AI marketing tools help save time and effort in creating a successful marketing strategy, reaching potential customers, and generating converting content.
Whether you’re a marketing buff or a professional marketing expert, in this article, we discuss the different AI marketing tools you can use to enhance your business’s online presence and future growth.
And after that, we’ll go into the benefits of AI marketing tools for businesses. But before that, let’s look at more benefits of AI marketing tools for businesses and the factors to consider when choosing the right AI marketing tool.
AI Marketing Tools For Content Marketing
Jasper
Jasper is one of the most popular content marketing and generation tools that automate the creation of on-brand content as per your specific brand tone, such as formal, bold, and cheeky.
You can easily turn a single piece of content into a complete content marketing campaign with Jasper, with its enhanced collaboration tools and capabilities that allow you to collaborate in real-time.
Thus, Jasper is the right choice if you want to automate creating content that resonates with your brand voice and tone while ensuring high privacy and data security.
Smartwriter AI
Smartwriter AI is the perfect AI tool if you wish to automate and supercharge your email and content marketing campaigns.
With Smartwriter AI, you can generate thousands of personalized emails, automating the outreach process by 40x and getting you 8x more replies than the normal outreach.
It also offers LinkedIn personalization, backlink personalization, and contextual pitches, convincing prospects to take the necessary actions. Smartwriter AI is trusted by over 12,218+ agencies and companies, including Uber, Facebook, Airtable, Meta for Business, Mongo DB, Stripe, Reply, and more.
Thus, whether you want to generate personalized emails, SEO articles, or social media copies, Smartwriter AI is an excellent AI tool for your specific needs.
Frase
Frase is one of the fastest and easiest AI content generation tools that help you create SEO-optimized and personalized content in seconds.
It makes SERP research a breeze by analyzing your competition and generating optimized content with optimized metrics like word count, heading count, and domain rating.
Over 30,000+ agencies and global teams trust Frase, including Coursera, Digitas, Merkle, and Talkspace.
Copy AI
Whether you want to generate engaging emails, write 10x faster blogs, or generate high-converting social posts, Copy AI is the right content marketing AI tool.
Used and trusted by more than 9,000,000+ teams and professionals, including Microsoft, Nestle, and eBay, Copy AI ensures the highest security and compliance standards, ensuring the maximum security of your data.
It makes content creation easier with its 90+ tools and templates that help you generate different types of content, like digital ad copies, eCommerce copies, website copies, social media content, and sales copies.
Decktopus AI
Decktopus AI is a great AI-based presentation creator trusted by over 500k+ users and teams, including Nike, Cisco, Loreal, and Snowflake.
All you need to do is enter your presentation’s title, and the tool will generate customized and optimized presentations for you in no time, saving the time spent finding the data and media to add to the presentations.
Other built-in tools present in Decktopus AI include a custom domain, voice recorder, forms, embedded URLs and videos, easy updates, and Webhook.
Thus, creating image-optimized and media-filled presentations for your unique business needs is time-efficient with Decktopus AI.
AI Marketing Tools For Video Marketing
Synthesia AI
Video is an integral part of content marketing. If you wish to automate video generation with minimal tools and resources, Synthesia AI is the right choice.
You can generate videos in over 120 languages and choose from its 140 diverse AI avatars to create professional videos without enhanced technical equipment or editing skills.
It’s affordable and beginner-friendly, offering an intuitive web interface to create videos for niches like marketing, sales, news, learning and development, and internal communications.
Deepbrain AI
Deepbrain AI is a generative AI video generator that helps you generate videos with text or scripts in minutes, reducing the costs and time to create videos by 80%.
It provides photo-realistic AI avatars that personalize your brand videos and provide a human touch. With Deepbrain AI, you can create training videos, how-to videos, and, more intuitively, with the help of various in-built video templates.
AI Marketing Tools For Lead, Data, and Sales Marketing
Customers AI
Customers AI is a sales automation platform designed for outbound sales and marketing automation to generate qualified leads and a sales pipeline.
Its fool-proof outreach campaigns and prospecting systems, like messaging automation and data integration, help kickstart sales and drive opportunities. Thus, if you’re looking for a sales outreach automation solution, Customers AI is a great tool to try.
Browse AI
Browse AI facilitates data extraction and monitoring. With this AI tool, you can extract any specific data from a website into a spreadsheet and track and monitor the process with any maintenance or coding skills.
