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In WordPress Last updated: June 8, 2023
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Let’s get familiar with what a landing page is and why you need it before jumping on how to create one.

What is a Landing Page?


As the name suggests, the landing page redirects a user to a particular web page for special action. It could be lead capture, sale, product announcement, etc.

You can redirect users to your landing page from various sources, such as Facebook ads, Email, and Social media posts, to name a few.

Landing pages are an excellent prospect for generating leads to grow your mailing list or drive more sales.

You can’t stop there; technically, you can use a landing page for anything that attracts users for more traffic and business.

Why Landing Page?

Generate Relevant Data & Insights

Have you ever wondered which specific campaign or channel helps you to generate more leads? The fact is tracking the behavior of landing pages through various campaigns can be very useful as you would be getting the proper insight into your target audience.


This insight can very well help you to figure out the overall effectiveness and the results.

Increase Email List

Landing pages are preferably used as a means of lead generation, which means that your business would ideally get an email or phone number that you can turn into potential leads.

A landing page must contain a form that asks for user information which can very well be used as a way to increase your Email List.

By using this Email list, you can send various promotions, newsletters, and promotional sales offers, which in turn help your business to stay at the top.

Brand Awareness

Landing pages can be great for increasing your brand awareness. This will help users to get engaged with your brand and, thus, be more likely to recognize your business.

So, when designing a landing page for your business, do keep in mind that the look and feel of the page are unique so that the customers remember it easily. Don’t forget to put your brand logo on your landing page.


Landing pages are meant to work on a particular objective. You can perhaps optimize the elements of a landing page so that you can take action for that specific task as much as possible. This will make users understand that you can recognize their problems and thus help them by solving their problems.

Also, you can add testimonials of various people on the landing page for a particular service or product.

I hope you get an idea about the advantages of landing pages and how you could very well take the benefit associated with them.

Essential Elements Of a Landing Page 


Creating a successful landing page is not a one-size-fits-all approach. Each landing page is unique, tailored to its specific audience, product, and call to action. However, there are some common characteristics you should consider while creating your own compelling landing page: 

Crisp and Compelling Headline: A succinct and attention-grabbing title that clearly explains the value offered. 

Appealing Visuals: Include Images or videos with strong visual appeal that are pertinent to the offer. 

Brief & Compelling Copy: Well-written, persuasive content that precisely outlines the advantages of the offer. 

Clearly Visible Call To Action (CTA): A clear, enticing call to action (CTA) that draws attention and directs site visitors to the intended activity. For example: signing up, making a purchase, or completing a form.

Trust SIgnals: Trust signals are factors that inspire trust and credibility in the offer. For example, endorsements, customer reviews, security badges, or social proof

Form With Simple Instructions: A simple and user-friendly form that can gather the required data without overburdening site users. 

Device Optimization: A landing page that has been thoroughly optimized for different devices will provide a smoother user experience in smartphones and mobiles. 

Fewer Distractions: A clear, uncluttered layout with few distractions helps visitors concentrate on the core offer and avoid being overloaded.  

Compelling Copywriting: Implement persuasive copywriting techniques to boost conversions via scarcity, urgency, social proof, or language focused on advantages.

A/B Testing: Testing various components such as headlines, CTAs, or color schemes routinely to optimize and enhance the effectiveness of the landing page. 

How To Create A Landing Page Manually

The latest WordPress version supports block editing. Thus, you can start a custom landing page design with a block editor. Here is a step-by-step approach for creating a landing page in WordPress without any plugins: 

Create a New Page: Now, create a new page using the block editor, which will serve as your landing page.

Creating a New Page using Block Editor

Template Settings: From the right-hand menu, navigate to the Page tab and click on the ‘Template’ link. The specific link may vary based on your current template. 

New Landing Page Template:  Now, click on the New Template icon in the popup window to create a fresh template. 

Creating a New Landing Page Template

Name the Template: Provide a name for your landing page template for reference purposes. 

Template Editor: By clicking Create, you can access the template editor. So, you can customize the landing page using the block editor.

Landing Page Template

Blocks on Landing Page: Personalize the landing page by clicking the blue + button. Then, select and drag various blocks into your page.

Creating Blocks On Landing Page

Block Customization: Utilize the full potential of the WordPress block editor and modify the content of each block. You can input text and images, insert links, apply formatting, and do a lot more.

Block Customization

Block Pattern Utilization: Optimize the design process by leveraging block patterns. So, click the blue + icon and switch to the Patterns tab to explore and apply pre-designed patterns that match your theme.

Using Block Patterns

Fine-tuning Block Patterns: You can customize the inserted patterns by selecting a block and making preferred changes. For example: interesting a link into a button.  

Fine Tuning BLock patterns

Preview and Save: Once you’re satisfied with your landing page design, click the Publish button and choose to Save to store the progress.

