Best Marketplace to Buy or Sell Online Business [2024]

An online business marketplace is a space where sellers can list their businesses or websites for sale with detailed descriptions and financial information.

An online business marketplace is pretty simple to use: sellers list their businesses on the marketplace, providing details like what they do and their asking price. Buyers browse listings, filter by criteria like price and industry, and contact sellers for more information. Sellers get access to a large pool of potential buyers and have a higher chance of getting the right deal for their business.

The Geekflare team has researched and listed out the best business marketplaces based on pricing, industry, pros, cons, and specific features.

• Flippa – Largest Marketplace for Online Business
• The Website Flip Brokerage – Best for Personalized Guidance
• IndieMaker – Best for Small Sites
• Investors Club – Best to Sell to Accredited Investors
• Motion Invest – Best to Buy or Sell Content Sites
• Empire Flippers – Best to Buy or Sell Vetted, Established Business
• FE International – Best for High-Value Deals
• Trustiu – Best for Transparency in Sales Process
• BizBroker24 – Best for Variety of Business
• Quiet Light – Best for Free Initial Valuation
• Website Closers – Best for Broker-Assisted Deals
• Latona’s – Best to Buy or Sell E-Commerce Business
• Niche Investor – Best for Niche-Focused Business
• Side Projectors – Best to Buy or Sell Side Hustles
• Show moreShow less

Flippa

Flippa is an online marketplace specifically designed for buying and selling digital assets, including websites, domains, apps, and online businesses. It was launched in 2009 by Mark Harbottle and Matt Mickiewicz, and at first, it focused on buying and selling only websites and domains.

Over the years, Flippa expanded its offerings to include a wider range of digital resources, and has grown to have over 3 million users worldwide who choose it because of its user-friendly interface, transparent transaction process, and active community engagement. 

You can sell your online business by visiting Flippa and clicking on “start selling.” Then, choose your business type and fill in all the information requirements they present. You want to be as specific as possible because this will help you get in front of the right eye. Some of the details you need to share include which monetization methods you used and your current financial data.

Flippa Features

For buyers, Flippa provides good search and discovery functionalities, which makes it easier for them to locate digital assets. They can filter results based on specific criteria like niche, revenue, traffic, and price range.

For sellers, Fllippa offers tools to understand how much your website or business value is and how you can find the best buyer for it. You will have access to a free valuation tool that will give you an idea of how much you can expect to get from your website.

Flippa also offers a range of listing options that incorporate detailed descriptions, financial data, traffic statistics, and other important information you can add to catch your ideal audience. If you are selling an e-commerce store, you can easily integrate your Google ads information to export your data and show potential buyers how much traffic you are getting. 

Once a deal is initiated, Flippa facilitates the transaction process by offering secure payment gateways and escrow services.

Additionally, Flippa has a vibrant community of buyers and sellers, offering support forums, educational resources, and networking opportunities. This space is a great option for sellers to get access to selling tips and also connect with platform experts they can learn from. 

Pricing 

If you want to sell something on Flippa, you’ll pay a starting fee of $39. When your item sells, you’ll also pay a success fee. This fee is between 3% and 10% of the selling price, depending on how much it sells for. The higher the selling price, the lower the percentage fee. 

Read our in-depth Flippa review.

Visit Flippa

The Website Flip Brokerage

Website Flip Brokerage was founded by Mushfiq S. in January 2021, and it was an initiative based on selling sites through a private newsletter. However, nowadays, this small initiative has grown into multiple services based on personalized guidance, and it has more than 61,000 users.  Website Flip Brokerage is unique for its team of experts who are available to help clients through every step of buying or selling. 

Website Flip Brokerage is a helpful tool for those who have never sold or bought a business before and want to get personalized help to make the most out of it. They’ve improved how they evaluate deals, looking at earnings, website traffic, and other important factors.

Website Flip Brokerage Features

Website Flip Brokerage offers a pretty simple selling process. All you have to do is submit your site for review and, once that’s done, the team will get back to you. 

But here’s where it gets interesting: Website Flip Brokerage offers three different ways to sell your business, and they’ll save you some cash on fees. Firstly, they might buy your site themselves if they’re interested. They’ve also got a newsletter full of potential buyers who will receive your offer right in their inbox. Plus, they’ll put your site out there on social media so you can get in front of more buyers.

Pricing

According to their website, they have over 200 deals and can help you sell your content site or SaaS agency for just a 3% fee. 

Visit Website Flip Brokerage

IndieMaker

IndieMaker is an online marketplace platform that was launched in 2018 with the goal of providing resources and support for independent makers and creators. Its target audience includes individuals passionate about turning their ideas into tangible products or projects, ranging from software applications to physical goods.

Traditionally, breaking into industries such as tech or consumer goods required significant resources and connections. However, IndieMaker has helped level the playing field by offering accessible tools, knowledge-sharing communities, and networking opportunities for aspiring entrepreneurs.

