Best AI Social Media Management Tools in 2024

ContentStudio is a powerful social media management tool. It makes planning your content easy with the Content Discovery feature. This uses an AI-powered listening engine to find trending and relevant topics for your audience. You can then use the AI to auto-generate high-performing posts, complete with images, captions, and hashtags.

ContentStudio offers seven preselected automation recipes that make the daunting part of planning, scheduling, and posting content to your social channels easy. These recipes curate content based on preselected topics, generate relevant posts or articles, and then post them to your social media channels on a schedule. You can even curate the content in the recipes further through custom filters.

ContentStudio was founded in 2017, is located in Claymont, DE, and has served over 120,000 businesses worldwide.

Flick’s AI-powered tools can help you transform a single idea into multiple posts. However, what sets it apart is how much it can take your Instagram hashtag game to the next level.

In just a matter of minutes, you can use its Hashtag Finder to uncover top-performing hashtags based on factors like your page size and level of engagement. You can even create custom filters to zero in on hashtags that resonate better with your audience. Flick also highlights banned hashtags that can undermine your social media efforts and should be avoided.

You can even put all the hashtags that have performed well in a collection for easy access. You can also dive deeper into a particular hashtag to see what kind of content has worked well with it so you can use it in your other social media campaigns. Also, you have access to analytics on your hashtags, which lets you know if you need to tweak your social strategy for optimal content performance.

Flick was founded in 2004, is located in Wilmington, DE, and has over 60 million active users.

Lately is a tool designed to help bloggers, podcasters, and YouTubers maximize their content. It lets you easily repurpose your long-form content into multiple engaging social media posts.

The AI will craft content based on what insights it has learned by studying your audience, leading to high customer engagement. It can help you create content that can feed your social media channels for months. It can also change the content based on how your brand and audience evolve, helping you stay ahead of the competition.

Lately was founded in 2024 and is located in New York, NY.

SocialBee offers content management, scheduling, and publishing capabilities to increase engagement on social media. SocialBee has an impressive number of integrations. For instance, its Canva, Unsplash, and GIPHY integrations allow you to post your creations, images, and GIFs, respectively, directly to your social media accounts. You can also integrate your Pocket account and SocialBee will convert your saved articles into several social media posts.

SocialBee also has a Zapier integration, which allows you to capture leads from social media interactions. You can save these leads as contacts in an email automation tool like MailChimp or ActiveCampaign.

SocialBee was founded in 2016, is located in Cluj-Napoca, Romania, and is loved by thousands of brands worldwide.

Communicating a strong brand voice drives engagement and increases relevance. With Rapidely’s generative AI, you can capture your brand’s voice by telling it your objective, niche, content pillar, and tone of voice. Afterward, the AI will generate a social media content strategy for that month and beyond.

Rapidely’s key feature is the Carousel Maker, and you can use it to generate a social media slide show. You feed the AI a topic and a description of what you want it to do, and it generates the images for you. You can refine the slideshow until you’re happy and then generate captions using the Caption Maker feature.

Rapidely was founded in 2021 and has headquarters in Lausanne, Switzerland.

Copy.ai offers a wide range of products that can suit many needs, including email marketing, blogging, translation, and social media. It helps grow your social media presence without the hassle of manually keeping up with trends. Copy.ai allows you to generate dozens of social media posts in a few minutes, ready for posting on your channels.

Copy.ai can also help you refresh your blog content into several social media posts with a strong brand voice. Furthermore, you can use it to refresh your old posts, making them relevant again as your brand grows.

Copy.ai was founded in 2020, is located in Memphis, TN, and has over 10 million users.

Sprout Social is one of the best marketing tools with everything you need to create a busy social media calendar filled with engaging content. It works well whether you’re creating it from scratch or repurposing it.

For instance, you can write content with the help of AI or ask it to create more posts based on what you’ve already written. The AI will draft a post with factors like brand, audience, and niche in mind. It can even help you pick optimal times to get the most engagement.

Sprout Social is known for its detailed social analytics, which offers in-depth and actionable insights. These include engagement rates, sentiment analysis, follower growth, targeted demographics, and what topics your audience is interested in.

