9 meilleurs outils de backlink pour pimenter votre stratégie de référencementategy

Prenez un marqueur, accédez à votre tableau blanc et ajoutez une tâche prioritaire quotidienne : « Vérifiez, monitor, et create backlinks ! » Après avoir passé un certain temps à exécuter cette commande chaque matin, immédiatementately après votre première tasse de café, vous verrez les résultats sous la forme de hordes de nouveaux visiteurs arrivant sur votre site Web.

If you own or manage a website, you must have an SEO strategy that thrusts your pages to the top of SERPs. (In case you don’t understand any of these acronyms, you should probably read an introduction au SEO avant de lire le reste de cet article.)

Your SEO strategy should have as the number one priority the creation of excellent and original content. And the second priority should have a great link-building strategy that gets you a lot of links pointing to your pages — that is, backlinks.

Pourquoi les backlinks sont-ils si pertinents?

Search engines favor web pages that are authoritative for each keyword searched. That means those pages appear in the first places in the SERPs for those keywords or, even better, are placed inside featured snippets, which practically guarantees thousands of visitors each day.

Pour être considérée comme faisant autorité par un moteur de recherche, la page Web doit remplir certaines conditions. L'un d'eux est d'avoir autant de backlinks que possible.

À présent, vous vous dites probablement "eh bien, c'est facile, je peux placer beaucoup de liens vers ma page dans d'autres pages que je possède et le problème est résolu." Nah-ah. Je suis désolé, mais ce n’est pas si simple. Vous n'avez pas seulement besoin de liens - vous avez besoin de backlinks de haute qualité.

Voir, tous les liens ne sont pas les mêmes en ce qui concerne le score SERP. Il existe de bons liens, c'est-à-dire des liens qui proviennent d'autres pages faisant autorité pour les mêmes mots-clés. Ceux-ci feront monter en flèche vos positions SERP. Et puis il y a les mauvais liens, aussi appelés liens toxiques. Vous devez les éviter ou vous en débarrasser car ils pourraient nullify your whole SEO efforts.

A backlink can be considered toxic for many reasons, but all point to the same concept: a backlink is toxic when it is not authentic. A toxic link can be utterly artificial, for example, if it is placed on a page full of links to unrelated pages with even more unrelated content. That could be a payed-for backlink, and search engines hate that. All links in unsafe websites or in low-reputation pages are also considered toxic.

Link building strategies

Basically, any link-building strategy reduces to the same idea: generate links to your site on authoritative sites you don’t own. Are you wondering how you can do that? Well, first of all, you should know it is not easy. You need to discover hard-to-find opportunities, taking into account that your competitors are doing the same.

Donc, ce dont vous avez besoin, ce sont de bons outils pour revsaisir ces opportunités. Pensez à la ruée vers l’or : les mineurs dotés des meilleures pioches et pelles avaient les meilleures chances de trouver des pépites d’or. Nous parlerons des outils plus loin ; d'abord, commençons revDécouvrez quelques conseils pour lesquels les outils pourraient être utilisés.

First of all, rule out the obvious backlink ideas. Yes, you can put a comment on a blog post, adding a link to your website, and it is possible that that link gets you some visitors. But chances are it won’t carry the SERP information search engines take into account to rise (or lower) your rankings. Most of that easy-to-post links are created with the “nofollow” attribute, which basically suggests search engines to drop all SERP information before crawling them.

"nofollow»Est l'un des quatre attributs qui peuvent être ajoutés à un lien afin de guider les moteurs de recherche sur ce qu'il faut faire avec ce lien. Il y a aussi la valeur par défaut "dofollow«, Ce qui est le contraire: cela suggère que les moteurs de recherche portent les informations SERP lors de l'exploration de ce lien.

Il y a deux autres attributs: "ugc" et "commanditée" .

