WordPress is extremely popular among today’s webmaster. This ingenious content management system helps bloggers, business owners, and big brand entities develop and nurture their websites in the most efficient manner.
When it comes to content optimization, WordPress stands among the best systems which will allow users to display, promote, and organize their content quickly.
In today’s post, we’re sharing 10 WordPress hacks that’ll improve the performance of your content.
By following our tips and tricks, besides improving your productivity, your search engine rankings will also grow, and your content will reach more people’s screens.
Implement a few of them, see whether they work for your business, keep them, drop them, and then continue optimizing.
Optimize Keywords and Key Phrases Through all Your Content
Whether you write a piece of text or you create a video for your next post, you’d better target the right keywords.
It all starts with proper keyword research. When you know what people are looking for, you can include specific key phrases to improve your SEO optimization.
You should exaggerate. Use the key phrase moderately and use similar words and key phrases which are related to the main one.
Use a Premium WordPress Theme
Premium WordPress themes will save you a lot of headaches when it comes to optimizing your SEO or your website’s pages.
If you choose to use a free template, it’s likely that you’ll miss a lot of useful features and automation options which have the power to significantly reduce the amount of work you need to put in.
Moreover, the results will also look better. Some of the popular premium themes are:
- Genesis by StudioPress (this site is built using Genesis)
- Thrive Themes
Use the Right SEO Plugins
You should take a close look at some of the essential SEO Plugins for WordPress and choose a few for your website.
Most of the popular WordPress plugins are free, but in case you want to go deeper and invest your budget in premium plans, I’d say you give it a go.
Yoast SEO is #1 WordPress FREE plugin.
I’m a big fan of plugins. They do a lot of work for you, and you can always count on them!
Improve Your Website’s Speed
The experience you offer to your website users will improve or damage your SEO rankings. Google likes sites that run fast and without issues.
Use some online tools to test your website load time and work on the feedback. Most of them provide a straightforward explanation of how to fix them.
The harder your pages load, the bigger your bounce rate will be. When there’s a big bounce rate, search engines will immediately punish your website.
Optimize Your Website Frequently
Without optimization, no business can achieve higher performances.
Please keep in mind that your competitors are doing their best to improve their websites and offers. You ought to do the same in case you wish to stand a chance.
I’m not referring to search rankings only, but also to the experience that you’ll offer to your user.
If you know what most of your users do the moment they access your WordPress site, you’ll understand where the primary “focus spot” is.
Optimize it to drive more results.
Always Rename Your Content Files
Rename your content files while thinking that Google’s watching you closely.
So for example, if you post an image about “social media marketing,” rename the file and make it “social media marketing.”
Search engines count these things whenever they rank websites.
Link to Your Social Media Pages
Jane Wilson is a marketing expert at a popular essay writing company called Essay Geeks. After an enjoyable video interview, she leaves us with great advice:
“Your website users should be able to get in touch on social media. When you find a great website that features amazing content, you’re likely to want more. What do you do next? You either sign up for the email newsletter or you follow on social media. Give your website visitors these options by adding several social plugins to your WordPress platform.”
Consistently Run Diagnostics
Many WordPress tools will run diagnostics and will tell you whether your website presents errors.
Your website has its own “health,” and you need to take care of it! Take a look at some of the following online diagnostics tools and let them show you the things that you can’t see.
Once you find them, you’re very close to fixing them!
Remove all the Unused Plugins and Files
Cut loose of all the plugins and files that you no longer use. They’re only making your WordPress site run slower. Moreover, these files also steal away your usable space, leaving no spots for useful plugins or other necessary files.
Fix Broken Links
Lastly yet most importantly, your website should not have broken links. Whenever people get errors while trying to get to your content, Google receives a warning sign and takes action.
You’ll be penalized accordingly, so always fix and optimize your broken links!
Optimizing your WordPress website is no rocket science. There are tons of resources on the web which can be accessed for free.
YouTube tutorials for example and in-depth explained How-To’s blog posts would guide you through every process that brings you challenges.
Optimizing your website is not a result – it’s instead a process or a journey in which you got to stay enrolled until the end of your activity!