Top brands, like Zapier, Amazon, and HubSpot, trust it. It proves beneficial for multiple use cases, like extracting Google search results, job listings from LinkedIn, search results from WordPress plugins, and app lists from Zapier.
LaGrowthMachine
LaGrowthMachine is a multichannel sales and messaging automation solution, streamlining your prospecting effort and processes. Thus, it’s an excellent tool for recruiters and sales teams that helps the sales team generate 3.5x more responses.
It offers a centralized messaging system, provides advanced reporting solutions, and automates email and LinkedIn outreach, making it a trustworthy outreach solution for over 7000+ professionals.
People AI
People AI provides a revenue intelligence solution, improving your sales pipeline execution through the data-driven approach.
Trusted by big companies like Okta and Zoom, People AI helps you engage with the right prospects and customers, tightening deal execution, which in turn helps generate more revenue.
AI Marketing Tools For Social Media Marketing
Influencity
If you’re looking to boost your business’s influencer marketing, Influencity is the perfect AI tool.
With access to comprehensive profile statistics and analyzing profiles of millions of content creators, the tool helps you build a stronger Influencer Relationship Management (IRM) strategy that empowers collaboration.
Using this tool, you can effortlessly boost your brand visibility and client outreach and track your sales and RoI.
Meet Edgar
Meet Edgar is an AI marketing tool that lets you streamline social media marketing, automate post scheduling, and make sharing content on your social platforms easier.
It also helps you track your post’s performance and impact in real-time, allowing you to make better-informed decisions and tweak your social media marketing strategy.
It’s designed for small businesses, freelancers, and hustlers and is used by top names like Neil Patel and ProBlogger.
Lately AI
Lately AI learns your individual or brand voice so well to create unique, personalized, and tailored content strategies to supercharge your social media performance.
It generates consistent and engaging content that helps you generate +200% more leads, drive +12,000% more engagement, and +98% more sales. It supports several languages, including Spanish, English, German, and Japanese.
Flick
Flick is a popular social media marketing AI tool that helps you generate social media content 10x faster, including copies, blogs, and more.
It improves your social media performance with tailored hashtags, post scheduling, easy analytics and reporting, and resources and templates that make your marketing team’s job easier.
AI Marketing Tools For Conversion Management
Chatfuel
If your lead generation and conversion management strategy is primarily focused on the WhatsApp platform, Chatfuel is the best AI tool to choose from.
It’s an eCommerce WhatsApp messaging platform that helps you offer faster customer support and response time with multiple agents and leverage green-badge verification, increasing upsell and cross-sell and boosting WhatsApp revenue.
LivePerson AI
LivePerson AI is an all-in-one and comprehensive generative AI-based marketing tool that meets all your business needs, irrespective of your industry, sector, or department.
From providing human-optimized conversations to impactful insights that drive better decision-making, LivePerson AI helps deliver a safe and secure experience.
Besides, the tool also offers LLM-based data integration and voice and messaging that empower more employee and customer engagement.
Landbot
Landbot is a fun, intuitive, and powerful no-code chatbot builder that provides visual builders and templates, allowing you to create a sophisticated and conversational chatbot for the web and mobile.
With the tool, you can create WhatsApp automation, website chatbot, and build chatbots to integrate into your apps and channels with its comprehensive API and SDK, boosting revenue and operational efficiency.
AI Marketing Tools For Email Marketing
Reply.io
Reply.io is an AI-powered email assistant tool that boosts your email marketing campaigns by generating human-like and personalized emails in seconds.
The tool can generate both first-step and AI follow-up emails, maximizing your email open and reply rates with the chances of getting instant replies.
Human
Human is an AI-powered personalization tool that helps you create personalized email campaigns catering to the changing needs of your customers and target audience.
Using the tool, you can easily track your customer’s interests with insights like time on page and visit frequency, increasing response rate and revenue.
Omnisend
Omnisend offers robust email marketing features, helping you create personalized and professional campaigns and boosting open rates and sales.
You can leverage beautiful on-brand email templates, drag-and-drop email builders, track campaign reports, and more.
With Omnisend, you can create omnichannel campaigns, including SMS and push notification campaigns, per your business needs.
ChatGPT
No list of AI content marketing tools will be complete without ChatGPT. Like hundreds of other purposes, you can use it to create different types of marketing content. It helps you generate blog ideas and provides you with unique angles to cover a topic.