UGC means User Generated Content, and it could be used to mark links inserted in the content generated by the users of a website. For example, post comments or forum entries. Finally, “sponsored” is used to mark links created as an advertisement, sponsorship, or any other compensation agreement.

Chapeaux blancs et chapeaux noirs

When talking about easy (or automated) link-building tactics, you will hear about “white hat” techniques and “black hat” techniques. As you have probably imagined already, a white hat is good, and a black hat is bad. Black hat refers to foul-playing tricks that could be dangerous for your SEO because search engines don’t like them, and if they discover you are using them, your SERP rankings could take a dive to the bottom of the search results.

So, let’s see some white hat techniques. Your first priority in this matter should be to work on your outreach. You need to identify potential websites that could benefit by placing a link to your site on theirs, get their contact information, and send them messages asking them to link to your site. But you don’t need to browse randomly to see who to envoyer ces e-mails. Le bon outil vous montrera les sites les plus susceptibles d'accepter vos propositions de liens.

Les blogs invités sont une tactique à l'ancienne qui fonctionne plutôt bien. Vous devez proposer aux blogueurs d'écrire un article pour leurs blogs, avec votre nom et un lien vers votre site dessus. Il existe de nombreux blogs qui accueillent les blogueurs invités, mais il faut les trouver. Si les blogueurs n'acceptent pas votre proposition de blogage invité, vous pouvez leur proposer de réparer leurs liens rompus. Cela signifie détecter Liens brisés, create content similar to the missing resource, and ask anyone linking to it to point to your content instead.

There are a lot more link-building tips you can use — you can find dozens of them on good blogs about SEO. But a comprehensive backlink strategy includes more than just link building. It also requires you to regularly check and monitor your backlink inventory. And that is something you can’t do manually. So let’s talk about backlink tools.

Outils de gestion des backlinks

The huge number of existing tools to help people implement a successful backlink strategy could give you an idea of how important backlinks are. Inside this universe of tools, the most useful ones keep track of the mesh of backlinks on the whole internet and assist you in your link building and management activities.

Just don’t get dazzled by “magical” tools that promise to automatically Janvierate backlinks to your site; always remember that link building is not an easy task, and it cannot be well performed by any automated tool. Be careful with link-building promises that employ black hat methods and could end up harming your SEO.

So, the best tools are the ones that give you a lot of information about backlinks that you could use to get the best results of your link-building efforts.

Voyons les meilleurs choix.

Semrush

au sein de la Semrush, vous pouvez trouver le Outil d'analyse de backlink, une aide puissante pour obtenir des données fonctionnelles sur les backlinks de n'importe quel domaine. Avec son énorme base de données de 26,5 XNUMX milliards de backlinks, Semrush offre beaucoup de revealing charts showing new & lost backlinks, authority ranks of all referrals, the evolution of backlink generating processes, et bien plus encore.

With the Backlink Audit tool, you can integrate your Search Console data and avoid being penalized by Penguin. You can also discover and delete toxic backlinks and send them to Google’s disavow tool, keeping your backlink profile clean thanks to automatic and periodic tracking.

Outre l'analyse des backlinks, Semrush propose un ensemble complet d'outils de référencement que vous pouvez utiliser gratuitement, pour une durée illimitée, mais avec des fonctionnalités limitées. Ceci comprend recherche de mots clés, monétisation de l'analyse, analyse du trafic, Suivi de position SERP, cartographie CPC, et bien d'autres.

Sitechecker

Traqueur de backlinks by Sitechecker makes it possible to conveniently monitor backlinks. It is equally convenient for beginning businessmen who are just learning to promote their own sites, for professional marketers, and optimization specialists. It creates all the conditions for convenient analysis of backlinks to the site.

C'est notamment l'occasion de rassembler tous les backlinks en un seul endroit. Alors que la grande majorité de ces traceurs parcourent tout Internet à la recherche de nouveaux liens, Sitechecker makes it possible to import important links found in Ahrefs or GSC, as well as manually CREated ones, without spending extra resources. This allows you to create an objective view of the number and quality of incoming links to the site.

