Best Referral Program Software to Grow

Referral program software helps business to supercharge sales and customer acquisition. Referred customers have a 16% higher lifetime value (LTV) than non-referred customers.

In this article, we’ll guide you through what exactly is a referral program, how does it differs from an affiliate program and a list of top referral software.

NiceJob

NiceJob stands out from the test in that (some of) its subscriptions claim guaranteed results or won’t charge you otherwise.

Another great thing about NiceJob is its forever free tier for 2500 customers.

NiceJob Features

Automated Invites: This sends personalized links (email or SMS) to your customers to help them refer to their contacts when they rate you well.

Social Media: Allows social sharing, and the reporting section helps you track the referral tunnel along with successful sales.

Referral Widget: Easily put the referral widget on your website, giving a simplistic way for your customers to share your services with others.

Besides, you can integrate NiceJob into 1000+ applications, boosting automation. In addition to the referral widget, there are a few more, including leave a review and lead sign-up widget, which makes attracting new customers easier.

NiceJob lets you promote the reviews on your website, permits replying to them, and adds photos to make them look more authentic.

You should try many more features with their 14-day free trial to see why it is one of the best referral program software.

Try NiceJob

PartnerStack

PartnerStack is a versatile referral program software that helps businesses grow by effectively managing affiliate, referral, and reseller programs. It is suitable for businesses of all sizes, providing tools to streamline partner management and improve program efficiency.

PartnerStack Features

• Simplifies the onboarding process with automated workflows.
• It allows you to create dashboards tailored to your needs to track referral activities.
• Handles partner payouts with various payment options and automated distribution.
• Offers exposure in the PartnerStack Marketplace to attract new partners.

PartnerStack’s automation and analytics features make it easier to manage and optimize your referral programs. The platform is designed to help you engage and reward partners effectively, ensuring a smooth experience.

PartnerStack is trusted by many businesses to enhance their growth through well-managed referral programs. It is worth trying if you’re looking to scale your referral program.

Try PartnerStack

GrowSurf

GrowSurf is a referral program software that leverages word-of-mouth marketing for B2C, Fintech, and SaaS companies.

Its marketing automation SaaS helps tech startups acquire new customers at minimal costs through attractive referral programs.

GrowSurf Features

• Automatic Link Generator: Allow customers to start sharing with a user-specific link without even forcing them to sign up
• Instant Sharing: Easily embed snippets of code into your website, app, and emails to inspire instant sharing
• Easy-to-Set Up: Build your referral program from scratch hassle-free with a single-day setup process
• Automated Rewards: Setup an automated rewarding system within a few clicks by using pre-integrated Zapier and webhooks

GrowSurf’s customers enjoy 300-1000% ROI, with at least 30% monthly growth in referral customers. You can give it a try, as it offers a 14-day no-risk trial.

Try GrowSurf

ReferralCandy

ReferralCandy is a mobile-based application company based out of Singapore. It specializes in building customer referral programs for other eCommerce businesses.

Its referral program is highly customizable and runs itself, making it super easy for eCommerce store owners to build and manage their customer referral programs.

ReferralCandy Features

• Easy-to-Use: Present your customers with a smooth, user-friendly experience and allow them to start referring within 10 minutes of joining your referral program
• Highly Customizable: Easily customize every point of contact ranging from rewards to emails, as per your brand identity and values
• Seamless Integrations: Quickly integrate your eCommerce store and other marketing tools with ReferralCandy in one go
• Real-Time Tracking: Track your referral revenue and traffic in real-time. Also, get alerted to what people are talking about your brand on social media

Over 3,000+ eCommerce stores trust ReferralCandy’s services. Moreover, it’s a Shopify Plus certified app partner with over 1,700 positive store owners reviews.

Try ReferralCandy

ReferralRock

ReferralRock is the best-in-class referral program software designed for businesses of all sizes. It allows you to easily build, track, and optimize word-of-mouth marketing for your business.

ReferralRock’s intuitive design allows you to keep members engaged and attracted with creative rewards and timely notifications.