Preview and Publish Page

Make The Landing Page Live: Finally, make your landing page live for the visitors by updating and publishing the page. 

How To Create A Landing Page With WordPress Theme 

In this section, we will present how you can create a landing page using your preferred WordPress theme. Here is the step-by-step process you can follow: 

Theme Selection: Navigate to the WordPress dashboard and access Appearance > Themes > Add New. From here, you can pick a theme that suits your needs from available options. Also, you can search for new themes using the search bar and install it.

After downloading the theme, click on the three dots next to its name and click Activate to enable it.

Selecting a Theme

Add New Page: When done, go to Pages> Add New to craft your landing page. 

Add New Page from Theme

Setting Homepage: Now, set the new page as a static home page. This page will ensure that visitors can land on your newly created landing page.

Go to Settings > Reading and choose the page name that you’ve created in the previous step. Followed by clicking Save Changes

Setting HomePage

Page Customization: Now, navigate back to your landing page from the WordPress dashboard by clicking Pages.

Then, click the + box to view all available blocks.  Find your preferred block through the search box and add it to your page. You can customize the block by clicking the three vertical dots in it.

Page customization In theme

For example, we’ve added an imageWe’ve added an image block. In this way, you can add more elements to your page. 

Adding Block for page custmization

Going Live:  Click Preview when you are satisfied with your landing page customization. If everything looks as you want, click the Publish button 

Visitors can now click on the link and land on your newly created landing page. 


Are you a digital marketer or a business owner craving a conversion-focused landing page-making tool?

OptimizePress can be the best option for you!

It offers more than 40 templates for landing pages that are optimized for conversion. You can customize it completely to change its look and feel based on your brand and service offerings using its editor – OptimizeBuilder.

It is an intuitive drag-and-drop editor that allows you to edit the color, size, font, text, etc. quickly on landing pages.


Another great thing about its templates is that they are mobile responsive and look great across multiple devices to welcome more visitors. They are developed to exhibit high page loading speed and are already tested for performance.

Increase conversion rates of your landing pages by using two-step opt-in forms. All the features that OptimizePress provides are compliant with GDPR. It is the first WordPress page builder that integrates with Unsplash directly so you can access 1M+ royalty-free images.

The plans of OptimizePress start from $99/year for 1 site and include a 30-day money-back guarantee.

Thrive, Architect

Present your offerings aesthetically and grow your email list by creating landing pages optimized for higher conversion from Thrive Architect.

You don’t need to be a tech expert or require any coding skills to create and design landing pages. Its impressive editor, which they call “click-to-edit,” can reflect the changes instantly. They also provide 269 beautiful templates that you are free to customize.


Use their pre-built elements, such as countdown timers, testimonials, buttons, etc., instead of plugins. Its page builder includes interesting elements such as flexible column layouts, attention-seeking hover effects, image and text combinations, 700 fonts to choose from, full-width layouts, and more.

You can preview a page instantly on various screen sizes to check how it looks and toggles its element visibility. Apart from elements, you get lots of building blocks such as text, heading, background section, Facebook comments, tweets, social share, divider, custom menu, progress bar, fill counter, retina icons, star rating, video embeds, and many more.

You can manage and run A/B tests directly on your landing pages from the dashboard. Take up the Thrive Membership at $19/month to access all the features or a license starting from $67 for 1 year.


Elementor is one of the leading sites that marketers turn up to for building great and unlimited landing pages. Create any design you can imagine for your landing pages quickly and easily with complete design freedom.


You can either choose from their over 100 professional templates or create one from scratch to showcase your creativity. It provides 20+ building blocks, including unique ones like Google Maps, image carousel, icon box, accordion, SoundCloud, shortcode, etc.

You can create various landing pages with Elementor, including pages for sales, lead capturing, splash, squeeze pages, etc. Connect it with other marketing tools for SEO, email marketing, A/B testing, audio, video uploads, etc.

You can use its free version or go for the Pro plan starting at $49/year for 1 site.


Build responsive landing pages by leveraging PluginOps. This plugin is based purely on CSS or HTML and is designed specifically to help you create landing pages, including lead pages, opt-in pages, etc.

Move each element and widget or re-order rows by dragging and dropping the elements using its visual editor. The robust tool ensures the top performance of your landing pages, and if anything goes wrong, you can edit it right away, which can be reflected immediately.

YouTube video

They provide pre-designed and customizable templates and free widgets. It’s compatible with WordPress themes, and they have already tested more than 50 of them. It lets you include subscriber forms or other forms using a shortcode.

PluginOps supports editing from the phone to make designing convenient and help you create landing pages from multiple device variants. You can also make your landing pages SEO-optimized by correcting page titles, thumbnail images, meta keywords, and tags.


