Lately, you might have noticed auto-scroll to next post on some of the leading news publisher or magazine websites.
If not already, take a look at them (TNW, Quartz, Forbes, ZDNet) and scroll down to the end, and you will be shown another post.
It’s a new trend, and it helps to website owner in better SEO & Monetization.
One of the essential SEO metrics – bounce rate can be decreased and controlled. This year Jan end, I implemented infinite scroll on Geekflare and was able to lower the bounce rate by ~10%.
If you are monetizing with ads, then it will help to increase the ad impressions and more revenue. It has given me positive results.
Let’s take a look at the following WordPress themes which support infinite scroll in a single post.
Update: if you don’t want to use a new theme, then you may try SOFA Endless Post Single plugin.
The best selling news theme now supports infinite scroll on a single post.
Newspaper by tagDiv is a brilliant WP theme to use for a newspaper, blog, magazine, nomad, college, etc. – its true multipurpose theme.
Some of the unique theme features are:
- Header builder to create a unique header for your site
- Inbuilt page builder called tagDiv composer
- Tons of design elements to create a perfect landing page
- Google AMP, GDPR, Mobile-ready
- Increase revenue with the integrated ad system
- Top-notch SEO with structured data and schema markup
- Multiple post layout, flex block
- Various widgets like weather, social follower, leads, author box, Instagram, etc
- Sticky/mega menu
Despite hundreds of features, a Newspaper is optimized to load faster. You can indeed create a unique site with it.
Herald by Meks is fantastic to run a magazine and news website with tons of amazing features and endless customization possibilities.
Some of the following features.
- Multiple single posts & header layout
- WooCommerce and bbPress compatible
- Sticky smart bar & header
- Infinite scroll on post & category
Herald got some of the best built-in features, which usually you have to manage separately using a plugin.
- Related posts
- Post Views
- Social sharing
Herald is a performance & ads optimized theme, and it cost $69
A fantastic lightweight theme with tons of customization possibilities and all through the WordPress Customizer.
Astra Pro offers infinite scroll on category and single post both. Scrolled post get registered in Google Analytics.
Genesis Child Theme by ALNP
If you love the Genesis framework, then you can try child theme by ALNP.
MyBlog by My Theme Shop is one of the fast loading blogging themes optimized for search engines, ads. Myblog design is inspired by Medium.
It got eight pre-defined layouts with some of the following fantastic features.
- Social media sharing options
- Two creative slider
- Ten powerful widgets
- Eight demos included, so you don’t have to start from scratch
- Fluid responsive
- Off-canvas mobile menu
- parallax scrolling
- Like button for posts & comments
I’ve used the MTS theme in the past, and I like it. They are light-weight hence perform better.
Coolist is one of the best choices for a magazine website with a powerful admin option to customize the theme the way you want.
Coolist is known for its PostRow builder, and you can choose to have a single post from more than 15 available styles.
If you’ve ever visited usatoday.com, you will notice the previous/next post arrow on the center of the page, which is possible with Coolist.
Another exciting plugin that is integrated within a theme is a reaction that can be customized.
Another fantastic theme by Meks – Gridlove is an excellent choice to create a magazine site quickly. You can create a flexible homepage layout, highlight post & widget, multiple header designs, customize single post layout, unlimited color, and optimized for fast loading website.
Along with the above amazing features, you also get the following.
- Custom widgets
- Paginated multi-page post
- Post Views
- bbPress compatible
- One-click updates
- Sticky Sidebar
- Infinite scroll loading on post
Flex Mag is a powerful magazine theme that has the features of showing the next post automatically when users scroll to the end.
It’s entirely responsive, and the following are incomplete features.
- Nine featured post layouts
- 8 article layout
- WooCommerce ready to start the online store
- Theme options
JNews provide complete publishing solution to blogger, news, and media house. If you are running a multi-author site and looking to manage content submission through front-end, then JNews is for you.
Of course, you can configure your site to scroll to the next post when a user scrolls down.
There are many other features offered in the JNews theme.
- Live search
- Customized push notification
- Review system
- Schema.org (structured data)
- Multiple options for header, footer, blog post, the home page
- Live preview of content as you edit
As a blogger, site owner, you always look for ideas to increase revenue and traffic, and I believe having the next post shown automatically can help in both.