Website builders allow anyone, even people without coding, design, and technical knowledge, to create a professional-looking website. This is great for UK startups and small businesses as it provides cost-effective solutions to establish their digital presence quickly and efficiently.
According to a survey by the UK Government, 68% of businesses in the UK have websites, underlining the importance of a business’ online presence. Website builders address this demand by providing businesses with affordable, rapid solutions that enable them to establish professional online service pages and storefronts.
When choosing a business website builder, essential factors include the platform’s ease of use, pricing, and available features like AI-assisted design, content generation, SEO, marketing tools, and analytics. You should also look into the quality of templates and technical support offered.
Not all of them have every one of those features, but I recommend considering the ones with a good combination to make it worth any investment you put into them.
In this post, I’ve reviewed 24 popular solutions and shortlisted 16 of the best website makers to help you choose the right option.
- 1. Wix – Best Overall
- 2. Hostinger – Easy-to-Use AI-Powered Website Generator
- 3. GoDaddy – 100+ Beautiful Templates with SEO Tools
- 4. Squarespace – AI Website Builder for eCommerce
- 5. Create.net – Offers a Drag-and-Drop Website Builder
- 6. IONOS Website Builder – Cheap Website Builder
- 7. Names.co.uk Website Builder – Offer Built-in Analytics
- 8. Weebly – Best Free Website Builder
- 9. Webador – AI-powered Website Editor
- 10. ZipWP – AI-powered WordPress Site
- 11. Elementor – Popular Choice for WordPress Site
- 12. Strikingly – No-code Website Builder
- 13. Ucraft – Integrates with Popular Payment Gateways
- 14. Dorik – Free AI Website Builder
- 15. Shopify – Best Shop Builder for Small Business
- 16. Jimdo – Best for Startups
- Show less
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Best Website Builders for Small Business Comparison
Below is a comparison of the website builders I’ve mentioned in this post. I’ve highlighted differences in key features, AI-powered capability, ease of use, templates, and starting price.
Drag-and-drop editor, Artificial Design Intelligence (ADI), E-commerce, Customisable templates, SEO | Drag-and-drop editor, Content and image generator, SEO suggestions, Customisable templates | Drag-and-drop editor, GoDaddy Airo, SEO, Marketing, Customisable templates | Drag-and-drop editor, Blueprint AI, Blogging, SEO, Marketing. eCommerce, Analytics, Brand management | Drag-and-drop editor, eCommerce, Marketing, SEO, Blog, Reporting, Custom template design | Drag-and-drop editor, AI-generated templates, E-commerce, Content generator, SEO | Website Builder, Analytics, SEO, Multi-language, Google Integration, support, E-commerce | Drag-and-drop editor, Website statistics, SEO, e-commerce, Site search, App Centre | Drag-and-drop editor, Customisable templates, Content generation | Drag-and-drop editor, Content generator, Royalty-free images, Customisable templates | Drag-and-drop editor, Elementor AI, designer-made templates, Widgets, Live editing | Drag-and-drop editor, E-commerce, SEO, Analytics, Blogging, Social Media | Drag-and-drop editor, Payment gateways, Customisable templates, CMS, Agency-focused solutions | Drag-and-drop editor, Customisable templates, CMS, Blog, Membership capabilities | Drag-and-drop editor, Customisable themes, eCommerce, POS integration, Scalability | Drag-and-drop editor, Industry-specific templates, eCommerce, SEO, Free domain | |
Yes | Yes | Yes | Yes | No | Yes | Yes | No | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | |
Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced | Beginner, Intermediate | Intermediate | Beginner, Intermediate | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced | Beginner | Beginner | Beginner, Intermediate | Intermediate, Advanced | Beginner, Intermediate | Intermediate | Intermediate, Advanced | Intermediate, Advanced | Beginner, Intermediate | |
900+ | 150+ | 100+ | 100+ | Not specified | 35+ | 190+ | 50+ | 50+ | Not specified | 300+ | 160+ | 40+ | 80+ | 1000+ | 100+ | |
£9 | £1.99 | £7.99 | £12 | £8.49 | £1 | £9.99 | £5 | £0 for the first 6 months, then £4.50 after | $79 one-time fee | $4.92 | $8 | $14 | $18 | £19 | £11 | |
Geekflare’s editorial team determines ratings based on factors such as key features, ease of use, pricing, and customer support to help you choose the right business software. | ||||||||||||||||
1. Wix
Best Overall
Wix is a highly regarded web page builder due to its versatility and ease of use. With its intuitive drag-and-drop interface that allows customisation of every element on the page, it caters to both beginners and advanced users. Anyone can create professional-looking websites with Wix, and coding capabilities are available for those who need more control.
