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In SEO and WordPress Last updated: November 15, 2022
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Link building is one of the crucial parts of a successful SEO strategy. Just like external backlinks, internal links are also essential for link building.

Whether running a blog or growing a SaaS product website, creating valuable content is just one part of the story. It is crucial that you continually build links around your content, both external and internal links.

Although SEOs manage to get backlinks from high domain authority websites, they neglect the importance of internal linking on their website.

This article will show you the importance of internal link building and how you can automate the internal link-building process with WordPress plugins.

Internal links have a higher ranking value and are considered relevant to search engines. It’s a process of passing sufficient link juice within your website and connecting different posts to improve content relevancy.


Since relevancy is a ranking factor, building internal links helps search engine bots to crawl and index your newly published relevant content. The more internal links you have, the more your site is viewed as an authority site on a given subject.

Here are some benefits of building internal links:

  • Improves SEO: Passing link juice to relevant website content helps improve SEO.
  • Crawling website: Internal links smoothen the website navigation process for search engine bots and improve your search engine visibility.
  • Traffic distribution: Building internal links helps distribute traffic and direct users to old published posts and articles on your website.

Now that you’re aware of the importance of building internal links helps, it’s time to check how WordPress plugins can help you build links.

How Can WordPress Plugins Help Build Links?

Checking each article and finding keywords for adding internal linking opportunities will eat up a significant chunk of your time.

Instead of building internal links manually, using WordPress plugins for building internal links comes with its benefits.

Internal linking WordPress plugins will help you create internal links faster and make your site more compelling to search engines. This way, you’ll set up internal links in your blog posts, pages, and categories and have better control over your site’s internal links.

Here are a few reasons for using internal linking WordPress plugins:

  • Saves Time: Creating internal links manually can take a long time.
  • Link Opportunities: It’s always possible to miss important link opportunities when working with a team of writers.
  • Use of Artificial Intelligence: Many tools and plugins use AI to detect internal links that add a contextual value that can be more precise than SEO techniques.
  • Automatic embedding: Even if you’re continuously adding new content to your website, most of these plugins will take care of embedding internal links automatically.

With that said, let’s get started with our list of best internal linking WordPress plugins.



Link Whisper is a popular WordPress tool that helps you add internal links without manually building them. It automatically suggests relevant internal links when you write your article in WordPress using its artificial intelligence feature.

You can also check the link reports that give insights about internal and external links for a particular article. They also have a premium plugin that automatically allows you to add multiple links to all the posts without editing every single post.

Some of their popular premium features include auto-linking, bulk link changer, broken link checker, and target focus keywords from SEO plugins like Yoast, RankMath, and other SEO plugins.

LinkWhisper provides the settings to finetune your internal link-building procedure and ignore certain words or phrases to look natural to search engine bots.



RankMath is a popular SEO plugin that offers link tracking features and many other SEO-related features in a single plugin. It’s free on the WordPress plugin repository and has been downloaded over a million times.

On their website, RankMath mentioned they’ll add an Internal Link Builder feature that automatically creates internal links matching the keywords provided. This will help you save time from manually building internal links and will automatically add links in upcoming new posts.

All they’ve now is a link counter feature that shows the number of internal, external, and incoming links within the posts dashboard. It helps you get insights about internal links without going individually in every post.


Earlier, Zyppy, now renamed SiteSeer, is an SEO-based software that helps you by providing SEO suggestions like optimized titles, improving internal links, and getting accurate analytics on your top-performing keywords.

SiteSeer provides a powerful internal link audit feature that crawls your entire site and analyzes your links based on different parameters.

For example, it checks the placement of your links, anchored texts, outgoing links, and the number of links present on individual content pieces. Based on these parameters, you’ll find recommendations for adding internal links and optimizing the overall SEO performance.


Daext is a free linking plugin that helps you add internal links to your posts and page content.

It works by converting defined keywords into links automatically. You can finetune the keyword matching settings and select keywords based on various parameters.

