Lately, you might have noticed auto scroll to next post on some of the leading news publisher or magazine websites.
If not already, take a look at them (TNW, Quartz, Forbes, ZDNet) and scroll down to the end and you will be shown another post.
It’s a new trend, and it helps to website owner in better SEO & Monetization.
For Better SEO
One of the essential SEO metrics – bounce rate can be decreased and controlled. This year Jan end, I implemented infinite scroll on Geek Flare and was able to lower the bounce rate by ~10%.
If you are monetizing with ads, then it will help to increase the ad impressions and more revenue.
It has given me positive results.
Let’s take a look at the following WordPress themes which support infinite scroll in a single post.
Update: if you don’t want to use new theme then you may try SOFA Endless Post Single plugin.
Herald by Meks is fantastic to run magazine and news website with tons of amazing features and endless customization possibilities.
- Some of the following features.
- Multiple single posts & header layout
- WooCommerce and bbPress compatible
- Sticky smart bar & header
- Infinite scroll on post & category
Herald got some of the best built-in features which usually you have to manage separately using a plugin.
- Related posts
- Post views
- Social sharing
Herald is performance & ads optimized theme, and it cost $69
A fantastic lightweight theme with tons of customization possibility and all through the WordPress Customizer.
Astra Pro offers infinite scroll on category and single post both. Scrolled post get registered in Google Analytics
Publisher by Better Studio is new in the market and running a sale. In less than one year, it got more than 4200 sales.
As the name indicates, you can use publisher to create outstanding news, blog, magazine, review website.
It includes advance ads management, RTL support, AMP and much more.
- Mega menu
- 12+ post templates
- 90+ homepage
- WPML compatible
- Responsive & retina display
- Three types of a review system
If you don’t want to start from scratch, then you can get it started with nine ready-made demos in less than 5 minutes.
I will stress little more on an AMP (accelerate mobile pages) – if you are the audience is mostly from mobile devices and looking to deliver fast loading web page user experience then you will love inbuilt AMP feature.
Genesis Child Theme by ALNP
If you love Genesis framework, then you can try child theme by ALNP.
MyBlog by My Theme Shop is one of the fast loading blogging themes optimized for search engine, ads. Myblog design is inspired by Medium.
It got eight pre-defined layouts with some of the following fantastic features.
- Social media sharing options
- Two creative slider
- Ten powerful widgets
- Eight demos included, so you don’t have to start from scratch
- Fluid responsive
- Off-canvas mobile menu
- parallax scrolling
- Like button for posts & comments
I’ve used MTS theme in the past, and I like it. They are light-weight hence perform better.
Coolist is one of the best choices for magazine website with powerful admin option to customize the theme the way you want.
Coolist is known for their PostRow builder, and you can choose to have a single post from more than 15 available styles.
If you’ve ever visited usatoday.com, you will notice previous/next post arrow on a center of the page, that is possible with Coolist.
Another exciting plugin is integrated within a theme is a reaction which can be customized.
Another fantastic theme by Meks – Gridlove is an excellent choice to create magazine site quickly. You can create a flexible homepage layout, highlight post & widget, multiple header designs, customize single post layout, unlimited color and optimized for fast loading website.
Along with above amazing features, you also get the following.
- Custom widgets
- Paginated multi-page post
- Post views
- bbPress compatible
- One-click updates
- Sticky Sidebar
- Infinite scroll loading on post
Flex Mag is powerful magazine theme which has the features of showing next post automatically when users scroll to the end.
It’s entirely responsive, and following are incomplete features.
- Nine featured post layouts
- 8 article layout
- WooCommerce ready to start the online store
- Theme options
Having next post shown automatically has helped me in bounce rate, and I am happy about it. If you are looking for something similar, then I hope above themes help you.