ReferralRock Features

• Real-Time Results: Smart analytics and referral tracking software allow you to analyze real-time customer insights and make data-driven decisions
• Automation and Integration: Seamlessly automate your routine tasks and integrate multiple third-party marketing tools to see results faster
• Personalization: Customizable ready-made templates and ReferralRock’s landing page builder allow you to create a personalized user experience
• Expert Customer Support: Dedicated success manager at every step to boost your customer acquisition process

ReferralRock offers you not just a widget but a full dedicated portal to create and manage a robust referral marketing framework. It has helped over 1000+ businesses generate more brand awareness and referrals without interrupting their existing workflow.

Try ReferralRock

Friendbuy

Founded in 2010, Friendbuy is a technology-first company that helps eCommerce businesses nurture growth with powerful referral programs.

It’s a SaaS platform powering referral programs for global Fortune 100s such as Walmart, Disney, Nestle, etc.

Friendbuy Features

• Referral Dashboards: Friendbuy’s referral dashboard allows customers to view their earnings and invites and even permits them to send friendly reminders with a click
• Fraud Detection: Friendbuy’s powerful fraud detection program empowers you to confidently make compelling referral offers and prevent self-referrals
• Analytics and Reporting: Optimize each step in your referral funnel with the help of comprehensive real-time analytics
• A/B Testing: Easily launch experiments to test offers, landing pages, email subject lines, or any other step to figure out what’s working best for you

With Friendbuy, you can expect a 15% growth in referral traffic, with the cost of acquiring new customers being as low as $1. Moreover, top companies have seen a 25x ROI while using Friendbuy’s referral program software.

Try Friendbuy

Talon

Talon is an all-in-one API-based promotion engine designed for enterprises. It lets enterprises create, manage, and carry out marketing campaigns under one scalable system.

Its referral program software enables enterprises to build a flexible, user-friendly referral program from scratch.

Talon Features

• Personalized Referrals: Take custom attributes from customer profiles and offer a unique referral solution (Multi-criteria referral, tier-based referral, referrals)
• Customizable Incentives: Set custom incentives based on any success criteria you want; reduce incentive value over time or reward incentives only after some time
• Excellent Customer Support: Enjoy best-in-class consultation from user onboarding and training to campaign creation and optimization
• Advanced Integration: Easily integrate third-party marketing tools with Talon’s referral program software for seamless workflow

If you’re searching for referral program software for your small/medium/large enterprise, Talon is the world’s most flexible and robust promotional engine. It’s your go-to software!

Try Talon.one

Birdeye

Founded in 2012, Birdeye is a leading review software and messaging platform for businesses across the globe.

It enables businesses to acquire customers on autopilot with custom-built referral and loyalty programs.

Birdeye Features

• Cross-Platform Functionality: Allows customers to refer your business on social media, emails, or other messaging apps with a user-specific referral link
• Set-Up Autopilot: Completely automate your referral program from sending emails to distributing rewards and allow it to run by itself while you enjoy your day
• Notification Alerts: Get alerted by notifications in Birdseye’s inbox whenever you get a new referral and engage with them quickly
• Comprehensive Reporting: Easily track, monitor, and analyze all referrals and activities (shares, clicks, leads) under one dashboard

Over 60,000 businesses use Birdeye referral program software to attract and engage new leads. 

Try Birdeye

Invite Referrals

Invite Referrals is an easy-to-setup cloud-based referral program software. It’s currently the best referral software supporting multiple platforms – mobile app, website, and social media.

Invite Referrals is a feature-rich referral software that enables you to scale your referral marketing and generate quality leads for your business.

Invite Referrals Features

• In-Depth Reporting: Get detailed customer insights and keep track at every step of the program; get comprehensive campaign reports on a daily or weekly basis
• Highly Customizable: The WYSIWYG editor allows you to customize your referral campaigns from top-to-bottom without requiring any designer or coder
• Fraud Prevention and Security: In-built fraud prevention mechanism protects your program from any suspicious activities so that you remain focused on nurturing your referrals
• One-Time Integration: Has an embedded asynchronous smart code to get the software up and running within minutes without hampering your website speed.

Invite Referrals automatically adapts itself according to the device or platform you deploy it on to provide a user-friendly experience wherever it’s been used.

Try Invite Referrals

Genius Referrals

You already have spent ample money on acquiring customers. But was it just for a single purchase?

It’s time to make your customers advocate for your brand.

Genius Referrals is a powerful referral program software that works as hard as your customers. 

It automates your entire referral program, creates brand advocates, and generates better ROI for your business at the lowest cost.