However, it was Wix’s AI-driven design tool called Wix ADI (Artificial Design Intelligence) that impressed me the most. It’s extremely useful for people who lack both coding and design know-how. The tool automatically designs a customised website based on a site profile that you provide to the chatbot.
With the Wix mobile app, you can create content and edit their websites on the go, making it a truly flexible solution for website management.
Pros
Over 900 templates
High level of customisation, even for non-coders
Extensive customer support through tutorials, forums, and help centres
99.9% uptime when hosting with Wix
Provides domain registration
Cons
Changing templates is challenging once content is in place
Slower load times compared to other platforms
Lacks some advanced blogging tools found in platforms like WordPress
Wix Pricing
Wix allows you to start building and publishing websites for free—it will have a wixsite.com subdomain. But once your needs grow larger, you can switch to one of the premium plans, which comes with a free custom domain for 1 year, additional storage, multi-cloud hosting, 24/7 customer care, and other advanced features.
- Light: £9/month
- Core: £16/month
- Business: £25/month
- Business Elite: £119/month
2. Hostinger
Easy-to-Use AI-Powered Website Generator
Hostinger is a web hosting company that provides various hosting services, and its AI-powered website builder is packed with comprehensive features. I like how the builder automatically adjusts websites for optimal viewing on any device and supports multiple languages to maximise global reach.
The platform connects seamlessly with tools like Google Analytics for enhanced site management. It also offers AI-driven content and image generation capabilities that help you create unique assets based on user prompts.
I like how Hostinger’s smart grid system maintains alignment and design consistency without manual adjustments. Furthermore, AI heatmaps predict user behaviour to optimise page layouts for better engagement.
The builder includes AI SEO suggestions to enhance search engine rankings, automatic weekly backups for data safety, and a blog generator with AI suggestions for content creation. These are more reasons why I think it is one of the easiest website builders out there, while leaving customisation room for advanced users.
Pros
Includes free SSL certificates for secure browsing
One free user domain name for the website on premium plans
Robust eCommerce integration
AI-driven site creation can launch a website in under a minute
24/7 live chat support
Cons
Fewer third-party integration options compared to some competitors
Lack of daily backup options
Hostinger Pricing
The Hostinger website builder has no free plan or trial for you to test the features. But it offers a 30-day money-back guarantee if things don’t work out. Furthermore, all plans include 2 free months before the true price kicks in.
- Premium Website Builder: £1.99/month for 48 months, £5.99/month when renewed
- Business Website Builder: £2.99/month for 48 months, £8.99/month when renewed (advanced AI tools and eCommerce features)
3. GoDaddy
100+ Beautiful Templates with SEO Tools
GoDaddy is one of the world’s largest domain registrars and web hosting providers. I like how its website builder has dozens of templates that are both aesthetically pleasing and SEO-optimised from the start.
These templates cover a wide array of industries and business types and include an integrated SEO wizard that guides users through optimising their sites for search engines.
The platform also includes GoDaddy InSight, which provides actionable advice on how to enhance the online presence of a small business.
Another big reason I included GoDaddy on the list, other than the templates, is its comprehensive integration of marketing tools directly within the platform. You can manage your social media posts directly from the dashboard and utilise built-in email marketing capabilities to create and send newsletters.
The platform also includes practical features like an appointment booking system for service-based businesses and basic analytics for tracking site visits and user behaviour.
This all-in-one approach makes it an efficient solution for entrepreneurs who want to build and market their online presence.
