Let’s get familiar with what is landing page and why you need it before jumping on how to create one.
What is a Landing Page?
Landing page as the name suggests redirects a user to a particular web page for special action. It could be lead capture, sale, product announcement, etc.
You can redirect users to your landing page from various sources such as Facebook ads, Email, Social media post to name a few.
Landing pages are an excellent prospect for generating leads to grow your mailing list or drive more sales.
You can’t stop there; technically you can use a landing page for anything that attracts users for more traffic, business.
Why Landing Page?
Generate Relevant Data & Insights
Have you ever wondered which specific campaign or channel help you to generate more leads? The fact is tracking the behavior of landing pages through various campaigns can be very useful as you would be getting the proper insight about your target audience.
This insight can very well help you to figure out the overall effectiveness and the results.
Increase Email List
Landing pages are preferably used as a means of the lead generation which means that your business would ideally get an email, phone number which you can turn into potential leads.
A landing page must contain a form which asks for user information which can very well be used as a way to increase your Email List.
By using this Email list, you can send across various promotions, newsletter and promotional sales offers which in turn help your business to stay at the top.
Landing pages can be great to increase your brand awareness. This will help users to get engaged with your brand and thus more likely to recognize your business.
So, when designing a landing page for your business, do keep in mind that look and feel of the page are unique so that the customers remember it easily. Don’t forget to put your brand logo on your landing page.
Landing pages are meant to work on a particular objective. You can perhaps optimize the elements of a landing page so that you can make an action for that specific task as much as possible. This will make users understand that you can recognize their problems and thus help them by solving their problems.
Also, you can add testimonials of various people on the landing page for a particular service or product.
I hope you get an idea about the advantages of landing pages and how you could very well take the benefit associated with them.
How to Create a Fantastic Landing Page?
Thanks to the following some of the best WordPress plugins for helping you to create a landing page quickly.
Are you in love with the drag and drop functionality of WordPress? If, yes, then you would probably love OptimizePress.
OptimizePress can help you create beautiful landing pages with the facility of monitoring the changes you are making with the support of a live editor.
There are various drag and drop components available which can quickly help you make any landing pages such as sales, marketing or any page you wish to make.
Also, you have the luxury of using 30 predefined templates. You don’t need to be a tech-savvy, and yet you can design any page you wish to from scratch.
Thrive let you create high-conversion amazing pages without writing a single line code. Loved by thousands of marketer, business owner.
Thrive includes features such as split test and advanced performance analytics that are of top-notch quality. Thrive got more than 160 templates available for you to speed up the landing page creation.
You can use Thrive Landing plugin with any WordPress themes so go ahead a give a try to create great sales, marketing, content page.
InstaBuilder is another easy to use a landing page builder that helps you construct responsive websites. InstaBuilder is available with tons of design features such as text, columns, and buttons to name a few.
Also, you would be equipped with various features such as built-in image editor, integrated graphics, and opt-in firewalls. It also has inbuilt analytics that would help you out in context to what is happening on your landing pages.
Elementor is one of the popular solutions with more than 2 million already using. It is live page builder with more than 25 modules to help you to create a multi-purpose landing page.
Some of the modules are:
- Icon/Image box
- Social icons
- icon/icon list
- Google maps
- image, video
- Progress bar
Elementor got few pre-made templates so you can get it started faster and give you an option to save, import & export the design templates. All the designs are mobile friendly and have inbuilt 400+ awesome icons, 800+ Google fonts, SEO optimized.
Some of the features:
- Live editor – see how it does look like without saving/refreshing your page
- Available in 17 languages
- Version control – don’t worry if you broke something with the new change. You can always roll back or roll forward with one click.
- Custom CSS – need little CSS addition? No problem.
Most importantly, it’s FREE.
Beaver is developer friendly, SEO optimized, responsive & support WooCommerce. It can collaborate with any WordPress themes.
More than 275,000 sites trust Beaver. You can create either landing page from scratch or choose from more than 30 templates.
Beaver got the lite version with limited functionality in FREE so give a try and see how it goes.
Qards by Designmodo is the fantastic plugin to create a remarkable landing page in card or presentation style. You can create promo site, startup, article, photo story in minutes. Qards is fully responsive and supports in-line editing.
Not just landing page but you can create a complete website with Qards without coding.
A list won’t be complete without including Leadpages. One of the market leaders in providing a solution for lead capture, landing page creation, digital asset delivery, etc.
You can create high-performing landing, lead page with more than 350 templates or entirely from scratch. Leadpages is a SaaS-based solution which integrates with WordPress, Joomla, Drupal, etc. Some of the notable features:
- Drag-and-drop customization
- A/B testing with analytics
- Lead capture with a link, pop-up
- One-click signup
- countdown timer
- integrate with a majority of the email services
Leadpages let you add pages not just to WordPress but any site including Facebook page. If you are serious about leads, then give a try to Leadpages.
Earlier, creating Landing Pages was an expensive process, but with the above plugin, you can create an actionable landing page quickly at an affordable price. Some of them are FREE.