Genius Referrals Features

• All-In-One Dashboard: Allow advocates to track, analyze, and take complete control of their referral program with an easy-to-understand dashboard
• Real-Time Notifications: Stay connected with your advocates by sending push notifications regarding any new referrals or bonuses
• Easy Sharing: Generate user-specific referral links and enable instant sharing across multiple platforms with a click
• Reliable Customer Success: Enjoy 24*7 customer support throughout the year to offer a seamless referral program experience

Still not sure about Genius Referrals? Try a 30-day free trial of the software and test it yourself.

Try Genius Referrals

Referral Factory

Referral Factory offers the most affordable referral program software in the industry. 

It’s best suited for small to medium-sized enterprises with a tight budget yet has growth potential.

ReferaalFactory Features

• Pre-Built Templates: Choose from a selection of 1000+ pre-built templates built by referral marketing experts to get started quickly
• No-Code Customizations: Use its powerful drag-and-drop builder to customize the look and feel of your campaigns, from changing page layouts to colors and branding without any coding
• Tracking and Analytics: Monitor your campaign results from your dashboard, including details of registered users and ‘who referred whom’
• Scalability: Referral Factory’s powerful APIs easily integrate your referral program with existing business processes to help your campaign scale as your business grows

With ReferralFactory, you can build referral programs in 21 different languages. In fact, over 1000+ business owners run powerful referral programs with Referral Factory – without writing a single line of code.

Try Referral Factory

Vyper

Ever dreamt of your business campaign going viral? Well, it’s a dream come true moment for you.

Vyper is a powerful marketing tool specializing in creating viral social media giveaways and promotions.

Vyper helps you create campaigns that bring in new referrals and revenue for your business via viral sharing and social engagements.

Vyper Features

• The easy-to-understand dashboard lets users share referral links easily, showcase rewards earned, and pursue them to share the campaign on social media for extra rewards.
• Create an attractive landing page with customizable texts, call-to-action-buttons, and images
• Design personalized referral sign-up forms and easily embed them on your webpage(s)
• Add an intercom-style widget on your website to continuously remind your users to sign up; moreover, run your entire referral campaign through a single widget.

The best part is that you can try out Vyper for free. You only pay when you start a marketing campaign.

Try Vyper

ReferralHero

ReferralHero is an ideal automatic growth engine for B2B and B2C organizations. Its tactics are similar to those used by major players such as Airbnb, Uber, and PayPal. With a plethora of capabilities, It offers companies a simple and effective referral procedure.

Customers can easily share unique links by email, social media, or SMS after signing up. By encouraging recommended friends to participate via purchases, sign-ups, or app downloads, the original consumer can earn prizes and cultivate a mutually beneficial symbiotic connection.

ReferralHero Features

• Extends to different areas, including Fintech, Mobile Apps, SaaS, e-commerce, Blockchain and crypto, and Mobile Apps.
• Can create unique referral programs, pre-launch promotions, or freebies with options to include interactive gamified components. 
• Strong analytics dashboard to thoroughly evaluate campaign KPIs, guaranteeing well-informed decision-making.
• Provides useful tips for every step and statistic, making it easier to grasp campaign results and tactics.

ReferralHero is an indispensable tool for companies looking to grow significantly via the persuasive potential of happy clients.

ReferralHero offers three paid plans: Basic at $49/month for up to 1,000 subscribers, Pro at $169/month for up to 20,000 subscribers, and Premium at $299/month for up to 100,000 subscribers.

Try ReferralHero

What is a Referral Program?

A referral program, often referred to as modern word-of-mouth marketing, is a marketing magic that encourages customers to advocate on behalf of your brand.

Unlike traditional referral programs, which include online reviews or customer survey forms, modern referral programs allow customers to share their brand experience with their network via easy-to-use tools such as referral links or codes and get rewarded for it.

By referral programs, you’re not just asking your existing customers to bring in casual leads. That’s what your marketing team can do all day long.

Here, you allow customers to think about people who can benefit from your product or services and bring in genuine leads.

You might wonder, “Why will a stranger engage with your brand?”

Because they trust the person who’s referring them to a product or service, and they’re likely to act upon their recommendation, isn’t it?

Even though they aren’t your customer yet, being referred by someone they know makes them trust your brand and intuitively creates a positive customer experience.

But what makes referral programs the most trusted form of marketing?