Pros
Combines website building with marketing tools
Offers templates tailored to specific industries
Allows for easy site updates from mobile devices
Even basic plans offer some eCommerce functionalities
Ensures secure browsing with free SSL on all plans
Cons
Basic analytics to track site visits and user behaviour
Lacks an app store for additional plugins or third-party integrations
Full eCommerce capabilities are locked behind higher-tier plans
GoDaddy Pricing
While the free version of GoDaddy has plenty of decent built-in features, it lacks custom domains, professional email, and design tools. However, there is a 7-day trial that users can take advantage of to see if those are the features they need.
And if they’re satisfied with the premium features, there are several plans to choose from.
- Basic: £7.99/month
- Standard: £9.99/month
- Premium: £11.99/month
- eCommerce: £13.99/month
4. Squarespace
AI Website Builder for eCommerce
Squarespace is a website-building and hosting platform with powerful eCommerce capabilities. I found that its AI-powered Blueprint tool is excellent for building custom online stores.
The tool generates website layouts after you answer a few prompts. Then, you can complete the setup by adding products, setting up shipping, and connecting payment systems.
With other AI-driven tools like Squarespace AI, you can easily create content, designs, and templates, and optimise for SEO. This makes it easier to set up, manage, and market your online shop without extensive technical skills.
Also, I discovered several useful Squarespace templates with native eCommerce functionalities if you don’t want to use Blueprint.
Overall, Squarespace provides an integrated ecosystem where all aspects of the website, from design to sales analytics, are available in one place. This allows you to manage your brand in a single location.
Pros
Visually appealing, professionally designed templates
Templates are mobile-optimised
Dynamic CSS for custom styling without affecting the core template design
Combines website creation with eCommerce, marketing, and analytics
Cons
Can be more expensive than competitors, especially for eCommerce features
Once a template is chosen, switching to another isn’t straightforward
Lack of free plan
Squarespace Pricing
Squarespace has no free plan, but offers a 14-day trial. If you want to continue using it after the trial period ends, you can subscribe to the following plans:
- Personal: £12/month
- Business: £17/month
- Commerce Basic: £23/month
- Commerce Advanced: £35/month
Note: You only get a free custom domain if you pay for the yearly subscription, which allows you to save from 18% to 29% annually.
5. Create.net
Offers a Drag-and-Drop Website Builder
Create.net is a UK-based platform providing website-building tools for small businesses. During my evaluation, I found 40+ templates for website creation.
They can easily be customised using the drag-and-drop editor, which allows you to modify much of the template’s design, including the copy, colours, and themes.
Furthermore, Create.net has a comprehensive feature set. This includes device-specific editing capabilities, built-in image adjustment tools, and extensive marketing tools covering SEO, social media, blogging, and analytics.
It also offers robust eCommerce features like Google Shopping integration, abandoned basket recovery, and optimised checkout processes.
I also liked that Create.net provides a web design service for users to request a custom template.
Pros
Website hosting included in the free plan
Social media and SEO integration to enhance online visibility
UK-based customer support
Can be used to create a blog
Full-scale Klarna integration for payments
Cons
Fewer templates compared to some competitors
Lacks AI features
No mobile app
Create.net Pricing
Create.net offers a free trial. If you’re satisfied with the features, you can pick one of the below plans:
- Personal: £8.49/month
- Professional: £16.99/month
- Business: £33.99/month (gets UK-based priority support)
6. IONOS Website Builder
Cheap Website Builder
IONOS is one of the leading web hosting providers that also offers a range of tools to help businesses establish an online presence, including a website builder. Out of all the website builders I’ve checked, IONOS’ website builder is one of the cheaper ones.
Its plans start from £10/month, but it has a special offer where users can pay £1 for the first 12 months. Every plan includes a free domain for the first year and professional email accounts.
I was impressed by the platform’s AI-assisted website creation tools to help with design, content, and SEO optimisation. The platform also has integrated email marketing tools for newsletter creation and distribution.
Additionally, their multilingual support is great, allowing websites to be translated into 60 different languages. This is something businesses looking for a global audience will appreciate.
From what I have found, many people find IONOS to be a service provider worth the price. They have an “Excellent” score of 4.7/5 on their Trustpilot page.