Backlink Tracker propose une version gratuite sans obligation de fournir les détails de paiement. Il suffit de s'inscrire et d'avoir accès à la période d'essai et de s'assurer des avantages et des possibilités de l'outil. La version payante commence le plan de base à 29 $ par mois (sous réserve de paiements mensuels) et vous permet de suivre jusqu'à 3,000 XNUMX backlinks.

If you need more, you should consider higher rates: Startup $49 for 5000 links or Growing $99 for 10000. There is also a special offer for customers interested in special conditions. A 20% discount applies when you sign up for an annual plan: so using the service will cost $23, $39, or $79 per month, respectively.

Conveniently, Backlink Tracker offers a backlink monitoring option. You can receive notifications about the drop of links from the index and any other changes. Tracking takes place around the clock, and the system promptly reports any situation.

SE Ranking

SE Ranking is a backlink checker that uses Google Webmaster Tools data to check incoming links to your website or your competitors’. The tool generates a detailed link analysis that shows follow/nofollow attributes, index/no index, cached/not cached, domain authority, anchor text, social popularity, Alexa rank, and lots more. It lets you disavow links and generate files to submit them directly to Google.

SE Ranking offers three basic plans: Optimum ($ 39/month), Plus ($ 89/month), and Enterprise ($ 189/month). They vary in the number of websites checked and the number of backlinks monitored. You can get discounts by subscribing for many months or by reducing the check frequency: 20% for checking every three days, and 40% if you’re OK with checking weekly; otherwise, the checking task is performed daily.

SEO Spyglass

Un nouveau candidat est entré récemment dans l'arène du référencement et les dirigeants du peloton devraient y prêter attention.

SEO SpyGlass fait partie de SEO PowerSuite, un ensemble d'outils récompensés par de nombreux avantages reviews. Unlike most SEO tools, this one is an application you install on your computer, whether it be a Mac, a Windows, or a Linux machine.

You can use its basic functionality for free as long as you like, or you can pay $ 299 per year for a professional license, which offers such goodies as unlimited backlink monitoring, task scheduling and basic reporting functions, or $ 699 per year for an enterprise license, which unleashes all of PowerSuite’s functionality.

SEO Spyglass reportedly has the biggest link database of all known tools. You can also add your own links, importing them directly from Google Analytics and Google Search Console. The tool identifies potentially harmful links to avoid being penalized by Penguin 4.0 (the most recent version of Google’s search engine).

Il calculeates the risks involved in a penalty, taking into account the same factors used by Google. If it finds a threat, you can neutralize it with a few clicks using SpyGlass-exclusive disavow file generator — you don’t have to worry about doing it right on your own.

Some SpyGlass users say that the tool allowed them to duplicate their organic traffic only by following its SEO advice. They even say that the return on investment (ROI) of the Enterprise version was less than a month, so if you are serious about your SEO strategy, you might want to try it out.

Ahrefs

Ahrefs détient l'un des plus grands index de backlinks au monde.

Besides managing backlinks, Ahrefs is designed to perform most of the activities an SEO Pro needs to do daily, although it is pretty easy to use for non-Pros. But specifically in the backlink area, Ahrefs provides a lot of tools to do backlink research.

Par exemple, l'un de ces outils, appelé "Link Intersect, " vous permet de découvrir des sites qui renvoient à vos concurrents mais pas à vous. C'est une information très utile car si un site est lié à plus d'un de vos concurrents, il y a de fortes chances qu'il ajoute un lien vers votre site.

Ahrefs offers a free version that lets you monitor ten backlinks and two domains per request. If you are willing to pay $ 82 a month, you’ll get a comprehensive analysis of your backlink profile, including image backlinks, dofollow/nofollow, anchor text, etc. Such information could prove invaluable in case you get a pénalité de Google car il vous donne des chiffres sur le ratio de texte d'ancrage sur votre site.