With Brizy, creating awesome-looking landing pages is easy and fast, with no need for designer or developer skills.

Brizy does not confuse you with lots of options for one element. Instead, it straightforwardly shows what is needed for the element you will edit. Create designs in no time using its innovative editor and choose from dozens of pre-made designs and 150 blocks.


You get 4000+ icons for both Glyph and Outline versions and find the exact one for your need by keyword searches and filtering it through various categories. You can instantly switch to the mobile view to see the changes to make the landing pages mobile-friendly.

Control images effortlessly by uploading, resizing, zooming, and focusing them within seconds. Brizy backs up all your data in the cloud, and any change you make can also be saved automatically so you can come back anytime and edit it.


The powerful WordPress page builder – Divi is one of the best available in the market with a superior and intuitive visual editor. Whether a beginner or a design professional, it powers you with 40+ spectacular design elements to create awesome landing pages efficiently.

It allows you to add your own custom CSS and combine it with Divi’s visual designs. Control the looks of your landing pages through Divi’s responsive and in-line text editing. You can manage and save unlimited custom pages and reuse them whenever you need them.

YouTube video

Create amazing hover effects with Divi and transform modules into interactive and fun elements. You can customize all the basic text elements like block quotes, lists, anchor links, and more. Add a hint of personal touch to your site by creating a dynamic transition between content blocks with the help of shape dividers.

Add unique effects with a border editor to control its color, size, style, and rounded corners. Use its advanced code editor for syntax highlighting, color picking, error reporting, auto-complete, find and replace, search, multi-line select, etc.

You can find lots of filters and effects, drop shadows, text shadows, and animations to make landing pages interesting.

Divi provides powerful split testing to examine which content and design can perform better. It also gives useful insights to help you choose the better version among the two to increase your landing page’s success. Its pricing starts from $89 for 1 year, or you can enjoy it for a lifetime by paying a one-time fee of $249.


Enjoy the extensive control and flexibility of creating landing pages from Oxygen. Its visual editor is powerful and can easily drag the edges of design elements to apply spaces and order them the way you want.


It is developer-friendly with basic HTML elements and lets you write JS, CSS, and PHP live. Enjoy advanced functionalities like adaptable builder elements and dynamic data through loops and repeaters.

Its basic pricing starts at $99, is a one-time fee, and includes a 60-day money-back guarantee.


Are you looking for a beginner-friendly and easiest landing page builder for WordPress?

WPOnepager can help!

It helps you create different landing pages for businesses, services, products, apps, events, and resume landing pages. It offers 100+ superbly designed premium blocks and templates. Add blocks with just a click and make it SEO friendly and mobile responsive.

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It also provides amazing animation effects that grab eyeballs, slides to scroll, and beautiful typography for each block, so people feel comfortable when they read your landing pages. You can save all your work into your library and access, reuse, or edit it anytime on different pages.

You can also check the responsiveness of your landing pages on a tablet, mobile, and PC. WPOnepager supports multiple languages, so you can serve a global audience.

Its pricing starts from $39/year for 1 site and $99 for a lifetime, including a 7-day money-back guarantee.


Page Builder by SiteOrigin is one of the most popular WordPress plugins, with more than 1 million installed. It works with almost any type of theme, and you can get the page created without coding.


Some of the features:

  • Live editor – see how it does look like without saving/refreshing your page
  • Available in 17 languages
  • Version control – don’t worry if you broke something with the new change. You can always roll back or roll forward with one click.
  • Custom CSS – need little CSS addition? No problem.

Most importantly, it’s FREE.

Beaver Builder

Beaver is one of the highly praised WordPress page builders which works flawlessly with the Genesis framework.

Beaver is developer-friendly, SEO optimized, responsive & supports WooCommerce. It can collaborate with any WordPress theme.


More than 275,000 sites trust Beaver. You can create either a landing page from scratch or choose from more than 30 templates.

Beaver got the lite version with limited functionality for FREE, so give it a try and see how it goes.


Qards by Designmodo is a fantastic plugin for creating a remarkable landing page in a card or presentation style. You can create a promo site, startup, article, or photo story in minutes. Qards is fully responsive and supports in-line editing.

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Not just a landing page, but you can create a complete website with Qards without coding.

Earlier, creating Landing Pages was an expensive process, but with the above plugins, you can create an actionable landing page quickly at an affordable price. Some of them are FREE.


To make an effective landing page, we’ve noted the essential elements of a landing page. Plus, we’ve presented the easiest way to create a landing page using a manual process, themes, and page builders as well. Now, it’s your turn to utilize the power of WordPress and create an excellent landing page that converts. 

  • Chandan Kumar
    As the founder of Geekflare, I’ve helped millions to excel in the digital realm. Passionate about technology, I’m on a mission to explore the world and amplify growth for professionals and businesses alike.
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