Pros
Budget-friendly option for small businesses
Access to personal consultants for direct help
Flexible feature-rich plans
Online booking system
Integrated marketing tools
Cons
Fewer template options compared to some competitors
Website builder plans have no eCommerce features
Significant increase in cost after the promotional first-year pricing
IONOS Website Builder Pricing
The pricing plans for the IONOS website builder are as below:
- Starter: £6/month (6-month term)
- Plus: £1/month (1-year term)
- Starter: £17/month (6-month term)
7. Names.co.uk Website Builder
Offer Built-in Analytics
Names.co.uk offers a range of digital services, including domain registration, web hosting, email solutions, and a website design tool called Website Builder.
Website Builder, in particular, has one of the most robust analytics features I have ever seen. It allows you to gather deep insights into the performance of your websites without needing additional third-party tools.
Beyond analytics, Names.co.uk’s website builder offers a variety of features, including a wide selection of customisable templates and integrated eCommerce functionality for selling online products.
You also get a free domain, email, and SSL certificate (for enhanced security). The platform offers generous bandwidth and storage, making it an attractive option for both beginners and seasoned web developers.
Pros
Offers in-depth analytics that track user interactions
Built-in SEO tool to boost Google rankings
A wide range of templates for different industries
Social media widget
Robust UK-based customer support
Cons
No free plan
The Starter plan is limited to five pages
Unlimited storage space and bandwidth are only available on the most expensive plan
Names.co.uk Website Builder Pricing
Names.co.uk’s website builder has no free plan or free trial. Here is a list of all the available pricing plans:
- Starter: £9.99/month
- Standard: £16.99/month
- Business: £22.99/month
- eCommerce: £39.99/month
Users can also opt to get a website built for them by professionals at Names, starting from £299.99.
8. Weebly
Best Free Website Builder
Weebly is owned by the financial service company Square, and offers a free website maker. Its website builder allows you to develop fully functional websites without any initial cost. However, there are limitations, such as Weebly branding and limited storage.
With that in mind, Weebly still provides free access to a host of features that are often locked behind paywalls in other builders. That’s why I think it’s the best free website builder for small businesses. For instance, the free website comes with site stats, SEO tools, and eCommerce capabilities.
The free eCommerce features impressed me the most, as they include unlimited products, a shopping basket, inventory management, and an automatic tax calculator. Furthermore, it’s integrated with Square’s payment processing, which is great for eCommerce.
There’s an App Centre to extend the website’s functionality with free and paid apps. The platform also offers practical features like site-wide search functionality and password-protecting specific areas or entire sites.
Pros
Offers a comprehensive set of tools for free
Can manage the site using a smartphone
Good choice for small eCommerce ventures, especially with the Square integration
Includes basic SEO tools
Can be used for various website types
Cons
Weebly branding and Square ads on free sites
Design flexibility is limited on the free plan
Free sites use Weebly’s subdomain
Weebly Pricing
If users need to use Weebly beyond the basic features provided in the free version, they can subscribe to one of the below plans:
- Personal: £5/month
- Professional: £9/month
- Performance: £19/month
9. Webador
AI-powered Website Editor
Webador is a website builder focusing on simplicity and efficiency. It’s AI-powered Website Editor allows you to build websites by simply describing what you want to create. The AI then handles the website’s construction, making it exceptionally user-friendly for those new to web design.
The AI editor not only simplifies the creation process but also aids in content generation and layout suggestions, providing a personalised touch to each site.
According to the website, Webador is used by 222,000 small business owners worldwide. Users like how user-friendly it is and its exceptional customer support. That’s why I wasn’t surprised with its “Excellent” rating on Trustpilot, with a user rating of 4.5/5.
Pros
The free plan offers all essential features
Eco-friendly hosting using 100% renewable energy
Excellent customer reviews
Websites are optimised for Google
Cons
Limited customisation—AI does most of the work
Basic eCommerce capabilities
Template variety isn’t as extensive as other website builders
Webador Pricing
The free plan includes a “.webadorsite.com” domain, which is fine for solopreneurs. For users seeking a custom domain, as well as more eCommerce features and extras, there are paid plans available.
