400 Bad Request
A 400 Bad Request error pops up when the request made by the client is wrong, corrupt, or the server can’t understand it.
Note that this is a client-side error. So there’s not much you can do about it.
The error can occur due to the following reasons:
Wrongly written URL or the URL contains unrecognizable characters
Invalid or expired cookie
You try to upload a file to your website that’s too large
Tanish is a digital marketing geek and a super creative writer. He has been researching, analyzing, and writing about digital marketing for 4 years. Before stepping in to the world of Digital Marketing, he was an engineer. In his free time,… read more
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