IndieMaker Features

IndieMaker emphasizes on transparency and collaboration. Members are encouraged to share their experiences, successes, and failures openly, fostering a learning culture and mutual support. 

Indiemaker focuses on an affordable and straightforward solution by facilitating the buying and selling of small-scale businesses, particularly e-commerce ventures. The platform offers accessible tools and resources for business valuation and transaction management, supporting successful business exchanges within niche markets.

Pricing

IndieMaker typically employs a fee structure comprising flat fees or a percentage of the sale price.

Visit IndieMaker

Investors Club

Investors Club is a leading digital platform founded by entrepreneur Andrej, facilitating the buying and selling of online businesses. Customers commend the Investors Club’s supportive team, known for their patience and assistance throughout transactions. The platform has an excellent track record of successful deals.

Investors Club Features

Investor’s Club offers a curated marketplace with handpicked businesses that have been vetted by the team, together with a private deal flow for exclusive business opportunities. They are also well-known for providing strict reports based on transparent information about past performance and potential risks.

Additionally, Investors Club provides services like free site migration, a free website valuation estimation tool, free legal documentation, and a standard asset purchase agreement. The platform offers a free membership and a premium membership that includes instant access to listings, unlimited access to PDF due diligence reports, real-time data in an Ahrefs dashboard, seller interview questionnaires, downloadable P&L statements, priority support, and more.

Pricing

Their fees are one of the lowest in the market (7% commission on each transaction)

Visit Investors Club

Motion Invest

Motion Invest was created by Spencer Haws back in 2020, and it focuses on people who want to sell and buy content sites. A website can be listed for sale on the Motion Invest marketplace if it is a legit content site that’s making at least 20 dollars per month.

Motion Invest testimonials mention that sellers sold their sites in less than 48 hours, which makes it a great option if you are looking for short-term results.

Motion Invest Features

One of Motion Invest’s attractive features for sellers is the $1,000 non-refundable payment to be made by buyers to lock a site for purchase. This payment is deducted from the final sale price, and it can be a good way to make sure potential buyers don’t back off at the last minute.

Unlike some other platforms, Motion Invest doesn’t charge brokerage fees. This means a straightforward transaction process for both buyers and sellers, with no unexpected costs eating into your profits.

Another key benefit is their extensive due diligence process. Before listing a site, Motion Invest conducts thorough checks to reduce risks for both buyers and sellers. This reassures buyers and helps sellers secure better deals.

Sellers receive full support throughout the process. From a free valuation tool to transferring the domain to the new buyer, Motion Invest ensures everything runs smoothly. Plus, sellers receive their funds promptly after the sale, minimizing any waiting time.

To top it off, Motion Invest provides a user-friendly interface for sellers to list their sites. 

Pricing

Motion Invest charges a fee when a website sells. The fee changes depending on how much the website sells for:

• If it sells for less than $20,000, the fee is 20%.
• If it sells for $20,000 to $50,000, the fee is 15%.
• If it sells for $50,000 to $100,000, the fee is 10%.
• If it sells for $100,000 to $500,000, the fee is 7%.
• If it sells for over $500,000, the fee is 5%.

Visit Motion Invest

Empire Flippers

Established in 2011, Empire Flippers has earned its reputation by focusing on building a space for vetted businesses and serious buyers. Empire Flippers offer sellers a high-profit margin for their businesses by taking the average of the last 6 to 12 months of net profit and then multiplying that by a multiple ranging from 20X to 60X+.

Empire Flippers Features

Empire Flippers checks out every business before putting it up for sale, meaning that all their listings go through a pretty strict vetting process. To ensure the privacy of sellers, they implement a fee for buyers who want to check out your site in detail. This way, your details are visible to a limited number of people who are genuinely interested in your offer, rather than anyone who finds you.

You also get business valuation, marketing, and negotiation assistance to make sure you find the best buyer for your site. Buyers can make offers on websites they like, and Empire Flippers helps with negotiating. 

Empire Flippers recommend keeping all messages and payments on their site to stay safe. They work with all kinds of buyers, whether they’re new or experienced, as long as they have enough money.

Pricing

Empire Flippers have a commission-based pricing method that follows the below rules.

• Under $700,000: Flat 15% commission on the sale price.
• 8% commission on the amount between $700,000 and $5M.
• 2.5% commission on the amount above $5M.

They also offer a commission calculator if you want more specific values.

Visit Empire Flippers

FE International

FE International specializes in facilitating high-value deals for various online business models, including e-commerce and SaaS companies. This platform is a globally acclaimed M&A advisor specializing in technology businesses, and it has a track record of over 1,500 successful transactions and $50b of acquisitions on their portfolio.