- Lite: £0 for the first 6 months, then £4.50/month
- Pro: £0 for the first 6 months, then £8.50/month
- Business: £0 for the first 6 months, then £17.50/month
10. ZipWP
AI-powered WordPress Site
ZipWP is an AI-powered website builder to create WordPress sites. It can generate a professional, fully functional WordPress website in about 60 seconds by leveraging AI. This rapid site-building capability is ideal for businesses that need a quick WordPress site without deep technical knowledge or time investment.
Through my testing, I discovered it produces high-quality, niche-specific content automatically and even pulls relevant visuals from stock photo libraries to save time.
ZipWP works directly within WordPress and can use popular themes like Astra. It also has an AI wireframe builder that helps create complex site structures.
Furthermore, I love that ZipWP integrates seamlessly with WordPress’s ecosystem. This allows users to benefit from WordPress’s array of plugins and themes without being WordPress developers.
Its Blueprint feature is a great addition, letting you save and reuse website structures for multiple projects or share them with others. Plus, the websites can be hosted with any provider, giving you complete control over your site’s future.
Pros
AI-generated website copy
WordPress compatibility
Supports custom plugins
No coding necessary
Free plan available
Cons
Limited to WordPress
Temporary sites only stay up for 24 hours on the free plan
Extensive customisation has a learning curve
ZipWP Pricing
ZipWP has the following pricing plans:
- Pay Per Use: $79 one-time fee
- Pro: $199/year
- Business: $399/year
11. Elementor
Popular Choice for WordPress Site
Elementor is a popular drag-and-drop page builder for WordPress. I liked its intuitive drag-and-drop functionality specifically designed for WordPress. This allows you to edit your website in real-time without needing to toggle between the editor and preview modes. It also offers scalable cloud hosting, ensuring websites perform well under varying loads.
Its integration of Copilot is one of the best I’ve seen. This helps you automate various aspects of building a WordPress site, including design, copy, images, and code, by providing useful suggestions.
On top of that, I found that Elementor has a vast template library with both pre-designed and user-created designs. Its Theme Builder feature allows you to design your own WordPress theme, including headers, footers, and custom post types, making it a comprehensive tool for full site customisation.
Pros
Robust free version
Large, active community
Gets regular updates
Developer-friendly documentation and an API
Revision History for tracking changes and reverting to previous versions
Cons
Uses a lot of system resources
Many advanced features are locked behind a paywall
Learning curve—new users can find it overwhelming
Elementor Pricing
Elementor offers the following plans:
- Essential: $4.92/month
- Advanced Solo: $6.58/month
- Advanced: $8.25/month
- Expert: $16.58/month
12. Strikingly
No-code Website Builder
Strikingly has a no-code approach to website creation, making it one of the best options for those without any coding or design experience. It’s built for simplicity and efficiency and offers integrated eCommerce capabilities for selling products directly from the site without additional setup.
Strikingly also includes tools that can positively engage visitors. For instance, businesses can use the sign-up and contact forms to collect customer information, register memberships, generate leads, and build an email list.
They can also integrate social feeds into their website to enhance interactivity. These feeds pull in content from social media platforms to keep the site dynamic and fresh.
I found that Strikingly is best used for one-page websites, making it particularly effective for landing pages or portfolios. It also provides built-in analytics that helps users gather insights about their visitors with easy-to-understand charts.
Pros
Unlimited free sites
HTTPS is automatically added to all websites
24/7 customer support, even on the free plan
Affordable pricing
Can invite collaborators
Cons
No in-depth customisation features
The template library is limited
eCommerce and SEO capabilities are basic
Strikingly Pricing
Strikingly offers a free plan with the essentials for compelling websites, including multiple pages, a single-product online store, and free storage and bandwidth.
However, these are all limited, and users with complex needs can subscribe to one of the following plans:
- Limited: $8/month
- Pro: $16/month
- VIP: $49/month
- Custom Email: $25/year
13. Ucraft
Integrates with Popular Payment Gateways
Ucraft is a versatile website builder that simplifies payments for businesses looking to establish or expand their eCommerce presence. I liked that the platform supports over 15 payment gateways, including major services like PayPal, Stripe, and Braintree. This allows small businesses to transact in over 100 markets worldwide.