Les informations fournies par Ahrefs not only helps you with your link-building activities. It also shows lost backlinks and new backlinks to your site, so you can thank the webmaster or return the favor with a reciprocal link. For the lost links, you will be informed about the reason for the loss, so you won’t need to guess why it happened. The Ahrefs dashboard also shows suspicious links that you can disavow to avoid penalties.

Moz

Moz Pro is a complete suite of professional SEO tools, in which Moz Link Explorer is one of the main utilities. It is especially useful to do reverse engineering on your competitors’ backlinks. To see its magic at work, you just have to enter a competitor’s domain or a specific URL, and Moz will show you all of its backlinks. For each backlink, you could see some metrics, such as a domain authority index, the number of linking domains, a spam score, and a list of the top links.

Ses plans de tarification vont de 99 $ à 599 $ par mois, selon le nombre de fonctionnalités et le degré de «pro» que vous souhaitez être dans vos activités de référencement.

One of Link Explorer’s distinctive features is Anchor Text Analysis, which shows the most common anchor text in a website’s backlink profile. Many would ask what the use of this feature is, and the answer is that it helps to detect black hat linking techniques: if there’s a lot of exact match anchor text, it could be a sign of fraudulent tactics.

Bien que Moz’s database is not as big as Ahrefs’, its subscription fee includes several other tools besides Link Explorer, which could be worth paying for.

Majestic

Majestic SEO offers this tool as a Chrome App, bringing backlink analysis directly to your browser. It’s a fast way to verify the strength of any page according to its backlink information. The Trust Flow and Citation Flow scores appear immediately on the URL bar for any page you visit, together with summarized information about URLs and domains linking to the page.

Although you can subscribe for a fee to get all the features, the Chrome App offers some bits of data for free, which includes link profile charts and link counts at the URL, subdomains, and root levels. Subscribers get more details about the links, including lists of the ten strongest backlinks and of the ten strongest anchor texts. They can also dig deeper into link analysis, accessing the tools directly from the App.

Nightwatch

A backlink monitoring tool that analyzes the true impact of your backlinks on your SERP rankings. Through smart notifications, Nightwatch sends you regular updates on newly discovered and lost backlinks. It uses its own crawlers, combined with multiple external tracking sources, to provide accurate et à jourate information on all the backlinks that could affect your rankings.

The visualization tools offer segmentation by any kind of parameters to help understand the impact of each backlink. A backlink portfolio summarizes different segments, acquired at different times. You get to know their diversity by quality, domain, follow/no-follow attributes, and spam status.

Nightwatch performs an automated checking of alive et les liens morts, pour vous montrer quels liens ajoutent de la valeur à votre site Web et lesquels réduisent cette valeur.

LinkMiner

A big database — bigger than Elon Musk’s ambitions, as its own website states — is the foundation on which LinkMiner est basé.

Just by typing in your competitor’s domain name, it can identify its most powerful backlinks, evaluating them with renowned metrics such as Citation Flow, Trust Flow, and others. A simple visualization panel avoids the common problem of excessive browser tabs: with just one click, you get a prevvue de chaque site Web référent avec l'emplacement d'ancrage mis en évidence.

LinkMiner gives you the option to find backlinks from all its Base de données de 9 billions de backlinks, or search only the newest data, to limit the search to 30 days old links. The “Lost” option helps you find deleted backlinks and get the opportunity to replace your competitors. To keep your focus on the links that matter, LinkMiner offers you to save the best finds into a list. You can save the most relevant backlinks and get back to them whenever you want.

Choisissez un outil; n'importe quel outil.

Now there’s no excuse for not adopting a link-building strategy. Search engines are constantly evolving and getting smarter. Never forget that their goal is to index the best content of the web to make it easily reachable. And you should help them with those two goals, by creating grand contenu et en s'assurant qu'il est facilement accessible depuis autant d'endroits que possible.