FE International Features

FE International has experts who can accurately value the seller’s business. These professionals know the market well, giving sellers realistic expectations and helping them plan their sales strategy. Sellers also get personalized advice and support throughout the selling process. Advisors guide them from getting ready to sell to completing the sale smoothly.

FE International has connections with buyers worldwide, increasing the chances of finding the right buyer who values the business properly. They ensure the seller’s information stays confidential until they decide to share it with serious buyers. The platform also uses effective marketing techniques to showcase businesses to potential buyers, which helps sellers find a good deal faster.

Pricing

There’s no clear information on pricing displayed on their website, so the best way to get an accurate idea of this is to contact them and go through the free valuation.

Visit FE International

Trustiu

Trustiu is an online business sale marketplace launched in 2018 by a team dedicated to transparency in digital property transactions. Acting as a middleman, Trustiu ensures fairness for both buyers and sellers by thoroughly vetting properties before listing them on the marketplace. Their expert team evaluates properties in detail, helping buyers make informed decisions and ensuring sellers get fair prices for their assets. 

Trustiu’s commitment to transparency and security aims to empower entrepreneurs and online businesses to engage confidently in digital transactions, creating a trustworthy environment for all.

Trustiu Features

Trustiu sets itself apart by focusing on providing transparency throughout the sales process for both buyers and sellers. With a focus on e-commerce and other successful business models, it ensures clear communication, detailed documentation, and honest representation of listings. The platform’s commitment to transparency builds trust among participants, facilitating successful transactions within the online marketplace.

Pricing

Their commission will vary, but it goes between 8% and 10% per transaction.

Visit Trustiu

BizBroker24

BizBroker24 was launched back in 2006 by a team of business experts. With a track record of over $100 million in closed transactions, BizBroker24 has established itself as a trusted platform for buying and selling a variety of websites and internet businesses across various industries.

BizBroker24 has a network of 15,000 pre-qualified international buyers and investors, strategically positioning businesses for maximum value.

Bizbroker24 Features

From e-commerce ventures to niche-focused businesses, BizBroker24 provides a platform for buyers and sellers from various industries. So this can be a suitable option for you if your website or business can be used for different niches or if you plan to sell various sites on different occasions. 

Another great aspect of BizBroker24 is that they partner with business brokers to make these transactions easy and secure. BizBroker24 also teams up with Escrow.com, a trusted payments platform, to keep things secure when buying and selling internet businesses. This partnership helps protect both buyers and sellers from risks like chargebacks.

Pricing

BizBroker24 doesn’t have upfront fees, but there aren’t many details on pricing available on their website. You should contact their team for a clearer pricing guide.

Visit BizBroker24

Quiet Light

Quiet Light is a brokerage firm that specializes in helping people sell their online businesses. It was founded by Joe Valley and Mark Daoust, and their main goal is to provide reliable guidance and fair prices to those looking to sell their ventures.

Quiet Light has a commitment to educating their clients. They offer a variety of resources like podcasts, articles, and videos, aimed at teaching people about the ins and outs of buying and selling online businesses.

Quiet Light Features

Quiet Light offers a low-pressure environment which is unique in this industry. Their goal is to give you a consultation experience where you feel relaxed and informed. In this no-obligation chat with one of their advisors, you’ll get a clear picture of your business’s value and how ready it is for the market. They want you to feel empowered to make the right decisions for your next steps.

Quiet Light’s valuations of your business aren’t just based on numbers. They dig deep into what makes your business special. That means looking at things like the systems you’ve developed, how you keep your customers happy, and how you bring new team members on board. It’s a thorough approach that ensures they give you a valuation that truly reflects what your business is worth.

Pricing

Quiet Light offers a free initial valuation service, with additional fees applicable for full brokerage services based on each sale.

Visit Quiet Light

Website Closers

Website Closers was launched back in 2013 by Jason Guerrettaz and Ron Matherson and it focuses on broker-assisted deals to help you find the most attractive opportunities and guide you through the process. Website Closers focus on the sale of businesses in the technology, internet, and the digital space.

Website Closers Features

Website Closers specializes in broker-assisted deals, providing expert guidance and support throughout the buying or selling process. With a focus on e-commerce and other successful digital business models, it offers personalized assistance to potential customers and business owners. 

By joining the email list, prospective buyers gain access to exclusive updates on new listings, with Website Closers launching 1–2 businesses for sale every business day of the year. Their blog has plenty of helpful guides for anyone who is looking to sell their website.

Website Closers Pros

• Expert guidance and support for broker-assisted deals
• Helpful educational content for buyers and sellers
• Focus on successful business models such as e-commerce

Website Closers Cons

• Higher service costs associated with broker-assisted deals
• Limited accessibility to smaller-scale business owners 

Pricing

When it comes to pricing, Website Closers typically charge fees based on the level of assistance required for broker-assisted deals. You should contact their team so they can share specific pricing based on the type of assistance you are looking for.