You can also use it to create a detailed outline for articles, generate product descriptions for eCommerce websites, and create interactive content like quizzes, polls, or surveys. Moreover, this tool is useful for expanding existing content and editing them according to your requirements. You can share information about your target audience, and ChatGPT will generate personalized content for them.
| Pros | Cons |
|---|---|
| ✅ Quickly generates marketing ideas | ❌ Might provide outdated information |
| ✅ 24/7 availability with instant response | ❌ It has limited contextual understanding |
| ✅ Ability to analyze huge volume of customer response | |
| ✅ Handles multiple queries simultaneously |
Besides, you can use ChatGPT to generate email content for campaigns and create catchy social media posts for different platforms. Content planning and content calendar development are other areas of content marketing where you can utilize ChatGPT. You can use it for free or go for its paid plan starting at $20/month.
So, that concludes the list of AI marketing tools that I’ve used and found to be useful. Now let’s look at the benefits of AI marketing tools for businesses.
Benefits of AI Marketing Tools for Businesses
Here’s how AI marketing tools can enhance your business’s presence and productivity.
- Increased efficiency with automated tasks: Automating redundant and repetitive tasks, like generating content, posting on social media, and sending marketing emails and newsletters, AI marketing tools significantly improve work efficiency by saving time and resources. With AI tools taking care of these redundant tasks, your marketing team can focus on other critical business aspects that require human skills and intelligence, like building customer relationships and strategy development.
- Improved decision-making: By analyzing customer data, AI-powered marketing tools can help you make actionable and data-driven decisions, making it easier to find trends, patterns, and customer preferences to optimize better the marketing campaigns that yield results.
- Reduced errors: While humans are prone to errors, AI-powered tools help reduce marketing errors, like sending emails to the right audience and creating voiceovers for marketing ads.
- Enhanced personalization: Since AI marketing tools can help you analyze customer behavior and preferences, it is easier to create tailored and personalized marketing campaigns that help drive better engagement and conversions.
- Improved customer experience: The tailored marketing campaigns and tools like virtual assistants and chatbots that provide real-time and quick customer support help enhance customer experience, increasing customer retention and satisfaction.
- Cost-saving: Streamlining and automating the content creation process and saving labor costs make AI-powered marketing tools highly cost-saving and efficient solutions for modern marketers.
- Increased competitive edge: AI marketing tools offer critical insights into the latest marketing trends and competitor campaigns, making it easier to identify opportunities and monitor competitor strategies to position your brand better.
AI marketing tools help marketers to make informed, and automated marketing decisions based on the data they collect and analyze to develop a marketing strategy that boosts the business’s growth.
Factors To Consider When Choosing the Right AI Marketing Tool
Here are the critical aspects you need to analyze and consider before opting for an ideal AI marketing tool that fits best with your campaign.
- Your business marketing goals: Identifying your specific marketing goal or the challenge when selecting an ideal marketing tool is necessary. Whether your goal is to boost engagement, drive traffic, or increase subscriptions, selecting a tool that best meets your requirements is crucial.
- Features and functionalities: Defending on your goals, choosing an AI marketing tool with features that satisfy the goal’s requirements is essential. You can look at features like customer segmentation, predictive analysis, bulk content creation, or campaign optimization to purchase an ideal tool for your business.
- Technical expertise and ease of use: Considering the technical knowledge and expertise required to use the tool is also an essential factor to consider. Depending on your technical skills and campaign objectives, you can choose either a tool with a minimal learning curve or one with a learning curve but enhanced technical features.
- Scalability and flexibility: If your business’s marketing needs change and evolve with time, choosing a flexible and scalable AI marketing tool that can efficiently accommodate your marketing changing strategies is essential.
- Cost and RoI: The AI marketing tool you choose should align with your financial goals and resources and provide the best Return on Investment with all the necessary features you require within the tool.
- Reviews and ratings: Reading the tool’s user reviews and checking its ratings and reputation will give you a clear idea of its reliability and RoI before investing in it for the long term.
Thus, AI marketing tools are versatile and a great addition to any SEO toolkit.
Final Words
AI marketing tools help you uplevel your marketing campaigns, allowing you to leverage data-driven insights, automated campaigns, and features like predictive analysis, making it easier to deliver greater personalization and quality customer experience.
So, if you wish to supercharge your business’s next marketing campaign, try and invest in the AI marketing tools mentioned above to improve your overall efficiency and productivity while leveraging better results.
You can trust Geekflare
At Geekflare, trust and transparency are paramount. Our team of experts, with over 185 years of combined experience in business and technology, tests and reviews software, ensuring our ratings and awards are unbiased and reliable. Learn how we test.