You can easily build custom reports that track important metrics like comments, likes, and shares. These reports can then be visually displayed in a manner that is easily understandable for quick decision-making.

Sprout Social was founded in 2010, is located in Chicago, IL, and has served over 24,000 major brands.

SocialPilot allows you to collaborate by offering an effortless way to assign team roles and permissions and set up approval workflows for your content roll-outs. That means one person can oversee content creation, another can review it and provide feedback through comments, and another can schedule it.

Since SocialPilot has a user-friendly and intuitive user interface, setting everything up is less daunting. Its generative AI capabilities can create or repurpose content effortlessly and schedule it to your social media channels. The good thing about SocialPilot is that it has a wide selection of platforms you can add (on top of the popular ones).

Social Pilot was founded in 2014 in Walnut, CA, and has over 13,000 customers worldwide.

HelloWoofy can turn your articles into social media posts, and the AI can recommend the best hashtags and emojis based on the text and images in the content. The tool can also pull images, videos, and links from the article and use them in the posts.

You can create a post from scratch using the AI autocomplete feature and get recommendations as you type. After you’re done, you can quickly select your social media accounts and post with a single click.

HelloWoofy was founded in 2016 and is located in San Francisco, CA.

Ocoya is a content creation tool that allows you to quickly create a post with a caption, image, and several hashtags using AI. But what happens when you send it into the wild? Monitoring it and making tweaks based on data is critical to success.

Ocoya allows you to automate the reporting, so you’re constantly fed data on the performance of your social media campaign. Then, it suggests what you can do to increase reach and engagement. It could be anything, from posting at a different time to experimenting with several types of content. Ocoya’s AI will make recommendations based on what it learned about your business, niche, and audience.

Ocoya was founded in 2020, is located in Vilnius, Lithuania, and has served over 100,000 businesses worldwide.

Postly is an AI-powered social media management tool that helps you in multi-platform publishing, content creation and scheduling. If you work with a team, it helps in automating the process for better teamwork.

With Postly’s approval workflows, there’s better collaboration and communication among team members. Once you set up the workflow and assign roles, creating posts with a team is more transparent. That’s because everyone knows who to communicate with to prevent bottlenecks.

The approval workflows also mean content, especially the one generated by AI, has many eyes on it. This also works well with the bulk upload feature, which allows you to schedule up to 500 posts (there’s even a CVS template you can download). Then, team members can review the content and move it along the approval workflow.

Postly was founded in 2021, is located in Middleton, DE, and has served over 20,000 businesses worldwide.

MeetEdgar is a great social media tool that automates your social media posting. It lets you create a post and schedule it to social platforms like Instagram, Facebook, X (formerly Twitter), and TikTok.

MeetEdgar lets you create an evergreen content library that automatically recirculates at optimal intervals of time and reduces the pressure of constantly creating new content.

One of the features that sets this social media tool apart from others is the Categories feature. Categories are customizable templates that allow you to group content based on themes, such as giveaways, seasonal promotions, specials, deals, or recommendations.

Then, MeetEdgar will automatically schedule the post at the appropriate timeslot, saving you the trouble of figuring that out yourself. Once a Category has fulfilled its purpose, you can delete it or keep it for future content you create.

MeetEdgar was founded in 2014, is located in Houston, TX, and has served over 7,000 businesses worldwide.

Buffer thrives on helping you generate content ideas that get the most engagement from your audience. It allows you to import visual content, such as images and videos, from platforms like Google, Canva, Giphy, and One Drive into the editor. Then, Buffer’s AI can generate social media posts based on that content.

Buffer has good engagement features. For instance, it shows you all the comments you haven’t answered. This allows you to respond or react to them to drive more engagement.

Other important AI-powered tools Buffer has at its disposal include smart alerts. These tell you the type of comment you’re dealing with (e.g., question, inquiry, or complaint). You can use these to tailor responses to ensure a satisfactory interaction with your customers.

Buffer was founded in 2010, is located in Birmingham, UK, and has over 75,000 customers worldwide.