Visit Website Closers

Latona’s

Launched back in 2008 by Rick Latona, this site focuses specifically on “cash flow positive digital assets”, which means they only accept profitable sites that meet two requirements: 

• They have annual profits of at least $20,000 up to $100,000,000
• They have been established with positive trading for at least one year

With a special focus on e-commerce but also adding SaaS and content sites to their network, Latona’s offers a clear breakdown of what makes a website valuable and helps sellers understand how much they can earn from their assets.

Latona’s Features

With a focus on successful business models, it offers a curated selection of high-quality listings and professional support services. The platform’s experienced team ensures successful transactions and optimal outcomes for buyers and sellers alike. On the other hand, buyers can browse through the listings to find e-commerce businesses that align with their interests, investment criteria, and expertise.

If you are looking at your e-commerce website and thinking “What can I even charge for this?” they have a free consultation to help you answer this question. 

Pricing

Latona’s charges sellers 15% of the final sale.

Visit Latona

Niche Investor

Niche Investor was launched back in 2018 by a group of seasoned entrepreneurs with a clear vision to democratize online business ownership. Since then, it has facilitated the buying and selling of over 500 websites, from established ones making money to new starter sites.

Niche Investor claims to have an average sales multiple of 36x and made over $4 million in sales volume, which makes it a good option if you are looking for favorable numbers and a multi-niche approach rather than a nicheless one.

Niche Investor Features

If you are a seller, you can easily start on Niche Investor by using its free valuation tool to get an idea of how profitable your business or website is. When it comes to selling, they use a safe Escrow payment system to make sure everything goes smoothly. Additionally, you have the option to accommodate buyers who prefer installment payments by offering flexible payment plans.

Niche Investor fosters transparent communication between buyers and sellers, facilitating direct interaction. This includes the opportunity for buyers to engage in calls with listing agents and even participate in group calls with site owners, allowing for detailed discussions and inquiries regarding potential acquisitions.

Pricing

If you choose to list your site on their marketplace, Niche Investor will charge $25 listing fee, and a 5-20% success fee that you will pay after the sale. However, if you sell directly to them, there are no fees involved.

Visit Niche Investor

Side Projectors

Side Projectors was founded by a passionate community of individuals, and has its roots in a local hackathon back in 2013. Since then, it has evolved into a pretty big ecosystem where like-minded individuals come together to explore opportunities, collaborate, and showcase their side hustle projects.

Beyond its transactional aspects, Side Projectors also offers a culture of feedback and discussion. Users can showcase their projects to receive valuable insights, engage in discussions with peers, and iterate on their creations.

Side Projectors Features

Side Projectors offers a convenient platform to list, sell, and buy side projects. It simplifies the process by offering a lump price system for project valuation, making transactions transparent and easy to understand.

SideProjectors lets you showcase your project for feedback, find co-founders, or explore diverse project categories like online businesses or developer projects. SideProjects offers active feedback channels and discussion forums that help the platform evolve, ensuring it remains a valuable resource for side project enthusiasts.

Pricing

Side Projectors offers a monthly subscription of 3% for anyone who wants ongoing engagement in the community, but other pricing options should be discussed with their team.

Visit Side Projectors

With that, we come to the end of the list of the online marketplaces for business sale/purchase. Here’s a quick comparison table of the platforms discussed.

Company	Pricing	Commission Percentage	Vetting Process	Buyer/Seller Focused
Flippa	Starting at $39	3% and 10% of sale price	Moderate	Both
The Website Flip	Variable	10-15%	Moderate	Seller
IndieMaker	Variable	10-15%	Moderate	Both
Investors Club	Variable	10-15%	Rigorous	Buyer
Motion Invest	Variable	15%	Moderate	Seller
MicroAcquire	Free	0%	Moderate	Seller
Empire Flippers	Variable	15-20%	Rigorous	Both
FE International	Variable	12-15%	Rigorous	Both
Trustiu	Variable	10-15%	Moderate	Both
BizBroker24	Variable	10-15%	Moderate	Both
Quiet Light	Variable	10-12%	Rigorous	Seller
Website Closers	Variable	10-12%	Rigorous	Both
Latona’s	Variable	10-15%	Moderate	Both
Niche Investor	$25 listing fee	5-20% after sale	Moderate	Both
Side Projectors	Variable	10-15%	Moderate	Both

Decide whether you need a good free valuation tool or personalized guidance, and go for the platform that prioritizes that. Also, if you go for one of the premium, high-vetting options, make sure that you meet all the requirements they list. If you don’t, you can work on the requirements and get back to the platform once you have achieved them.

Once you have decided which platform you will choose, make sure to check their customer reviews and do some research on popular sites to see what people say about their work. You want to know how the real results reflect their promises, and go into it with a clear expectation of what you will be dealing with.

FAQs

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