For example, you can select keywords depending upon the keyword’s position, case sensitivity like uppercase or lowercase, check any specific character or word that occurs before the keyword, and more.

Daext plugin also offers a Random Prioritization method to randomize links on a per-post basis. It ensures a better distribution of the autolinks but maintains the same priority.


Internal Link Juicer is a freemium automated internal links plugin for WordPress websites. Its per-post configuration system helps you add links to desired keywords, improving your overall on-page SEO.

Its intelligent placeholder feature provides a variety of anchor texts and a wide range of possible links. This also ensures a natural linking behavior.

Linking your pages doesn’t have to be done manually every time you write a new post. It will automatically build links once you have configured your keywords.

Internal Link Juicer offers a Pro version that gives you a detailed view of all the links, and you can manage links through WP-CLI.


Yet Another Related Posts Plugin (YARPP) is a feature-rich plugin that uses an algorithm to check post titles, tags, and custom taxonomies to find related content on your website.

As of writing this article, it has 100,000+ active installations. Instead of building contextual links, it works by adding related posts below your main post.

Using YARPP’s pre-built or customized template, you can easily add related posts to pass internal link juice. The plugin also offers a caching system for storing the results of related post searches.

This way, you’re passing link traction to other content pages and growing the user engagement on your website or eCommerce store.

Yoast SEO

yoast seo

With Yoast SEO, you can keep track of your internal linking process.

From an on-page perspective, it provides an internal links parameter to confirm if you’re adding enough links to content on your website. Besides, the text link counter tool within the post dashboard shows the total number of internal links pointing to a post.

However, if you’re still looking for a dedicated internal link-building tool, you can upgrade to the Yoast SEO Premium plugin.

Yoast SEO’s internal linking suggestion feature scans the content on your WordPress website and suggests internal links when you’re writing the post. While writing an article, you’ll also find other internal linking suggestions in the Yoast sidebar.



Keytunity is a unique SEO solution that connects with your Google Search Console and comes up with unique keyword suggestions that people are looking for.

Since it directly connects with Google for data, you can find opportunities unique to your business. You can use these personalized content recommendations and create compelling content around these topics.

Keytunity scans the keywords you are trying to rank for and your keyword-relevant pages. Based on these data, you get hidden sets of keywords probably your competitor is unaware of.


IntellyWP’s Inline Related Posts plugin helps you add related post boxes within the content and not only at the end of the post like other related posts plugins. The plugin has been installed over 90,000+ times at the time of writing this article, ensuring you can trust the plugin authors for their work.

Inline Related Posts automatically detects line breaks and adds multiple contextual related content boxes in your posts. You can choose from over 20+ combinations of styles of box themes and colors.

By adding contextual links, the plugin helps you improve user engagement and increase page views on your website. Although the free plugin would be enough for basic needs, they also have paid plans that offer access to premium themes, unlimited related boxes, and priority online support.



AIOSEO is a popular WordPress SEO plugin with more than 3 Million active installations. The plugin is easy to use and offers essential SEO features in the free version.

AIOSEO Pro version offers a link assistant feature that shows all the internal and external links to your content in a dedicated dashboard. You can get a clear view of your links and optimize links flow to improve search visibility.

Link assistant scans your website content and helps you add internal links from the dashboard without going inside individual posts. You can use these link suggestions and improve the internal linking on your website.

AIOSEO also provides a link report that shows all your post information like post title, publish date, internal and external links pointing to the content, and link suggestions.


Since you have decided to go with WordPress, we’ve explored the best WordPress plugins for building internal links.

This article lets you easily choose the best WordPress plugin for building internal links. Over time, this simple strategy will improve your website’s SEO and drive more traffic.

Don’t forget to check our list of SEO backlink tools to improve your overall link-building strategy.

  • Rahul
    Rahul is a digital marketer and web developer. He keeps learning about new web development trends and helps people do online business. In his free time, he enjoys watching YouTube videos and reading psychology books.
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