Beyond payment integration for eCommerce sites, Ucraft offers features like customisable templates for various industries and an intuitive content management system for easy updates. You can also create websites that are optimised for different devices.
I found its solution for agencies interesting, as it enables them to use Ucraft’s platform to build a website-building business. They can brand the system to make it their own and sell websites, templates, and apps.
Pros
Option for multiple payment gateways
Plans scale from personal sites to large eCommerce platforms
Supports multiple languages
Active community and responsive customer support
A wealth of educational resources to maximise platform use
Cons
Difficult to customise templates without coding knowledge
Steep learning curve for advanced features
Free plans limit the number of products you can sell
Ucraft Pricing
Ucraft offers a free plan and a 14-day free trial to test the premium features. Afterwards, you can sign up for the paid plans below:
- Website: $14/project/month
- eCommerce Starter: $21/project/month
- eCommerce Growth: $48/project/month
- eCommerce Unlimited: $125/project/month
14. Dorik
Free AI Website Builder
Dorik is an AI-powered no-code website builder, offering a compelling free plan that serves as a 14-day free trial. This trial provides you with enough functionality to create a substantial site, including 5 static pages, the ability to work with 2 collaborators, and space for 20 blog posts.
Dorik is an attractive option for those looking to experiment with AI in web design without immediate financial commitment.
Its AI features allow you to generate entire websites from text prompts, including content and images. This significantly reduces the time from concept to completion. Plus, there are over 80 templates you can utilise.
When you upgrade to the paid plans, you can enjoy features like 250 UI blocks for customisation, white-label CMS options for agencies, and built-in membership site capabilities.
Pros
AI-generated designs and content
The free plan allows for collaboration
Offers scalable plans
Ability to export code
Live chat support in the free plan
Cons
Free plan has some performance issues
Limited eCommerce features
Dorik is still in beta
Dorik Pricing
Once your free trial ends, you can check out Dorik’s premium plans mentioned below:
- Personal: $18/month
- Business: $39/month
- Agency: Custom
15. Shopify
Best Shop Builder for Small Business
Shopify is a leading eCommerce platform that provides a powerful website builder tailored for those who want to do business online.
Its website builder is considered one of the best for small businesses, offering features like unlimited products, secure payment processing with Shopify Payments (among others), and various sales channels, including social media integration.
Shopify has thousands of themes, both free and premium, and they can be customised without coding.
You get a POS system for integrating online and physical sales, as well as robust analytics for tracking sales and customer behaviour.
One aspect I find Shopify hard to beat is its scalability, which allows businesses to start small and grow with Shopify’s support. It also has a comprehensive app ecosystem with over 8,000 apps that you can add to your website to increase its functionality.
If that’s not enough, Shopify also has 24/7 customer support, automatic tax calculations for multiple regions, and the ability to create a branded checkout experience!
Pros
Integrates with numerous third-party services (e.g., accounting, marketing)
Supports selling in multiple countries
POS hardware integration
Omnichannel selling
PCI compliance and regular security updates
Cons
Transaction fees when not using Shopify Payments
Paid plans are expensive compared to other website builders
AI does not generate website layouts
Shopify Pricing
When you sign up for Shopify, you get a 3-day trial. Then, you will pay £1/month for the next 3 months. After this, you pay the full price of the plan you chose, and the pricing structure is as follows:
- Basic: £19/month
- Shopify: £49/month
- Advanced: £259/month
- Plus: From $2,300/month (3-year term)
16. Jimdo
Best for Startups
Jimdo simplifies the process of creating professional websites, and is particularly appealing to startups for its ease of use and comprehensive features.
I found that its primary strength lies in the drag-and-drop editor (Creator), which allows users to have precise control over their site’s design, offering a balance of simplicity and advanced customisation (through code).
Jimdo includes a selection of templates for various industries, helping startups quickly establish themselves online. For those looking to sell products, Jimdo supports simple eCommerce solutions, enabling businesses to start selling online with minimal setup.
Additionally, you get native SEO tools to help your new business gain visibility on search engines. Another advantage for startups is that some paid plans come with a free domain for the first year, reducing initial costs.
Overall, these features make Jimdo a compelling choice for startups aiming to create a functional, attractive website with business growth in mind.