Well, data tells tales.

According to Finance Online, customers are 18% more loyal, have a 16% higher lifetime value rate, and spend 13% more than their non-referred counterparts.

Moreover, 9 out of 10 customers trust peer recommendations. They are more likely to engage with your brand when their peers recommend them.

Also, did you know that referral programs surged by a whopping 425% during the COVID-19 outbreak as companies rushed to move online and acquire their target markets?

Global brands like Dropbox, Slack, Uber, and many more, have significantly used referral marketing to bring in customers.

If you’re willing to leverage referral programs, you should read the next section to understand better the features that must be included in your referral programs.

What are the features of Referral Program?

#1. User-Friendly Experience

Your program’s experience will influence the willingness of users to send it to others.

And thus, it’s way too important to provide a seamless customer experience.

You might unknowingly put hurdles in the program – complex navigation, poor dashboard, or even an extra step. This could let your customers down.

So make sure your referral program is smooth enough to let users send it to others willingly.

#2. Attractive Incentives

Brand loyalty isn’t everything.

If your customers feel your referral incentives are not worth their recommendations, they aren’t going to share them.

Motivate all parties involved to participate in the program. The better the incentives, the happier your customers are to participate.

#3. Customizations

Another valuable feature of any referral program is its flexibility to adapt according to your brand requirements.

Your referral program should be customizable enough to fit your company’s branding and values.

By customizations, we mean multiple templates, widgets, add-ons, or third-party integrations. These have the potential to shape your referral program.

#4. Persuasive Copywriting

Your customers trust your brand, and their peers trust your customers. This cycle isn’t enough to let a stranger click your referral link.

Your referral program should be built on persuasive writing and actionable texts.

Starting from your landing pages to your referral policy and rules, your copy must focus on providing stimuli to motivate a person to act.

#5. Customer Insights

Without analyzing insights from your campaigns, your results would be all around.

Your referral program, at the bare minimum, should be able to track:

• Participation rate
• Share rate
• Impressions and Reach
• Conversion Rate

You must be able to find out what obstacles users are facing or what’s turning them off from spreading the word about your brand.

But, if you’re thinking that referral programs sound an awful lot like affiliate programs, they’re actually quite different. Let’s understand the distinction between the two.

Referral Program vs. Affiliate Program

Referral and affiliate programs are very similar strategies. They share a lot in common – incentives, bonuses, power of word-of-mouth marketing, and a similar goal.

However, both programs target different audiences with different types of rewards. Let’s understand what makes both programs unique in their own way.

Firstly, an affiliate doesn’t need to be a customer of your brand, unlike referral programs where the participant must be a customer or client.

In most cases, an affiliate is an individual with a large audience base that is adequate to the target audience profile of the company.

Eventually, a person can become an affiliate after being a loyal customer. However, this is not the case with referral programs – the participant must be a customer.

Secondly, individuals who join affiliate programs do this solely to earn income and not with the intent to enjoy extra benefits.

That’s why they aren’t necessarily the company’s customers. And this is more or less why affiliate marketing usually attracts marketing professionals, bloggers, influencers, and not customers looking to save money or get bonuses by referral acts.

Lastly, the major difference between affiliate programs and referral programs – Relationships.

Referral programs are a result of close relationships between parties – for example, friends, families, subordinates, etc.

On the contrary, affiliate programs require no existing relationship between the affiliate and the referred person.

For example, a person purchases a product via an affiliate link embedded in a blog post. The person doesn’t have any relationship with the affiliate. They just bought the product because they trusted the affiliate’s recommendation.

Summarizing the differences mentioned above, here’s a quick breakdown of the differences between a referral program and an affiliate program.

	Referral Programs	Affiliate Programs
Incentives	Non-cash (gift cards, coupons, discounts) and cash rewards	Cash rewards (predefined percentage of sales)
Rewards Recurrence	One-off	Payouts (Weekly/Monthly)
Partners	First-party partners (users, customers)	Third-party partners (affiliate marketers, bloggers)
Target Audience	Friends, Family, Colleagues	Random target audience
Morale	Emotion-based	Income-based

Can I use Referral Program Software for Affiliate Marketing?

No, it is not wise to use referral program software for affiliate marketing, as both software function differently. Affiliate marketing software tracking is usually based on cookies and much detailed reporting, payment integration and offer conversion tracking.