Pros
Offers cost-effective plans
All websites are automatically optimised for mobile devices
Provides basic analytics to track visitor behaviour
Various customer support options, including email and help articles
Cons
Advanced customisation might require additional learning or external help
Suitable for basic online sales
Jimdo Pricing
Jimdo’s pricing for a website is as follows:
- Start: £11/month
- Grow: £18/month
- Grow Legal: £23/month
- Unlimited: £45/month
The eCommerce features are part of a separate package, as outlined below:
- Basic: £18/month
- Business: £22/month
- VIP: £45/month
What Is a Website Builder?
A website builder is a browser-based tool that allows users to create websites without needing web design and programming skills. It usually has a drag-and-drop editor to simplify website creation by giving users a visual way to arrange elements on the page.
When using a website builder, users can start from scratch or use a template they can customise using the drag-and-drop editor. If the website builder has an AI assistant, they can use it to quickly generate the layouts with a few prompts, including copy and images, and then tweak it later.
5 Limitations of Website Builders
While these website-building platforms provide a great deal of customisation in some cases, they also come with a few restrictions. Here are 5 of the biggest limitations:
1. Limited Templates
Some website builders have a limited selection of templates available. This makes it challenging for small businesses to be more creative and find a design that aligns with their brand and enables them to stand out from the crowd.
The result? Generic-looking websites that neither engage audiences nor promote a brand’s uniqueness, which small businesses need for a competitive advantage.
2. Branding Challenges
With website builders, users can’t tweak every design aspect, leading to branding issues. To create a unique brand identity for their small business, you need to customise everything, including the colours, fonts, and layouts. That means users will have to give up a great deal of this customisation for the rapid website-building capabilities of these tools.
A failure to establish a brand’s image through a website dilutes brand recognition and customer trust. Increasing a small business’s online presence can be challenging, especially in a competitive market.
3. SEO Limitations
There is a lot that goes into a website’s SEO, including being able to customise meta tags and descriptions, URL structures, and content.
On website builders like Wix or Weebly, you might be unable to control every aspect of the website’s SEO elements. This means users may not be able to, for instance, optimise each page for specific keywords or implement advanced SEO tactics like schema markup.
You need every bit of SEO to increase your ranking on search engines like Google. If you can’t, it might lower your visibility, hampering efforts to grow online.
4. Scalability Issues
As a business grows, so will its needs. For example, it might need servers to handle more traffic or advanced functionality. The business’ momentum can be impacted if the website builder can’t provide the resources or tools needed to accommodate growth.
In the case of the examples above, the website may become slow or crash when traffic is high, or the business might need to rely on another tool to obtain the required functionality. This leads to added complexities and costs.
5. Migration Difficulties
Sometimes, you might want to switch platforms (e.g., from Hostinger to Weebly) when you notice limitations or bugs in your current platform. This is when people run into issues with website builders because these are proprietary systems, and aspects like data, content, and design elements cannot be easily transferred.
This results in significant downtime, data loss, and a drop in search engine rankings. Be sure to pick your website builder wisely to avoid needing to migrate from one platform to another in the future.
Can I Build a Website for Free?
Yes, you can build a website completely free using popular website builders like Wix, Weebly, or Elementor, which offer basic plans without any upfront costs. However, these free plans often have significant limitations that may affect your website’s professional appearance and functionality.
Some of these restrictions include mandatory branding on your pages, the inability to use custom domains, locked premium features behind paywalls, and, in some cases, third-party advertisements on your site.
FAQs
Yes, modern website builders automatically create mobile-friendly versions of the website, allowing it to adapt to different screen sizes. This is called responsive design, and you can usually preview these mobile versions in the editor. Despite this, it’s recommended to test your website across different mobile devices to ensure optimal performance.
No, because that would defeat the purpose of a website builder—to allow users to design websites without code. Most website builders use intuitive drag-and-drop interfaces. As long as you know how to use a computer and are familiar with basic web concepts, you can use a website builder effectively.
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EditorAnirban Choudhury is as an editor at Geekflare, bringing over 7 years of experience in content creation related to VPNs, Proxies, Hosting, Antivirus, and B2B technologies.